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    O Uestion Naire

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    samarthbingundi27
    This document contains a 22 question questionnaire about consumer behavior and perceptions towards Aditya Birla Insurance Company. The questions gather demographic information about respondents and ask about their insurance preferences, awareness and familiarity with Aditya Birla's products and services, influencers for purchasing decisions, engagement on social media, ratings of policies and customer service, and perceptions of the company relative to competitors. The final questions ask for suggestions to improve Aditya Birla Insurance.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    O Uestion Naire

    Uploaded by

    samarthbingundi27
    8 views4 pages
    This document contains a 22 question questionnaire about consumer behavior and perceptions towards Aditya Birla Insurance Company. The questions gather demographic information about respondents and ask about their insurance preferences, awareness and familiarity with Aditya Birla's products and services, influencers for purchasing decisions, engagement on social media, ratings of policies and customer service, and perceptions of the company relative to competitors. The final questions ask for suggestions to improve Aditya Birla Insurance.

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    o Uestion Naire

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    This document contains a 22 question questionnaire about consumer behavior and perceptions towards Aditya Birla Insurance Company. The questions gather demographic information about respondents and ask about their insurance preferences, awareness and familiarity with Aditya Birla's products and services, influencers for purchasing decisions, engagement on social media, ratings of policies and customer service, and perceptions of the company relative to competitors. The final questions ask for suggestions to improve Aditya Birla Insurance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views4 pages

    O Uestion Naire

    Uploaded by

    samarthbingundi27
    This document contains a 22 question questionnaire about consumer behavior and perceptions towards Aditya Birla Insurance Company. The questions gather demographic information about respondents and ask about their insurance preferences, awareness and familiarity with Aditya Birla's products and services, influencers for purchasing decisions, engagement on social media, ratings of policies and customer service, and perceptions of the company relative to competitors. The final questions ask for suggestions to improve Aditya Birla Insurance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    APPENDIX

    Questionnaire

    A study on consumer behavior towards Aditya Birla


    Insurance Company.
    1. Personal Details:
     Name:
     Email:
     Address:
     Mobile Number:

     Gender: a) Male
    b) Female
    `
     Age Group:
    a) 18-30
    b) 31-45
    c) 46-60
    d) 60 & above

     Occupation:
    a) Businessman
    b) Professional
    c) Services
    `
    d) Student
    `

     Monthly Income:
    a) 00-25,000
    b) 25,001-50,000
    c) 50,001-75,000
    d) 75,001- more than that
    2.Which insurance you prefer from Aditya Birla insurance company?
    a) Life Insurance
    b) Health Insurance
    c) Motor Insurance
    d) Travel Insurance
    e) Home Insurance
    f) Personal Accident Insurance
    g) Business Insurance
    h) Wealth & Retirement Insurance

    3. Are you aware about Aditya Birla insurance company?


    a) Yes
    b) No

    4. How do you come to know about Aditya Birla insurance company?


    a) T.V. & Newspaper
    b) Friends & Family
    c) Social Media
    `
    d) Agent
    e) Other _______

    5.What influenced your decision to purchase from Aditya Birla insurance company?
    a) Competitive Pricing
    b) Coverage Options
    c) Brand Reputation
    d) Recommendation from other
    e) Online Presence & ease of purchase

    6.How would you describe your familiarity with Aditya Birla insurance’s products
    & services?
    a) Very Familiar
    b) Somewhat Familiar
    c) Not Familiar

    7.Do you follow Aditya Birla insurance on any social media platforms?
    a) Yes
    b) No

    8.How often do you engage with Aditya Birla insurance’s content on social media or
    their website?
    a) Daily
    b) Weekly
    c) Monthly
    d) Rarely
    e) Never

    9. How you rate the policies provided by Aditya Birla insurance?


    a) Good
    b) Average
    c) Very good
    d) Excellent

    10. What you like in the policies of Aditya Birla insurance company?
    a) Rate of return
    b) Affordable premium
    c) Low premium allocation charges
    d) Surrender value

    11. How you feel the behavior Aditya Birla insurance company’s employers while
    interacting with them?
    a) Excellent
    b) Very good
    c) Average
    d) Good

    12. Do you think that Aditya Birla insurance company is working better than its
    competitors?
    a) Yes
    b) No

    13. Do you think that plans provided by Aditya Birla insurance company are
    beneficial?
    a)Yes
    b) No

    14. Do you think that Aditya Birla insurance company is reliable in the coming
    future?
    a) Yes
    b) No

    15. Would you consider switching to Aditya Birla insurance for your insurance needs in
    the future?
    a) Yes
    b) No
    c) Unsure
    16. Is there anything else you would like to share about your experience or perception
    of Aditya Birla insurance company?
    a) Yes
    b) No

    17. What would you look for in Aditya Birla insurance company?
    a) A trusted name
    b) Friendly service & responsiveness
    c) Good plans
    d) Accessibility

    18. Are you satisfied with the service provided by Aditya Birla insurance company?
    a) Satisfied
    b) Unsatisfied
    c) Not responding

    19. Do you really think the necessity insurance policy cover in today’s scenario?
    a) Very essential
    b) Essential
    c) Partially
    d) Not required

    20. What is the right age to buy Insurance?


    a) After 25 years
    b) After 35 years
    c) After 45 years

    21. Would you be willing to pay a slightly higher premium if Aditya Birla insurance
    offered additional benefits or coverage option?
    a) Yes
    b) No
    c) Maybe

    22. Any suggestions & recommendation?

    Date: Signature:

    ☺THANK YOU FOR VALUABLE TIME ☺

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