Reviewed - PUPNAI (General Merchandise Store) - FAY
Reviewed - PUPNAI (General Merchandise Store) - FAY
Reviewed - PUPNAI (General Merchandise Store) - FAY
ANNEX Z
DOLE KABUHAYAN PROGRAM
GROUP BUSINESS PLAN
I. PROJECT BRIEF
No. of Beneficiaries : 20
A. Marketing Aspect
As the population rises, demand for basic commodities also increases as it is directly
proportional to the latter. In the past few years demand for basic commodities
dramatically increases in Northern Mindanao, especially during the onset of the
pandemic. Understanding the basic supply and demand of the community could help
alleviate poverty thereby generating employment in the area.
One of the common places of commerce where goods are being sold is the General
Merchandise Store. Various items are readily available for public use in a general
merchandise store, now, food products are considered part of general merchandise
stores due to advanced technology in food preservation.
The proposed location of the business is at Purok 6, Gusa, Cagayan de Oro City where
the number of passers-by and households is high. This could drive a positive impact on
the business. In addition, nearby small sari-sari store owners travel to the city proper to
buy groceries for their store and own consumption.
B. Production Aspect
The schedule of purchasing raw materials shall be agreed upon by the association based
on the present situation of the store including the needed and in-demand items.
Potential suppliers’ profiles must be well reviewed by the association for the benefit of
the business and its members. It should include suppliers with agreeable terms and
possibly lower prices.
The association shall take into consideration the inflation rate that could greatly affect
the purchasing power of the store. This would help the association attain an informed
decision to maintain the stability of the business operation.
C. Management Aspect
The association has operational staff who have the capacity and enough experience in
handling the business. They shall be responsible to ensure that the business is
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profitable. Further, the association shall be held accountable for reporting and updating
the business performance to the officers and members of the association and to the
agencies in authority directly funding the project.
The management team is oriented with their individual responsibilities. The project
management team is led by a project manager who is in charge of the operation and
takes the lead in marketing. Other members of the project team shall assume tasks on
purchases of supplies and materials, sales inventory, record keeping, and cashiering.
This personnel must maintain important documents related to the day-to-day operation
of the business such as but not limited to maintaining the price list of all items to
prevent data discrepancies and ensure that the information is correct, maintenance of
payment deliveries, cash out for wages and rental payments, and proper inventory of
stocks. Additionally, just like most businesses, workers for the business must ensure that
there is proper a work schedule and this must be supported by a daily time record as
proof that work has been rendered.
These management team members are also required to attend training for everyone to
perform their tasks well, if necessary. Training could include bookkeeping, auditing, and
inventory to promote transparency in handling the business.
The officers of the association must ensure that the operation of the business is
compliant with government regulations and the constitution and by-laws.
D. Financial Aspect
For this project, the proponent needs a start-up capital of Two Hundred Fifty Thousand
pesos (P 250,000.00) for the direct material. With the grant from DOLE X-CDO, the
association could purchase for the first cycle of the business. The proponent in this
regard is expected to double the start-up capital in the next year of operation and be
liquid at that time.
On the other hand, to ensure that the income of the business is properly accounted for,
cash should be deposited in the designated bank of the association for a period being
agreed and withdrawals must be supported with signed documents. Documents such as
petty cash vouchers and payrolls must be maintained. This is to assure the members of
transparency.
The association commits to work together with the Department of Labor and
Employment in full submission to their rules and regulations. The must be proper
coordination and collaboration where the main agenda is not just to acquire funding
but to improve the livelihood of the members and community, enabling them to
participate in the improvement of the local economy.
In order to attain this, members of the association must support and assist the
management in undertakings that would benefit them.
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With this, the association would like to apply and develop its knowledge of the
business.
B. Strategic Direction
As part of its enabling strategy, the cooperative already registered with the
Cooperative Development Authority as a Cooperative and looks forward to running a
General Merchandise business in the locality. The association needs to access working
capital for the business.
