Agrishow - Merchan2023 - en

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PROFILE AGE:

Together, the Agrishow website and the


Agrishow Digital content channel have:

+ 273,000 Followers
FIELD OF BUSINESS
+ 100,000 Contacts in the data base

+ 8,000 Users on the Agrishow Experience platform FARMER /RURAL PRODUCER 31%

Page views on Agrishow Digital


AGRICULTURAL ENGINEER /AGRICULTURAL TECHNICIAN
12%
+ 246,000
CONSULTANT
10%
+ 1.8 million For page views on the fair website
FARM MANAGER /ADMINISTRATOR 9%

CATTLE FARMER 5%
VETERINARIAN / ZOOTECHNICIAN 2%

OTHERS
31%
*Data for the period from June/21 to May/22
QUALIFIED AND
DIVERSIFIED

DIGITAL CHANNEL 5% 2% WEBSITE

10% 6%

8% 7%
NORTH Region
62% 74%
NORTHEAST Region
MIDDLE-WEST Region
15% 11%
SOUTHEAST Region
SOUTH Region
*Data for the period from June/21 to May/22
PURCHASING
QUALIFIED TARGETED DECISION
CONTENT AUDIENCE SUPPORT
Focusing on qualified content With more than 30 years of We monitor the profile and
to help in the purchase experience in the business needs of our audience to
MEDIA decision is a way to engage
your target audience and
fair segment, we know our
audience well and specialize
keep them informed about
trends and innovations and
expand your network of in producing content to also about the news that
customers and potential meet the needs of our dictate the future of the
customers through relevant visitors who seek solutions market. Whether in digital
and valuable information, for their business. During media or at our trade fairs,
attracting, engaging and 365 days of the year, we creativity is the fuel of
generating value for people bridge the gap between your special projects that bring
in order to create a positive company and your buyers and sellers together
perception of your brand and customers in the B2B through technical, exclusive
thus enhance sales. segment. and relevant content.
MEDIA MEDIA DIGITAL PRODUCTS
• Sponsor spokesperson participation; FOR CUSTOMERS
• Targeting link to the sponsor’s website; WHO WANT TO:
• Logo on the cover and on the contact page;
COUNTS • Branding
• File delivery with leads generated during the campaign period (shared
after user acceptance, according to data policy); • Launch products
WITH: • 30-day campaign on our social networks and digital channel to • New audiences
maximize the reach of the material.

E-BOOK WHITE PAPER INFOGRAPHIC


Material presents an overview on a particular subject Material exposes a topic in a technical way with the Material presents a complex subject or set of data
with the participation of the sponsor and a market support of research or results with the participation of the through visual facilitations in order to simplify
expert indicated. sponsor and a market specialist indicated. understanding.

WHY? WHY? WHY?


•E-book allows you to reinforce your brand's discourse •White paper demonstrates your brand's know-how on a •Infographics make communication more intuitive and
on a particular topic for a qualified audience; given topic for a qualified audience; easy to consume;
•This content contributes to increase brand recall and •This content contributes to increase brand recall and •This content contributes to increase brand recall and
also generate leads; also generate leads; also generate leads;
•The great topic of participation in the event can be •Complex technology or equipment that will be •It has a high capacity to become a viral content due
anticipated in the e-book with the purpose of demonstrated at the event can be previously presented in a to the speed of consumption of information and
warming the audience in the physical environment. white paper in order to warm up the audience in the illustrations.
physical environment.

05
MEDIA DIGITAL PRODUCTS

INTERVIEW WITH
EXECUTIVE (TEXT) ARTICLE
MEDIA Sponsor brand executive is interviewed exclusively to talk about Text content that presents the sponsor's knowledge about an area
FOR MEDIA
perspectives, innovations and solutions in their market. related to the dissemination of product/service. Allows the use of MEDIA
CUSTOMERS FOR CUSTOMERS
FOR
WHO WANT image or video of the product/service. CUSTOMERS
• Branding WHO WANT TO:
COUNTS WITH: WHO WANT
• LaunchTO: • Publication of the executive's photo in the main image. COUNTS WITH:
• Branding
• Branding
TO:
products • Launch
• Targeting link to the sponsor’s website; • Sponsor’s statement; • Launch
products products
• New audiences •14-day campaign on our social networks and digital channel to • Publication of photo or video of the product/service; ••New audiences
New audiences
maximize the reach of the material. • Targeting link to the sponsor’s website;
•14-day campaign on our social networks and digital channel to
WHY? maximize the reach of the material.
•It establishes and promotes the executive's leadership on a topic
among a qualified audience; WHY?
MEDIA •Open post, without the need to register for reading, which facilitates •Open post, without the need to register for reading, which facilitates
its consumption; its consumption;
FOR CUSTOMERS • Generates rapid brand recognition. • Generates rapid brand recognition
WHO WANT TO:
*Published on the Agrishow Digital content *Published on the Agrishow Digital content
• To increase sales channel channel
• Branding *This product does not generate leads *This product does not generate leads
• Launch products
• New audiences

