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English
Quarter 1 – Module 2 Lesson 3
Values Suggested in Visual Media
• Advertisements
English– Grade 6
Quarter 1 – Module 2 Lesson 3: Values suggested in Visual Media
(Advertisements)

Republic Act 8293, section 176 states that: No copyright shall subsist in
any work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this book are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to
use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.

Regional Director: Gilbert T. Sadsad

Assistant Regional Director: Jessie L. Amin

Development Team of the Module

Author: Imelda D. Dig

MT-I, Bogña Integrated School
Editor: Vilma V. Arevalo
MT-II, Sorsogon Pilot Elementary School
Precy B. Enaje
Teacher III, Sorsogon National High School
Mylene J. Jeresano
Teacher II, Sorsogon National High School
Reviewers: Cleofe D. Ariola and Masbate City Division
EPS English

Lay-out Artist: Mark Gregory D. Gacosta,

Teacher 1, Lydia D. Martinez National Memorial High School

Antonio L. Morada
Regional Librarian
Introductory Message

For the learner:

This supplement contains readings about Values Suggested by

Advertisements with varied tasks to study while you are at home and cannot
physically be in school due to pandemic. You need to answer the tasks provided in
a span of 60 minutes following the given directions.

Using this module, you will build your understanding of the concepts
discussed, test and sharpen your knowledge as well as your critical thinking skills,
connect learning to other disciplines and everyday experiences, deepen the
knowledge you previously acquired and enrich yourself as you work on challenging
activities by doing the exercises.

Answer the tasks as best as you can but we encourage you to work on these
honestly and faithfully at your own pace. You may ask your parent or guardian
anytime to help you use this module and have them check your learning progress.

Have fun, stay safe, and enjoy learning at home!

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WHAT’S THE POINT!

Welcome learner!
Have you ever thought of how advertisements influence your values? Discover
how this happens as you go through the varied activities in this module.

LEARNING TARGETS:

What I Need to Know

Before you start your long trip, please be guided of your learning
target. This module focuses on these objectives:

➢ Identify the values suggested in the visual media (Advertisement)

• Identify the positive and negative effects of advertisements to
children.
• Develop awareness and self-responsibility on dealing with
the possible effects of advertisements.
VOCABULARY BUILDER:

Now, are you ready? Here we go!

To set your minds on this particular topic, let us know first the
meaning of the unfamiliar words found in our lesson.

1. Advertising - is a marketing tactic involving paying for space to promote

a product, service, or cause. The actual promotional messages are called
advertisements, or ads for short.

2. Goal (Purpose) – is something that is being aimed, achieved or reached

3. Values – means usefulness or importance

4. Visual Media – is a medium that conveys or expresses a message

through vision like pictures, graphics or films

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WARMING UP:

Let us find out if you already have an idea of what we are going to take up.
Relax and focus. Go learner!

What I Know

Hey! Your journey starts now. Be sure that you will answer all the activities
honestly.

TASK 1 KNOW YOURSELF

I. Direction: Following are some survey statements. There is no right or

wrong answer. Only your opinion matters. Simply copy the letter that
corresponds to your answer. Write your answers on your notebook.

1) How often do you watch TV?

a) Always/Everyday c) Most often/5-6 days
b) Sometimes/3-5 days d) Occasionally/ 2-3 day
2.) Generally with whom do you watch TV?
a) Parents c) Alone
b) Grandparents d) Elder brother/sister
e) Others (Pls. Specify) ……………..
3.) Why do you watch TV?
a) For learning/ education d) To relax
b) To pass time e) To combat loneliness
c) For entertainment f) Family Routine
4) Which of the following programs do you prefer to watch the most?
a) Cartoons/Animated programs d) TV Serials
b) Children’s shows/serials e) Music Channels
c) Knowledge-based programs f) Reality shows g) Movies
5.) Do you watch TV advertisements? If yes, select two important
differences between a TV advertisement & a TV program?
a. TV ads are shorter; programs are of longer duration.
b. TV ads are mere persuasive efforts to sell products & fetch more
customers whereas TV programs are to entertain & educate.
c. TV ads are not part of the main show while programs have a story, a
theme and/or a moral.
d. TV ads give product information & talk about real things available in the
market whereas TV programs are both about fantasy & real situations.

