Growgami Growth Framework Deck 092023
Growgami Growth Framework Deck 092023
Growgami Growth Framework Deck 092023
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01 WHO ARE WE? 05 PROBLEM 09 BUDGET
@GROWGAMI
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Exclusively partnering with clients who are actively fundraising or have completed a funding round.
Limited client intake: accepting only one or two partnerships at a time
Personal referrals only.
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Strategy & Campaign Creation
SERVICES.
Influencer Networks UI/UX Design NFT Launches
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One client, One team: High quality tailored outputs, just for your project.
Raise Focused: We plug into your team and provide the tools and reporting
you need to make your next raise.
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AVERAGE AGENCY STRUCTURE:
One or two account managers.
Split across multiple clients.
Shared content and copy team across multiple
clients.
Low staff workforce size.
Cookie cutter outputs due to low time per client.
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WHY GROWGAMI?
Proven Expertise: A track record of successfully scaling Web3 VC backed
projects.
Cutting edge: AI wallet deep analytics, AI Lead finding, Social network mapping
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WEB3
GROWGAMI
GROWTH VENTURE
& USER ACQ CAPITAL
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WEB3 GROWTH
IS HARD.
FINDING AN EXPERIENCED, EFFECTIVE & VALUE GENERATING
GROWTH PARTNER IS EVEN HARDER.
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CORE OBJECTIVES
FUNDED AND ACTIVELY RAISING ENTITIES HAVE 3
COMMON NEEDS IN WEB3:
USER GROWTH
SOCIAL EXPOSURE & IMPACT
ON CHAIN METRICS
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YOUR
GOALS:
ACTIVELY RAISING
💰 For actively raising entities, stakeholder optics are
key to securing that funding.
FUNDED ENTITIES
📈 Raw user growth, on chain KPIs & powerful
metrics are needed for reporting.
SOCIAL IMPACT
👀 For both scenarios, strong social presence and impact
is a key requirement for any success metric
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Key Focus:
PEOPLE DON'T BUY WHAT YOU DO; THEY BUY WHY YOU DO IT.
SIMON SINEK
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CLIENT
BALANCE
RAW GROWTH VS OPTICS
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Gamified & Onchain Key Performance
Engagement
Indicators
Gamification on socials & inside communities
are vital to gain loyalty ‘WHAT GETS MEASURED, GETS MANAGED’
PETER DRUCKER
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Good product ≠ User growth
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User growth & Capital Raise = PROMISE x PRODUCT
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Investors Your Web3
Project Natives
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Narrative Building
Activating your
Web3 Foundations Web3 Flywheels
Community
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GROWGAMI
EXPOSURE PARTNERSHIPS
1:1 NETWORKING IGNITION
SPECULATION
TESTING
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Executive
Summary
Growth Framework
NARRATIVE ARC
COMMUNITY MOBILISATION
FUND RAISE OPTICS
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Growth Areas
CONTENT & STAKEHOLDER
SOCIAL OPTICS KOL
MARKETING Give investors CAMPAIGN
confidence with your
reporting
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Establish your
Web3 Presence
✅ Positive optics for Web3 natives AND stakeholders.
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Brand Comms
Comms frameworks that deliver results
Use socials and content guidelines and workflow to ensure everyone
communicates on-brand and connect with Web3 natives every time.
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Content That Connects
Let Content Cook
Create key narratives for each phase of your campaign that attract and
engage Web3 natives building brand awareness and excitement towards
your project launch or growth initiative.
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Case Study Reference: BOOOST Organic Reach
Make your brand
😎
Unfadeable
There are no shortcuts
Trust takes time, but with our expertise and agile team we can craft a bespoke
strategy to achieve your dream outcomes.
Anyone can run branded Spaces but our clients’ Spaces create maximum value and
extract it, every time.
We don’t want to just go through the motions, we want to make you unfadeable.
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Web3 Content
Foundations
CONTENT MARKETING CONTENT WORKFLOW
BRAND VOICE STRATEGY STRATEGY & SESSIONS SESSIONS & STRATEGY
SESSION
Align your Web3 brand building Establish workflows that make prioritize
Explore how your brand can and token pre-marketing with productivity and quality outputs.
be their authentic selves wider product messaging.
AND connect with Web3 Our team produce bespoke
natives. Explore & establish your content documentation and frameworks to
pillars and strategy. ensure we are all set-up for sucess.
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Web3 Socials Foundations
Feed Content Social Audio Convert
Provide insightful and Have GG and your team Sell the product, platform
data-driven viral content speak on Spaces and team to the highest
in sector specific areas consistently to create a level of consumer.
with attractive visuals. presence of cultured and
involved founders. Meet with people and
Founders content. connect on a personal
Everyday, someone level.