06
MEDIA DIGITAL PRODUCTS
INTERVIEW WITH INTERVIEW WITH
EXECUTIVE (IN EXECUTIVE (ON VIDEO/AT THE BOOTH)
VIDEO/REMOTE) Sponsor brand executive is interviewed and finalized for 5 to 10 minutes during
participation in the event.
Sponsor brand executive is interviewed for 5 to 10 minutes on video to The posting may happen during the event on social media and on the digital channel
enhance their visibility of the brand and/or lead-generating material of the fair.
(e-book, for example). Published on Agrishow's digital channel.
COUNTS WITH: COUNTS WITH:
• Editing the video with insertion of: • Editing the video with insertion of:
• Opening screen with sponsor logo; • Opening screen with sponsor logo
• Text with the executive's name; • Text with the name of the executive;
• Closing screen with logo and sponsor's website. • Closing screen with logo and sponsor's website.
•14-day campaign on our social networks and digital channel to maximize • Campaign on our social media to boost consumption
the reach of the material.
WHY?
WHY? •Establishes and promotes the leadership of the sponsoring brand
• Establishes and promotes the leadership of the sponsoring brand on a on a topic among a qualified audience.
topic among a qualified audience. • Presents market trends and brand solutions.
• Presents market trends and brand solutions;
• Contributes to increase the recall of the brand. 10 QUOTAS
*recording by the streamyard.

07
MEDIA DIGITAL PRODUCTS

SPECIAL PROJECT PRODUCT LAUNCH/SPECIAL


Design of digital content tailored to the needs of the sponsor. With
strategic value, this product combines various materials for lead
generation and brand recall for a period of more than 3 months.
CONDITIONS (DURING THE EVENT)
COUNTS WITH:
• Statement of a spokesperson and partners of the sponsor; Product Recording at the sponsoring company's booth, focusing on
• Targeting links to the sponsor’s website; launches and special conditions.
• Logo and contact details at the footer of the material; The video will be posted at the end of the day along with other releases, in the
•File delivery with leads generated during the shared campaign period "Agrishow Special Conditions" format, during the event.
after user acceptance, according to data Non-exclusive. Up to 1min
policy);
•Campaign on our social media, digital channel and newsletter to
maximize the scope of the project. COUNTS WITH:
• Editing the video with insertion of the sponsor's logo and product name.
WHY?
•Establishes and promotes the leadership of the sponsoring brand on a topic WHY?
among a qualified audience; Contributes to increase brand recall
• It helps to increase the brand recall and also generate leads; Draws attention to the special products/services/offers presented during the
•Some materials that can compose the long-term content delivery timeline: event.
e-book, article, webinar, podcast, video of participation in the event.

0
MEDIA DIGITAL PRODUCTS
ADS BY INFORMA POOL OF
Promote your brand assertively with "Ads by Informa Markets" and
DIGITAL PRESS *
ensure audience extension of all customers who have visited our A unique opportunity to interact, for 45 minutes, with about 30 to 40 media outlets
channels, in addition to the dissemination of your product throughout interested in publishing news and releases on agribusiness.
the Internet display network.
COUNTS WITH:
COUNTS WITH: • Promotion of press releases or some important statement
• Publication of banners in IAB formats throughout the web. • Digital structure for holding the press conference
• Targeting link to the sponsor's website. • Support of the Informa team for creating pieces/arts of the platform
•We provide a dashboard for you to track the results. The following •Follow up with journalists to ensure presence during the press conference
information will be available: Banner placement period, (Informa team)
Impressions, Clicks, CTR, Top 10 - ad placement channels, Creative • Results report (Informa team)
performance, Demographics.
WHY?
WHY: •Establishes and promotes the leadership of the sponsoring brand on a topic among a
• Our solution will propagate your campaign throughout the web qualified audience;
network. • Presents market trends and brand solutions;
•A great “top of funnel” solution, better known as the awareness • Contributes to increase the recall of the brand.
phase and first stage of the sales funnel.
• Generates rapid brand recognition. * Minimum of 3 companies in each digital press pool

