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    Corporate Style Guide: April, 2007

    Uploaded by

    John Gregory
    The corporate style guide provides guidelines for proper usage of Mellanox Technologies' logo and branding. The logo consists of the logomark (eye symbol) and logotype (wordmark) and should always be used as a single unit. Acceptable logo variations are provided for special space or application needs. Typography, color, minimum size, and clear space requirements are also outlined to ensure consistent branding.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Corporate Style Guide: April, 2007

    Uploaded by

    John Gregory
    316 views7 pages
    The corporate style guide provides guidelines for proper usage of Mellanox Technologies' logo and branding. The logo consists of the logomark (eye symbol) and logotype (wordmark) and should always be used as a single unit. Acceptable logo variations are provided for special space or application needs. Typography, color, minimum size, and clear space requirements are also outlined to ensure consistent branding.

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    Style Guide

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    The corporate style guide provides guidelines for proper usage of Mellanox Technologies' logo and branding. The logo consists of the logomark (eye symbol) and logotype (wordmark) and should always be used as a single unit. Acceptable logo variations are provided for special space or application needs. Typography, color, minimum size, and clear space requirements are also outlined to ensure consistent branding.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    316 views7 pages

    Corporate Style Guide: April, 2007

    Uploaded by

    John Gregory
    The corporate style guide provides guidelines for proper usage of Mellanox Technologies' logo and branding. The logo consists of the logomark (eye symbol) and logotype (wordmark) and should always be used as a single unit. Acceptable logo variations are provided for special space or application needs. Typography, color, minimum size, and clear space requirements are also outlined to ensure consistent branding.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    Corporate Style Guide

    April, 2007
    Style Guide

    Corporate Logo Usage

    CORPORATE LOGO/SIGNATURE

    The Mellanox Technologies signature is used to


    represent the organization in all its activities. This
    signature is the foundation to our identity and
    SIGNATURE exists on a wide variety of media and marketing
    materials.
    The Signature consists of two elements:
    1. the symbol
    LOGOTYPE 2. the logotype
    Because the signature is a registered trademark,
    the relationship between theese elements should
    never be altered. This ensure legal protectability,
    builds recognition and reinforces our positioning.

    CORPORATE 2-COLOR LOGO/SIGNATURE

    PMS 274 Blue

    60% Black

    GRAYSCALE LOGO

    100% Black

    60% Black

    1
    PAGE 1
    Style Guide

    LOGO VARIATIONS

    These accepatable variations of the


    corporate logo should only be used when
    space or application dicatate its use.

    This use is an EXCEPTION.

    PMS USED COLORS


    Logo Blue – PMS 274
    Logo Gray – 60% Black
    PMS158 ORANGE
    PMS 116 GOLD
    PMS 286 BLUE
    PMS 1805 RED

    CMYK CONVERSION
    COLOR CYAN MAGENTA YELLOW BLACK
    PMS 274 100 100 0 28
    GRAY 0 0 0 60
    PMS158 ORANGE 0 61 98 0
    PMS 116 GOLD 0 16 100 0
    PMS 286 BLUE 100 66 0 2
    PMS 1805 RED 0 91 100 23
    RGB CONVERSION
    COLOR RED GREEN BLUE
    PMS 274 34 31 114
    GRAY 35 31 32
    PMS158 ORANGE 245 128 37
    PMS 116 GOLD 255 210 0
    PMS 286 BLUE 0 93 170
    PMS 1805 RED 191 49 26

    2
    Style Guide

    Logo Clear Space and Size

    LOGO CLEAR SPACE

    The signature should always be surrounded by an adequate


    amount of clear space in order to set it off from other elements.
    The gray area (see illustration at left) indicates the minimum
    amount of clear space that must surround the signature in all ap-
    plications. No other elements should infringe in the clear space.
    Exceptions require approval prior to use.
    Minimuim clear space is specified in units of “X.” X equals the
    height of the “x” in Mellanox.

    LOGO MINIMUM SIZE

    Stacked Logo

    No smaller than 1”

    Horizontal Logo

    No smaller than 1.5”

    4
    Style Guide

    Typography

    FONTS

    Bank Gothic BT LIGHT Bank Gothic BT typeface is used for Headlines


    Bank Gothic BT Medium and Subheads larger than 11 pt.

    Bank Gothic BT LIGHT Bank Gothic should not be used for body copy
    Bank Gothic BT Medium or type smaller than 12 pt

    It can be used in different colors, screened or


    Bank Gothic BT LIGHT
    reversed out of a background
    Bank GothiC BT Medium

    Bank Gothic BT LIGHT


    Bank Gothic BT Medium

    Universe 57 Condensed
    Universe 57 Condensed Oblique
    Universe 67 Bold Condensed
    Universe typeface is used for body copy and
    Universe 67 Bold Condensed Oblique subheads. Use for type smaller than 12 pt.
    Universe 55 Roman
    Arial or Helvetica may be substituted for
    Universe 55 Oblique Universe
    Universe 65 Bold
    Universe 65 Bold Oblique
    Universe 75 Black
    Universe 75 Black Oblique

    5
    Style Guide

    Logo Usage

    LOGO USAGE GUIDELINES

    This is the official corporate logo.

    The Logo should be used as a single unit whenever pos-


    sible. The logotype should never be used alone, but should
    always have the the logomark (eye).

    The signature or logotype sholod NEVER by used sepa-


    rately.

    Do not rearrange or stack the logomark and


    logotype.

    Do not change the colors of the logo or logotype.

    6
    Style Guide

    LOGO USAGE GUIDELINES

    Do not tilt or skew logo.


    Do not enlarge or shrink the logo or the
    logotype separately.

    Do not place logo on a background or


    backgrounds with conflicting colors.

    White is the recommended background.

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