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e. TV ads are shown during breaks (before, after or between a program)
while programs are in continuation

6.) What is the main purpose or reason behind showing advertisements on

TV?
a) To give a break in the program
b) For entertainment
c) To persuade the viewers to buy the product
d.) To provide product information
e.) To inform about various offers, free things that are available with
products (premium offers, free things, incentives etc.)

II. Direction: Find out how knowledgeable you are about our topic today
using the advertisement below. Again, there is no right or wrong answer.
Mark any one response in the box provided for. Do this in your notebook.

https://www.facebook.com/BearBrandPH/posts

Based on the product advertised…

Agree Disagree Neither
The ad is…
understandable
Believable
much better than other ads
relevant to me in terms of its message
Convincing enough to prompt me to
buy the product
Summarize your answer with this sentence:
Whenever I view advertisements I make sure that _________________
________________________________________________.

How was your first task?

TEACH YOURSELF:

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 Lesson
What Are the Effects of Advertisements

2c on Children?

Advertisements inform, persuade and remind costumers about the

product, services or a cause. These have affected costumer in various ways.
Did you ever want to buy or eat something because you saw it on television,
newspaper, or on a billboard? You almost certainly did.
This module, “Values Suggested in Advertisements” is specially
designed for you to learn the positive and negative effects advertisements
may have on you. After using this module, you are expected to master the
activities presented herein.
Do not worry, we will be working together to finish this!

What’s In

Does advertisement actually affect children?

Advertisements can have positive and negative effects or
both on children based on the content, quality and presentation.
The ad makers formulate ways of attracting the
consumers to buy their product and tend to purchase it. If a company has
to survive in this competitive world it should attract the children by
different images and other techniques used.
Some Positive Effects on Children
•Advertising makes the kids aware of the new products available in the
market. It increases their knowledge about the latest innovations in the
field of technology like new models of cell phone.
•Convincing ads which focus around the healthy food products, can help
improve the diet of a child, if they are attracting enough.

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•Ads encouraging the kids to take part in the campaign for a healthy
environment thus saving mother earth.
•Advertisements also call the attention of children towards the
problem and can encourage them to be a part of the solution as
problem on climate change.
•Advertisements that reveal the consequences of alcohol and
smoking can also help children understand the risks associated, and
urge them to stay clear of such products.
•Advertisements may also have motivating content that can
encourage children to choose a profession or chase a specific dream.
•Advertisements that present other children of a similar age engaging
in activities like helping out in the house or saving can influence kids
to do the same.
Some Negative Effects on Children
•Children are essentially defenseless against ads and commercials
because they can't understand the concept of something being sold
to them and many times they take what they hear and see literally.
If an advertisement says the new robot is the best toy ever, kids may
believe it to be true.
•Advertisements encourage the children to persuade their parents to
purchase the products shown in the advertisements whether they
are useful or not.
•Many advertisements include dangerous stunts which kids may
resort to imitate.
•The kids usually get more attracted towards most costly branded
products even though parents cannot afford to purchase such.
•Junk foods such as pizzas, burgers and soft drinks are heavily
promoted during the T.V. viewing time that develops a craving for
fatly, sugary and fast foods in kids, thereby affecting their health
badly.
•The message of the advertisement may be interpreted the wrong way
and children may focus mainly on the negatives rather than the
positives.
•Children may also tend to have lower self-esteem if they believe
themselves to be inferior for not owning the various products that
are advertised, especially if their friends possess these items.
•The visual portrayal of certain inappropriate acts in the adverts like
lying or cheating can make a vulnerable child believe that the
behaviour is acceptable.
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KEEPING YOU IN PRACTICE:

Based on the given facts, try to answer the task below to find out
how well you understand our lesson.

TASK 2 PRACTICE EXERCISES

I. Direction: Read and understand the situations on dealing with
advertisements. Find which shows good or bad influence of
advertisements. On your notebook, write G if it shows good effect and B if
it shows bad effect.
1. ___ Brent helps his father plant trees in the farm after he saw on TV
the ads about saving mother earth.
2. ___Margarette persuades her mother of buying a new model of cell
phone with smarter camera for her selfie moments.
3. ___Chynna believes that junk foods she saw on TVs and billboards
are healthier and more delicious than what her mother prepares at
home.
4. ___A four-year old girl follows a simple house chore like washing her
own plates when she saw her favorite actress demonstrating how a
washing soap is being used.
5. ___Gregg and his friend were curious about the man on the billboard,
so they secretly bought candy- flavored sticks of cigarette and try
smoking.