PACK 1 PACK 2 PACK 3 PACK 4


Impressions 500 1 million 1.5 million 2 million
thousand
Campaign Duration 15 days 15 days 15 days 15 days

Setup, Execution and - - - -


Optimization
Campaign Final Report - - - -

Squares 2 3 5 5

09
MEDIA DIGITAL PRODUCTS

VIDEO AT THE BOOTH VIDEOS


(SOCIAL MEDIA)
“DIRETO AO PONTO”
Recording of up to 5 minutes from the booth, presenting the news of the Agrishow Fair Social Media Educational Campaign.
sponsoring brand. Post for Instagram, during the event. “Response” videos focusing on how your product can add value in the producer's daily life.
Always in an objective way, going "straight to the point".

COUNTS WITH: COUNTS WITH:


• Participation of a brand spokesperson. • Each video should take 1-3 minutes.
• Mention of the booth location. • Delivered by the exhibitor, Informa includes lettering and vignette.
•Open post, without the need to register for reading, which facilitates its consumption.
WHY? • Published on the social media of the event
• Contributes to increase the recall of the brand. • 14-day campaign on social media
•Draws attention to the products/services presented during the event.
WHY?
• Generates rapid brand recognition

10
MEDIA DIGITAL PRODUCTS

“JORNADA LEGAL” VIDEOS


Educational campaign for topics related to agribusiness
laws in general.

"Reply" videos focused on solving product doubts


about legal issues.

COUNTS WITH:
• Each video should be 1 to 3 minutes long.
•Delivered by the exhibitor, Informa includes
lettering and vignette from the series "Jornada Legal"
•Open post, without the need to register for
reading, which facilitates its consumption.
• Published on the social media of the event
• 14-day campaign on social media

WHY?
• Generates rapid brand recognition.

11
MEDIA DIGITAL PRODUCTS

INSTAGRAM SPONSORED POST VIDEO INVITATION


STORIES ON TIMELINE SOCIAL MEDIA
SOCIAL MEDIA

Sponsor has the right to send story [image or video of 15 seconds for Posting a post on the event's Instagram, Facebook and LinkedIn Invite visitors and promote your brand and/or product that
post on official Agrishow Instagram. It can be acquired in a pre-event timeline with a commercial or content message, which can be will be presented during the fair. Pre-Event.
action, during the event or in another period of the year. images, short text, video up to 1 min. Pre-event, during the
event or throughout the year. • The video will be displayed on all Agrishow social media;
COUNTS WITH: •The video should be recorded by the exhibitor in
•Multiple content formats; COUNTS WITH: horizontal format, with its mark in the background;
• Marking of the sponsor's page on Instagram; • Link to the customer's website (or specific page); •Send the file to the marketing team with the
• Mention of the booth location, if contracted: during the event. •Promotion of the post for 48 hours to increase brand reach. name/position of the person presenting it.

WHY? WHY?
• Contributes to increase brand recall; • Contributes to increase brand recall;
•Draws attention to products/services; • Draws attention to the brand's products/services; * Pre Event. Action from March to April
• Increases brand awareness on social media. • Increases brand awareness on social media.

12
MEDIA DIGITAL PRODUCTS

WEBINAR MEETUP
Recorded webinar developed based on the need of the sponsor, with the
participation of 2 to 3 speakers with content and discussions on the relevant
themes of the agribusiness, and that are related to the specialty of the sponsor. Online meeting with at least 10 guests, live, developed based on the need of the sponsor
Minimum 2 months of project. that indicates the central content you want to discuss. Session has the participation of 1
moderator and spokesperson of the sponsor. Duration: up to 50min and with guests to
COUNTS WITH: stimulate interaction. Lead focused on the sponsor's objective, confirmation through RSPV.
• Speech space for the brand spokesperson to discuss and present their solutions; Based on the sponsor's wishlist.
• Preview campaign on our digital channels to attract audiences;
•File delivery with leads generated during the campaign period (shared
after user acceptance, according to data policy); COUNTS WITH:
• Citation of the brand as a sponsor of the webinar. Speech space for the brand spokesperson to discuss and present their solutions. File
delivery with guest data (shared after user acceptance, according to data policy).
WHY?
•Establishes and promotes the leadership of the sponsoring brand on a topic WHY?
among a qualified audience; Establishes and promotes the leadership of the sponsoring brand on a topic among a small
• It works on the positive perception of the company's spokesperson; but highly qualified audience. It works the positive perception of the company's
• Contributes to increase the recall of the brand. spokesperson.
Stimulates guest interaction and directs to business meetings.
Streamed by the Agrishow Experience platform

