Leaflets

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TOPIC

Unlocking the Power of Leaflets: Design,


Purpose, and Planning
Presented to:
Ma’am Faiza Anum
Presented by:
Ayesha Saddique 14
Faiza Ali 18
Laiba Latif 29
Shamsa Alam 48
Wajiha Liaquat 56

Department of Software Engineering


Semester 5
Outline

 What is leaflet?
 Why called leaflets?
 Purpose of leaflet
 Standard sizes for leaflets
 Design and Layout of Leaflets
 Planning Leaflets in Technical Writing
 Key Tips for Leaflet Success
What is a Leaflet?

 Definition: A leaflet is a concise, one or multi-page document used for informational or


promotional purposes.

 Characteristics: Typically one sheet or a few sheets, often folded, containing essential
information.

 Versatility: Used in marketing, public information, events, and more.


Why Called Leaflets?

 The term “leaflet” is derived from the fact that these printed materials
are often small, lightweight, and designed to be easily distributed or
handed out, much like the leaves of a tree. The word “leaflet” is a
reference to the idea of a small, leaf-sized piece of information that
can be handed to someone quickly.
Purpose Of Leaflets

 Convey Information
 Promote Events
 Marketing and Advertising
 Raise Awareness
 Call to Action
 Brand Awareness
 Provide Contact Details
 Engage and Inform Audiences
Standard Sizes

 A4 (210 x 297 mm)


 A5 (148.5 x 210 mm)
 A6 (105 x 148.5 mm)
 DL (99 x 210 mm)
 Square (Various Sizes)
 Letter (8.5 x 11 inches)
 Legal (8.5 x 14 inches)
 Custom Sizes

Note: Choice of size according to the purpose of leaflet and target audience.
Design and Layout of Leaflets

 Headline
 Subheadings
 Images
 Text
 Color Scheme
 Whitespace
 Call to Action
 Contact Information
 Fold or Panels
 Testing
Planning Leaflets in Technical Writing

 Understand Your Purpose: Before creating a leaflet, you must understand its purpose.
Are you informing, instructing, promoting, or persuading? Having a clear purpose is essential.

 Identify Your Target Audience: Know who your leaflet is for. Understand their
demographics, interests, needs, and expectations. This information will guide your content and
design choices.

 Determine Key Messages: Decide on the main messages or information you want to
convey. Be concise and focus on the most important points. Prioritize the information based on
its relevance to the audience.

 Create a Hierarchy of Information: Organize the content in a logical order. Start with
an attention-grabbing headline or title, followed by subheadings, and then supporting text.
Ensure the flow is easy to follow.
Planning Leaflets in Technical Writing

 Use Visual Elements: Visual elements like images, diagrams, charts, and icons can
make your leaflet more engaging and help convey information more effectively. Ensure
that visuals are relevant and enhance the message.

 Write Concisely: Keep your text concise and to the point. Use clear and straightforward
language. Avoid jargon and technical terms that the audience may not understand.

 Design the Layout: Pay attention to the layout and design. Consider factors like font
style, size, and color. Use a consistent design that aligns with your organization’s branding.

 Include Contact Information: If the leaflet is for a business or organization, provide


contact information, such as a phone number, email address, or website, so readers can
reach out for more information.

 Review and Proofread: Thoroughly review and proofread your leaflet to ensure there
are no grammatical errors, typos, or inconsistencies. A well-presented leaflet enhances your
credibility
Planning Leaflets in Technical Writing

 Test with a Sample Audience: If possible, test the leaflet with a sample
audience to gather feedback. This can help you identify any issues or areas for
improvement.

 Print and Distribute: Once the leaflet is finalized, determine how you will print
and distribute it. This may involve using professional printing services or sharing it
digitally.

 Evaluate Effectiveness: After distribution, assess the leaflet’s effectiveness in


achieving its intended goals. Did it resonate with the audience? Did it lead to the
desired action or response?

Note: When planning leaflets, always keep the audience’s perspective in mind. Ensure
that the information is presented in a clear, concise, and visually appealing manner to
effectively communicate your message.
Key Tips for Leaflet Success

 Headlines Matters
 Visual Appeal
 Proofreading
 Consistency
 Conciseness
 High-Quality Images
 Clarity
 Proofread Thoroughly
 Call to Action
The
End

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