Unit 1 Notes
Unit 1 Notes
Unit 1 Notes
UNIT 1 (CO1)
WHAT IS COMMUNICATION?
“COMMUNICATION IS THE KEY”
Communication is the process of passing information and understanding from one
person to another. It is the process of imparting ideas and making oneself understood
by others.
-Thed Haiman
Now let us look around and you will find people involved in several activities, which
involves:
-
Informal conversations
Meetings
Presentations
Phone calls
Tele-conferencing
Video-conferencing
Gossiping
Net surfing
Chatting and so on.
In short, we need to communicate in order to interact. Communication is one of the
essential conditions of social interaction; it plays a key role in our life.
Now let us try to understand what the term ‘communication’ means. The term has been
defined
at various levels. The word communication comes from
the Latin word
“communicare”, meaning ‘to share, to impart, or to commune (to share your emotions
and feelings with someone without speaking). Its literal meaning is ‘giving or sharing
information’. “Communication is a process of sharing information”. The word process
suggests that communication exists as a flow through a sequence or series of steps.
ROLES OF COMMUNICATION
1) It increases interaction in a giant organization.
5) Timely information.
TYPES OF COMMUNICATION
VERBAL COMMUNICATION
Verbal communication occurs when we engage in speaking with others. It can be face-to-face,
over the telephone, via Skype or Zoom, etc. Some verbal engagements are informal, such as
chatting with a friend over coffee or in the office kitchen, while others are more formal, such as a
scheduled meeting. Regardless of the type, it is not just about the words, it is also about the
caliber and complexity of those words, how we string those words together to create an
overarching message, as well as the intonation (pitch, tone, cadence, etc.) used while speaking.
And when occurring face-to-face, while the words are important, they cannot be separated from
non-verbal communication.
NON-VERBAL COMMUNICATION
What we do while we speak often says more than the actual words. Non-verbal communication
includes facial expressions, posture, eye contact, hand movements, and touch. For example, if
you’re engaged in a conversation with your boss about your cost-saving idea, it is important to
pay attention to both the their words and their non-verbal communication. Your boss might be in
agreement with your idea verbally, but their nonverbal cues: avoiding eye contact, sighing,
scrunched up face, etc. indicate something different.
WRITTEN COMMUNICATION
Whether it is an email, a memo, a report, a Facebook post, a Tweet, a contract, etc. all forms of
written communication have the same goal to disseminate information in a clear and concise
manner – though that objective is often not achieved. In fact, poor writing skills often lead to
confusion and embarrassment, and even potential legal jeopardy. One important thing to
remember about written communication, especially in the digital age, is the message lives on,
perhaps in perpetuity. Thus, there are two things to remember: first, write well – poorly
constructed sentences and careless errors make you look bad; and second, ensure the content
of the message is something you want to promote or be associated with for the long haul.
LISTENING
The act of listening does not often make its way onto the list of types of communication. Active
listening, however, is perhaps one of the most important types of communication because if we
cannot listen to the person sitting across from us, we cannot effectively engage with them. Think
about a negotiation – part of the process is to assess what the opposition wants and needs.
Without listening, it is impossible to assess that, which makes it difficult to achieve a win/win
outcome.
VISUAL COMMUNICATION
We are a visual society. Think about it, televisions are running 24/7, Facebook is visual with memes,
videos, images, etc., Instagram is an image-only platform, and advertisers use imagery to sell products
and ideas. Think about from a personal perspective – the images we post on social media are meant to
convey meaning – to communicate a message. In some cases that message might be, look at me, I’m in
Italy or I just won an award. Others are carefully curated to tug on our heartstrings – injured animals,
crying children, etc.
We communicate continually throughout each and every day. We do it without thinking – we operate on
communication autopilot. However, I encourage you to think about how you communicate. How do you
communicate verbally? What nonverbal cues do you use when you are disinterested? Excited? Nervous?
Are you a good listener? Can you write a concise, clearly articulated message? Are there barriers to how
you communicate effectively?
Understanding how you communicate is the first step to communicating more effectively. You can easily
look online for communication courses. There are a variety of credit and non-credit course available to
help you improve your communication skills, including our non-credit series.
Types of Barriers
c). Technical words or jargons: Specialists and technical experts always use technical
language but common man cannot understand it. So too much use of jargons should
be avoided.
d). Faulty translation: Sometimes instructions originally drafted in a language need to
be translated in a language understood by workers (Hindi) or else they won’t be
able to draw the meaning out of it.
e). Unclarified Assumptions: Sometimes messages are based on certain assumptions
which are subject to different interpretations. E.g. Take care of your guest. One
may take care of only few problems but some other may do it right from vehicles to
lodging and food.
f). Body language and Gesture: Along with verbal communication, body language
should also mean the same or else it will obstruct the proper meaning.
3). Socio Psychological Barriers:
a). Difference in perception: Due to the differencing experience, education and
culture, the two people perceive the same information in a different way and it
creates problem.
b). Difference in attitude: If the message is consistent with our attitude, we tend to
like it otherwise dislikes it. E.g. A news of salary hike will please mood of the
employees while the implantation of new machinery will disappoint many of the
employees.
c). Emotions: How the receiver feels at the time of receipt of information, affects a lot
on how he interprets the information. E.g. If the receiver feels that the
communicator is in jovial, he interprets that the information being sent by the
communicator to be interesting.
d). Inattention: If receiver or sender and of them does not pay attention on what the
other person is saying, it will obstruct communication.
e). Closed Minds: Both the sender and receiver should be open minded while listening
to each other or else it will cause misunderstanding and misinterpretations.
f). Pre mature evaluation: Some people form a judgment before receiving the full
information which becomes a barrier in effective communication.
g). Distrust: If the sender and receiver both do not trust each other, none of them can
communicate effectively with other.
h). Resistance to change: When new ideas are communicated, most of the people do
not filter them or resist them. It works as a barrier to communication.
i). Cultural Differences: People with different cultures have different meanings of
different signs, symbols and assumptions. So, in communication, while
communicating by a person by one culture may be interpreted differently by the
receiver of other culture. E.g. thumb up means all the best in one culture but a kind
of disrespect in some other culture.
