–––––-–--

Table of Contents:

I. INTRODUCTION
 Business name
 Name and Addresses of the Business Owners
 Nature of the Business
 Statement of the Financing Need
 Statement of the Confidentiality Report

II. EXECUTIVE SUMMARY

III. ENVIRONMENTAL AND INDUSRTY ANALYSIS

 Condition of the General Environment
 Condition of the Specific Environment
 SWOT Analysis
 Competition Analysis/ Matrix

IV. DESCRIPTION OF THE BUSINESS

 Products
 Size of the Business
 Mission Statements and Core Values
 Location of the business and its major physical assets
 Background of the Business Owners

V. PRODUCTION PLAN
 Manufacturing Process
 Physical Plant
 Machine and Equipment
 Supplies and Raw Materials
 Future Capital equipment needs
VI. OPERATIONAL PLAN
 Description of the Company’s Competitor
 Flow orders for good and services

VII. MARKETING PLAN

 Pricing
 Distribution
 Promotion
 Sales forecasts

VIII. ORGANIZATIONAL PLAN

 Forms of Ownership
 Principal Shareholders or partners
 Organizational Chart
 Background of the Management team
 Roles and Responsibilities of Management team

IX. FINANCIAL PLAN

 Assumptions
 Pro Forma Balance Sheet
 Pro Forma Income Statement
 Sources and Uses of funds
 Breakeven Analysis

X. ASSESSMENT OF RISK
 Potential of risk- external or internal
 Strategies for minimizing or preventing risks
 Response to risk should they occur
XI. TIMETABLE/MILESTONE
 Formal registration of the business
 Completion of Products or service design
 Completion of Prototypes
 Hiring of initial personnel
 Reaching agreement with supplies and distributors
 Actual Production
 Initial, Orders, Sales and Deliveries

XII. APPENDICES
 Market Research data
 Detailed Financial Projection
 Curriculum Vitae of the management team
 Pricelist from the suppliers
 Profile Competitor

CHAPTER I
 INTRODUCTION

A Healthy Potato Chips Product That Is Good for All Ages

The company Chipaplips is originally founded because of a group

project for a subject “Entrepreneurship” and Nigen Andrei S. Bustamante has
been appointed as its CEO and its sole founder. The company Chipaplips
took an innovative approach when it comes to their products, Chipaplips is a
friend of nature and promotes the well beingness of our health.
Ever since Chipaplips was founded, one of the sole objectives that this
company had was to make our customers happy through our product, having
that in mind our company is always set to meet our customers expectation in
our product. The second objective is to make this business not only end as a
group project but to also be a way to create opportunities to other people and
other colleagues to find their desire job.

At this age the snack industry is continuously rising because of the huge
demand for snacks all over the country, especially on children, teenagers, and
adults. Having that in mind our company seeks to make a snack that is good
for all ages and is popular to not only children but also to teenagers and adults.

Statement of the Financing Needed

 Table 1
Financing Needed for 3 Years

FINANCING NEEDED
MALUTONG 2023
Chipaplips Company
Year 1 Year 2 Year 3

Rental rates ₱ 180,000.00 ₱ 198,000.00 ₱ 217,800.00 ₱ 239,580.00

Registration and licenses fees
Barangay clearance ₱ 200.00 ₱ 200.00 ₱ 200.00 ₱ 200.00
Business Permit ₱ 2,000.00 ₱ 2,000.00 ₱ 2,000.00 ₱ 2,000.00
BIR Certificate ₱ 500.00 ₱ 500.00 ₱ 500.00 ₱ 500.00
DTI Business ₱ 200.00 ₱ 200.00 ₱ 200.00 ₱ 200.00
TOTAL ₱ 2,900.00 ₱ 2,900.00 ₱ 2,900.00 ₱ 2,900.00
Cost of Equipment ₱ 170,000.00 ₱ 187,000.00 ₱ 205,700.00 ₱ 226,270.00
Cost of Utilities ₱ 72,000.00 ₱ 79,200.00 ₱ 87,120.00 ₱ 95,832.00
Personnel cost ₱ 100,000.00 ₱ 110,000.00 ₱ 121,000.00 ₱ 133,100.00
Distribution cost ₱ 35,000.00 ₱ 38,500.00 ₱ 42,350.00 ₱ 46,585.00
Cost of insurance ₱ 30,000.00 ₱ 33,000.00 ₱ 36,300.00 ₱ 39,930.00

TOTAL: ₱ 589,900.00 ₱ 648,600.00 ₱ 713,170.00 ₱ 784,197.00

The table 1 lists and presents the statement of the financing needed. Some
financial information that businesses owner needed to know are rental rates,
registration and licenses fees, cost of equipment, cots of utilities,
personnel cost, distribution cost and cost of insurance. For the first year,
we estimated the needed to cost is PHP 648 600.00. It is based from the
current year financial needed statement, which has a total of 589 900.00. It
goes higher and higher per year until it reached the third year with the
estimated total of financing needed of PHP 784 197.00.
 STATEMENT OF THE CONFIDENTIALITY OF THE REPORT

This agreement is to acknowledge that the information provided by

CHIPAPLIPS in this business plan is unique to this business and
confidential; therefore, anyone reading this plan agrees not to disclose any of
the information in this business plan without the express written permission
of CHIPAPLIPS.

It is also acknowledged by the reader of this business plan, other than the
information furnished in this business plan, other than information that is in
public domain, may cause serious harm or damage to CHIPAPLIPS and will be kept
in the strictest confidence.
Upon request, this document is to be immediately returned to CHIPAPLIPS.