Memes and reply guy. should be speaking to
grow this trust. Our CRM system ensures
False gated funnels. every socials lead is
nurtured.
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We’re not new to this
🤝
Influencer Marketing
It’s not what you know...it’s who you know.
Our influencer research shows that the market generally tolerates bad
actors, high CPM and low ROI influencers, we don’t.
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Influencer Relationships
The Growgāmi directory has everything you need.
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Influencer Tiers
Tier 1 Tier 2 Tier 3
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Influencer 3.59M
Activations 1. Audience Reached
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Building a Bullish
Narrative
Give people something to really talk about
Our PR team identifies strategic placements for our clients’ campaigns so
that we can seed the narratives we want, establish credibility and
capture the wider market’s attention.
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PR Placements
PR Strategy PAID Sponsored content
Paid publishing
MEDIA
Influencer
collaborations
Blogger relations EARNED OWNED
Word of mouth
MEDIA MEDIA
Social Audio
UGC & Champions Founders Content
Program SHARED Project Blog
Strategic Partnerships MEDIA
Organic Social
Feedback
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Engagement
Public Relations
Recipe
Messaging Content
Engagement
Advertising Marketing
Creative
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Community Building
& Management
Avenue to bring growth, complement your product offerings, and more importantly to strategically position a
Web3 product.
✅ Strategically onboard genuine users via a bespoke unbottable viral funnel with a self-
✅
amplifying mechanism
✅
UGCs, referrals, and growth hacking
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EXAMPLE PERFORMANCE
2.1M+
Impressions
14.5%
Engagement Rate
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Road to
Omnipresence
Community Initiatives
SYSTEMIZED GRASSROOTS
UGCs BRAND/PRODUCT AWARENESS
COMMUNITY ENGAGEMENT
STRATEGICALLY INCENTIVIZED
OMNIPRESENCE
Let us implement a robust
system to instill values and ethos FURTHER PRODUCT
EXPOSURE - AWARENESS
that make your community
investors first, players second. EXPOSURE TO HIGH VALUE USERS
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Community Campaigns #IAMBILLY
DISCORD TOWNHALLS
#WHYBOOOST
#BOOOSTVACATION
RAIDS
#REPYOURBOOOST
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End-to-End Community
Infrastructure
Streamlining users to engage, participate, contribute towards success and be
properly incentivized under one cohesive system flow
Participates in our In-Discord Engages in chats, participates AMAs Share referral links and perform Be a value-adding extension of the
Funnel System and Workshops UGCs brand as ambassadors
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Community Activations
1. 2. 3.
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Utilize the CLIENT PROJECT as the hub for
inter-community fun.
a comprehensive end-to-end management on
inter-community protocol campaigns
✅ Co-marketing activations
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Attributable Community-Product
Engagement System
Twitter-Discord Funnel
Shill
TOKEN INCENTIVES
Missions RAID2EARN
AMBASSADORSHIPS
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Expand reach by strategically collaborating with
KOL POSTS
influencers to promote and elevate digital presence
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COMMUNITY GROWTH MAP
PHASE 1 - KEYSTONE AMPLIFICATION
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Quest & On-chain Flow
THREADOOR KOL GROWTH FUNNEL COLLAB TEAM
GALXE INTEGRATION
ONCHAIN TRACKING - GALXE CUSTOM
AMBASSADOR PROGRAMME LAYER
CREDENTIALS TG BOT INCENTIVES
DISCORD BOT +
TWITTER LINK GIVEAWAYS
ONCHAIN
CREDENTIALS
SPONSORED SPACES FOCUS: WALLET LINKS
INCENTIVES
PLATFORM
+
BEHAVIOUR
ACTIVATION
LAUNCH
S
ENGAGEMENT
POINTS ACTIVATION
AIRDROP
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Partnerships &
Business Development
What usually happens: The Way
💔 Low ROI Pragmatic and Agile
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Partnership Highlights
SECURED OVER 687 COMMUNITY PARTNERSHIPS ACROSS
ETHEREUM, SOLANA, AND OTHER BLOCKCHAINS
Including Bored Ape Yacht Club, Mutant Ape Yacht Club, DeGods, Azuki, Okay Bears and Doodles
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Let us make sure your partnership efforts
lead to actual user adoption.
Web3 partnerships usually miss the mark.
It requires precision, a deep understanding of current market-social
dynamics and nuances, and a straightforward yet meaningful infrastructure.