Selling is a basic skill of the key members as they have experienced it in their small
stores. They are now responsible for ensuring that the right amount of goods is
available in-store at the right price. Through shrewd planning, careful purchasing, and
sensible promotions profits can be enhanced. Merchandisers also assess the needs of
individual stores and how they might differ based on the factors such as store size and
target demographics. Marketing and accounting which includes bookkeeping will be
enhanced through further training and implementation.
D. Address/Location
The project location of the proposed business will be Purok 6, Gusa, Cagayan de Oro
City near the Water refilling station and Coastal Road. It is 5 meters from the road. The
property is owned by the Association and it’s a donated lot by the Cagayan de Oro City
Government.
IV. INTRODUCTION
A. Background Information
It has been known that the Department of Labor and Employment (DOLE), is giving
grants to organizations and associations to be used as a Livelihood Program or some
businesses to help each participant cope with and recover from shocks and stresses
(such as natural disasters and economic or social upheavals) and to improve their well-
being and the well-being of future generations without jeopardizing the natural
environment or resource base.
The aim and goal of this business proposal are to broaden the reach of business interests
to meet demand and meet the needs of the people and group members. Women who
are active members of the organization are immediate beneficiaries.
Through this project, it would serve as an avenue for the association to generate
additional income that would help stir the economy. It will attract new customers from
nearby barangays thereby increasing transactions and sales which shall soon lead to
expansion. This could greatly impact the social and economic aspects of the
beneficiaries and the community.
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The purpose of this project is to continuously generate income for the association
through economic activity and ensure economic stability. Thus, its objectives are:
a) To Provide the members with basic commodities at a fair market price under an
equitable financial structure;
b) To provide additional or alternative income sources to its members; and
c) To provide entrepreneurial skills to its members.
The members of the association shall be the direct beneficiaries of this project. Their
immediate family members will help in the marketing aspect and can participate in the
supply chain. However, school-age children below 18 years old and senior citizens
should not be allowed to work on the project. The family members and the local
community will also benefit from the business.
General Merchandise Store primarily sells food to its customers as well as non-food
household items like cleaning or bathroom products. For this proposed business
venture, the association has come to a collective decision of selling primary
commodities that are needed daily by the consumers including but not limited to
canned goods, toiletries, diapers, milk, coffee, laundry detergents, and others. The
association conducted a market analysis to identify that these items are fast-moving in
the area based on the preferences of the general population.
A. MARKETING PLAN
Poor credit policy and lack of knowledge in financial planning pose a threat in this
industry. The association should establish controls that would lessen the impact of
bad debts, if possible eliminate debts. Bulk purchase is also to be considered in
order to cut other expenses, so the goods will become affordable to the customers.
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The future plan of automation will help the association make the best financial
decisions that may require more capital but require less ongoing labor than the
manual alternatives.
v. Product Strategy
The association has strategized to focus on low-cost products that are well-known in
the market based on their quality. Initially, the association has to familiarize the
terms and agreements with suppliers by getting smaller stocks of various goods just
to know the saleable and fast-moving items and to establish a relationship with the
supplier.
vi. Pricing
Just as the right price is one that customers will pull the trigger on quickly, a price
that's too high or too low will cause hesitation. The organization intends to follow
the prevailing market price of the basic commodities that the community needed.
Any increase in prices due to inflation shall be agreed upon by the association.
The association shall put at least 10% increase from the product’s original price for
retails and 5% for wholesale.
Promotion Strategy
The association will adopt promotion strategies that are price discounting and
product bundling. Price discounting is a popular technique mainly used to acquire
customers to try and buy the products. Today, this type of push strategy can be
carried out in a much more targeted way, in areas with a high concentration of
families price discounts can be applied to basic commodity products to drive
incremental sales.
Product bundling, on the other hand, is a technique that can be used for market
penetration, sometimes offering a product with a perceived higher value for the
client. A strong marketing campaign and promotion strategy aimed at driving
distribution of offering a lower-cost alternative. Using social media marketing,
design attractive sales commissions and incentives, adopt also customer loyalty
bonuses for the members, and give discounts for wholesale buyers.