_______________________________ _______________________________

Signature over printed name / Date Signature over printed name / Date

_______________________________ _______________________________

Signature over printed name / Date Signature over printed name / Date

_______________________________ _______________________________

Signature over printed name / Date Signature over printed name / Date

_______________________________ _______________________________

Signature over printed name / Date Signature over printed name / Date

_______________________________ _______________________________

Signature over printed name / Date Signature over printed name / Date

CHAPTER 2
 EXECUTIVE SUMMARY

In this age the demand for snacks is on ceiling and is continuously rising over
these past years and is expected to continuously rise in the future. Alongside
that growth in demand of snacks is the continuous rise of people having an
unbalanced diet.

CHIPAPLIPS saw an opportunity to make this problem a business and make

one of the best-selling snacks in the snack industry healthy. By making our
snacks much healthier, we can reduce the risk of people having an unbalanced
diet due to unhealthy diet.

CHIPAPLIPS has originally been made because of a school project that was
led by an Entrepreneurship teacher. Ever since then CHIPAPLIPS company
joined in the snack industry.

CHIPAPLIPS has been in the snack industry since it was made and because
of the quick trend shifting of the generation today it has been a major problem
of many snack businesses and is one of the cause of the downfall of the
company, we CHIPALIPS aims to leave an expression on our customers that
they will never forget.

As young business entrepreneurs it has been in our minds to aim higher when
it comes to our products, so we decided to make our products not only good
for children and teenagers, but also to adults that likes snacks.

The snack industry is filled with competitors, and one of our major
competitors is CAMOSTA, their innovative approach in their products as
well as their well thought healthy approach rivals our company, but despite
that we the CHIPAPLIPS do not fall off against CAMOSTA.
CHIPAPLIPS hates unrecognized works, our work environment is friendly
and is welcome to people who is willing to walk this path, but there are just
people among them that stands out and one of them is CHIPAPLIPS’
Financial Head, Thea. Her work is outstanding as well as her experience and
it has been a great time working with such a good character.
 Chapter 3
Environmental and Industry Analysis

I. Conditions of the general environment

The designated place for our business is mostly surrounded by middle class people.
These individuals are also advance in using technology. In fact, the house-to-house delivery
of foods became popular these days for them.

In order to have more organized analysis of the general environment. The PESTEL
analysis was used for assessing; P stands for politics, E for economics, S for social, T for
technology, E for environment and L for laws.

P E S T E L
Must Needs of Targeting mid- Advancemen Weather and Keeping
follow adjusting teens to adults t of pollution may the
current due to as potential equipment to affect the quantity safeness of
tax inflation consumers as be able to and quality of raw the
policies rate, they mostly keep up with materials that will consumers.
and economic want to competitors. also affect
trade growth explore with Such as finished product. Keep in
policies. and foods. It is also improving mind the
exchange needed to the internet Have to follow Copyright
rate observe the speed. Environmental protection.
Population policies.
growth.

II. Condition of the specific environment

The Malutong Chips is in under of vegetable snack industry. The 2

main raw materials needed here are potato and malunggay. Considering
that Bulacan has a lot of farms, there will be a lot of choices to choose
suppliers for the raw materials. The demand is high as potato chips is still
in the trend these days. However, it will not be easy due to the number of
competitors. On the other hand, the Malutong Chips has a good reputation
despite the competitors.
Here is a Swot Analysis for Malutong Chips.

STRENGTHS WEAKNESSES
- The price meets the quality. - Low Brand Knowledge
- High quality of packaging and - E-commerce visibility:
labeling Website visibility is low due to
- Good location lack of marketing promotion
- Customer service

OPPORTUNITIES THREATS
- Raw material availability - Inflation
- Expand distribution options. - Competition with other non-
- Technological advancements: brand potato chips product
Making app or website to let - Online competition
customer order online

III. Competition Analysis / Matrix

Identifying competitors in industry can help to determine our

company’s strengths and weaknesses relative to each competitor. There
are two main competitors of our product. Those two are the Banana Bun
and Cassava de Camosta.

Competitor Details:

1. Banana Bun

Banana Bun is in under the company of Meat and Health Company.

It is a bread that has a combination of banana and meat as fillings.
Their selling price is set at 25 pesos. They have no other variety.
According to them, the strength of their product is its uniqueness.
The production of the product takes 4 hours to make it. They interact
and engage with customers by being politely.

a. Our product’s disadvantage – The Banana bun has the advantage

with their uniqueness of product.
b. Our product’s advantage – Even potato chips is common in these
days, we have different varieties for customers to choose for their
satisfaction. We have 2 different type of sauce (ranch and
 mayonnaise mixed with ketchup) and we also have cheese flavor
that has additional cost of 5 pesos.

2. Cassava de Camosta

Cassava de Camosta (Sweet Cassava balls) is a delightful treat that

combines the sweet and savory flavors of two Filipino favorites. It
has two different fillings to choose, ube and cheese fillings. The rolls
are made with potato dough. Their selling price is set at 50 pesos for
large size and 30 pesos for small size. The uniqueness of their flavor
and being a convenient snack are the advantages of Camosta. The
disadvantage that they have is Cassava de Camosta is high in
calories.

a. Our product’s disadvantage – Cassava de Camosta has different

sizes of options for buyers.
b. Our product’s advantage – Malutong can compete with Cassava
de Camosta when it terms of being a convenient snack and
healthy snack. Malutong chips’ taste never gets old.
 Chapter 4
Description of the Business

 Product and/or Services

 Product: Malutong (chips snack)

- With a focus on health and fitness, malutong is an

innovative range of snacks. To provide a healthy
alternative to conventional potato chips, these chips are
prepared from nourishing, carefully chosen components.
By utilizing cutting-edge cooking methods that preserve
the natural goodness of the ingredients, malutong are
produced that are crispy, tasty, and satisfy desires without
jeopardizing health.

 Size of business

 micro-sized business

“CHIPAPLIPS has 3 branches in the city of the Bulacan”, a prominent

business in the culinary industry, has established a strong presence in the city
of Bulacan, Philippines, with three strategically located branches. With a
reputation for delivering exquisite flavors and exceptional service,
CHIPAPLIPS has successfully expanded its operations to cater to the diverse
culinary preferences of the local population.
  Mission state and core values

 Mission

Our mission in this company is to let the world know with the taste of our
product that everything in this world is not easy to do, I want the consumer to
realize that the makers of our product did his/her best to make it.

