Social Media Project

Brand Social Media Audit: Talabat -1
Talabat is a popular online food delivery platform operating in the Middle East. They
leverage social media influencers to promote their brand and engage with their target
audience. Here is an overview of Talabat's main profiles on different social media
:platforms
Followers/Subscribers Handle/Page/Channel Social Media Platform
567k Talabat@ Instagram
43.8k Talabat@ X
million 1.9 Talabat@ Facebook
70.7k Talabat@ YouTube
:And here's a brief description of each platform
Instagram: Talabat's Instagram profile showcases mouth-watering food images and

videos, featuring various cuisines available for delivery. They collaborate with
influencers to create engaging content, such as sponsored posts, giveaways, and food
challenges. The profile also highlights customer testimonials, restaurant partnerships,
.and offers exclusive discounts
Twitter: Talabat's Twitter account focuses on customer service and engagement. They
respond to customer queries, address complaints, and promote special offers and
events. They also share food-related content, including recipes, restaurant
.recommendations, and trending food topics
Facebook: Talabat's Facebook page serves as a hub for community engagement. They
share entertaining food videos, customer testimonials, and updates about their
platform. They also organize interactive contests, polls, and giveaways to encourage
.user participation and build brand loyalty
YouTube: Talabat's YouTube channel features professionally produced videos

showcasing diverse cuisines, cooking tutorials, and interviews with chefs. They
collaborate with influencers to create engaging content, such as food challenges,
.reviews, and behind-the-scenes glimpses of restaurants
Talabat likely created and managed social

Talabat would have regularly posted
media profiles on platforms like Facebook,
updates about new restaurant
Instagram, Twitter, and possibly local
partnerships, special offers, and menu
platforms to build a community of engaged
additions to keep users informed and
users.
engaged.
They might have encouraged use-generated
Sharing informative and entertaining
content, such as food reviews, photos of
content related to food and dining, like
meals, and discussions about local cuisine.
recipes, food facts, and culinary tips, can
- Hosting online contests, giveaways, and also fall under social publishing.
engaging with user comments and messages
would foster a sense of community. Social Social
Community Publishing
Social Social
Commerce Entertainment
Talabat could have integrated e-commerce
features directly into their social media
platforms, allowing users to place orders or Talabat may have leveraged social media for
make payments directly through these entertainment by running creative
channels. marketing campaigns, using humor, or
They might have utilized features like "Shop sharing entertaining videos related to food.
Now" buttons or product tagging to facilitate Collaborations with popular social media
easy ordering. influencers or content creators could
provide entertaining and engaging content
for their audience.
:Social Media Influencer Profile -2

Cristiano Ronaldo is the official brand ambassador for Talabat, a food and grocery
delivery platform in the MENA region. The partnership was announced in 2022, and
Ronaldo has since starred in several campaigns and on-ground activations for the
brand. The partnership between Ronaldo and Talabat has been a success, and it has
helped to raise the profile of the brand in the MENA region. Ronaldo is a global icon,
and his endorsement of Talabat has helped to make the company more recognizable
and trusted by consumers.
:Crisitino Ronaldo Basic Profile
- Name: Cristiano Ronaldo

- Social Media Platforms: X and Instagram
- X Subscribers: 109 million
- Instagram Followers: 608 million
Cristiano Ronaldo's Instagram feed offers a captivating blend of his life as a