4). Organizational Barrier:
a). Status Relationship: Organizational structure creates a number of status levels in
the organization (e.g. CEO and supervisor). If the upper and higher level/state does
not share a good relationship communication between them will be obstructed.
b). One-way flow: When sender and receiver both in the organization don’t participate
in communication, it will not be effective.
c). Complex Organizational Structure:
• several layers of supervision
h). Miscellaneous Barriers: Sometimes sheer fear and distrust may effective
communication flow badly. Sometimes the sender may fear of the consequence of
passing the information by making a preconception and it acts like a barrier.
7 C’S OF COMMUNICATION
1) Completeness: Every communication must be complete and adequate. Incomplete
messages keep the receiver guessing, create misunderstanding and delay action. Every
person should therefore, be provided with all the required facts and figures.
E.g. when the factory supervisor instructs workers to produce, he must specify the exact
size, shape, quality and cost of the product.
2) Conciseness: It means that in business communication you should be brief and be able
to say whatever you have to say in fewest possible words.
3) Clarity: The message must be put in simple terms to ensure clarity. Words must mean
the same thing to the receiver as they do to the sender.
4) Correctness: The term correctness as applied to business messages means bright level
of language and accuracy of facts, figures and words. If the information is not correctly
conveyed the sender will lose credibility.
5) Consideration: Consideration means preparing the message with the intended receiver
in the mind. In order to communicate effectively, the sender should think and look
from the receiver’s angle, i.e. adopting a humane approach and understanding the
emotions and sentiments of the receiver.
6) Concreteness: It means be specific, definite and vivid (clear) rather than vague (not
clear) and general. In oral communication, we can’t draw the tables, diagrams and
graphs to make our statement vivid which is relevant with facts and figures.
7) Courtesy: Courtesy and politeness stems from a sincere youth attitude. It is not merely
politeness with mechanical insertions of please and thank you. Although applying
socially accepted manner. Rather, it is politeness that grows out of respect and concern
for other.
Any human communication system involves the production of a message by someone, and the
receipt of that message by someone else. To encode a message, one must possess the necessary
encoding skills.
The communication code is a set of signs that, when combined, fulfil the function of being able
to transmit the message sent by the sender and that must be understandable to the receiver. That
is, when we talk about communication, the code is the language in which the message is
transmitted. The sender encodes this information so that it reaches the receiver and is the one that
performs the decoding process to understand it.
For this reason, it is vitally important that both elements, sender and receiver, know and handle
the same code during communication.
Languages are codes: - A code may be defined as any group of symbols that can be structured in
a way that is meaningful to another person. The English language, like any other language, is a
code—it contains elements that are arranged in a meaningful order. A code has a group of
elements (vocabulary) and a set of procedures for combining these elements meaningfully
(syntax).
Next is the message content, i.e., the message that is selected by the source to express its
purpose. Content, like codes, has both element and structure. When more than one piece of
information is to be presented, they should have some order or structure. An individual may
sometimes be identified by his characteristic way of structuring messages. This is because the
individual communicates in a way that is distinctive to him. He uses a distinctive way or method,
which has become his habit by constant use.
These two terms, stimulus and response are connected with the whole learning process. The
communication objective of the source is to bring about a change in the behaviour of the
receiver. Humans interact continually with natural and artificial environments. They process
stimulus information, decide what actions to take on the basis of that information, execute those
actions, and receive new stimulus information as a consequence. Because decision, or response
election, processes play a central role in the continual interaction between perception and action,
it is necessary to understand how these processes operate and what factors influence their
duration and accuracy. Such understanding is important from a practical as well as a theoretical
perspective, because a slow or incorrect decision can have disastrous consequences.
Stimulus and response are the two terms that are frequently used in any discussion on the
communication process. A ‘stimulus’ is anything that a person can receive through one of his
senses. In fact, it is anything that can produce a sensation. And a ‘response’ is anything that an
individual does as a reaction to the stimulus.
VOWEL AND CONSONANT SOUNDS
There are twenty vowel sounds. Vowel sounds are classified as pure vowels and diphthongs.
There are twelve pure vowels and eight diphthongs. Pure vowels are further classified as long
vowels and short vowels.
(ALSO SEE HANDWRITTEN UNIT 5 NOTES FOR BETTER UNDERSTANDING OF
VOWEL AND CONSONANT SOUNDS)
TONE:
A tone is the kind of sound you hear in a musical note, or in a person's voice. It is also defined as
a pitch or change in pitch of the voice that serves to distinguish words in tonal languages. And
pitch, in speech is the relative highness or lowness of a tone as perceived by the ear, which
depends on the number of vibrations per second produced by the vocal cords.
Falling Tone: The pitch of our voice falls on the tonic syllable in a falling tone. We use the
falling tone in ordinary statements (assertive sentences, including both affirmative and negative,
without any implication), wh-questions (questions beginning with a wh-word, such as what,
when, where, and so on), polite expressions, greetings, imperative sentences (commands,
prohibitions, and so forth), and exclamatory sentences.
Rising Tone The pitch of our voice rises on the tonic syllable in a rising tone. We use a rising
tone in polite questions, conditional expressions, polite requests, direct questions (requiring
yes/no answers), and incomplete utterances.
Prepared By:
Ms AQSA ANSARI
ASSISTANT PROFESSOR
DEPARTMENT OF CSE