13
• Broadcasting for 30 days, it is not possible to change the image;

MEDIA DIGITAL CHANNEL • High brand recognition and conversion;


DIGITAL PRODUCTS
COUNTS • Possibility to using static or animated message (GF);
• It is necessary to send a destination link;
WITH: • Rule: 3 clients per month, rotating banner.

SUPER BANNER FLOOR BANNER RECTANGLE BANNER


Insertion of banners offering their products or services in Opportunity to insert a fixed banner at the bottom of the Insertion of banners offering their products or services in the home of the
the home of the digital channel, adding the desktop and digital channel window. The message remains on the screen as digital channel, adding the desktop and mobile versions. Banners will direct
mobile versions. Banners will direct users to a specific page the user scrolls down the page. users to a specific page on your brand's website.
on your brand's website.
WHY?
WHY? • Conveys a message clearly and quickly;
• Conveys a message clearly and quickly; •Click-direct to the sponsor brand website. WHY?
•Click-direct to the sponsor brand website. • Conveys a message clearly and quickly;
•Click-direct to the sponsor brand website.

728x90px Format 728x90px Format 300x250px Format

728 x 90px

300x250

728 x 90px

14
MEDIA WEBSITE DIGITAL PRODUCTS

SUPER HALF PAGE RECTANGLE


BANNER BANNER BANNER
Super Banner is the most prominent format on the fair's homepage Located in the right corner of the website's home Located in the central area of the website's homepage,
website, it is the ideal format to promote its biggest launches and page, it is a highly effective action for your brand and they are good for customizing and completing your
dissemination strategies at the fair. its products. advertising campaign for the fair's visitors.

With each page refresh, 1 quota banner will be With each page refresh, 1 quota banner will be
With each page refresh, 1 quota banner will be displayed. displayed.
displayed.

3 JPG
3 JPG
3 JPG

728x90px quota Format 300x600px quotas format 300x250px quotas format


s

300
728 x 90px X
600

I II III

- A destination link must be sent


- Broadcasting period: 30 days

15
MEDIA DIGITAL PRODUCTS

PODCAST – AGRISHOW
Audio-recorded interview with the participation of the event anchor and spokespersons
and/or indication of the source of the sponsoring brand. Duration: up to 30 minutes.

COUNTS WITH:
Sponsorship quote during podcast
Referral link to the sponsor's website, in the podcast description. 14-day campaign
on our social networks and digital channel to maximize the reach of the material.

WHY?
Firms and promotes executive leadership on a topic among a qualified audience. Open
publication, without the need to register to listen, which facilitates its consumption.

available, composing a season, with


5 weekly frequency.

quotas

Remarks: The project will only be carried out after the commercialization of
the 5 quotas, and may be composed of different companies/brands.

16
MEDIA DIGITAL PRODUCTS

INSERTION OF NOTE BANNER IN E-MAIL


IDEAL
FOR
IN NEWSLETTER EMAIL MARKETING BANNER FOR VISITORS
For those who want to promote actions of great impact, the digital
CUSTOMERS
IDEAL WHO WANT (CONTENT) banner is ideal because it is highlighted in the email marketing of the
• Branding fair with information and industry news for visitors.
FOR CUSTOMERSTO:
• Launch Your brand will have visibility with the insertion of a highlighted digital
Sent periodically to exhibitors and visitors, the newsletter is a great
WHO WANT TO:
products banner, with a link to your company's website. You can promote
opportunity to keep in touch with your customer throughout the year.
• New audiences products and services, as well as highlight your actions to the market.
• To increase sales
COUNTS WITH:
• Branding COUNTS WITH:
Text content to call an article, e-book, White paper or customer
728x90 banner at the top or footer of the Newsletter.
• Launch products infographic.
Targeting links to the sponsor's website.
• New audiences Targeting links to the sponsor's website or to article, e-book, White
paper or infographic on our channels.
WHY?
May contain image. Conveys a message clearly and quickly. Click-direct to the
sponsor brand website.
WHY?
Enhances the dissemination of customer content. Click-direct to
the sponsor brand website.
+100 thousand qualified contacts receive the email marketing
Agrishow