 Vision

We've always envisioned the faces of our customers make while eating our
product, are they happy? Are they sad? Or they just like eating it. While
having that in mind we strived to make our product to make the consumer at
least smile, we’ve always wanted a happy customer and if we can make the
customer happy with our product, we are good.

 Core values

Quality: We are committed to providing high-quality, healthy chips made

from the finest ingredients. Our products undergo rigorous testing and quality
control processes to ensure they meet the highest standards of taste, texture,
and nutritional value.
Customer satisfaction: We value our customers and prioritize their
satisfaction above all else. We actively listen to their feedback, respond
promptly to inquiries, and continuously improve our products and services to
meet and exceed their expectations.
Education: We believe in the power of education and aim to inform and
empower our customers to make healthier snack choices. We provide
information address, share nutritional information, and promote awareness
about the benefits of consuming our healthy chips as part of a balanced diet.
Health-consciousness: We prioritize the health and well-being of our
customers by creating chips that are not only delicious but also promote a
healthy lifestyle. We carefully select ingredients that are natural, low in fat,
and free from artificial additives, preservatives, and trans fats.

Location of the business and its physical major assets

 Physical major assets

- Block 20 Lot 15 Ph. 1, Pabahay 2000, Muzon

- Block 5 Lot 35 Paraguay Street Harmony Hills 1 Subdivision, Barangay
Muzon, City of San Jose Del Monte Bulacan
- Block 8 Lot 5 Sec. 6 Ph. 1 Pabahay 2000 City of San Jose Del Monte
Bulacan

 Background of the business owners/entrepreneurs

 Nigen Andrei S. Bustamante – CEO
 Educational Background:
Bachelor of Science Degree: Computer Engineering Computer
Technology
University of the Philippines Los Baños – Laguna
May 2027

 Work Experience
- Computer Engineer at Microsoft, Manila
2028- current
o Skilled at managing ongoing technical projects and designing
system advancement frameworks.
o Dedicated to maximizing budgetary spending to produce
impressive returns on investment.
o inspected third-party equipment installations to verify correct
and consistent operations performance.
 Wrenz Claud - Production Head

 Educational Background:
Bachelor of Science in Civil Engineering
National University
May 2027
 Work Experience
o Senior Civil Engineer at Prime Corporation
2030- current
o Civil Engineer
2029-2030
o Intern, Def Engineering
2027-2029

 Jhericho Salino – Production Associate

 Educational Background:
Bachelor of Information Technology
Bulacan State University
May 2027
 Work Experience
o Analysis Content at Cywwus Company 2030-
current
o Web Content Manager at Synnity Company 2029-
2030
o Applications Developer at Cyowwus Company 2028-
2029

 Miguel Calipayan - Associates in Production

 Educational Background:
Bachelor of Information Technology
La Conception College
May 2027
 Work Experience
o Analysis Content 2030- current
o Web Content Manager 2029-2030
o Applications Developer 2027-2029
 Jericho Ramirez - Marketing Head

 Educational Background:
Bachelor of Science in Railway Engineering
Polytechnic University of the Philippines
May 2027
 Work Experience
o Senior Railway Engineer 2033-
current
o Railway Engineer 2029-
2033
o Intern, Railway Engineering 2027-
2028

 Venz Russel De Guzman - Associates in Marketing

 Educational Background:
Bachelor of Science in Civil Engineering
National University – SM Fairview Complex
May 2027
 Work Experience
o Senior Civil Engineer at XYZ Corporation 2029- current
o Civil Engineer 2028-2029
o Intern, Def Engineering 2027-2028

 Deonelle Francisco - Associates in Marketing

 Educational Background:
Bachelor of Science in Nursing
Our Lady of Fatima University
May 2027
 Work Experience
o Licensed Nurse at the University of Tokyo Hospital
2030-current
o Certified Nursing Assistant at the Chinese General Hospital
2028-2030
 Thea Garcia – Financial Head
 Educational Background:
Bachelor of Science in Architecture
Technological University of the Philippines
May 2027
Bachelor of Multimedia Art
CIIT College of Arts and Technology Philippines
2025
 Work Experience
o Architect at Barrio Architect 2032- current
o Architectural Intern at Clarc.co
o 2030-2032
 Jhan Frances Jumento Associates in financial
 Educational Background:
Master Degree of Marketing and Business
Bulacan State University
May 2025
Bachelor Degree of Marketing and Business
Bulacan State University
May 2024
 Work Experience
o Digital Marketing Manager
2032- current
o Social Media Manager
2030-2032
 Chapter V
Production Plan

Manufacturing Process:

Peel the potatoes and boil

FINISH
them then mix malunggay Fry the Potatoes
PRODUCT
afterwards.

Physical Plant:
Machinery & Equipment:

1. Potato Peeling & Slicing Machine

Saving time: Manually peeling and slicing potatoes can take a lot of time, especially when
cooking a lot of potatoes. The time and effort needed for these operations may be greatly
decreased with the use of a potato peeling and slicing machine.

Consistency: When slicing potatoes manually, it can be tough to produce consistent and
uniform slices. However, a potato peeling and slicing machine makes sure that every slice
is the same thickness, producing potatoes that are cooked uniformly.

Safety: Slicing and peeling potatoes with a knife can be risky, especially for novice or
unskilled chefs. A potato peeling and slicing machine avoids the need for blades, lowering
the danger of injuries.

2. Automatic Potato Slicing and Shredding Machine

Time and Labor-Saving: An automatic potato slicing and shredding machine
can save time and labor by automatically slicing and shredding potatoes at a
faster rate than manual methods. This allows operators to focus on other tasks,
increasing overall productivity.

