CHAPTER VI

Presentation, Analysis, and Interpretation of Data

Marketing Aspect

5p’s

PRODUCT

Moringa-Potato Longganisa is a vegetable product and a longganisa variant in which vegetables

are the major ingredient. The longganisa is made with mashed potatoes, tofu, mushrooms, bread crumbs,
oat meal, and eggs. Cornstarch is used as a thickening agent in moringa-potato longganisa to make it
firmer, while flavor enhancers such as soy sauce, sugar, salt, garlic, pepper, atsuete, and paprika increase
the overall flavor of this product.

PRICE

DIRECT COST

ITEMS WEIGHT COST

Potato 1 piece Php 25.00

Tofu 2 pieces Php 40.00

Mushroom 1 can Php 40.00

Bread Crumbs 1 small pack Php 20.00

Oat Meal 1 piece Php 45.00

Garlic 1 piece Php 10.00

Soy Sause 2-3 table spoon Php 10.00

Salt ½ tablespoon Php 10.00

Paprika 3 tablespoons Php 20.00

Cornstarch ½ Cup Php 40.00

Sugar 2 tablespoons Php 20.00

Atsuete 1 tablespoon Php 15.00

 Egg 1 piece Php 10.00

TOTAL COST Php 305.00

The cost of generating Moringa-Potato Longganisa is depicted in the image. The whole
production cost is Php 305.00. Potato, Tofu, Mushroom, Bread Crumbs, Oat Meal, Garlic, Soy Sauce,
Salt, Paprika, Cornstarch, Sugar, Atsuete, and Egg are the direct costs.

Moringa-Potato Longganisa costs Php 13.00.

PLACE

Barangay Florida is the intended location for the proposed business Maria Aurora, Aurora near
the East Aurora Lyceum.

PROMOTION

Direct Marketing

Product sampling is a way of testing items that is also known as consumer testing or
comparative testing. Product sampling is used by the firm to allow consumers to experience its' unique
product and as a stepping stone to develop the customers' willingness to purchase the product after it has
been tested by sample. Because merchants will be the target market, the corporation will distribute
samples and advertise the product directly to shops.

Social Media Marketing

Because many internet users are engaged on Facebook and Instagram, one of the most
successful methods to advertise the Moringa-potato Longganisa product is through social media.
Everyone will know about the product after one post on any social media network. It is a simple
technique to inform potential purchasers and a low-cost strategy to promote.

PEOPLE

The personnel, from the management to the employees, are properly trained, motivated, and have
a good reputation and attitude in order to build and develop a positive company climate in which the tasks
are well split among the employees and cleanliness is the primary focus. The owner would give good
communication and teamwork to the staff in order to inspire them to work.
 Marketing Study
SWOT ANALYSIS

Strength

 Strong relationships with customers.

 Excellent product line.

 The increased awareness of a plant-based diet's health and environmental benefits has led to a
growing demand for vegan food products

 The vegan food industry offers many options, including meat alternatives, plant-based dairy
products, and vegan snacks

Weakness

 Some vegan food products can be more expensive than their non-vegan equivalents, making it
difficult for some consumers to switch to a plant-based diet.

 The need to take on debt to get the business off the ground.

 Vegan food products are not always readily available, particularly in small towns or rural areas.
This can limit the growth of the vegan food industry

 The customer's negotiating power is heavily influenced by price. Customers may switch from one
brand to another due to the industry's multiple participants, especially if their purchasing capacity
is limited.

Opportunities

 Product development, When the moringa-potato longganisa does successfully on the market, the
firm may utilize the earnings to produce additional goods in order to provide consumers a broader
selection of items and new flavors.

 The vegan food industry has the opportunity to continue innovating and developing new products
that appeal to consumers, improving the taste and texture of plant-based options.
  The food market, while somewhat affected by economic downturns is somewhat immune because
food in many forms is a basic necessity.

 A strong distributor networks.

