Bread Taste Overload Flying Saucer

COMPANY DESCRIPTION

MISSION
Our mission is to deliver nutritious and high-quality food that is both affordable
and accessible. We are committed to exceptional service and strive to improve the
well-being of our community through the foods we offer.
 Vision
Our vision is to enhance the lives of our consumers by providing healthy and cost-
effective food options. We are dedicated to creating job opportunities and fostering an
inclusive workplace, ensuring equal chances for all individuals to contribute and
thrive.
PRODUCT SERVICE

Product: Flying saucer

Description:
The Flying Saucer is a classic bread made from high-quality ingredients. Our
Flying Saucer uses natural yeast, which imparts a delicious flavor and excellent
texture. The crust is crispy on the outside, while the inside is soft and has a delightful
chew.

Service: UFO Flying Saucer

Description:
The UFO Flying Saucer Sandwich is a fun and unique treat that is sure to delight
your taste buds. This sandwich is shaped like a flying saucer, with a soft, burger-style
bun molded into a UFO shape. It is filled with a delicious combination of chocolate,
cheese, ham, and other ingredients, all complemented by a special mayonnaise sauce
that adds a distinctive flavor to every bite.
 MARKETING AND SELLING STRATEGY

Food marketing is essential for reaching our target audience, building customer
loyalty, and boosting sales. It also informs customers about nutrition, sustainability,
and health benefits. Based on our research a successful food marketing campaign
begins by understanding our target audience or consumers and the factors that drive
their purchasing decisions.

To develop a successful food and beverage marketing plan in our business we

should effectively communicate brand message through various tactics, and these
includes the following strategies that we will be using to start-up our business:

 Advertising in Social Media Campaigns

 Email marketing
 Optimized blog and website content

Social Media Marketing Campaigns

As we enter a new era, social media has become an incredibly powerful tool for
information dissemination and widespread visibility. We will leverage social media
marketing as a key strategy to enhance our brand presence and drive sales. By using
targeted hashtags, we can make our posts more discoverable to potential customers.
Hashtags will also help us promote new products and run engaging giveaways and
contests to boost consumer interest. Additionally, analyzing the hashtags used by our
competitors will offer valuable insights and inspire innovative marketing strategies.

Email Marketing

Contrary to some beliefs, email marketing remains highly effective. Sending

newsletters or updates about new products and promotions keeps our loyal customers
informed about our brand. We will focus on quality over quantity in our email
marketing campaigns to ensure engagement.

Blogging

Blogging is also in high demand today and serves as a highly effective tool for
spreading advertisements across social media. By creating shareable and engaging
blog content, we can amplify our reach, attract a wider audience, and enhance our
brand's visibility through social media platforms. And we will use blogging as one of
our tools in our marketing and selling strategy.

Given the intense competition in the industry, food and beverage businesses,
we will also use the following strategies to encompass our target market.

Brand Positioning

This involves establishing a unique identity for our company that distinguishes it
from competitors. Our brand positioning will reflect our company's values and
personality and will be communicated consistently across all marketing channels.
 For instance, our company specializes in plant-based foods and fresh fruits
aimed at promoting better health, our brand positioning will appeal to health-
conscious consumers and emphasize the benefits of healthy eating while living. This
positioning will be evident in every aspect of our branding, from advertising to product
offerings.

Product Packaging

Packaging plays a vital role in attracting customers, as it encompasses more

than just the physical wrapper. Our foods and beverages will include elements such
as:

Logo
Menu
Cutlery (disposable wooden spoon and fork)
Fonts
Brand colors
High-quality packaging and branding will be essential for the effectiveness of our food
and beverage marketing. We will also look for a marketer who is experienced in this
industry and can help optimize our team’s marketing strategies. Since our product
should also be affordable to our target market.

Setting Up Our Google Maps Profile

To make it easier for our potential customers to find our products or restaurant,
we will set up a Google Maps profile. This ensures customers receive key information
such as:

Website
Street address
Phone number
Store hours

Additionally, listing our company on platforms like Grab and Food Panda can
enhance our brand’s visibility and reach new customers who may not be familiar with
our company.

Partnering with Other Brands

Collaborating with complementary brands for promotions or social media

campaigns can be a highly effective marketing strategy. For instance, a coffee or milk
tea shop like Big Brew could partner with us to promote healthy snacks that pair well
with their menu items. Such partnerships are mutually beneficial, as they help both
brands reach new audiences and attract customers who are interested in a well-
rounded dining experience. By combining forces, we can enhance our visibility and
appeal to a broader customer base.
 OPERATING PLAN

Production Process:
 Cooking Process :
1. First, wash your hands thoroughly and make sure they are clean. Then, put
on disposable gloves and a hairnet to prevent any hair from falling or
contaminating the food
2. Take the bread and cut it in the middle. Spread mayonnaise on the cut
surface of the bread.
3. Next, prepare the lettuce by washing it. Cut off the end of the lettuce,
separate the leaves, and wash them thoroughly. After washing, place the
lettuce in a strainer to drain excess water.
4 . Then, get a chopping board and a knife to slice the cheese and any other
ingredients you need
5. Once everything is prepared, place all the sliced ingredients on the bread
with mayonnaise, fold it in half, and cook it on the
6. Lastly, add margarine or butter to the pan to prevent the bread from sticking
and getting damaged.

 Order Fulfillment :
1. Online & Delivery: Orders are accepted via the website and food delivery
platforms. Packaged in eco-friendly, aesthetic boxes to ensure freshness upon
delivery.
2. In Store : Flying saucers are fresh and prepared daily for walk-in
customers.

 Inventory Management:
> Every day, the stock is checked and reviewed to ensure that there is enough
inventory and to avoid running out of stock.
> System inventory helps ensure that my business operations are running
smoothly and provides assurance on whether it is thriving or struggling.
 MANAGEMENT / ORGANIZATION

JOHN BENEDICT
VALDEZ
OWNER/CEO

BERMEL ITONG SOPHIA MERCADO

OPERATIONAL MARKETING
HEAD BAKER MANAGER

JUREXI MORALDE MA. REGINA MORAS FRINZ DERICK BEALYN ADONA

STORE SUPERVISOR STORE SUPERVISOR VALDEZ CUSTOMER SERVICE
1 DELIVERY

AILA JANE ARENAS

CASHIER
FINANCING

Flying Saucer is a themed eatery that specializes in creative and visually striking
sandwiches, including the signature UFO Flying Saucer Sandwich. Known as BTO
(Bread Taste Overload), the café offers delicious and nutritious food.

Estimated Startup Costs:

Ingredients Cost:
Using high-quality ingredients will enhance the appeal of your product and ensure
that you maintain a consistent taste while keeping costs lower. The following prices
are based on local suppliers and small-scale production:

1 pack of ham: ₱100

1 pack of cheese & melted cheese: ₱113.95
1/4 head of lettuce: ₱60
1/2 pack of butter: ₱20
1 pack of chocolate: ₱186
1 pack of sliced bread & burger bread: ₱110
3 eggs: ₱30
1 pack of mayonnaise: ₱95
1 pack of patties: ₱70
Total Ingredients Cost: ₱879

Each UFO Flying Saucer costs ₱55 for ham and cheese, ₱45 for chocolate cheese, and
₱35 for vegetables with a patty. This pricing is affordable for customers, especially in
school environments or during local events.
SUPPORTING DOCUMENTS