Profitable Graphic Designer

0My income: 10K/month, Rs 8.
5lac/month, 24 clients/year
Professional website
Design portfolio – specialised
Portfolio: Go from sketches to color selections, to fonts, to b&w version, to dynamic

3D mock-ups.
Brand strategy to services
Ideal client
Design proposal
Value based pricing – share from their profit
Marketing plan
Refine workflow, process and presentation
Floating agency model
‘Brand strategy, visual identity, graphic design and website design will be $18,500’
Sales call
Sales pitch
About me pitch
1. Specialise or not to specialise?
Specialise and charge more
Use LinkedIn, website
2. Floating business
Business: outsource based on needs
I love art directing
Create online courses – very flexible
Choose client meeting time than them getting on schedule
3. Design portfolio
For? – ideal client
How will designs solve their problems? Focus on solutions, not services
Engaging?
Outreach?
Content:
Experience - Previous clients in same industry
Process
Description
Sketches
Before, after
Animation
6 portfolio work pieces on website
4. Linked in for high-paying clients
Take help from marketing sales person
Add Brand Strategy to graphic services
Portfolio Thought process: Think you are an ideal client yourself, solve their problem, 6-8 case studies
on how you designed, description, sketches, etc
+Ideal client – demographics, psychographics
5. Client
Take 50% price before work
60% retention if contract cancels
6. Competitors
Client acquisition through Referral, Blog
Niche, Area of expertise, Target
Experienced: Position as expert, charge more
Why should they choose me? (not in front of competitors)
Positioning, marketing
Connect to other graphic designers, their portfolios
7. Design proposals – process, when and how long, contract, scope of work, delivery time, options
provided…simple proposal, copyrighter
Design needs, timeline, their budget…then design proposal
Design proposal…Welcome page, client goals, about my studio – reviews, testimonials, case studies,
portfolio, team members, scope of work in steps: sketches and software – backstory, timeline
Client’s needs - Problems through first call
Logo design
Brand strategy
Colors
Typography
Labels
Packaging design
Web design
Need and what they want to hear
 Phase 1: Brand strategy – 4w

 Phase 2: Visual identity – 4w
 Phase 3: Labels, packaging, stationery – 6w
 Phase 4: Website design – 8w
Start and end date
8. Niche down
(Real Estate, branding, Book illustrations)
Branding for indian companies in UK – general store, food and clothing
Blog – building ethnic brand
9. How much to charge
- Double the rate
Target: 3L/project
Value based pricing –
Current revenue:100,000
Target: 180,000
- Charge 20% of the difference: 30,000 – for adding value to business
Project pricing (more money/hour), per hour pricing (setback for experts), packaging pricing, value
based pricing
10. Design skills vs business skills
Design agency
Knowing how to sell, organising your expenses, investing in the right things, client, target that client,
business plan to follow,
Define who you want to work with
Why you do what you do
Core values
Mission and vision
Marketing plan
11. Branding website
Results – growing businesses
About – self, team, goals
Services – describe process, this is what you get, not this is what I provide
Portfolio with description
Blog/book
Contact
12. 10K/ month, 24 clients/year
20K/month, 12 clients
50% down payment
4 logo/month, 48 clients
Passive income: paid book (credibility), pdf on website, design assets
Offer: Brand strategy, brochures and menus
My income: 10K/month, Rs 8.5lac/month, 24 clients/year
Marketing: Social Media, Reaching Out, Inbound
Systems: Sales, Offers, Delivery
Growth: Hiring, Increasing $, Better clients
$12k client wants: Solution to their problems
- No menu and rate sheet, more onto solutions: make more money in their business
Investing in their business
Care about transformation and results
- Need professional experience: contracts, proposals, etc

- Makes their life easier, paying me to save their time
Refine process and workflow, presentation
Packaging
Floating agency model: hire a team, keep profit only, free up some time, business owner
Outsourcing:
- Brand Strategy $6250