Further, the association shall boost its sales through the use of social media. Social
media is one of the key players in today’s product promotion.
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Prospective buyers
The prospective buyers are simply the association members and the members of
their households and the community residing in the area. But today because it is
now possible to ship and deliver products within the city and even other
neighboring provinces through shipping services, especially in product bundling
strategy.
B. PRODUCTION PLAN
i. Production Plan
The management of this business must ensure goods are available. Strictly install an
efficient inventory system to track a consistent supply of goods for sale from various
suppliers.
ii. Plant/workplace
The association has already an existing area/building that will serve as the store that
is big enough for the proposed project and it’s strategically located in the area.
iv. Personnel
The existing management team directly involved in the business operation will be
the people who will handle the proposed business coupled with a commitment to
handle and further the business. The association shall undergo a series of
orientations/training to strengthen the capacity of the business. Capacitating the
members on the basics of marketing and financial literacy and management could
go a long way in this type of business. There will be tools and certain controls that
the association needs to install.
Safety
Health
No alcoholic drinks allowed in the working area
No smoking in the working area.
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This proposed business needs a stock room and space as a display area. Display
racks are also necessary, and hanging cabinets and refrigerators are also important.
This is to ensure that goods are not damaged.
C. MANAGEMENT PLAN
i. Composition of the Project Management Team
To sustain a reasonable atmosphere of the business, the President and the Vice
President of the group would consider recommendations from their members in
decision-making. The Project Management Team (PMT) will compose of Manager,
Purchaser, Cashier, and Sales Personnel. They will receive compensation based on
the agreed salary scheme with the association. The officers must see to it that the
business will withstand, through close supervision and monitoring, especially on the
sales and expenses aspects.
Position: Supervisor
Status: Full Time
Job Description:
Position: Purchaser
Status: Full Time
Job description:
Position: Cashier
Status: Full Time
Job Description
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Position: Bookkeeper
Status: Full Time
Job Description
At the end of the year, the organization shall close its account and perform an audit
and inventory. The profit sharing shall be based on the member’s contribution and
that is what is known as dividend which amount is proportionate to each
contribution. From the net profit, below will be the profit-sharing scheme:
Particular Allocation
Patronage Fund 40%
General Fund 30%
Training Fund 10%
Community Development Fund 20%
Officer of the
Association
Board of Trustees
Project Management
Team Members
Furthermore, the association is regulated through its bylaws, which require that the
board of Trustees and the association will meet every First Sunday of the month,
the regular General Assembly meets every first Sunday of the month of the quarter,
and the Annual General Assembly meeting every first Sunday of December every
year.
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D. FINANCIAL PLAN
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810.00
Bear Brand Swak 33g (8's) 10 ties 94
940.00
Milo Sachet 24g (12's) 10 ties 114
1,140.00
Nescafe 3in1 Original Twin Pack 52g (10’s) 10 ties 131
1,310.00
Nescafe 3in1 Creamy Latte Twin Pack 51g (10’s) 10 ties 133
1,330.00
