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    Problem 06

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    An experiment was conducted over 8 days in a supermarket to study the effect of shelf height (knee level, waist level, eye level) on sales of a brand of canned dog food called Arf. The daily sales in hundreds of dollars were recorded for each shelf height. An ANOVA analysis found a significant difference in average daily sales based on shelf height with a p-value of 0.0001099 which is less than the significance level of 0.01. The null hypothesis that there is no difference in average sales across shelf heights is rejected, while the alternative hypothesis that there is a difference in at least one average sale is accepted. Sales were highest on average when the product was placed at waist level.

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    Problem 06

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    An experiment was conducted over 8 days in a supermarket to study the effect of shelf height (knee level, waist level, eye level) on sales of a brand of canned dog food called Arf. The daily sales in hundreds of dollars were recorded for each shelf height. An ANOVA analysis found a significant difference in average daily sales based on shelf height with a p-value of 0.0001099 which is less than the significance level of 0.01. The null hypothesis that there is no difference in average sales across shelf heights is rejected, while the alternative hypothesis that there is a difference in at least one average sale is accepted. Sales were highest on average when the product was placed at waist level.

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    solved statistics work

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    problem 06

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    An experiment was conducted over 8 days in a supermarket to study the effect of shelf height (knee level, waist level, eye level) on sales of a brand of canned dog food called Arf. The daily sales in hundreds of dollars were recorded for each shelf height. An ANOVA analysis found a significant difference in average daily sales based on shelf height with a p-value of 0.0001099 which is less than the significance level of 0.01. The null hypothesis that there is no difference in average sales across shelf heights is rejected, while the alternative hypothesis that there is a difference in at least one average sale is accepted. Sales were highest on average when the product was placed at waist level.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    34 views3 pages

    Problem 06

    Uploaded by

    ScribdTranslations
    An experiment was conducted over 8 days in a supermarket to study the effect of shelf height (knee level, waist level, eye level) on sales of a brand of canned dog food called Arf. The daily sales in hundreds of dollars were recorded for each shelf height. An ANOVA analysis found a significant difference in average daily sales based on shelf height with a p-value of 0.0001099 which is less than the significance level of 0.01. The null hypothesis that there is no difference in average sales across shelf heights is rejected, while the alternative hypothesis that there is a difference in at least one average sale is accepted. Sales were highest on average when the product was placed at waist level.

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    © All Rights Reserved
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    of 3

    Problem N° 06

    In the article "Shelf-Space Strategy in Retailing," which was published in


    Proceedings-.Southern Marketing Association, the effect of shelf height in
    supermarkets on sales of canned dog food was investigated. Over a period of
    8 days , an experiment was conducted in a small super market on the sales of
    a brand of dog food known as Arf and three levels of shelf height were used: at
    the knees, at the waist and at the eyes. Each day the height of the shelf on
    which the food was placed was randomly changed three times.

    The remaining sessions of the gondola containing the dad brand were filled with
    a mix of food brands, which were both familiar and unfamiliar to consumers in
    that specific geographic area. Daily sales, expressed in hundreds of dollars of
    Arf food, are prepared for the three shelf heights. Based on data. Is there a
    significant difference in the average daily sales of that food, based on shelf
    height? Use a significance level of 0.01.

    Shelf height

    Knee Level Waist Level Eye level


    77 88 85
    82 94 85
    86 93 87

    78 90 81

    81 91 80
    86 94 79
    77 90 87
    81 87 93

    Calculating
    Hypothesis

    H0: µ1=µ2= µ3 no significant difference in the average sales


    H1: µ1 ≠ µ2 ≠ µ3 there is a difference in at least an average of the sales.

    648 727 677


    Calculated Yi

    Calculating No. of repetitions n=r

    8 8 8
    n=r= 24

    Calculated average for each shelf height = Yi

    81 90.875 84.625

    Calculated average Total = Ytotal 85. 5

    APPLYING ANOVA FOR THE DAILY SALES/SHELF HEIGHT FACTORS


    One-factor analysis of variance

    SUMMARY
    Groups Account Sum Average Variance

    Knee Level 8 648 81 13.1428571


    Waist Level 8 727 90.875 6.98214286
    Eye level 8 677 84.625 21.125
    Average 85.5

    ANALYSIS OF VARIANCE
    FV SC GL CM Fcal Probability F.tab.
    Height levels 399.25 2 199.625 14.518 0.0001099 5.78041569
    Error 288.75 21 13.75

    Total 688 23

    CV 0.043
    CV% CV%
    CV% CV%
    CV% CV%
    CV% CV%
    CV% CV%
    CV% CV% 4.34

    Ftab 5.780
    Fcal 14.518
    Analysis of the problem: Since Fcalis greater than Ftab, H0is rejected
    and H1is approved, i.e., there is a significant difference in the average daily
    sales of Arf food. Depending on the height at which the product is located. It is
    also noticeable that the height of the shelf at the waist is the one with the
    highest sales gain over the other heights.

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