- Visual Identity $4500
Total: 10,750
- Graphic design 3 social media covers $700

- Website 5 wordpress pages $7500
No details, only the price point of $18,500 mentioned
‘Brand strategy, visual identity, graphic design and website design will be $18,500’
Agency model:
Brand strategy -$50
Visual identity (logo, colors, fonts) – $2500
Graphic design – included above
Website – $3300
Balance sheet:
$18,500 full project cost
$2500 brand designer
$3000 web designer/developer
$350 copywriter/proofreader
If needed: sales person, blog writer
=$12,650 profit
Blogging, linked in (referrals), networking events, SEO
Linked In: connections who need graphic designers
Or search for ‘business owner’
Hi I found your profile as I was looking for___, I would love to connect as we have the same target
audience and would love to see how we can refer each other to our clients.
Position as an expert: niche, testimonials, messaging and contact, portfolio
Incredible proposal + sales call
13 5 mistakes in freelance marketing
- Social media (post after post)
How logo design can help them
That you are an expert
Knowing ideal client, educational for them
- Going to networking event without knowing target
Business owners with matching target audience
Go for industry specific events

Pitch – sales and about me
Who they can introduce me to
- Google marketing without knowing details of ideal client

- Portfolio
Not to have logo design, flyers, packaging, labels, etc for diff business types
Portfolio: Go
from sketches to color selections, to fonts, to b&w
version, to dynamic 3D mock-ups.
- Cold emailing
Cold emailing works if you are intentional, not generalist approach. Niche potential clients
14 Getting client tomorrow
Dream project: branding for restaurants, cafes
Industry, where they hangout, psychographics – problems they have, e.g. struggling with customers
LinkedIn – place they are at
Build relationships – post about spa, blog post on rebranding spa, then contact
Similar or diff services but same target audience – referrals
LinkedIn groups -
Specialise for long-term
15

Profitable Graphic Designer

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What are some tips for finding ideal clients?

What are some tips for finding ideal clients?

How can networking help find new clients?

How can networking help find new clients?

0My income: 10K/month, Rs 8.

Design portfolio – specialised

Portfolio: Go from sketches to color selections, to fonts, to b&w version, to dynamic

Brand strategy to services

Value based pricing – share from their profit

Refine workflow, process and presentation

Floating agency model

1. Specialise or not to specialise?

Specialise and charge more

Use LinkedIn, website

Business: outsource based on needs

I love art directing

Create online courses – very flexible

Choose client meeting time than them getting on schedule

For? – ideal client

Experience - Previous clients in same industry

6 portfolio work pieces on website

4. Linked in for high-paying clients

Take help from marketing sales person

Add Brand Strategy to graphic services

+Ideal client – demographics, psychographics

Take 50% price before work

60% retention if contract cancels

Client acquisition through Referral, Blog

Niche, Area of expertise, Target

Experienced: Position as expert, charge more

Why should they choose me? (not in front of competitors)

Connect to other graphic designers, their portfolios

Design needs, timeline, their budget…then design proposal

Client’s needs - Problems through first call

Need and what they want to hear

 Phase 1: Brand strategy – 4w

Start and end date

(Real Estate, branding, Book illustrations)

Branding for indian companies in UK – general store, food and clothing

Blog – building ethnic brand

9. How much to charge

- Double the rate

Value based pricing –

- Charge 20% of the difference: 30,000 – for adding value to business

10. Design skills vs business skills

Define who you want to work with

Why you do what you do

Mission and vision

Results – growing businesses

About – self, team, goals

Portfolio with description

12. 10K/ month, 24 clients/year

50% down payment

Passive income: paid book (credibility), pdf on website, design assets

Offer: Brand strategy, brochures and menus

My income: 10K/month, Rs 8.5lac/month, 24 clients/year

Marketing: Social Media, Reaching Out, Inbound

Systems: Sales, Offers, Delivery