Consistency: With an automatic potato slicing and shredding machine, you

can expect a consistent cut size every time. This helps in ensuring that each
potato is cut and shredded evenly, leading to a more uniform end product.

Safety: An automatic potato slicing and shredding machine is designed with

safety in mind. With a well-designed safety guard, the machine can prevent
operator injuries caused by accidental contact with the blades. The use of an
automatic machine also reduces the risk of repetitive strain injuries associated
with manual potato slicing and shredding.

3. Mechanical control stainless steel food slicer for potato chips

Timesaving: A mechanical control slicer can slice potatoes into chips much
faster than doing it manually with a knife. This can be particularly useful if
you need to prepare a large quantity of potato chips.

Consistency: With a mechanical control slicer, you can ensure that all of your
potato chips are sliced to the same thickness, resulting in a more consistent
product. This can be important for both presentation and cooking time.

Safety: Using a mechanical control slicer can be safer than using a knife, as it
reduces the risk of accidental cuts or injuries. Additionally, some slicers come
with safety features like blade guards and non-slip feet, further reducing the
risk of accidents.

SUPPLIERS OF RAW MATERIALS

Potato
Sourcing

Seasoning

Packaging and
Distribution
In order to make our product’s quality the same as it is, the
CHIPAPLIPS team has made contracts and partnerships to
over 30 suppliers.

Potato sourcing choices include obtaining them from a wholesaler or from

neighborhood producers. The potatoes can then be transported by the
distributor to the processing plant.

Seasoning: You may add a number of spices, including salt, pepper, garlic
powder, and other tastes, to the cooked potato chips.

Packaging and Distribution: The potato chips are then packed in varied
amounts and transported to retail stores or distributors for sale to customers.

Future Capital Equipment Needs:

The following capital equipment must be bought if you want to satisfy your
chip business's future needs and secure its expansion and success:

• Advanced Food Processing Machinery: As your chip business expands, you will require
high-capacity food processing machinery to handle the increased production volume. Invest
in state-of-the-art slicers, dicing machines, and cutting-edge blanching and frying
equipment that can efficiently process larger quantities of vegetables and grains while
maintaining quality and consistency.

• Automated Packaging Systems: To streamline your packaging process and meet the
demands of a growing customer base, consider investing in automated packaging systems.
These systems can efficiently weigh, bag, and seal your chips, ensuring accurate portioning
and reducing manual labor costs. Look for equipment that offers flexibility in packaging
sizes and materials to cater to different market requirements.
• Quality Control and Inspection Systems: As your chip business expands, maintaining
consistent quality becomes crucial. Invest in advanced quality control and inspection
systems that utilize technologies like optical sensors, X-rays, and machine vision to detect
defects, foreign objects, and ensure uniformity in shape, color, and size. These systems will
help you deliver high-quality chips that meet your customers' expectations.

• Energy-Efficient Fryers and Ovens: In an era of increasing environmental

consciousness, investing in energy-efficient fryers and ovens is not only beneficial for
sustainability but also for reducing operational costs. Look for equipment that incorporates
energy-saving features such as improved insulation, efficient heat transfer mechanisms, and
precise temperature controls to minimize energy consumption while maintaining the
desired frying and baking results.

• Research and Development Equipment: As the chip industry evolves, investing in

research and development (R&D) equipment becomes essential to stay ahead of the
competition. This may include laboratory-scale fryers, seasoning equipment, and analytical
instruments for flavor development, nutritional analysis, and shelf-life testing. R&D
equipment will enable you to innovate, create new chip varieties, and continuously improve
your products.

Chapter 6
Operational Plan

Flow of Orders for Goods and Services:

CHIPAPLIPS company can provide healthy chips at an reasonable price for
personal order's and Luzon Area. All of our information is posted on our web
page operated by our marketing head, and all orders will automatically be
forwarded to our production team. Our product is always freshly made when it
arrives to our customers.

CUSTOMER

INQUIRING/INQUIRIES

MARKETING TEAM

PRODUCTION TEAM

MANUFACTURING
 Chapter 7
Marketing Plan

Pricing
- This is super worth it because for a cheap price you have a super healthy
snack that help you to lower your blood sugar ang get Vitamin C from
Malunggay that we put in our snack.

- This is incredibly worthwhile since you can have a very healthy food that
lowers blood sugar and provides Vitamin C from the Malunggay that we use
in our snack for a very little cost.

Distribution
Our team decides to focus first in Luzon and our plan about delivering
products is via Lalamove or what customer wants how to delivered her snack
(and it takes 30min - 1hr, and if the location is far it takes 2hr to 2½hr) we
want our customer to be happy with our service and because that Is our goal.

Our team decides to concentrate first in Luzon, and our plan for product
delivery is via Lalamove or according to how the customer wants to receive
her snack (and it takes 30 minutes to an hour, and if the location is far, it takes
two hours to two and a half hours). We want our customers to be satisfied with
our service because that is what we aim for.

Promotional
Create a page in all online platforms and post regularly and create some video
and post it so that people or our target customers can see our products so our
future buyer's might be interested in our products. So, in that way we can
possibly have sales because of that strategy.

- Create a page on every internet platform, upload content there on a regular

basis, and create a video to share online so that people can see our products
and perhaps become potential customers. Because of that method, we might
be able to generate some sales.

Our strategy to make sales or to grab an attention is we have a free cute potato
stickers that free if you purchase one (1) of our product you have small sticker
and if you buy two (2) you have one small sticker and a one(1) little bigger
sticker and we little shout saying "Hello mga Pota's bili na kayo".

Sales Forecast:
The estimated sales forecast after 3 years is ₱1,894,179.26. In terms of sales,
we project that our forecasted sale will grow in the range of 50,000 pesos
every month. We anticipate that our company will grow over time and take
over the market.