Nescafe Creamy White Twin Pack 51g (10’s) 10 ties 131
1,310.00
Nescafe Classic Sticks 1.9g (48's) 10 ties 120
1,200.00
KOPIKO Blanca Coffee Twin Pack 52g (10's) 10 ties 127
1,270.00
KOPIKO Black Coffee Twin Pack 50g (10's) 10 ties 127
1,270.00
KOPIKO Brown Coffee Twin Pack 55g (10's) 10 ties 127
1,270.00
Great Taste White Twin Pack 50g (10's) 10 ties 125
1,250.00
Brown Sugar (1 sack) 1 sack 3,600.00
3,600.00
White Sugar (1 sack) 1 sack 4,500.00
4,500.00
Tiger Katol (10pcs) 10 boxes 22
220.00
Emi Standard Match (10pcs) 10 packs 23
230.00
EQ Diapers Large (28’s) 10 packs 250
2,500.00
EQ Diapers Medium (32’s) 10 packs 250
2,500.00
EQ Diapers Small (36’s) 10 packs 250
2,500.00
Sunsilk 13mL (pink) (6’s) 10 ties 41
410.00
Sunsilk 13mL (green) (6’s) 10 ties 41
410.00
Palmolive 12mL (pink) (6’s) 10 ties 41
410.00
Palmolive 12mL (violet) (6’s) 10 ties 41
410.00
Head and Shoulder 12mL (pink) (6’s) 10 ties 39
390.00
Head and Shoulder 12mL (green) (6’s) 10 ties 39
390.00
Pantene Shampoo Soft & Smooth Care 12mL (6's) 10 ties 40
400.00
Pantene Shampoo Total Damage Care 12mL (6's) 10 ties 40
400.00
Rejoice Shampoo Rich 16mL (6's) 10 ties 45
450.00
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500.00
Whisper Cottony X-Lng Wings (10’s) 10 packs 128
1,280.00
Sisters Silk Floss Night Use Wings (8’s) 9 packs 29
261.00
Sisters Longer Pantyliner Bp (20’s) 10 packs 33
330.00
Charmee F/Pads All Night Plus 4’s 10 packs 30
300.00
TOTAL 157,857.00
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Total 30,000.00
Only 15 members will be trained, and the other members will be trained by the members who
are already trained.
Total ₱ 62,143.00
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Income:
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Cash Inflow
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ASSETS
Current Assets
Cash 406,959.00 940,910.81 1,426,333.13
Other income 17,613.12 15,386.88 16,500.00
Accounts Receivable 193,924.38 248,315.56 273,132.49
Inventory End 350,405.00 372,048.00 391,690.00
Total Current Assets 968,901.50 1,576,661.25 2,107,655.62
Fixed Assets
Equipment ₱ 62,143.00 ₱ 56,558.00 ₱ 50,973.00
LESS: Depreciation cost ₱ 5,585.00 ₱ 5,585.00 ₱ 5,585.00
Depreciated Cost ₱ 56,558.00 ₱ 50,973.00 ₱ 45,388.00
Total Fix Assets ₱ 56,558.00 ₱ 50,973.00 ₱ 45,388.00
TOTAL ASSESTS ₱ 1,025,459.50 ₱ 1,627,634.25 ₱ 2,153,043.62
LIABILITIES, GRANT & EQUITY
Liabilities
Patronage Refund 198,591.20 470,245.20 547,621.80
Agricultural Development Fund 20% 99,295.60 235,122.60 273,810.90
Training Fund 49,647.80 117,561.30 136,905.45
Insurance ₱ 2,000.00 ₱ 2,500.00 ₱ 3,000.00
Accounts Payable ₱ 212,481.50 ₱ 135,021.25 ₱ 466,489.12
TOTAL LIABILITIES ₱ 562,016.10 ₱ 960,450.35 ₱ 1,427,827.27
DOLE GRANT ₱ 250,000.00 ₱ 250,000.00 ₱ 250,000.00
Equity
Members Contribution ₱ 64,500.00 ₱ 64,500.00 ₱ 64,500.00
Income 148,943.40 352,683.90 410,716.35
Total Equity ₱ 213,443.40 ₱ 417,183.90 ₱ 475,216.35
TOTAL LIABILITIES, GRANT & EQUITY ₱ 1,025,459.50 ₱ 1,627,634.25 ₱ 2,153,043.62
The members of Purok 6 Urban Poor Neighborhood Association are responsible and very willing to
give their commitments to support to the best of their ability to make this business operational and
profitable. As members of the Purok 6 Urban Poor Neighborhood Association, it is their commitment
to protect the interest of the association and to promote increase and growth by exercising their
rights and its function and also patronizing its programs and services.
The Purok 6 Urban Poor Neighborhood Association commits to implementing the said project with
full cooperation and support. We further commit to adhere to all rules and regulations that will be
imposed by the Department of Labor and Employment and its Accredited Co-Partner relative to this
project.
Prepared By:
Carmencita L. Casila
President
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