FLYERS

FLYERS
G ro u p 1
A d e e l a S h a h e e n 21 251 65002
Bi s m a A m i r 21 251 6501 7
A z w e r R a z a 21 251 6501 6
Fa r z e e n a 21 251 6501 9
K h a d i j a 21 251 65027
TOPICS
➢ What is a flyer?
➢ Uses, purpose and importance of flyers.
➢ Flyers sizes?
➢ What are its types?
➢ What’s in a flyer? Parts?
➢ Steps to make a flyer
F LY ER S 2
FLYERS
A flyer is a printed paper containing information about a
certain event, business, product or service to promote
them. It is used to increase awareness and draw
attention to the advertised item(s).
F LY ER S 3
FLYERS
U s e s , p u rp o s e a n d i m p o r ta n ce
➢ MARKETING
The three most common uses of flyers are to
advertise products, to promote services and recruit
people. This is done by posting and handing out
copies of flyers in public locations with heavy foot
traffic.
➢ AFFORDABLE PROMOTION
The use of flyers is cost effective way to spread your
message. Not only it is inexpensive to print but also
cheap to distribute.
➢ CUSTOMER IMPACT
Flyers help in creating a lasting impression, connect
you to the customers and provide prospects with
details. about your brand.
F LY ER S 5
FLYER SIZES
The two standard flyers size that are commonly
used are 8.5” by 11 and 8.3” by 11.7 A4. But there
are also other sizes that advertisers use.
F LY ER S 6
TYPES OF FLYERS
There are many different types of flyers, each with its own
specific purpose and audience. Some common types of
flyers include:
➢ Promotional Flyers
➢ Event Flyers
➢ Informational Flyers
➢ Coupon Flyers
P R ESEN TA TIO N TITLE 7

PROMOTIONAL FLYERS
The main idea of a promotional flyer is to
promote a product or service. They are typically
distributed in public places like shopping centres,
street corners, or through direct mail. They often
include a clear, attention-grabbing headline,
offers, an image of the promoted product or
service, and a call to action.
F LY ER S 8
EVENT FLYERS
Event flyer promotes a specific event, such as a
concert, party, or fundraiser. They typically
include information about the date, time,
location, and cost of the event, as well as a
description of what people can expect. They may
also include an image or design that relates to
the event.
F LY ER S 9
INFORMATION FLYERS
Informational flyer provide information about a
particular topic or issue to the target audience.
For instance, if the informational flyer is about
recently opened Yoga class in the neighborhood,
the flyer will contain information about the yoga
instructor, the timing of the classes, charges, what
challenges people can overcome doing yoga,
contact information, and a CTA.
F LY ER S 10
COUPON FLYERS
These flyers are used to offer discounts or special
promotions to customers. They often include a
coupon code or a QR code that can be scanned
to redeem the offer.
F LY ER S 11
WHAT ’S IN A FLYER?
PARTS?
F LY ER S 12
COMPONENTS OF A FLYER
The components or elements a flyer usually includes are:
Heading: The headline or title that grabs the reader’s attention. It aims to capture the readers’
attention and convince them to read the rest of the content.
Body Copy: The main body copy that follows the heading provides users with more details about
what the brand is offering, such as discounts, benefits or services.
Graphics: Vector/Raster graphics used to stand out from other flyers and to convey the message
visually.
Call-To-Action (CTA): A button, phrase or graphic that encourages the user to take immediate
action, such as “visit the store” or “call us now”.
Contact Information: The essential part of a flyer is to provide contact information like phone
numbers, address and email addresses so that users can contact the brand.
Logo: While not always present on a flyer, logos help to identify the company and create brand
recognition.
F LY ER S 13
EXAMPLE
Here’s an example
Heading: Blue Sky Cleaning Services
Subheading: Take back your day and leave the boring stuff
to us!
Body Content: Residential cleaning. Commercial cleaning.

Green Cleaning.
Imagery: A man is standing with a broom, duster, vacuum

cleaner, bucket and mop, dustpan, and a separate logo of
green clean available.
CTA: Visit www.blueskyclean.com for weekly specials.

Contact Info: Call 400-500-4000 for last-minute deals.
F LY ER S 14
STEPS TO MAKE A FLYER
➢ Identify The Purpose O f The Flyer
Before starting to create a flyer, it’s essential to
understand – what marketing goal a business wants to
achieve with a flyer.
➢ Understand The Audience
Knowing who the target audience is will help identify
who the flyer will speak to and how that audience will
benefit the business.
➢ Make A Plan To Relay The Information
Think about the key information the flyer wants to
convey to the audience. Create an outline of the main
points that must be included in the flyer.
➢ C hoose A Relevant Flyer Designing Platform
There are several different platforms available that cater
to different users based on their expertise.
F LY ER S 15
STEPS TO MAKE A FLYER
➢ Choose/Create Flyer Design Layout
Once the designers have chosen a platform, they can choose a designed layout from a variety of pre-made layouts or create their own.
➢ Preview And Share The Final Product
Before printing or distributing the flyer, preview it to check for any errors or issues
➢ Bottom-Line?
A flyer is a simple, yet effective marketing tool used to promote products, services, or events.
F LY ER S 16
Some key points to consider when designing a good flyer:
➢ Clear and Compelling Headline
➢ Eye-Catching Visuals
➢ Minimal Text
➢ Call to Action (CTA)
➢ Contact Information
KEY TIPS FOR ➢ Event Details
➢ Branding
GOOD FLYERS ➢ Easy-to-Read Fonts
➢ White Space
➢ Limited-Time Offers
➢ Target Audience
➢ Printing Quality
➢ A/B Testing
➢ Distribution Strategy
F LY ER S 17
THANK YOU
F LY ER S 18

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FLYERS

P R ESEN TA TIO N TITLE 7

The components or elements a flyer usually includes are:

Heading: Blue Sky Cleaning Services

Body Content: Residential cleaning. Commercial cleaning.

Imagery: A man is standing with a broom, duster, vacuum

CTA: Visit www.blueskyclean.com for weekly specials.

➢ Choose/Create Flyer Design Layout

➢ Preview And Share The Final Product

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