Threats

 Heavy equipment makes more expansive than regional distribution more difficult.
 High capital costs.
 Future/potential competition from a local business
DEMAND
Consumer demand is critical to corporate success. This term refers to a consumer's desire and readiness to
pay a price for a certain commodity or service.
SUPPLY
We are able to provide the moringa-potato longganisa product in the public market.

Management Aspect

a) Management Team
The decentralized functional kind of organization is specialized and organized based on
business functions and the abilities necessary to do the job correctly. Additionally,
decentralized management teams frequently make choices at the level of people who are
most directly affected by the problem and have the deepest understanding of it. This type
of company will have to adapt to a rapidly changing environment, and choices must be
made swiftly and correctly.
 Roanne Mei
Francisco
GENERAL

Mercidita M. Kyla Nicole

Nicolas Quidoles Solon
PACKER PACKER

Denisse Nicole Ynah Carrasco

Diaz Sareno
SELLER SELLER

Kim Charles John Vincent

Galope Gutierrez Olivera
CASHIER DELIVERY/ PACKER

b) Job Description

Position Job Description

Manager Managing, supervising and organizing the flow of

services inside the establishment.

Seller The one who sell the product and also concern in
the marketing.

Cashier Responsible for taking orders, financial

management and accounting task.

Packer and Delivery Measure, weigh, and count products and

materials. Record product and packaging.
Examine and inspect materials and products in
order to ensure that packaging specification are
met.

Qualification

Position Job Description

 Manager College graduate must have one-year experience
managing a business.

Seller Have pleasing personality, with at least one year

in any food service establishment experience.

Cashier Four-year course graduate, at least two-year

experience working as cashier.

Packer and Delivery Must have complete and thorough knowledge of

packaging processes. Must be responsible and
hardworking.

c) Legal Form of Business Organization

Partnerships
The proposed company will be structured as a general partnership. This partnership will
be created in accordance with the provisions of the Philippine Civil Code, which describe
partnership as an organization in which two or more people agree to contribute money, property,
or industry to a common fund with the goal of distributing the gains among themselves.
The partnership will operate under the terms of its partnership agreement, which details each
member's roles and obligations.
This sort of business ownership is attractive because of the following benefits:

 It might be simply constructed.

 There are more personnel to run the company and deal with its challenges.
 and the combined talent and resources of partners become a source of power.

This is the sort of business that is being suggested.

This form of internal organization will be used by the proposed firm. There is a direct flow of
authority from a high position to immediately inferior levels in this sort of organization. Its power is
delegated to subordinate positions directly below, and it is subdivided as it descends. The power and
responsibility channels in a line organization are clear and unambiguous.
Technical Aspect

It develops operational schedules that have to be strictly followed. Includes the processes,
procedures and technical schemes, which shall be employed in the product and the production in general.

Location

The projects study is located in Brgy. Florida, Maria Aurora, Aurora. The target market of this
business are the students, staff and families.

MACHINERIES AND EQUIPMENTS

GAS TANK AND STOVE

The gas tank and stove will aid in the cooking of the raw product.

REFRIGIRATOR

To preserve any excess uncooked food that does not get cooked.

Knife
Chopping the tough components.

Plate

where to place the finished product or additional materials.

peeler

To peel the potatoes.

frying pan

The tool to assist the cooking.

Chopping board

The supporting equipment for the knife to chop the though

components.
 Mixing Bowl

To mix all the ingredients on.

FOOD PREPARATION

Preparing food for eating, generally requires selection, measurement and combination of
ingredients in an ordered procedure so as to achieve desired results.

Clean

Washing your hands thoroughly, especially after handling raw meat and poultry, after sneezing or
coughing, after using the toilet and after touching animals, reduces the amount of bacteria and the spread
of bacteria in your kitchen. Wash utensils, including your can opener, as thoroughly as you do your
hands.