728x90px

YOUR
BRAND
HERE 1
quota
per shot

Format
JPG

+100 thousand qualified contacts receive the email marketing Agrishow

17
MAIN ADVANTAGES Our audience*

•Strengthen your brand for the


visitors;
•Disclose your location at the event;
•Attract more customers to your booth;
193,000
Visitors
•Merchandising actions during the fair
increase the traffic at the booth by *in 2022
more than 100%.
ONE OF THE LARGEST
AGRICULTURAL FAIRS IN
THE WORLD.
MERCHANDISING FAIR

POCKET MAP
• Most requested material at the fair;
• Generates more visitation to your booth;
• Strategic communication at the fair;
• High number of impacted visitors;
• Brand activation.

Advertisement on the back of the pocket map delivered to


the event.

NOTE:
• Artwork made by the sponsor;
• Authorization until: 03/20;
• Delivery of the ad by: 03/27.

CIRCULATION:
Minimum of 30,000 units

5
14.9 x 9.5 cm quotas

20
MERCHANDISING FAIR

TV'S PRESS ROOM GIFT TO THE PRESS


PRESS 42-inch TVs in the press room (reception and journalists'
room) exclusive content of the sponsor.
Authorization of kit (gift) that will be available to
journalists in the press room.

Direct brand activation in the accreditation of journalists and


industry advisors.
RECHARGE STATION (EXCLUSIVE QUOTA) BANNER
Cell phone recharging station located inside the press room. Inclusion of a banner at the reception of the press
The production and application of the adhesives is the sponsor's room.
Agrishow attracts more than 700 journalists from Brazil and abroad
responsibility.
to the event. A great opportunity to have your brand in direct
contact with all the press in the industry. COUNTER (EXCLUSIVE QUOTA)
Sticker on the reception counter in the press room.
MALEX FOR THE PRESS (EXCLUSIVE QUOTA) The production and application of the adhesives is the
Authorization to adhesive the malex with the sponsor's brand. sponsor's responsibility.

21
MERCHANDISING FAIR

INFORMATION DESK GENERAL FAIR STAFF


NORTH AND SOUTH ORDINANCES
UNIFORMS
Placement of the brand in the information counters, located in Sponsor Logo authorization on T-shirts worn by all Agrishow staff, i.e.:
the north and south ordinances.
• Distribution of sponsor folders; • Reception;
• Authorization to uniform receptionists. • Ticket office;
• Press Accreditation | International;
QUANTITY: • Receptionists of the Administrative Areas;
2 Adhesive Counters, one at the north entrance and one at the • Drivers of electric carts.
south entrance, 4 Receptionists, 2 at each counter
All Event Days.
Produced by the sponsor.

QUANTITY:
500 custom T-shirts

*The printing of the T-shirts must comply with quality standards


presented by the organization.
Note: Counter and receptive production on behalf of Informa.
*Layout must be approved by the fair organization

22
MERCHANDISING FAIR
TOILETS TOILETS

RESTROOM RESTROOM
FEMALE MALE
RESTROOM
MIRROR QUOTA MIRROR QUOTA AND URINALS
FEMALE & MALE •Place for sticker printed with the display logo affixed on top
or below the mirrors of the 7 female restrooms.
. Place for sticker printed with the display logo
affixed on top or below the mirrors of the 7 men's restrooms.
•The production and application of the adhesives is the . The production and application of the adhesives is the sponsor’s
•Authorization to install a sunscreen and hand sanitizer sponsor's responsibility. responsibility.
dispenser in all bathrooms;
• Possibility of sticking the area above the dispenser; * Dimensions:
* Dimensions: = 15 stickers

Contact us 1 = 5 stickers
in each restroom
Contact us 1 in each restroom.
•Production/supply/installation of sunscreen and sticker on behalf of the sponsor

BATHROOM DOOR QUOTA BATHROOM DOOR QUOTA


Possibility of sticking behind the doors of the cabins of the Possibility of sticking behind the doors of the cabins of the men's
female restrooms. restrooms.

