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    Khronos Logo Usage Guide - Nov19

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    luvnit sawhney

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    Khronos Logo Usage Guide - Nov19

    Uploaded by

    luvnit sawhney
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    Khronos Logo Usage Guide_Nov19

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    10 views4 pages

    Khronos Logo Usage Guide - Nov19

    Uploaded by

    luvnit sawhney

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Logo Usage Guidelines

    May 2018
    KHRONOS LOGO USAGE GUIDELINES

    Proper Logo Usage

    Basic Information Color / White Logo Usage Logo Bug Usage (below 50px)
    The guidelines in this document pertain to the entire
    Khronos logos family (OpenGL®, Vulkan®, etc).
    < 50px
    In each logo pack, the following files are provided:

    Versions For Print


    »» SPOT Color - EPS
    Select logos include a “Logo Bug,” a sim-
    »» CMYK - EPS
    plified version of the logo intended for
    »» White - EPS
    very small screen usage, for example as a
    browser favorites icon (Favicon).
    Versions For Web
    »» RGB - SVG, PNG, JPEG (500, 170, 100px) Logo Bugs are only for on-screen usage
    »» White - SVG, PNG (500, 170, 100px) below 50px. Do not print.
    »» Logo Bug (optional) - PNG (48, 32, 16px)

    The version selected will depend on the medium


    and design of the communication and the method Clear Space
    of reproduction. The intent is to provide maximum When choosing between color and white
    flexibility and readability against a variety of logos, always use the logo that provides the
    backgrounds. Please use the vector files whenever greatest contrast against the background.
    possible for best quality. Typically the cutoff will be around 50%
    background brightness, but it may vary
    Approved Colors between logos.

    Use only the approved CMYK, RGB, and Pantone spot


    colors as included in the info.txt file in each logo pack. Logo Minimum Size (50px / 0.3”)
    A full reference of approved colors is available at:
    https://www.khronos.org/trademarks/ 50px
    The height of a capital letter indicates the
    0.3 in minimum clearance between the logo and
    other outside graphical elements.

    Logos must not appear smaller than 0.3 inches


    high in print or 50px high in web usage.
    KHRONOS LOGO USAGE GUIDELINES

    Unacceptable Logo Usage

    What NOT to do
    Here are a few common, but unacceptable
    uses of the Khronos logo family. By simply
    placing the logo graphics as-is into your
    layouts, you can avoid almost all of these
    problems. DO NOT REMOVE TRADEMARKS DO NOT SCALE DO NOT ADAPT INTO A NEW LOGO
    Never remove the ® or ™ symbols DISPROPORTIONATELY Elements from the Khronos logo
    from the logo Always keep the correct aspect family are not allowed in third-
    ratio when scaling the logo party logos

    DO NOT RECOLOR DO NOT DISTORT DO NOT USE BUSY BACKGROUNDS


    Keep existing logo colors Distortion, perspective effects, or Always keep backgrounds simple
    warping the logo is not allowed with ample contrast for the logo

    DO NOT ADD EFFECTS DO NOT ADD OR SUBTRACT ITEMS DO NOT MIX COLOR & WHITE
    Drop shadows, bevels, glows, etc. The entire logo must appear intact When multiple logos are used
    must not appear on the logo together, the usage or absence of
    color must be consistent
    KHRONOS LOGO USAGE GUIDELINES

    Khronos Logo Family Color Guide


    ACTIVE STANDARDS
    Logo PMS color RGB value Hex code CMYK value Color Swatch / Description
    Khronos / Khronos w/tagline 186 + black 204, 51, 51 #CC3333 14, 94, 88, 4 Red
    3D Commerce 556 C 102, 157, 116 #669D74 64, 20, 66, 3 Pale Forest Green
    EGL 187 174, 17, 22 #AE1116 21, 100, 100, 15 Dark Red
    glTF 376 135, 197, 64 #87C540 52, 0, 100, 0 Lime Green
    KSCAF 534 C 40, 58, 87 #283A57 90, 76, 42, 34 Dark Navy Blue
    NNEF 7683 C 5, 108, 181 #056CB5 83, 55, 0, 0 Steel Blue
    OpenCL OpenCL artwork and guidelines are available at: https://developer.apple.com/softwarelicensing/agreements/opencl.php
    OpenGL ES 2415 186, 42, 141 #BA2A8D 27, 96, 3, 0 Reddish Purple
    OpenGL / OpenGL SC 7697 85, 134, 164 #5586A4 70, 39, 24, 1 Wedgewood Blue
    OpenVG 7733 0, 107, 51 #006B33 90, 33, 100, 24 Dark Green
    OpenVX 186 199, 5, 6 #C70506 15, 100, 100, 6 Red
    OpenXR 2612 C 120, 43, 144 #782B90 65, 100, 0, 0 Purple
    SPIR 286 0, 75, 169 #004BA9 98, 80, 0, 0 Royal Blue
    SYCL 166 243, 90, 28 #F35A1C 0, 80, 100, 0 Deep Orange
    Vulkan 187 164, 30, 34 #A41E22 24, 100, 99, 18 Dark Red
    WebGL 201 153, 0, 0 #990000 25, 100, 100, 25 Dark Red

    INACTIVE STANDARDS
    Logo PMS color RGB value Hex code CMYK value Color Description
    Collada 7409 + black 241, 164, 43 #F1A42B 3, 40, 95, 0 Golden Yellow
    OpenKCam 363 60, 153, 50 #3C9932 78, 16, 100, 3 Grass Green
    OpenKODE 186 + black 204, 51, 51 #CC3333 14, 94, 88, 4 Red
    OpenMAX Family 2738 + black 57, 58, 147 #393A93 94, 93, 3, 0 Violet
    OpenML Warm Red 254, 55, 15 #FE370F 0, 90, 100, 0 Bright Red-Orange
    OpenSL ES Family 151 + black 255, 132, 14 #FF840E 0, 60, 100, 0 Orange
    OpenWF Family 188 + black 99, 13, 13 #630D0D 34, 97, 93, 53 Maroon
    StreamInput 326 51, 166, 160 #33A6A0 74, 13, 42, 0 Turquoise
    WebCL 3165 20, 83, 97 #145361 90, 56, 48, 27 Dark Teal

    For more information about trademark guidelines and logo usage, please visit: www.khronos.org/trademarks

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