Alright kid….How was the practice

tasks?
Proceed and have your answers
checked.

Decode your answers by following the instruction below:

Find the letters in the alphabet that corresponds to each
number below.

1. 7 4. 7
2. 2 5. 2
3. 2

1.
II. Direction: Read and understand each statement then, tell whether the
given idea about advertisements is true or false. Write T if it is true or F if it
is false on your notebook.

___1.All advertisements can provide the children some kind of

“entertainment”, a pleasant way to relax and a more enjoyable life.
___2. Advertisements reduce the progress of human life if advertisers
have not been very careful about presenting life styles and value
systems.
___3. Advertising may distort the truth by showing or giving irrelevant
facts or false information just to persuade the consumers.
___4.The effects of advertisement on children is generally dangerous
and life threatening.
___5.People especially the children need to weigh in, think deeply and
evaluate if the information they saw on TV and billboards are true.

Now, how was the practice task 2?

Proceed and have your answers checked.

Decode your answers by following this instruction:

Find the letters in the alphabet that corresponds to each
number below.

2. 6 4. 6
3. 20 5. 20
4. 20

TAKE NOTE:
Advertisements may bring you positive and
negative effects or both. Be sure to evaluate carefully the
advertisements you view
5. on TV or on billboards.
6. 6 6
7.
8. 20
9. 20
10. 20

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 What’s More

Here is another one!

Do you want to learn more? You are on the right path!
TASK 3: LET’S PRACTICE MORE
I. Direction: Tell whether the following character traits present a
positive or negative effect of advertisement to a child like you. On your
notebook, write P if it shows a positive effect and N if it shows a negative
effect.
1. ______ Love for junk foods
2. ______ Self-awareness to healthful intake of foods
3. ______ Love and care for animals and the environment
4. ______ Addiction to latest gadgets and technologies
5. ______ Self-care and avoidance of drugs, liquors and cigarettes

Again kid….How was task 3?

Proceed and have your answers checked.

Decode your answers by following this instruction:

Find the letters in the alphabet that corresponds to each
number below.

1. 14 4. 14
2. 16 5.16
3. 16

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 Congratulations! Few more steps and
you will reach the finish line!

II. DIRECTION: Read the paragraph several times and fill-out the right
word to complete the information it conveys. Choose your answers from
the choices below and write them on your notebooks.
Product advertising ads negative
Goal children adults sold
amount persuade

_______1__________ is a tactic in marketing. It involves

paying an ____2________to promote a ______3_____, service or a
cause. The actual promotional messages are called advertisements,
or _____4_____for short. The _____5_____ of advertising is to inform,
______6___ and to remind costumers about what are being
___7______.
_________8_______ are the most defenseless consumer for
they cannot easily comprehend its message. Ads have affected
children and could bring positive and or______9______ effects to
them esp. when they are not properly monitored and supervised
by___10_______.

Check your answers by following this instruction:

Horizontally count the given choices at the box from 1-10.
Decode the answers with the word that corresponds to the number.

1. 2 2. 9 3. 1 4. 3 5. 5
6. 10 7. 8 8. 6 9. 4 10. 7

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 Hey! Was the activity easy? Or do you still
need some help for clarifications? Do not
worry, this module will guide you
throughout the lesson.

Just keep moving, my friend!

COOLING DOWN
What I have learned

It’s Reading Time

TASK 4: TEST YOURSELF

I. Direction: Please read back and carefully understand the text

about positive and negative effects of advertisement to children.
Organize your facts in short phrases using the graphic
organizer below. Write at least 5 positive and 5 negative effects
on your notebook.

ADVERTISEMENT

Effects to Children

POSITIVE EFFECTS NEGATIVE EFFECTS

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II. Direction: Study the situation presented by the picture below.
Compose One complex sentence showing cause and effect
relationship. Write your answer on your notebook.