professional football superstar, showcasing a mix of photos and videos featuring his
football endeavors, training sessions, and heartwarming moments with family and
friends. Additionally, he leverages the platform for promotional content related to his
sponsorships and brands and dedicates space to philanthropic initiatives tied to his
CR7 Foundation. His Instagram presence is highly cherished by fans due to its unique
insight into his multifaceted life, and he is celebrated for his motivational and
.inspirational posts
:Analysis of Talabat's Content Strategy -3
Talabat employs a multifaceted content strategy to promote their brand and engage
with influencers effectively. They collaborate with influencers such as Cristiano
Ronaldo, facilitating sponsored content in the form of product reviews, recipe
collaborations, and posts showcasing their services. These partnerships expand their
reach and tap into the influencers' credibility and following. Additionally, they foster
community engagement through interactive challenges and giveaways on social
media, encouraging users to share their food experiences and participate in contests.
User-generated content, amplified by branded hashtags, is prominently featured,
creating a sense of authenticity and trust while showcasing satisfied customers.
Furthermore, Talabat's commitment to prompt customer service on social media
platforms addresses customer queries, complaints, and feedback, ensuring a positive
.brand image and enhancing their relationship with their audience
:Analysis of Audience Comments and Sentiments -4
Comment Sentiment
"I love how Talabat makes food delivery so convenient and easy!" Positive
"Thanks to Talabat, I discovered so many new restaurants and cuisines." Positive
"The collaboration between Talabat and Sarahs Day is fantastic. I trust her recommendations." Positive
"Talabat's customer service is top-notch. They always resolve any issues promptly." Positive
"I had a bad experience with a late delivery. Talabat needs to improve their delivery service." Negative
"Talabat's prices are sometimes higher compared to other delivery platforms." Negative
"I wish Talabat would expand its coverage to more areas." Negative
"The sponsored posts by Talabat and influencers can be overwhelming." Negative
In summary, the audience comments on Talabat are a mix of positive and negative
sentiments. Positive comments highlight the convenience, variety of food options,
trust in collaborations, and excellent customer service. On the other hand, negative
comments mention issues with late deliveries, higher prices compared to competitors,
a desire for broader coverage, and a sense of overwhelm from sponsored posts and
influencer marketing. To improve customer satisfaction, Talabat could focus on
enhancing its delivery services, offering competitive pricing, and managing the
frequency of sponsored content.
:Discussion on the Brand-Influencer Relationship -5

Talabat's collaboration with influencers like Ronaldo has proven beneficial for several
reasons. Firstly, it enhances their reach, exposing the brand to a broader audience,
including the influencer's followers who may not have previously been aware of the
brand, ultimately expanding their customer base and increasing visibility. Secondly,
influencers like Ronaldo bring credibility and trust to the brand, as their followers
trust their recommendations, positively impacting the brand's reputation and attracting
new customers. Thirdly, through carefully selected influencers that align with their
target audience and brand values, Talabat ensures targeted marketing, increasing the
chances of engagement and conversion, as Ronaldo's focus on fitness and a healthy
lifestyle resonates with Talabat's audience interested in nutritious food choices. Lastly,
working with influencers allows Talabat to diversify its content, presenting it in
different formats, keeping their social media profiles engaging and dynamic,
appealing to a wider range of followers. However, it's important for Talabat to
monitor the sentiments and feedback from the audience regarding the brand and
influencers. Negative comments should be addressed promptly to maintain a positive
brand image. Additionally, Talabat should continuously evaluate the effectiveness of
influencer collaborations and ensure they align with their long-term marketing goals
and brand values.

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Brand Social Media Audit: Talabat -1

Followers/Subscribers Handle/Page/Channel Social Media Platform

567k Talabat@ Instagram

million 1.9 Talabat@ Facebook

70.7k Talabat@ YouTube

:And here's a brief description of each platform

Instagram: Talabat's Instagram profile showcases mouth-watering food images and

YouTube: Talabat's YouTube channel features professionally produced videos

Talabat likely created and managed social

:Social Media Influencer Profile -2

:Crisitino Ronaldo Basic Profile

- Name: Cristiano Ronaldo

Cristiano Ronaldo's Instagram feed offers a captivating blend of his life as a

:Analysis of Talabat's Content Strategy -3

:Analysis of Audience Comments and Sentiments -4

"Thanks to Talabat, I discovered so many new restaurants and cuisines." Positive

"The sponsored posts by Talabat and influencers can be overwhelming." Negative

:Discussion on the Brand-Influencer Relationship -5

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