CHAPTER VIII
Organizational Plan

The CHIPAPLIPS Company was established on February 14, 2023. It is a

business company that introduce Malutong product. The form of ownership is
Corporate. It is owned by the shareholders who invest money on the
business.
The Principal Shareholders of the business are the following:
SHAREHOLDERS DESIGNATION PERCENT OF
SHARES
Nigen Andrei Bustamante CEO 14%
Wrenz Claud Production Head 12%
 Jericho Ramirez Marketing Head 12%
Thea Garcia Financial Head 12%
Miguel Calipayan Production 10%
Associate
Jhericho Salino Production 10%
Associate
Venz Russel De Guzman Marketing 10%
Associate
Deonnelle Francisco Marketing 10%
Associate
Jhan Frances Jumento Financial Associate 10%

A. Organizational chart
Organizational chart shows the internal structure of an company in a graphical
representation. It illustrates employee’s role, reporting managers and more.
The following figure is the presentation of the organizational chart of the
Chipaplips Company:

B. Background of the management team

Nigen Andrei S. Bustamante - CEO

 Educational Background:
Bachelor of Science Degree: Computer Engineering Computer Technology
University of the Philippines Los Baños – Laguna
May 2027
 Work Experience
Computer Engineer at Microsoft, Manila
2028- current
- Skilled at managing ongoing technical projects and designing
system advancement frameworks.
- Dedicated to maximizing budgetary spending to produce
impressive returns on investment.
- Inspected third-party equipment installations to verify correct and
consistent operations performance

Wrenz Claud - Production Head

 Educational Background:
Bachelor of Science in Civil Engineering
National University
May 2027
 Work Experience
 - Senior Civil Engineer at Prime Corporation
2030- current
- Civil Engineer
2029-2030
- Intern, Def Engineering
2027-2029

Associates in Production:
Jhericho Salino
 Educational Background:
Bachelor of Information Technology
Bulacan State University
May 2027
 Work Experience
- Analysis Content at Cywwus Company
2030- current
- Web Content Manager at Synnity Company
2029-2030
- Applications Developer at Cyowwus Company
2028-2029

Miguel Calipayan
 Educational Background:
Bachelor of Information Technology
La Conception College
May 2027
 Work Experience
- Analysis Content 2030- current
 - Web Content Manager 2029-2030
- Applications Developer z 2027-2029

Jericho Ramirez - Marketing Head

 Educational Background:
Bachelor of Science in Railway Engineering
Polytechnic University of the Philippines
May 2027
 Work Experience
- Senior Railway Engineer
2033- current
- Railway Engineer
2029-2033
- Intern, Railway Engineering
2027-2028

Associates in Marketing:
Venz Russel De Guzman
 Educational Background:
Bachelor of Science in Civil Engineering
National University – SM Fairview Complex
May 2027
 Work Experience
- Senior Civil Engineer at XYZ Corporation
2029- current
 - Civil Engineer
2028-2029
- Intern, Def Engineering
2027-2028

Deonnelle Francisco
 Educational Background:
Bachelor of Science in Nursing
Our Lady of Fatima University
May 2027
 Work Experience
Licensed Nurse at the University of Tokyo Hospital
2030-current
Certified Nursing Assistant at the Chinese General Hospital 2028-
2030

Thea Garcia – Financial Head

 Educational Background:
Bachelor of Science in Architecture
Technological University of the Philippines
May 2027

Bachelor of Multimedia Art

CIIT College of Arts and Technology Philippines
2025
 Work Experience
 - Architect at Barrio Architect
2032- current
- Architectural Intern at Clarc.co
2030-2032

Associate/s.:
Jhan Frances Jumento
 Educational Background:
Master Degree of Marketing and Business
Bulacan State University
May 2025
Bachelor Degree of Marketing and Business
Bulacan State University
May 2024

 Work Experience
- Digital Marketing Manager
2032- current
- Social Media Manager
2030-2032

C. Roles and Responsibilities of management team

ROLE RESPONSIBILITIES
 - Making major corporate decisions, managing over all operations,
and setting the company's strategic direction.
CEO OF THE
COMPANY - aligning the organization, mobilizing the business through its
leaders, engaging the board, connecting with stakeholders, and
(Nigen Bustamante)
managing personal effectiveness.
- Planning and organizing production schedules.
PRODUCTION - Assessing project and resource requirements.
HEAD - Estimating negotiating and agreeing budgets and time scales with
clients and managers.
(Wrenz Claud)
-ensuring that health and safety regulations are met
-determining quality central standards.
-Leading the process of making the product
- Inspect finished products. One of the primary duties of a
production associate is completing quality control processes.
PRODUCTION
ASSOCIATE - Use and maintain equipment.
(Jhericho Salino and - choose materials for products
Miguel Calipayan) - Assemble and package products.
- Oversee production teams.
- Helping to make the product
- Promote company business, services, products, and company
brand.
MARKETING HEAD
-Develop marketing pricing strategies generate business leads, and
(Jericho Ramirez)
oversee marketing department staff.
-Managing marketing budgets and analyze trends.
-Producing market materials.
MARKETING - Collecting data and forecasting trends
ASSOCIATE -Conducting market research
(Venz De Guzman and -Communicating with clients
Deonnelle Francisco) -Creating advertising materials
-Managing daily administrative task
-Promoting company products and services
-Perform data analysis and advice senior manager on profit
maximizing ideas.
-Organize financial health.
FINANCIAL HEAD
-Keep accurate records for all daily transactions.
(Thea Garcia)
-Record accounts payable and accounts receivable.
-Prepare monthly, quarterly and annual financial reports.
-Review financial information
FINANCIAL -Manages the accounts, records, process, transactions, and analyze
ASSOCIATE financial data
(Jhan Frances Jumento) - assist a company yearly operating budget.

