HRM Strategies and Google

HRM Strategies and Google
There are quite a few Human Resource Management (HRM) strategies

that companies utilize to attract the best employees, remain efficient,
maximize their employees talents, and retain their workers to minimize
employee turnover. These strategies can be divided into four different
categories: Talent, Leadership, Planning and Performance Culture. To get a
better idea of how each one of these strategies work in real time, I will take a
closer look at Google and explain how they implement each one effectively in
their work place.
Talent, which is also referred to as “Human Capital”, is one of the most
important aspects of any company. How can a business thrive with out
people, or employees? Even as businesses try to figure out how they can
automate the workforce and use AI, people will always be an essential part of
the workforce, as someone will always need to operate systems, draw up
business plans, and make important decisions that directly effect the bottom
line. HRM Strategies in this category can help by creating a staffing diagram
or plan to predict when the company will need to hire more employees, while
also focusing on actively recruiting, hiring and trying to retain the best talent.
To assist them with the hiring process, Google has made use of an
algorithm that revealed there is no value added after the fourth interview. This
has allowed them to shorten the process, saving the company money and
time, time that could be used in bringing candidates they like onboard faster
before competitors have the chance, and improving the incoming employees
morale, as they might see a long hiring process as drawn out and tiresome.
Google is also known to make hiring decisions based on a group
panel, rather than the potential employees direct manager. This keeps the
process honest, as Google believes the group will always hire the best
candidate based on the necessities of the entire company, and not the short
term needs of a direct manager.
Leadership is often the best way to determine how well your
employees and systems will work, from the top down, most companies are
only as good as the leadership they have in place, as they are the ones who
are supposed to educate, train and guide employees on their workplace
journey. When we see mistakes being made in the workplace,
miscommunication or inefficient systems, we can usually point to ineffective
leadership as the key factor. HRM is at the forefront of this role because their
department is tasked with finding the best and brightest leaders and
executives for the company to succeed.
At Google, they put together a research project to help them address

the need for the best leaders in the industry, through this project called
“Project Oxygen”. The information from the study showed that instead of
having the best technical knowledge in the industry, it’s more important for an
employee to receive regular 1-on-1 coaching from their superiors, and that
coaching also includes personalized feedback . This helps to foster and build
relationships that aren’t just work related, which leads to better morale among
employees, because they feel managers are taking an interest in them and
are invested in who they are . Another find from the study said that retention
and top performance are directly related to great management, and they put
together a blueprint of eight characteristics that great leaders posses . To keep

managers honest, two times a year, employees are able to evaluate them and
their performance based on those eight characteristics . This is another way to

ensure that you always have the best leadership in place, as the employees
will continuously be honest about who they work
Human Resource Planning plays a very important role in making sure
the company is constantly planning for the future. In order to understand your
employees and business needs, you have to have periodic conversations or
surveys so you can gauge what employees want or need to create a happier
workplace. Google handles this by issuing what they call “Googlegeist” (a
survey that polls workers about their thoughts on company strategy, diversity,
compensation, and management) to all of it’s employees every year . After

they have gathered all of the results, they make an effort to share all of the
data with everyone in the company. They believe this creates transparency in
the workplace, it allows executives and managers to understand how the
employees feel so they can get in front of any issues, and it also makes sure
that each and every employees voice is heard
The last and one of the most interesting and useful HRM strategies, is
Performance Metrics and Corporate Culture . A company that takes pride in its
Performance Metrics and makes sure that each employee understands how
they work, is a company that has a lot of potential for success . When
employees are aware of how their work directly effects the company, and how
their good deeds can be rewarded, they will generally work harder and be
happier about the work that they do.
Google creates a workplace of high motivation by consistently having
the best facilities, perks and benefits packages . Google provides gourmet
meals and chefs at the workplace, pets are allowed, there is an onsite gym,
flexible hours and onsite medical care . Google invests a lot in their
employees, especially for those who would like to continue their education.
They have a global education program that allows up to 5 years of leave time
and $150,000 in education costs that they will cover. The rewards for being a
great employee and performer are huge and there are also consequences for
being a mediocre performer, so there is always emphasis on doing your best.
This is why they have a pay for performance scheme, which allows workers to
make even more money when they are top performers at the company’
In conclusion, Google has been able to be a industry leader and trend
setter by constantly being innovative with all of their systems But most
importantly they have done that by valuing their employees over anything .
Googles facilities, perks, hiring process and overall approach to keeping
employees happy is second to none, and they are great example of why HRM
is important

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HRM Strategies and Google

There are quite a few Human Resource Management (HRM) strategies

executives for the company to succeed.

At Google, they put together a research project to help them address

together a blueprint of eight characteristics that great leaders posses . To keep

their performance based on those eight characteristics . This is another way to

compensation, and management) to all of it’s employees every year . After

happier about the work that they do.

Google creates a workplace of high motivation by consistently having

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