Module 2 Understanding Resources and Principles
Module 2 Understanding Resources and Principles
Module 2 Understanding Resources and Principles
Principles
Prepared by:
Leslie Anas
Bea Jade Abucay
Introduction
Land, like labor and capital, is a classic factor or production. Land is a real estate and
all natural resources on or in it, such as trees, minerals, elements, metals, gems,
natural gas, thermal heat, oil, coal, water, and crops.
LESSON 2
In economics, market equilibrium is achieved when supply equals demand. However, the markets
are not always in equilibrium due to mismatched levels of supply and demand in the economy.
When supply of a good is greater than demand for that good, a surplus ensues, which drives down
the price of the good. Disequilibrium also occurs when demand for a commodity is higher than
the supply of that commodity, leading to scarcity and, thus, higher prices for that
product.If the market price for wheat goes down, for example, farmers will be less inclined to
maintain the equilibrium supply of wheat to the market since the price may be too
low to cover their marginal costs of production. In this case, farmers will supply less
wheat to consumers, causing the quantity supplied to fall below the quantity
demanded. In a free market, it is expected that the price will increase to the
equilibrium price as the scarcity of the good forces the price to go up.
When a product is scarce, consumers are faced with conducting their own costbenefit analysis,
since a product in high demand but low supply will likely be
expensive. The consumer knows that the product is more likely to be expensive but,
at the same time, is also aware of the satisfaction or benefit it offers. This means that
a consumer should only purchase the product if he or she sees a greater benefit from
having the product than the cost associated with obtaining it.
Example of Scarcity Principle
Most luxury products, such as watches and jewelry, use the scarcity principle to drive sales. Technology
companies have also adopted the tactic in order to generate interest in a new product. For example, Snap
Inc., unveiled its new spectacles through a blitz of publicity in 2016. But the new product was available
only through select popups that appeared in some cities. Tech companies also restrict access to a new
product through invites. Google, for example, launched its social media service Google Plus in this
manner. Robinhood, a stock trading app, also adopted a similar tactic to attract new users to its app.
Ridesharing app Uber was initially available only through invites. The idea behind this strategy is to place
a social and exclusive value on the product or service.
Utility
What Is Utility?
Utility is a term in economics that refers to the total satisfaction received from consuming a good or
service. Economic theories based on rational choice usually assume that consumers will strive to
maximize their utility. The economic utility of a good or service is important to understand, because it
directly influences the demand, and therefore price, of that good or service. In practice, a consumer's
utility is impossible to measure and quantify. However, some economists believe that they can
indirectly estimate what is the utility for an economic good or service by employing various models.
Understanding Utility