GR 9 WK 10

MARKETING MIX:
PLACE AND
PROMOTION
9 SAT BUSINESS
CHAPTER 13
WEEK 10
LESSON PLAN
Instruction and Modelling: Slide

Lesson Objective: Slide #4 #15 #18, #20, #28 to #33
Scaffolded Practice: Slide #16,

Lesson Goals: Side #5 #19, #27,39
Checking for understanding:

Starter: Slide #7 to #13, #23, #24 Slide # 21, #35, #36, #37
Video: Slide #24,28 Extension Task: Slide #34

LESSON OBJECTIVE
• What is promotion
• The aims of promotion
LEARNING GOALS
By the end of the lesson the students will understand:
• What is the meaning of promotion
• What are the aims of promotion
SPOT THE
ST
A
STRATEGY-
R Discovering How
T Brands Capture Our
E
R
Attention
ST
A
R
T
E
R
Look at the ADs in the following slides and answer
the following questions….
• What product or service is being advertised?

ST • What techniques does the ad use to attract attention
A (e.g., bright colors, catchy slogans, emotions)?
R
T • Who do they think the target audience is?
E • What message or feeling does the ad convey?
R
• Write in your own
words what
promotion
means?
Lets see if you got it right…..
PROMOTION
Tells consumers about
a product and tries to
persuade them to buy
it .
How does promoting their products
help businesses?
AIM OF PROMOTION
The main attracting the attention of consumers by making them
aware of the product, or reminding consumers that the
product is still on the market
aim of
promotion persuading consumers to buy the product
is to
increase
explaining how a product is better than competitors'
products
sales.
Promotion
creating and developing brand image
does this encouraging wholesalers and retailers to stock the

product reassuring consumers, following a problem with
by: the product.

Choose one advertisement
you saw today.
Briefly describe what
techniques does the Ad
use to catch your
attention,
and how does it persuade
the consumer to consider
buying the product?
Session 2
“
Think about the last time you saw an ad or

a promotion that made you want to buy
hat C a ught something.
" W
Your Eye?"
What was it? Was it a discount, a catchy jingle, a

social media post, or a celebrity endorsement?”
Watch this AD
“What techniques did the ad use to grab your

attention?
Was it the visuals, music, humor, celebrity
endorsement, or something else?”
Introduction
“Why do businesses need to
promote their products in
different ways?”
"Today, we will learn about different methods

businesses use to promote their products and why they
choose certain methods over others."
Methods of promotion
Advertising
Sales Promotion
Personal Selling
Direct Mail
Sponsorship
ADVERTISIN
G
TWO TYPES OF
Advertising involves ADVERTISING
communicating with the
Informative
customer through media advertising.
such as newspapers,
magazines, radio, persuasive.
advertising.
television and the
internet.
Types of ADS
SALES PROMOTION
TS
U N
S CO There are a number of different
DI activities that are forms of sales
f sa l e promotion.
i nt o
p o s i n
p l ay
dis .
o p s
sh M O N EY O FF
C O UP O NS
competitions
loyalty reward and games with
schemes cash or other
prizes
How do you think
SALES promotions
help increase
sales of a
business?
Personal selling: sales staff communicate directly
with the consumer to achieve a sale and form a
long-term relationship between the firm and
consumer.
SPONSORSHIP
DIRECT
MAIL
Direct mail involves
Sponsorship is where a
posting leaflets or other business will pay to
printed materials directly have its name Jinked to
to the business offices or
homes of potential an event, or perhaps to
customers. These an individual or group
potential customers have
usually been identified
of individuals who are
through market research. . in the public eye.
Choose the correct word and fill in
the blank
1. The main aim of promotion is to increase _________.
a. Products
b. Sales
c. Losses
2. By doing promotion the company is reminding __________ that the

product is still in the market.
a. Consumers
b. Governments
c. Lawyers
Choose the correct word and fill in
the blank
3. _________ persuades consumers to buy the product.
a. Wholesalers
b. Distribution
c. Promotion
Session 3
"Design a Promotion Plan!"
Choose a Design a
A Divide into
C product of your Promotion
groups
TI own interest Plan!
VI
T
Y
Answer the
Present Your
Reflection
Promotion Plan
Questions:

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MARKETING MIX:

Instruction and Modelling: Slide

Scaffolded Practice: Slide #16,

Checking for understanding:

Video: Slide #24,28 Extension Task: Slide #34

• What product or service is being advertised?

does this encouraging wholesalers and retailers to stock the

by: the product.

Think about the last time you saw an ad or

What was it? Was it a discount, a catchy jingle, a

“What techniques did the ad use to grab your

"Today, we will learn about different methods

2. By doing promotion the company is reminding __________ that the

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