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    Documentary Treatment Advertising2

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    api-690483710
    The document outlines a proposed documentary that will examine the psychology behind colorful packaging and advertising of foods and products targeted at children. It will explore the history of how advertising became more focused on aesthetics and influencing consumer purchases. Through interviews with industry executives, psychologists, and customers, the documentary will look at issues like child obesity, marketing of unhealthy foods to kids, and the use of bright colors and cartoons to manipulate preferences and encourage buying. If approved, it will be directed with an unbiased perspective and distributed on the BBC to bring awareness to parents of children.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Documentary Treatment Advertising2

    Uploaded by

    api-690483710
    106 views10 pages
    The document outlines a proposed documentary that will examine the psychology behind colorful packaging and advertising of foods and products targeted at children. It will explore the history of how advertising became more focused on aesthetics and influencing consumer purchases. Through interviews with industry executives, psychologists, and customers, the documentary will look at issues like child obesity, marketing of unhealthy foods to kids, and the use of bright colors and cartoons to manipulate preferences and encourage buying. If approved, it will be directed with an unbiased perspective and distributed on the BBC to bring awareness to parents of children.

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    documentary treatment advertising2

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    The document outlines a proposed documentary that will examine the psychology behind colorful packaging and advertising of foods and products targeted at children. It will explore the history of how advertising became more focused on aesthetics and influencing consumer purchases. Through interviews with industry executives, psychologists, and customers, the documentary will look at issues like child obesity, marketing of unhealthy foods to kids, and the use of bright colors and cartoons to manipulate preferences and encourage buying. If approved, it will be directed with an unbiased perspective and distributed on the BBC to bring awareness to parents of children.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    106 views10 pages

    Documentary Treatment Advertising2

    Uploaded by

    api-690483710
    The document outlines a proposed documentary that will examine the psychology behind colorful packaging and advertising of foods and products targeted at children. It will explore the history of how advertising became more focused on aesthetics and influencing consumer purchases. Through interviews with industry executives, psychologists, and customers, the documentary will look at issues like child obesity, marketing of unhealthy foods to kids, and the use of bright colors and cartoons to manipulate preferences and encourage buying. If approved, it will be directed with an unbiased perspective and distributed on the BBC to bring awareness to parents of children.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    The dark side of advertising

    Logline

    TREATMENT BY DOCUMENTARY FILM ACADEMY


    Advertising has been used by
    companies for many years to attract
    consumers to buy their products. But
    is there a dark side to the enticing
    colours and cartoons used on
    packaging. Is this immoral and
    manipulative and encouraging
    children to buy unhealthy foods and
    products. We’re going to find out the
    psychology behind using bright
    colours and whether this should be
    allowed.
    History
    Historically, food packaging was bland
    for many, but bright colours saved for the
    rich. This was until the 1960s when a
    boom in mass production came about
    and capitalism was massively growing.
    Companies needed customers to buy
    more and enticing advertising was the
    way to go. After plastic became a
    cheaper and faster way to distribute
    products companies were able to focus
    more on the aesthetics of a product to
    make it sell.
    Story Arc
    This is to show how you plan to tell the story and how you plan to
    structure it.

    ACT 1 ACT 2 ACT 3

    Introduction of history -child obestity Sum up points made,


    of advertsising, when - Vape packaging why it can be bad and
    it became more - What makes us what can/ should be
    popular and why prefer bright done about it
    colours/
    phycology
    Characters

    Bob Benjamin Melissa Mcartney Jamie Cult

    CEO Nestle- he will Dr of Psycology- she is This is a customer in a


    likely downplay the concerned about vaping in shop, we ask him why he is
    teens, specifically their choosing the unhealthy
    issue, have a company- packaging and explains cereal and ask him if his
    first mindset why bright colours make son prefers the cereal with
    us want to buy something fun packaging and toys.
    more
    Locations
    We will be filming in supermarkets, to
    understand purchasing choices from a
    customer perspective. Web will go to
    different socio-economic
    backgrounds, to see if this makes a
    difference in the kinds of food and
    packaging sold. We will also be visiting
    headquarters of various brands such
    as Nestle P&G. W will visit child
    psycologists and people specializing
    in advertising to help us understand
    why certain colous entice us.
    Filmmaking Approach
    Our approach focuses on us, the
    presenters leading the audience
    through the doc on screen, with
    few voiceovers. We will have lots
    of interviews on the street with
    customers and inside supermarkets
    to create a connected viewing
    experience. We Will have an
    unbiased perspective and not offer
    too many persuasive arguments
    and let the viewers come to their
    own conclusions.
    The Team

    Sophie Thorpe Isla Sykes


    producer Director
    I am passionate about bringing
    light to this subject and I have
    I have a clear vision for this
    had experience working in documentary. I am the right
    other documentaries such us person to bring this harsh topic to
    the dangers of children's play light.
    parks.
    Distribution
    Our target audience is parents of
    children and teens. Due to this we
    think the BBC is the best place to
    distribute our documentary. We think
    live TV would be perfect for our
    documentary in the evening before a
    scheduled news viewing as out target
    audience would be tuning in for this
    time.
    THANK YOU

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