GO TO MARKET PLAN GRAPHIC DESIGN

Graphic designing is a visual language that bridges the gap between ideas and understanding
given that it combines ideas, words and images to effectively communicate messages to
diverse audiences. Integrating graphic design as an aspect of our business enables us to
effectively communicate our values, products and mission to our target audience.
Professionally crafted graphic design materials, such as logos, branding collateral,
advertisements, and website layouts, establish a visually appealing brand identity. This visually
captivating presence enhances brand recognition, credibility, and customer engagement,
leading to increased sales, customer loyalty, and a competitive advantage in the market. By
investing in graphic design as a business, we can elevate our image, connect with customers
on a deeper level, and ultimately drive growth and success. To do this, we need to do the
following;

1. IDENTIFY THE TARGET MARKET:

 THE MARKET:

The market for graphic designing is quite vast and diverse, as it encompasses various
industries and sectors. Some of the key areas where we found out graphic designers are in
demand are:

- Education and Non-profit Organizations: Here we are looking at schools, churches,

orphanages and other Nonprofit making organizations,
- Professional Services: This includes small law firms, accounting and bookkeeping
services, insurance agencies, real estate agencies, and financial consultants.
- Retail shops: This includes small businesses that sell products directly to consumers,
such as boutiques, clothing shops, restaurants
- Service-Based Businesses: These businesses provide various services to customers,
such as hair salons, spas, tutoring centers, fitness studios, cleaning services, and
professional consulting firms.
- Creative Industries: Small businesses in creative fields include photographers, artists,
writers, event planners, and independent musicians.
- Technology and Online Businesses: These encompass businesses that operate
primarily online, such as e-commerce stores, software development firms, web design
agencies, digital marketing companies, and app developers.
- Home-Based Businesses: These businesses are run from home and can include
consulting services, online content creation, virtual assistance, baking or catering
services, handmade crafts, or personalized gift creation.
- Construction and Trades: businesses in this sector involve carpenters, electricians,
plumbers, painters, landscapers, and general contractors who provide construction,
repair, and maintenance services.
- Hospitality and Tourism: Here we have hotels, tour operators, travel agencies, and
event venues
- Corporate Sector: Here we’re looking at companies like: Constructions companies.

 CUSTOMER AND GRAPHIC DESIGNER PAIN POINTS

1. Graphic Designers:
- Lack of clear communication: Clients may have difficulty articulating their design
needs and expectations given that in some cases the customer know what they want
but yet want to see results leading to misunderstandings and revisions.
- Unrealistic datelines: Clients may expect quick turnaround times, putting pressure on
graphic designers to deliver high-quality work within tight timeframes.
- Limited budgets: Clients with limited budgets may expect high-quality designs at a
lower cost, making it challenging for graphic designers to provide the desired level of
creativity and detail. Equally, some clients may undervalue the importance of graphic
design and resist paying fair prices for the services rendered.
- Lack of trust: Some clients may have a lack of trust in the expertise and skills of
graphic designers, leading to unnecessary revisions.
- Inconsistent feedback: Clients may provide inconsistent or vague feedback, making it
difficult for graphic designers to understand and meet their expectations.
- Approval process: Clients may have a complex approval process involving multiple
stakeholders, leading to delays and potential conflicts in design decision-making.
- No clear content Description: Some clients know what they want don’t know how to
put it in words
- Limited understanding of design principles: Clients may have limited knowledge of
design principles and may not fully understand the impact that design can have on their
brand and marketing efforts. This can make it challenging for graphic designers to
educate and convince clients about the value of their work.
- Design size: the challenge of knowing the print size for the design and how compliant
the design will be on social media.
- Scope creep: Clients may request additional design elements or changes that were
not initially agreed upon, and potentially impacting the project timeline and budget.
- Resistance to change: Some clients may be resistant to new design ideas or hesitant
to step outside of their comfort zone, limiting the creative possibilities for graphic
designers.
2. Customers:

2. DEFINE YOUR VALUE PROPOSITION:

 CUSTOMER:
- Professional expertise: Graphic designers have specialized knowledge and skills in
visual communication, branding, and design principles. They can provide expert
guidance and ensure that the design solutions meet the client's objectives and
effectively communicate their message.
- Creative problem-solving: Graphic designers are trained to think creatively and find
innovative solutions to design challenges. They can bring fresh ideas and perspectives
to the table, helping clients stand out from their competitors and capture the attention of
their target audience.
- Brand consistency: Graphic designers can help clients establish a strong and
cohesive brand identity across various platforms and marketing materials. They ensure
that the design elements, such as logos, color schemes, and typography, are consistent
and aligned with the client's brand values and positioning.
- Effective communication: Graphic designers excel in visual storytelling and can
effectively convey complex messages through visual elements. They understand how to
use design elements, such as layout, imagery, and typography, to communicate the
client's message clearly and engagingly.
- Time and cost efficiency: By hiring a graphic designer, clients can save time and
resources by outsourcing their design needs to a professional. Graphic designers have
the skills and tools to efficiently create high-quality designs, allowing clients to focus on
other aspects of their business.
- Competitive advantage: Well-designed visuals can give clients a competitive edge by
making their brand more memorable, professional, and appealing to their target
audience. A graphic designer can help clients differentiate themselves from competitors
and create a strong visual presence in the market.
- Collaboration and flexibility: Graphic designers work closely with clients to
understand their needs, preferences, and goals. They collaborate throughout the design
process, incorporating client feedback and ensuring that the final design meets their
expectations. Graphic designers are also adaptable and can work with different
industries and design styles.
- Technical expertise: Graphic designers are proficient in using design software and
tools, ensuring that the final designs are of high quality and suitable for various
mediums, such as print, web, or social media. They understand the technical
specifications and requirements for different platforms, ensuring that the designs are
optimized for maximum impact.
- Strategic thinking: Graphic designers not only create visually appealing designs but
also consider the strategic goals and objectives of the client. They understand how
design can support marketing efforts, engage the target audience, and reinforce the
client's brand positioning. By incorporating strategic thinking into their design process,
graphic designers can create designs that align with the client's overall business
strategy.
 3. COMPETITIVE ANALYSIS:

4. PRICING STRATEGY:

For graphic design services there a 4 types of pricing strategies that we can use

 Competitive pricing:
were we will check out what our competitors are pricing to figure out the going rate,
rather than focusing on the profit margin the strategy focusses on making the prices
compare with the other prices? Eg
- Set price slightly lower than that of the competition so we can attract
customers who are price sensitive. We can lower the cost and still actively
promote our special pricing; we can say that the product is economic and
accessible
- Set pricing higher If the products might be better than other products
- Offer a discount of 50% for 1st time customers or for a period of time and
increase it later.
 Penetration Pricing:
This involve using a lower price to draw customers to our graphic design business, and
take away business from competitors who can’t effectively match that price then slowly
increase our price.
 Price scheming:
this can be seen as starting with the highest price possible and later reduce the prices.
This works with big products like mobile phones
 Value based price:
here is where we set the price based on how much our customers values our products.
This is done by;
- Listing what makes out product different and better. Hence our value
proposition
- Placing a financial value on those differentiating features and
 - Communicating the extra values your products provide the customers which
is better explained in our value proposition.
 Loss leader pricing:
Intentionally set the price of a product to a loss value to attract customers , this is when
we have more products to provide and we are sacrificing one product to sell another,
For instance, offering the gas delivery service at a loss to generate download but
offering graphic design at a moderate price to push income.
 Bundle pricing:
we can sell two or more products together in a bundle there by reducing the price
 Anchor pricing:
creating a slashed price and adding a price under it (that is, the price of the highest
graphic designer, slash it and then write a lower price.

5. MARKETING AND PROMOTION STRATEGY:

 SOCIAL MEDIA MARKETING
The idea here is to have a strong social media presence since most of our market is on social
media. And we ca do this by being on all social media platforms with high traffic and
engagement rate. Platforms like YouTube, Facebook, Twitter, Ticktok, Instagram, LinkedIn.
- YouTube: posting videos explaining what BambBoy is about, videos explaining the
customer journey of the app.
- Ticktok: short videos designing
- WhatsApp: status updates, share with WhatsApp groups, etc.
- Twitter: Text content which will drive high engagement. Possibly on the comment
section
 CONTENT MARKETING

This talks more about the information we want to send out the sample market. We could create
post that contain valuable information about our graphic designs and publish on the website
and on the app’s social media platforms.

 IFLUENCER MARKETING
This involves getting someone with social media presence and drive drives a high engagement
rate to advertise our company products for us in exchange for a commission.

 REFERAL MARKETING

This involve a mouth to mouth approach, where we can offer a percentage of income made
from someone’s referral as commission for every referral that someone does. We can equally
provide link options to existing customers offering them discount on a delivery for every
download they trigger.

 SMS MARKETING

This involves sending text messages to users about our services and latest updates on our
services and build brand awareness.

 PAID MARKETING

Paid advertising can help drive traffic to the app's website and increase downloads. We can
use Google AdWords, Facebook Ads, and LinkedIn Ads to target specific keywords. To do this
we will have to create compelling ad copy and eye-catching visuals to grab the attention of
potential customers. Monitor the ad performance regularly and optimize the campaigns based
on the results.

6. PARTNER AND INTEGRATION STRATEGY:

Having partnership in our graphic designing business us important for the following reasons

- With partners we can take on bigger and complex projects

- Extra brain power: this is by having partners who have bigger and broader skills than
ours we are increasing the brain power of our business which means it’s not just us
thinking about the problem
- Learn new techniques: it can help us learn new ways and methodologies, by creating a
relationship with partners it brings more knowledge
- Partnership will help build our management skills because having more people to work
with makes managing more complex
- It builds communication skills
- It can spread your reputation and influence by interacting with greater range of partners
and possibly a greater range of clients your reputation will increase

7. User onboarding and engagement:

Develop an onboarding process that is user-friendly and seamless for both service
providers and receivers. Ensure that the platform is intuitive, easy to navigate, and
provides valuable features to retain and engage users.

8. Customer support and feedback:

Establish a support system to address user inquiries and concerns promptly. Encourage
users to provide feedback and suggestions for improvement. Actively listen to their
needs and incorporate their suggestions into future platform enhancements.

9. Measure and iterate:

Set key performance indicators (KPIs) to track the success of your go-to-market plan.
Monitor metrics such as user acquisition, user engagement, conversion rates, customer
satisfaction, and revenue. Continuously analyze and iterate your strategies based on
the data to optimize performance and improve customer experience.

10. Scaling and expansion:

As you gain traction and success, plan for scaling and market expansion. Identify new
geographies or markets where your platform can be extended. Develop localized
strategies to adapt to cultural nuances and preferences.
Remember, building a successful go-to-market plan requires ongoing monitoring, flexibility,
and adaptation based on market dynamics and user feedback.