• Cooperative society, as the name implies, is a form of

commercial organization in which individuals work

together for a shared objective, such as the benefit of its
members.
• Its goal is to assist the weaker sectors of society by
promoting self-help and group solidarity. The primary goal
is to offer assistance to members. Nobody joins a
cooperative organization for the purpose of making
money. Individuals come forward as a group, pooling their
resources.
• Some cooperative societies in India are Amul, Pratibha
Mahila Sahakari Bank, Indian Coffee House.
• Cooperative awareness is the process of making
cooperative widely known through public notice
as result of announcement, advertising or other
measures leaflets, films etc. Intended to attract
public notice and due to the fact that cooperative
cannot be organized in secret among a few
people, within in a family or an exclusive club.
• Social media gives you the opportunity to easily
communicate with members and to spread the
word about your co-op to the community-at-large
• Engage with other cooperative organizations in
your community like food co-ops, credit unions
and other housing co-ops.
• Social networking is one of the most
powerful marketing tools available to a
company. But, not every social networking
platform is made equal. Each platform has
its own group of users, with it's own
peculiarities in terms of how they engage
with information.
• Businesses should be aware of these
subtleties when determining whether or
not to invest in social media marketing on
a platform, since they may have an
influence on the success of their efforts.
AUDIENCE

When it comes to selecting a social media platform,

the audience is by far the most essential
consideration. If your audience isn't active on the
platform, nothing else counts, not even its size.
CONSIDER YOUR BUSINESS

Your products and services, as well as the personality of your

brand and the nature of your organization, should all play a role
in platform selection.
ENSURE THAT YOUR SOCIAL MEDIA
MARKETING OBJECTIVES ARE IN SYNC

Your selection will be influenced by the reasons you're on social media in the first
place. There are various networks that will work for sharing material and engaging
with your audience, depending on the sort of content you publish. If customer service
is a major priority for you, however, you should prioritize Twitter and Facebook
above Instagram.
RECOGNIZE AND ALIGN
YOUR SOCIAL OBJECTIVES

Understanding your social goals can help you choose a platform to focus on. Given that
Twitter is a popular channel for consumer feedback, prioritizing it to improve customer
service might be helpful. Brands in the travel and hospitality industry may want to use
Instagram to visually promote their products and locations. The importance of aligning
platform advantages with company objectives cannot be overstated.
REACH OF A PLATFORM

Decide how wide of a reach you want. Do you want audience of only your
country, on a regional level or do you need a global audience? One is more likely
to get popular on a regional platform due to less creators as compared to a global
platform. For example, one is more likely to get popular on a platform like KOO,
which is only limited to India as opposed to Twitter.
 RECOGNIZE THE VARIOUS
PLATFORMS AND THEIR FUNCTIONS.

• Each social media platform has its own personality and communication style.
Do you want a more interactive social network, like on LinkedIn or
Facebook? Or, do you want something more content-based, like YouTube and
Instagram. One can also choose blogging sites like Tumblr and Medium or
opt for micro-blogging sites like Twitter.
• Spend some time learning about the platforms you're considering and double-
check that you're familiar with the communication system. This will not only
assist you in selecting the ideal platform(s) for your business, but it will also
assist you in avoiding erroneous communication.
• In recent years, the • Good reviews can be
continuous expansion of the displayed before negative
Media and internet has reviews on social media,
driven to a shift in the digital which is important because
world in which consumers reviews can have a positive
may share and post their or negative influence on a
thoughts about the firm and company's reputation.
its goods. This opens up
plenty of possibilities for
people and organizations'
image and reputation. Many
businesses have embraced
social media as a dynamic
platform to improve
exposure and promote
awareness.
Unless you're been living under a rock, you
might've heard about the skincare brand
Mamaearth. Their large audience on digital
platforms has made it one of the few companies
that crossed the 100 crore mark in just four
years. One of the strategies they used was social
media marketing on platforms like Facebook,
Instagram and Twitter. On social media
platforms, Mamaearth collaborates with
influencers and pitch the niche audience of
these influencers. Mamaearth works with 500
mom bloggers to spread word of mouth on
digital platforms to their niche followers.
Amul is India's oldest dairy
brand, and has dominated the AMUL ON TWITTER:
Indian dairy sector since times However, the contents on
immemorial. These days. they Twitter is identical to that on
utilize social media to promote their Facebook page, and they
themselves and expand their have gained a massive Twitter
reach. Facebook and Twitter are following of 51.8K people.
two of the most popular social They value their consumers'
media channels used by the opinions and have admitted to
company. making errors on their social
media page when necessary. As
AMUL ON FACEBOOK: The a result, their Twitter presence
whole business promotion has become more trustworthy
centers around the butter girl's and reputable.
ability to generate material that
is focused on current events. It
shows the content in a unique
style in order to attract users
and generate excitement among
the youth.
• As it's clear, social media is the key for young innovators to skyrocket
their business. Small cooperate owners can simply promote their
business on social media platforms for free as opposed to the
traditional tv commercials and billboard advertisements.
• Promoting your business on social media can also help in recruiting
more employees as people can see your business values and motto.
• But, it is important to know that if the content isn’t appealing to the
target audience, your business may not do well. It is therefore to keep
in mind certain points while creating promotional content.
 ENGAGEMENT THROUGH
SOCIAL MEDIA MULTILINGUAL CONTENT
It is important to know your audience and In a diverse country like India, where language
engage with them on a regular basis to changes ever 20 kms, it is necessary to target
know their whims and fancies. One should audience of various regions. This can be done
create engaging and interactive content and through adding subtitles for different languages to
always be on top of customer service. your videos and translating your website to
Having active social media discussions
with potential consumers can give your various languages.
company a competitive edge.

