Leaflets
Leaflets
Leaflets
What is leaflet?
Why called leaflets?
Purpose of leaflet
Standard sizes for leaflets
Design and Layout of Leaflets
Planning Leaflets in Technical Writing
Key Tips for Leaflet Success
What is a Leaflet?
Characteristics: Typically one sheet or a few sheets, often folded, containing essential
information.
The term “leaflet” is derived from the fact that these printed materials
are often small, lightweight, and designed to be easily distributed or
handed out, much like the leaves of a tree. The word “leaflet” is a
reference to the idea of a small, leaf-sized piece of information that
can be handed to someone quickly.
Purpose Of Leaflets
Convey Information
Promote Events
Marketing and Advertising
Raise Awareness
Call to Action
Brand Awareness
Provide Contact Details
Engage and Inform Audiences
Standard Sizes
Note: Choice of size according to the purpose of leaflet and target audience.
Design and Layout of Leaflets
Headline
Subheadings
Images
Text
Color Scheme
Whitespace
Call to Action
Contact Information
Fold or Panels
Testing
Planning Leaflets in Technical Writing
Understand Your Purpose: Before creating a leaflet, you must understand its purpose.
Are you informing, instructing, promoting, or persuading? Having a clear purpose is essential.
Identify Your Target Audience: Know who your leaflet is for. Understand their
demographics, interests, needs, and expectations. This information will guide your content and
design choices.
Determine Key Messages: Decide on the main messages or information you want to
convey. Be concise and focus on the most important points. Prioritize the information based on
its relevance to the audience.
Create a Hierarchy of Information: Organize the content in a logical order. Start with
an attention-grabbing headline or title, followed by subheadings, and then supporting text.
Ensure the flow is easy to follow.
Planning Leaflets in Technical Writing
Use Visual Elements: Visual elements like images, diagrams, charts, and icons can
make your leaflet more engaging and help convey information more effectively. Ensure
that visuals are relevant and enhance the message.
Write Concisely: Keep your text concise and to the point. Use clear and straightforward
language. Avoid jargon and technical terms that the audience may not understand.
Design the Layout: Pay attention to the layout and design. Consider factors like font
style, size, and color. Use a consistent design that aligns with your organization’s branding.
Review and Proofread: Thoroughly review and proofread your leaflet to ensure there
are no grammatical errors, typos, or inconsistencies. A well-presented leaflet enhances your
credibility
Planning Leaflets in Technical Writing
Test with a Sample Audience: If possible, test the leaflet with a sample
audience to gather feedback. This can help you identify any issues or areas for
improvement.
Print and Distribute: Once the leaflet is finalized, determine how you will print
and distribute it. This may involve using professional printing services or sharing it
digitally.
Note: When planning leaflets, always keep the audience’s perspective in mind. Ensure
that the information is presented in a clear, concise, and visually appealing manner to
effectively communicate your message.
Key Tips for Leaflet Success
Headlines Matters
Visual Appeal
Proofreading
Consistency
Conciseness
High-Quality Images
Clarity
Proofread Thoroughly
Call to Action
The
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