Statement of Financing Needed

Table 1
Financing Needed for 3 Years
 FINANCING NEEDED
MALUTONG 2023
Chipaplips Company
Year 1 Year 2 Year 3

Rental rates ₱ 180,000.00 ₱ 198,000.00 ₱ 217,800.00 ₱ 239,580.00

Registration and licenses fees
Barangay clearance ₱ 200.00 ₱ 200.00 ₱ 200.00 ₱ 200.00
Business Permit ₱ 2,000.00 ₱ 2,000.00 ₱ 2,000.00 ₱ 2,000.00
BIR Certificate ₱ 500.00 ₱ 500.00 ₱ 500.00 ₱ 500.00
DTI Business ₱ 200.00 ₱ 200.00 ₱ 200.00 ₱ 200.00
TOTAL ₱ 2,900.00 ₱ 2,900.00 ₱ 2,900.00 ₱ 2,900.00
Cost of Equipment ₱ 170,000.00 ₱ 187,000.00 ₱ 205,700.00 ₱ 226,270.00
Cost of Utilities ₱ 72,000.00 ₱ 79,200.00 ₱ 87,120.00 ₱ 95,832.00
Personnel cost ₱ 100,000.00 ₱ 110,000.00 ₱ 121,000.00 ₱ 133,100.00
Distribution cost ₱ 35,000.00 ₱ 38,500.00 ₱ 42,350.00 ₱ 46,585.00
Cost of insurance ₱ 30,000.00 ₱ 33,000.00 ₱ 36,300.00 ₱ 39,930.00

TOTAL: ₱ 589,900.00 ₱ 648,600.00 ₱ 713,170.00 ₱ 784,197.00

The table 1 lists and presents the statement of the financing needed. Some
financial information that businesses owner needed to know are rental rates,
registration and licenses fees, cost of equipment, cots of utilities,
personnel cost, distribution cost and cost of insurance. For the first year,
we estimated the needed to cost is PHP 648 600.00. It is based on the current
year financial needed statement, which has a total of 589 900.00. It goes
higher and higher per year until it reached the third year with the estimated
total of financing needed of PHP 784 197.00.

CHAPTER IX
FINANCIAL PLAN
Assumptions
For the upcoming years, these are the following assumption about the
condition or activities of the business:
Sales: We anticipate making more than PHP 1,000,000 in 2026 based on
customer service, project growth, development initiatives, and business
expansion.
Expenses: We estimated that our annual business expenses would be 1.5
million pesos, which would include personnel salaries, utilities, rent, business
investments, and other costs.
Cash flow: Over the coming years, we anticipate being able to increase sales
and cash flow while maintaining our company's cash flow.
Growth: We expect 5% increased sales and more investor to expand our
business.
Competition: We expect to face more competitors for our product, but what
will makes us stand out from them are the superior quality and reasonable
prices of our product that is already a trademark of Malutong..
Economic situation: We foresee the following economic circumstances that
could have an impact on our company. We will continue to watch economic
developments and make necessary adjustments to our course of action.

Pro Forma Balance Sheet for the upcoming 3 Years

 PRO FORMA BALANCE SHEET
2023
MALUTONG Year 1 Year 2 Year 3
Chipaplips Company Month 12 Month 24 Month 36 Month 48
Balance Sheet Dec-20 Dec-21 Dec-22 Dec-23
Assets
Current Assets:
Cash ₱ 484,000.00 ₱ 556,600.00 ₱ 640,090.00 ₱ 736,103.50
Accounts Receivable ₱ 20,000.00 ₱ 23,000.00 ₱ 26,450.00 ₱ 30,417.50
Inventory ₱ - ₱ - ₱ -
Total Current Assets ₱ 504,000.00 ₱ 579,600.00 ₱ 666,540.00 ₱ 766,521.00

Long-Term Assets:
Kitchen Equipment ₱ 160,000.00 ₱ 184,000.00 ₱ 211,600.00 ₱ 243,340.00
Dishes & Silverware ₱ 10,000.00 ₱ 11,500.00 ₱ 13,225.00 ₱ 15,208.75
Accumulated Depreciation -₱ 83,000.00 -₱ 95,450.00 -₱ 109,767.50 -₱ 126,232.63
Total Net Fixed Assets ₱ 87,000.00 ₱ 100,050.00 ₱ 115,057.50 ₱ 132,316.13

Total Assets ₱ 591,000.00 ₱ 679,650.00 ₱ 781,597.50 ₱ 898,837.13

Liabilities & Equity

Current Liabilities:
Accounts Payable ₱ 97,000.00 ₱ 111,550.00 ₱ 128,282.50 ₱ 147,524.88
Total Current Liabilities ₱ 97,000.00 ₱ 111,550.00 ₱ 128,282.50 ₱ 147,524.88

Long-Term Liabilities:
Startup Loan ₱ 158,000.00 ₱ 181,700.00 ₱ 208,955.00 ₱ 240,298.25
New Loan ₱ - ₱ - ₱ -
Total Long-Term Liabilities ₱ 158,000.00 ₱ 181,700.00 ₱ 208,955.00 ₱ 240,298.25

Total Liabilities ₱ 255,000.00 ₱ 293,250.00 ₱ 337,237.50 ₱ 387,823.13

I. Projected Revenue
PROJECTED REVENUE
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Previous 0.05 0.1 0.1 0.05 0.05 0.1 0.05 0.05 0.05 0.1 0.05 0.05

Increase Decrease Increase Increase Decrease Increase Increase Increase Increase Increase Increase Increase
₱745,500.00 ₱670,950.00 ₱738,045.00 ₱774,947.25 ₱736,199.89 ₱809,819.88 ₱890,801.86 ₱935,341.96 ₱982,109.05 ₱979,882.05 ₱1,077,870.26 ₱1,131,763.77 CURRENT YEAR