ATTRACTIVE CONTENT
Lastly, your content should be
attractive and appealing, as well as on
trend. Your audience should be hooked
from the get-go. It also does no harm
in creating a theme for your brand, so
that your content is recognizable as
your own.
• Cooperatives do not only provide jobs or entrepreneurship opportunities,
but also essential services.
• Youth operating worldwide in virtually all economic sectors may benefit
from the accessible, inexpensive products and services offered by
cooperatives to their members and their communities such as food and
consumption retail, financial services, health and social care, housing,
transportation, etc. Gaps in cooperative information restrict young people's
capacity to choose for the co-operative undertaking. The services of
communications, services, mobile and Internet.
• They also have the chance as members to influence the sorts of services and
terms provided.
• Farmers, consumers and producers are not seen much on the common
social digital platform, So the government of India launched a project
in 2015.
• Through this project government services are available for urban and
rural citizens digitally or electronically. The idea is to achieve digital
innovation and create positive impact for the people living in rural and
urban areas. It will certainly attract investment in all product
manufacturing industries.
Initiatives by the government:

Digital India, an initiative by the government plans to connect rural areas with
high speed interned networks.
The greatest influence of Digital India is on realizing better market pricing and
reducing tariff cost. It has the potential to connect each farmer to anywhere in the
country.
This would help in increasing agricultural productivity as well as reduce farmers
debt burden. It would help the farmers by giving them access to information on the
best price offered for farm produce on their mobile phones in an instant.
Schemes like Bharat Net and Make in India provide employment and entrepreneurship
opportunities to this marginalized classes of India.
The availability of internet makes it possible for them to study and research their own offerings
before bringing them to the markets.
Once these products are developed, the common man could approach one of the local co-
operative banks or credit societies for a personal loan or line of credit. This helps the budding
entrepreneur and the financial institution, while helping the economy and aiding in job creation.

Universal access to the mobile networks is making it easier for both banks and their customers
to communicate. Improving mobile networks is also encouraging digital-based solution
providers in varying financial areas like payments, supply and logistics, and security to find a
foothold in the rural areas.
The first task will be to set up an independent IT cell and prepare a roadmap. The
roadmap will have a one-year timeline. While computerization is one aspect,
digitization of records is another aspect. We will also emphasize on omitting the ghost
data.

There are a number of recoveries that have to be taken care of.

We have to systemize and digitize that data. Our major tasks include the merger of
Primary Agricultural Cooperative Societies and computerizing the Cooperative Society,
integrating them with the Cooperative Central Banks and with UP Cooperative Central
Banks as well as the Land Development Bank of Uttar Pradesh.
We are also working on Uttar Pradesh Livestock Development Board, an
organization of Cooperative Department., constituted to implement, monitor and
control the activities related to improve breeds of cattle. We are working on its
integration with us.