Your baby sister, Suzeeth, is watching over an ad of a

new brand of ice cream. After, she persuaded your mother
to buy the product soon.
What will you say to your baby sister?

III. Direction: Study the samples of advertisements below. Tell whether

the values suggested by each ad is positive, negative or both. Justify
your answers

1.
https://www.google.com/search?q=Sample+commercial+ad+blurb+of+foods&tbm=isch&source

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https://www.google.com/search?q=Milo+ad+blurb&tbm

2._______________________________________

3.________________________________

How did you find the previous

task? Take time to check your answers.
Refer from the answers provided
in the last part of this module.

WELL DONE!

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LEARNING CHALLENGE

What I Can Do More

TASK 5: Master Mind

I. Direction: Make a poster encouraging children to carefully
deal with advertisements that might bring bad effects to
health and environment. Do this in a short bond paper.

II. Direction: Compose a narrative text about how a particular

advertisement had affected you. Follow the given format
below. Write your text in clean sheet of paper.

______________________
Title
Introduction:_____________________________________________________
______________________________________________________
___________________________________________________________
Main Body:__________________________________________________

Conclusion:_________________________________________________
__________________________________________________________________
____________________________________________________

Congratulations for a job

well done!

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 How’s your learning? Can you tell me
if this module is helpful? Draw a big
happy face and a heart below it. Then,
write the word YES inside.

Finally, you are few steps closer

to the finish line.
Take a deep breath and relax. I
know you will be able to answer the
following questions prepared for you.
Just apply what you have learned in
this module.
Good luck, learner!

Additional Activities
How much have you learned?

TASK 6: TEST YOURSELF AGAIN

I. Direction: Identify the values suggested by the advertisements below.

Draw a happy face if it will bring you a positive effect, a sad face

if it will bring you a negative effect or if both.

1. ________

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2. ________

3. ________

4. ________

5. ________

6. ________

7. ________

8. _______

9. _______

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 10. ________

II. Direction: Write a reaction paragraph to one of the points given below.
Choose the topic you like. Use your own personal experiences and
existing knowledge to illustrate or develop your reaction. Do this on a
clean sheet of paper.

➢ The Effects of Advertisements on the Young Minds

➢ How should I Deal with Advertisements

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ANSWER KEY
Congratulations! You are done with this trip. You
are now ready to continue with the next module. See
you in the next trip
TASK 4 TEST YOURSELF

I. Positive effects
1. become aware of new product or innovations
2. improve diet
3. encourage to take part in campaign for healthy
environment or solution to problem
4. help understand the risks associated by liquors or drugs
5. motivate to choose a profession or pursue dreams
6. influence to help home chores
Negative effects
1. believe ads easily
2. persuade parents to purchase even unuseful products
3. imitate dangerous stunts
4. attract costly and branded products
5. attract junk foods
6. interpret message wrongly
7. lowered self-esteem
8. portray inappropriate acts
II. * Eating ice cream is not good for your health because it is a
junk food.
* Do not eat junk foods like ice cream so that you grow
healthy.
III. 1. negative effect
2. negative effect
3. both
4. positive effect
5. positive effect

TASK 5 MASTER MIND

I.and II.(Poster and Narrative text –submit to your teacher)
TASK 6 TEST YOURSELF AGAIN

I. 1. 2. 3. 4. 5.

6. 7. 8. 9. 10.

II. Reaction paragraph –submit to your teacher

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References

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w=638&h=480&q=image%20of%20tv&hl=en-PH&source=sh%2Fx%2Fim
https://images.app.goo.gl/NjrnMuUVViQJ8dgL6
https://images.app.goo.gl/5mYm5pmvpDi7gKUc7
https://www.google.com/imgres?imgurl=https%3A
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https://parenting.firstcry.com/articles/effects-of-advertising-on-children/
https://www.google.com/url?sa=t&source=web&rct=j&url=http://shodhganga.inflibnet.ac.i
n/bitstream/10603/10467/15/16_appendix.pdf&ved=2ahUKEwjZwrGP1KbpAhXRG6YKHaQg
Bm8QFjAKegQIBRAC&usg=AOvVaw0AQdZ4a7y6DZjO0OuCnRr1

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