₱1,131,763.77 ₱1,188,351.96 ₱1,069,516.76 ₱1,176,468.44 ₱1,235,291.86 ₱1,173,527.27 ₱1,290,879.99 ₱1,419,967.99 ₱1,490,966.39 ₱1,565,514.71 ₱1,561,964.79 ₱1,640,063.03 ₱1,722,066.18 1ST YEAR

₱1,722,066.18 ₱1,808,169.49 ₱1,627,352.54 ₱1,790,087.80 ₱1,879,592.19 ₱1,785,612.58 ₱1,964,173.83 ₱2,160,591.22 ₱2,268,620.78 ₱2,382,051.82 ₱2,376,650.34 ₱2,495,482.86 ₱2,620,257.00 2ND YEAR

₱2,620,257.00 ₱2,751,269.85 ₱2,476,142.86 ₱2,723,757.15 ₱2,859,945.01 ₱2,716,947.76 ₱2,988,642.53 ₱3,287,506.79 ₱3,451,882.13 ₱3,624,476.23 ₱3,616,257.47 ₱3,797,070.34 ₱3,986,923.86 3RD YEAR

First Year : PHP 1 722 066.18

Second Year: PHP 2 620 257.00
Third Year: PHP 3 986 923.86
 II. Projected Cost of Goods Sold
PROJECTED COST OF GOODS SOLD

JANUARY FEBRUARY MARCH APRIL MAY JUNE

₱ 632,300.00 ₱ 663,915.00 ₱ 697,110.75 ₱ 731,966.29 ₱ 768,564.60 ₱ 766,821.83 2023
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER CURRENT
₱ 767,143.20 ₱ 805,500.36 ₱ 728,786.04 ₱ 692,346.74 ₱ 726,964.08 ₱ 799,660.49
JANUARY FEBRUARY MARCH APRIL MAY JUNE
₱ 839,643.51 ₱ 881,625.69 ₱ 925,706.97 ₱ 971,992.32 ₱ 1,020,591.93 ₱ 1,018,277.67
YEAR 1
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
₱ 1,069,191.55 ₱ 1,122,651.13 ₱ 1,066,518.57 ₱ 1,013,661.78 ₱ 1,064,344.87 ₱ 1,170,263.31
JANUARY FEBRUARY MARCH APRIL MAY JUNE
₱ 1,228,776.47 ₱ 1,290,215.29 ₱ 1,354,726.06 ₱ 1,422,462.36 ₱ 1,493,585.48 ₱ 1,490,198.67
YEAR 2
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
₱ 1,564,708.60 ₱ 1,642,944.03 ₱ 1,560,796.83 ₱ 1,482,756.99 ₱ 1,556,894.83 ₱ 1,712,584.32
JANUARY FEBRUARY MARCH APRIL MAY JUNE
₱ 1,798,213.53 ₱ 1,888,124.21 ₱ 1,982,530.42 ₱ 2,081,656.94 ₱ 2,185,739.79 ₱ 2,180,783.46
YEAR 3
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
₱ 2,289,822.64 ₱ 2,404,313.77 ₱ 2,175,331.50 ₱ 2,284,098.08 ₱ 2,398,302.98 ₱ 2,392,864.66

First Year: PHP 1 170 263.31

Second Year: PHP 1 712 584. 32
Third Year: PHP 2 392 864.66
 Pro Forma Income Statement for the Upcoming 3 years
PRO FORMA INCOME STATEMENT
2023
MALUTONG Year 1 Year 2 Year 3
Chipaplips Company Month 12 Month 24 Month 36 Month 48
Income Statement Dec-20 Dec-21 Dec-22 Dec-23

Sales Revenue ₱ 1,131,763.77 ₱ 1,722,066.18 ₱ 2,620,257.00 ₱ 3,986,923.00

Cost of Sales ₱ 694,420.54 ₱ 970,261.35 ₱ 1,355,672.87 ₱ 1,894,179.26
Gross Profit ₱ 437,343.23 ₱ 751,804.83 ₱ 1,264,584.13 ₱ 2,092,743.74

Operational Expenses
Rental ₱ 180,000.00 ₱ 198,000.00 ₱ 217,800.00 ₱ 239,580.00
Labor ₱ 100,000.00 ₱ 110,000.00 ₱ 121,000.00 ₱ 133,100.00
Utilitities ₱ 72,000.00 ₱ 79,200.00 ₱ 87,120.00 ₱ 95,832.00
Sales Promotion ₱ 1,000.00 ₱ 1,100.00 ₱ 1,210.00 ₱ 1,331.00
TOTAL ₱ 353,000.00 ₱ 388,300.00 ₱ 427,130.00 ₱ 469,843.00

NET INCOME ₱ 84,343.23 ₱ 363,504.83 ₱ 837,454.13 ₱ 1,622,900.74

Sources and Uses of Funds

SOURCES AND USES OF FUND

SOURCES
Organization's own capital ₱ 500,000.00
Investors ₱ 200,000.00
₱ -
TOTAL ₱ 700,000.00

USES
Rental Rates ₱ 180,000.00
Utilities ₱ 72,000.00
Materials, Equipment and Machineries ₱ 170,000.00

TOTAL ₱ 422,000.00
The table in Sources and Uses of Fund is at the year of 2023.
Cash Flow Projection
The following table below presented the estimated final cash flow projection
after 3 years from now.

FINAL CASH FLOW PROJECTION

CASH INFLOWS
SALES ₱ 3,986,923.00
OTHER INCOME ₱ 100,000.00
LOAN PROCEES ₱ -
TOTAL CASH INFLOW ₱ 4,086,923.00

CASH OUTFLOWS
OPERATING EXPENSES ₱ 469,843.00
MARKETING EXPENSES ₱ 30,000.00
COST OF GOOD SOLDS ₱ 1,894,179.26

TOTAL CASH OUTFLOW ₱ 2,394,022.26

NET CASH FLOW ₱ 1,692,900.74

Break-even Analysis

The figure above shows the analysis of break-even point of the business.
Break-even analysis identifies the time when the business will have
generated enough revenue to cover all of your costs. The targeted daily
count sales is 550 units. 3 years from now, the total count of goods sold is
554 000 units. After calculating the projected revenue and the projected cost,
we found out that the break-even point is at 72 847 units. In other words,
that is the point where there is no loss or gain for our business as it reach the
sold units to cover all of the cost. At this time, the business will become
profitable.
 CHAPTER X
ASSESSMENT OF RISKS

Internal Risk

These are risk factors that exist within the organization and can be one of
the reasons of the downfall of the business.

