PURCOM - Casayuran, Claine - Cortez, Pamela
PURCOM - Casayuran, Claine - Cortez, Pamela
PURCOM - Casayuran, Claine - Cortez, Pamela
Model Of Communication
Aristotle model of communication
John, a mayoral candidate, is giving a speech to his townspeople. He talks about his plans
to improve the town and shares personal stories to connect with the crowd emotionally.
John also uses data and facts to explain how his ideas will work. The audience, made up of
different people from the town, listens and reacts to his speech, some agreeing while others
are unsure. John's team has a place for feedback, and the speech happens during a sunny
day in the middle of an election campaign. In this scenario, John follows Aristotle's
communication model by being credible, appealing to emotions, and presenting logical
arguments to get his message across. He also considers feedback and the context of the
situation.
Shannon and
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Emily, a marketing manager in a multinational company, is tasked with sharing vital
information about a newNO THANKS
product launchGET THE APP
strategy with her globally dispersed team. Her
message encompasses comprehensive market research Indings, product features, target
audience, and marketing tactics. She utilizes a video conferencing tool as the channel to
create a virtual presentation, meticulously choosing her words, visuals, and overall layout.
The presentation is then transmitted via the internet to her team members across the globe,
allowing for real-time interaction and visual aids. However, during the presentation,
technical glitches cause audio disruptions, and some team members experience internet
connectivity problems. Additionally, language barriers and cultural differences among the
team members may affect their understanding of the content. After the presentation, Emily
invites questions and feedback, which helps clarify uncertainties and bridge potential gaps
in comprehension. The presentation occurs within the context of a scheduled video
conference call, with team members participating from their home oMces, boardrooms, and
various time zones. This scenario illustrates the application of the Shannon-Weaver Model
of Communication in a real-world business context, highlighting both its effectiveness and
the challenges it may encounter.
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