Make sure every partnership effort is geared with clear user acquisition
funnels and attributable CTAs.
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We can help navigate the tricky waters of
B2B, Investment, and Strategic Partnerships.
VIP & high volume community collaborations via our
network and experience collaborations team.
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Other agencies
Ever-increasing spend Lack of clear KPIs to track
performance especially in
Development delays effecting making headway to Web3
marketing momentum goals
Too much ambiguity around
Flip-flopping strategy and how phases interact
and develop
Lack of cohesion between Dev
LOW ADAPTABILITY team and marketing team
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Let us break down your phases into
actionable pillars.
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SECTORS PHASE 1 PHASE 2 PHASE 3 PHASE 4
Community
Galxe + Community Champions Programme
Mobilisation
Business
Structured Outreach & Partnerships
Development
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Having a clear narrative cohesion is key to
build cumulative momentum.
Clear KPIs, strategies, and feedback loops are integrated at every juncture
to refine and reinforce the narrative, ensuring it aligns seamlessly with the
evolving project goals. The Web3 Mr. Beast
The Next-Gen
Gameshow
This strategic approach not only keeps your core team cohesive but also
sparks continuous interest and excitement among your audience, ultimately Demo
cratiz
driving social growth and user adoption. Ads In ing the
dustr
y
By working closely with your team and having a well-defined plan for
narrative development at each phase, we create a powerful and cumulative
narrative that propels your project towards a successful token launch.
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Rely on agile VC-backed Web3 projects
specialists.
Sub-Industry Expertise
With specialized knowledge around VC-backed Web3 products Efficient Management
and their dynamics, we gauge sentiment and pivot effectively. Our streamlined and bespoke processes ensure smooth
execution.
Results Focus
Clear KPIs, plans, and strategies drive our every move.
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Suggested Operating Structure
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Case
Study:
BOOOST
KEY RESULTS:
11,000 app downloads first day
33,000 Twitter followers
19,200 Discord members
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Executive Summary
Objective: Launch BOOOST app, stimulate target audience adoption, enhance engagement.
Aim: Establish and captivate a solid community, encourage healthier holistic lifestyles, widen
innovation economy benefits access, promote Web 3.0 adoption.
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Web3 Referral Networks
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Deep A.I. Wallet Analytics
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A.I. Based User Engagement & Lead Tracking
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Full
Spectrum
Community
Analytics
Know what works & what
doesnt
Identify your strongest
champions
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Product Success ≠ Successful Growth / Raise
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Successful Raise / Growth = Promise x Product
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Promise = (Content x Narrative x Engagement)
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Core App + Web3
Community Token Natives
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How Important Is This?
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Final Thoughts
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FEATURES Token Launch
GROWTH-SOCIAL Frameworks
GROWTH-STARTER GROWTH-IGNITE GROWTH-MASTER
Guild Partnerships Intro: Access to Research Lite, Intro-Level PR: Press A great starting point for new
Initial outreach to covering key metrics and releases and articles in
potential guild partners trends in the crypto starter level
teams."
like IndiGG and YGG. space, and Introductory publications.
Starter Whisper Campaign Quests focused on Content Basics:
community engagement. Foundational messaging,
including memes, bullish
posts, and basic Token Discount Terms Available
infographics.
× × ×
@ROCKET - PIXELGUILD FOUNDER - GAME-FI PROJECT
$20,000
$10,000
$0
Phase 1 Phase 2 Phase 3
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Words from Friends:
' I couldn't recommend Jin & the team highly enough. They are organised, efficient and innovative. '
@RANKBADGER - CAVENWELL - CORPORATE ADVISORY
' The team had a blow out performance, support I got + raw performance exceeded expectations (and I'm not
one to have mediocre expectations)'
@XAOS - BOOOST STRATEGY LEAD - SOUTH KOREAN STRAVA COMPETITOR
' We smashed our targets and exceeded expectations so i have nothing but praise for them '
@ROCKET - PIXELGUILD FOUNDER - GAME-FI PROJECT
Jin and the dedicated team at Growgami have consistently showcased their prowess in the blockchain
ecosystem. Their dynamic, agile approach, combined with a growth-centric vision, sets them apart from
many in the industry. What’s particularly commendable is their adaptability; even with their experience,
they remain receptive to new ideas and are always ready to cater to the diverse needs of their clients,
regardless of the challenges or tight timelines.
@DEGENFINANCE - GOWEBCAPITAL - ELEKTRIK DEX DEFI SECTOR
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Leadership
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Let’s Talk.
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QUESTS COMMUNITY
LOYALTY ANALYTICS
AFFILIATE DISCOVERY