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    Edch Branding Book

    Uploaded by

    Abid Ghouse
    EDCH branding and brand manual by Prism Digital

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Edch Branding Book

    Uploaded by

    Abid Ghouse
    22 views11 pages
    EDCH branding and brand manual by Prism Digital

    Original Title

    edch branding book

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    EDCH branding and brand manual by Prism Digital

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views11 pages

    Edch Branding Book

    Uploaded by

    Abid Ghouse
    EDCH branding and brand manual by Prism Digital

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    Brand Guidelines

    C O R P O R A T E I D E N T I T Y
    EDCH Brand Guideline
    Logo Rules

    Brand Assets

    www.edch.com
    EDCH Brand Guideline
    Logo Formation

    LOGO
    LETTER e LETTER d LETTER c LETTER h

    + + + =

    www.edch.com
    EDCH Brand Guideline
    Logo Formation

    www.edch.com
    EDCH Brand Guideline
    Logo

    Primary and secondary versions Colored Logo with


    White Background
    The EDCH logo must be used with the
    utmost respect and always be
    reproduced using the official artwork
    files.

    Primary — Black Font


    This is the preferred version of our logo
    for use on all brand applications.

    Secondary — White Font


    When applied on a dark coloured image
    or background, this version can be used
    instead of our primary logo.

    Please use the option best suited to the


    specific design and reference the brand Colored Logo with
    applications for additional usage Black Background
    examples.

    THE

    www.edch.com
    EDCH Brand Guideline
    Logo Rules

    x 3.81mm

    Clear space & minimum size Clear Space

    Clear space
    Clear space is equal to twice the height x x
    of the ‘dot’ . Shown here as the ‘X’ width
    and height of 3.81MM.
    x x

    Minimum size
    To ensure that our logo is always legible
    and clear there are minimum sizes which
    must be adhered to.
    x
    Print
    For print based applications the minimum
    width is 4.16cm and hight 3.97cm

    On-screen x x
    For on-screen based applications the x x
    minimum width should not be any less
    than 30px.

    Please note
    Where possible, carry out production
    tests on the chosen media or materials x x
    to ensure legibility
    x x

    4.16cm

    3.87cm
    x x
    x x

    www.edch.com
    EDCH Brand Guideline
    Logo Rules

    Misuse

    To preserve the integrity and recognition


    of our logo, it is important to maintain
    consistency across all brand collateral.
    Our logo should always be reproduced
    using artwork provided.

    Please adhere to the following rules:

    1. Do not rotate
    (except for 90° on flags).

    2. Do not scale the artwork


    disproportionately.

    3. Do not change the colour to an


    unspecified colour.

    4. Do not apply effects.

    5. Do not change fonts.

    6. Do not place on a background that


    effects legibility.

    

    www.edch.com
    EDCH Brand Guideline
    Color palette

    All the colours in our palette should be Primary Colors


    reproduced in print as Pantone® spot
    colours where possible, or in CMYK. RGB
    values should be used for all screen
    based applications and digital printing.

    The colours shown here are not


    intended to match the Pantone® colour
    standards and are an indication only.
    Pantone is a registered trademark of Pantone P 64 Pantone 57 Pantone 45
    Pantone®, Inc. RGB 149 39 63 RGB 207 39 41 RGB 233 41 78
    CMYK 27 93 63 16 CMYK 10 94 99 1 CMYK 0 93 58 0

    Gradient

    www.edch.com
    EDCH Brand Guideline
    Typeface

    Aa Bb Cc
    English

    Our typeface is Azonix. It is a distinctive


    low contrast sans serif English typeface. It
    follows a modern geometric style. Its fluid
    geometry makes it the perfect choice to
    use in both print and web applications.

    We use the fonts for mainly headings The quick brown fox
    and highlights within our brand
    application design. jumps over the lazy dog
    !?@# 1234567890

    Heading Size

    H1:32 pt (34–30pt) H2:26 pt (24–28pt)

    www.edch.com
    EDCH Brand Guideline
    Typeface

    Aa Bb Cc
    English

    Our typeface is Panagram. It is a


    distinctive low contrast sans serif English
    typeface family in 3 weights. It follows a
    modern geometric style. Its fluid

    Aa Bb Cc
    geometry makes it the perfect choice to
    use in both print and web applications.

    We use the full family of weights within


    our brand application design.

    Aa Bb Cc
    The quick brown fox
    jumps over the lazy dog
    !?@# 1234567890

    Heading Size

    H1:32 pt (34–30pt) H2:26 pt (24–28pt)

    www.edch.com
    EDCH, P.O. Box 17500 Dubai, United Arab Emirates | Tel +971 04 233 3444 | www.edch.com .com

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