Separate

Reducing cross-contamination from raw meats, poultry, seafood and eggs is the second food-
safety step. Use separate cutting boards for meats, poultry, seafood and other ingredients.

Cooking

Combining all the ingredients and cook to proper temperature.

Finish

The food is ready to serve.

The Recipe
 Ingredients for Moringa -Potato Longganisa

 1 pcs of Potato  1 plastic of Paprika

 2pcs of tofu  5pcs of Pepper
 1 can of Mushroom  1 pack of cornstarch
 Oatmeal  1pack of sugar
 1 pc of Breadcrumbs (small)  1pcs of egg
 1 pcs of Garlic  1pcs of atsuete
 1 pack of soy sauce  malunggay
 1 pcs of salt

Procedure:

Step 1: Peel, chop, boil, and mash the potato. Tofu should be mashed.

Step 2: Prepare the mashed potato, tofu, mushrooms, bread crumbs, oat meal, garlic, soy sauce, salt,
paprika, pepper, cornstarch, sugar, atsuete, and egg on a clean table.

Step 3: In a mixing bowl, combine the mashed potatoes and tofu. Next, in the bowl, combine the
mushrooms, bread crumbs, oats, malunggay, egg, garlic, soy sauce, salt, paprika, pepper, cornstarch,
sugar, and atsuete.

Step 4: When all of the ingredients have been combined. Scoop some of the raw food into a sausage form.

Step 5: once all the raw food has been formed into a sausage form. Prepare a frying pan and oil. Pre heat
the pan before putting the oil in. Fry the raw food over medium heat until it is golden brown.

Step 6: Put it on a platter and serve.

Financial Aspect

Projected Financial Position for the First 5 Year

2023 2024 2025 2026 2027

Assets
Current assets

Cash 654,160.00 1,422,640.00 2,259,616.00 3,172,472.00 4, 158, 030

Pre-paid rent 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00

Merchandise 8,410.00 9,251.00 10,176.10 11,193.71 12,312.71

inventory

Total current 692,570.00 1,461,891.00 2,299,792.10 3,213,665.71 4,200,342.71

assets

Fixed assets

Machineries 11,520.00 11,520.00 11,520.00 11,520.00 11,520.00

and equipment

Accu. 2,200.00 2,200.00 2,200.00 2,200.00 2,200.00

Depreciation

Total non- 9,320.00 9,320.00 9,320.00 9,320.00 9,320.00

current assets

Total assets Php Php Php Php 4,209,662.71

1,484,931.00 2,322,832.10 3,236,705.71
715,610.00

Liabilities and 715,610.00 1,484,931.00 2,322,832.10 3,236,705.71 4,209,662.71

owners’ equity

2023 2024 2025 2026 2027

Cash Receipts P672,000 P739,200 P813,120 P894,432 P983,875

from operation
 Cash
Disbursements

Purchases 420, 000 462,000 508,000 559,020 614,922

Salaries 67,200 67.200 73.920 84,000 84,000

Rent 120,000 120,000 120,000 120,000 120,000

Bonus 5,000 5,000 6,000 6,000 7,000

Misc. 12,000 14,400 15,600 16,800 18,000

Taxes and 5,000 5,000 6,000 6,500 7,000

licenses

Income tax 71,760 82,880 93,256 104,536 119,636

Net Cash 712,960 768,480 836,976 912,856 985,558

Cash Bal. beg. 58,800 654,160 1,422,640 2,259,616 3,172,472

Cash Bal. end. 654,160 1,422,640 2,259,616 3,172,472 4,158,030

Current operating expenses

PERMITS AND BUSINESS REGISTRATION

Barangay clearance P 70.00

Business permit (barangay) 250.00

Business tax (local tax) 300.00

Permit fees-Mayor’s permit 300.00

PENRO 500.00

Fire safety 156.00

Sticker/Plate 150.00

Health fee 550.00

Sanitary inspection fee 500.00

BIR 600.00

DTI 500.00

Total P3, 976.00