Once IT initiatives are effectively taken care of, we will emphasize on offering the
Rupay debit cards for farmers and initiate the procedures through Kisan Credit
Card. We will also be launching some mobile ATMs at the rural level so that
farmers or the rural people can have access to digital cashless transactions.
 Market surplus
Marketable surpluses of food grain and
industrial raw materials can be
transported and sold in bulk by society,
resulting in remunerative pricing.
Administrative Convenience
This is helpful for the government on
the administrative point of view to
collect taxes, disturbing subsidies
and also for introducing improved.
 Release of workers
Higher productivity in cooperative farming
will pave the system for the release of Social Arguments
workers from agricultural to non-agricultural
operations. Cooperative farming are having social
arguments and also political arguments in
Creditworthiness their favor as it can inculcate the spirit of
cooperation among the different members
This can attain higher creditworthiness when of the society.
compared to that of individual farming. And such
a large scale can attract a greater amount of
finance for its productive activities.
But, there are certain challenges before youth for participation in
cooperate sector.
• To enable young people to fully take advantage of the cooperative
enterprise option, a number of challenges need to be addressed. In many
countries cooperatives are not included in school curricula, and so young
people do not have the opportunity to learn about the form of enterprise
during their studies. 
• Existing mainstream entrepreneurship education and business support
services also neglect the cooperative model.
• Even when the cooperative form of business is introduced to potential
members, promoters often underestimate the need for capacity building,
business management skills, and specific training in cooperative
governance. 
• On the enabling environment front, existing policy and legislation
continues to limit the formation and growth of cooperative enterprises. 
In the case of youth cooperatives, for example, the formation of school
cooperatives can pose particular challenges when minimum age
requirements to the formation of cooperatives are fixed.
No one would have imagined few months ago that the entire world, including India, would
be so badly hit by the corona virus pandemic. The unexpected turn of events, and the
casualties, that are being reported from all parts of the world due to this deadly disease, has
shocked everybody. Indian economy is almost shattered now and large scale unemployment
is staring at us. All the sectors of economy have been affected in some way or the other and
they are trying to reformulate strategies and action plans to minimize the impact of this
menace.
Amid slowing economic activity, COVID-19 has led to a surge in e-commerce and
accelerated digital transformation. As lockdowns became the new normal, businesses and
consumers increasingly “went digital”, providing and purchasing more goods and services
online, raising e-commerce’s share of global retail trade from 14% in 2019 to about 17% in
2020. The COVID situation has digitalized the marketplace and producers find it easier to
promote their co-operates.
• The following collection of projects implemented by cooperatives in the manufacturing and service
sectors throughout the world gives a chance for collective reflection as well as a set of lessons from
which we may learn and draw inspiration for the future. Because, rather than being a heroic gesture
in a crisis, collaboration is a way of life on a daily basis.
• In India, the members of the SEWA Cooperative Federation are mainly informal women workers
who suffer from a lack of a secure supply of work, income and food, as well as limited or no access
to social security. The drastic social distancing measures taken by the Government will most likely
worsen the situation for these women. SEWA Federation has adopted an immediate response
strategy by providing food, health kits and direct cash transfers to the families in lockdown.
• The National Agricultural Cooperative Marketing Federation of India (NAFED) has been entrusted
by the Government of India to provide 100 million households I kg of pulses each for three months
throughout the country. Thousands of fertilizer cooperative workers have been working tirelessly to
ensure farmers don’t face shortages. IFFCO and KRIBHCO  have been delivering fertilizer to
farmers at their doorstep. 
Government support to cooperatives
The Government is also providing concessional crop loans to farmers through banks with low
interest rates. The Small Industries Development Bank of India (SIDBI) has decided to offer
150 billion rupees for various business entities presently facing financial difficulties and will
provide loans to the micro, small and medium enterprises including cooperative societies
through banks, non-banking finance companies and microfinance institutions. In a major
decision, the Reserve Bank of India (RBI)– the country’s central bank - has asked all banks
including cooperative banks and Urban Co-operative Banks to hold the payment of dividends
for the year 2019-20 until further instructions so that the banks conserve capital to retain their
capacity to support the economy and absorb losses. The Cooperative Banks have given three-
month moratorium to borrowers who have taken loans from the bank.
-Colin Powell