- Personnel Management
- Poor Morale
- Outdated Software
- Employee Fraud

External Risk

These are risk factors that an organization has little or no control over and
can not only disrupt the business’ flow but can widely affect the whole
business.

- Natural Disasters
- Political Changes
- Cybersecurity Threats
- Supply Chain Disruptions

Strategies for Minimizing or Preventing Risk

- Proper training and education on the employees of the organization can help
not only to minimize the risk that the company may encounter but there’s also
a possibility to completely eliminate it.

- Having a well-define policies and procedures that employees can follow.

This’ll not only help them define what they are going to do but also help them
do their tasks skillfully as well as letting them finish their work in a more
efficient manner.
- Raising awareness within the organization about what to do when a natural
disaster occurs as well as preparing for the risk that a natural phenomenon
might do.

- Conducting background checks before hiring employees to check whether

they have criminal history, experiences, background employment, school
background as well as connections that can affect or may help the
organization.

Responses to Risks Should They Occur

Identifying the risk - Recognize and assess the nature and the scope of the
risk, and how it’ll affect the organization. Analyze the potential threats as
well as strategies that can mitigate or eliminate the risk.

Developing a risk assessment plan – Develop a plan assessing the specific

actions that needs to be taken to mitigate or eliminate the risk while having in
mind the possible impacts of the actions may provide.

Raise Awareness – like people says “communication is the key” if the

situation gets out of hand raising awareness to customers, employees as well
as acquiring help to business partnerships can help mitigate the risk that
occurred.

Learn from failures – having failures upon something you don’t have control
over with is completely common not only in business but also to the people.
Learn from the mistakes that you made and contemplate to it. Analyzing and
mitigating risks takes time, improve and learn from the past mistakes in this
way, this can help prevent similar risk that the organization may encounter in
the future.
 CHAPTER XI
TIMETABLE / MILESTONE

TASK TIME START END ASSIGN STATUS

DATE DATE
Formal 3day Feb-27- Mar-1- Everyone Complete
registration 23 23
of the
business
Completion 1day Feb-26- Feb- Jericho Complete
of products 23 27-23 Ramirez
or service
design
Completion 1day Jan-23- Jan-24- Everyone Complete
of 23 23
Prototypes
Hiring of 1day Jan-16- Jan-17- Thea Complete
initial 23 23 Garcia
personnel
Reaching 1day Jan-17- Jan-18- Nigen Complete
Agreement 23 23 Bustamante
with
suppliers
and
distributor
s
Actual 1day Feb-26- Feb- Everyone Complete
Production 23 27-23
Initial 3day Feb-27- Mar-1- Thea Complete
orders, 23 23 Garcia,
sales and Frances
deliveries Jumento

STATEMENT OF THE CONFIDENTIALITY OF THE REPORT

 This agreement is to acknowledge that the information provided by
CHIPAPLIPS in this business plan is unique to this business and
confidential; therefore, anyone reading this plan agrees not to disclose any of
the information in this business plan without the express written permission
of CHIPAPLIPS.

It is also acknowledged by the reader of this business plan, other than the
information furnished in this business plan, other than information that is in
public domain, may cause serious harm or damage to CHIPAPLIPS and will be kept
in the strictest confidence.
Upon request, this document is to be immediately returned to CHIPAPLIPS.

_______________________________ _______________________________

Signature over printed name / Date Signature over printed name / Date

_______________________________ _______________________________

Signature over printed name / Date Signature over printed name / Date

_______________________________ _______________________________

Signature over printed name / Date Signature over printed name / Date

_______________________________ _______________________________

Signature over printed name / Date Signature over printed name / Date

_______________________________ _______________________________

Signature over printed name / Date Signature over printed name / Date
 Chapter XII
Appendices

Market Research Data:

We’ve gathered a lot of opinions regarding our product “Malutong”,

The CHIPAPLIPS company is willing to accept suggestions as it is beneficial
not only to our consumers but also to us since it’ll help us improve the quality
of our products.

Our survey have shown that there is quite a lot that doesn’t like how oily
the product is as well as how small the portion of our product is compared to
its price. Additionally, a lot of people also didn’t like the selections of sauce
due to the lack of variety.

The CHIPAPLIPS company realized its lapses thanks to the customer

who reached out for the problems of our product, this’ll be helpful to us
improve the quality of our products as well as to make our customers happy.

Detailed Financial Projections:

FORECASTED REVENUE PHP 3 986 923.00

FORECASTED SALES PHP 1 894 179.26

At the third year of our forecasting. We estimated that our revenue will be at
PHP 3.98 million while the forecasted cost will be at 1.89 million.
Pricelist from the suppliers:

CHIPAPLIPS’ product “Malutong” only costs ₱35. We will try our best to
keep this price from not going up despite the quick change of price in the
market.

PROFILE OF COMPETITORS:

When it comes to the snack industry there are a variety of companies and
products can choose from;

CAMOSTA offers an innovative approach to their products as their turned

one of traditional Filipino’s food camote into a much tastier and sweeter
product. However, CAMOSTA fells off at their variety of products.

BANANA BUN is a product that makes banana like the company name
suggest “banana bun” BANANA BUN utilizes overripe bananas to create a
tasty and a sweet treat. Banana is high on potassium which makes this a good
option for healthy conscious people.
GALLERY