The production and application of the adhesives is the The production and application of the adhesives is the sponsor's responsibility.
sponsor's responsibility.

23
MERCHANDISING FAIR
SUNSCREEN SAMPLING
(DELIVERY OF PROMOTIONAL
DISTRIBUTION MATERIAL IN PARKING TURNSTILES)
INDIVIDUAL SACHETS

AGRISHOW OFFERS: Only authorization for the distribution of promotional


material in two entrance booths of the visitors' parking
•Authorization for distribution of sachets in the visitors' lot (towards Ribeirão/ Sertãozinho).
parking lot and bus parking;
• Storage space for storing samples and materials; •Two promoters can perform this action, one in each cabin;
• 8 invitations to access the fair; • This action requires evaluation of the direction of the fair.

•Production, delivery of gifts, promoters and uniforms on behalf of


the sponsor.
*Production/Supply of 10ml sachets samples on behalf of the sponsor
(10,000/day, the event logo or name must be placed on the front).
** Uniformed promoters for distribution (hiring the promoters
and uniforms on behalf of the sponsor).
QUANTITY:
7 quotas for visitor parking. 7
quotas = 2 cabins
PERIOD: each
During the event.

SUNSCRE
SUNSCRE EN
EN

24
MERCHANDISING FAIR

SPONSORSHIP OF SOLAR CHARGER


FOR USE BY VISITORS
DISTRIBUTION OF "REFRESQUE-
RECYCLABLE BANKS SE” ACTION
•Authorization for distribution of recyclable Authorization for Installation of solar chargers for use by visitors Authorization for installation of 1 unit of
banks at the entrances of the fair (south and "Refresque-se"
north) • Availability of solar charger totem area for mobile phones
• Two prosecutors can perform this action. • Installation sites will be pre-approved by the organizer •The installation location will be informed by
•This action requires evaluation of the • The charterers will be leased by the sponsor the coordinator
direction of the fair. • Authorization of Brochures •The rental of the equipment will be
•Production, delivery of banks, promoters and the sponsor’s responsibility
uniforms on behalf of the sponsor.

EXCLUSIVE QUOTA 3 quotas 5 quotas

SUPPORTS
100KG
100%
RECYCLABL
E

25
MERCHANDISING FAIR

GUEST WIFI LANDSCAPING CONSERVATION


Sponsors have the right to communication:
Points available for action:
“Company X” maintains this area.
• Seat Square (central square) – up to 8 disclosure plates – Size
• Praça dos Bancos (praça Central): "Company" conserves this area
60x 40cm, sticker in PVC.
- up to 10 plates of 60 x 40cm
• Restaurant area (av 22) – up to 8 advertising signs – Size
• Restaurant area (rua 22): "Company" conserves this area
60x 40cm, sticker in PVC.
- up to 8 plates 60 x 40cm
• Avenida “D” (main): "Company" conserves this area
The sponsor will be entitled to capture leads from the connection data. In the
- up to 22 plates 60 x 40cm
login of Wifi will have the exhibition of the sponsor logo.

PLACE:

A. Praça dos Bancos (praça Central)


B. Rua 22 - Restaurants
C. Avenida D - Main
2
quotas

3
quotas

26
MERCHANDISING FAIR
LOGO ON THE PLANT AVENUE SIGNAGE
LOCALIZE
YOURSELF PLATE
Insertion of 1 logo highlighting its location in up to Location for disclosure of your company logo on
8 units of the map distributed in the fair. the avenue signposts.

PERIOD: Unit value per lot/avenue (21 plates).


During the event
Logo must be sent in vector (EPS or AI) to Informa QUANTITY:
Markets Customer Success team. 1 batch of 21 plates per avenue (Av.A - Av.H)

QUANTITY:
Up to 15 logos.
* Production on behalf of Informa Markets.

3.14 x 2.22 m 70 x 25 cm

27
MERCHANDISING FAIR

ELECTRIC CART BUS SPONSORSHIP


EXHIBITORS ON BOARDING VISITORS

Authorization to use the electric cart. • Authorization for application of external tarpaulin on the 2-sided bus;
•Authorization for distribution of gifts and promotional material on
•Available only for exhibitors with an area equal to or boarding the bus. Example: Bags, pens, caps, water, among others;
greater than 1800m2
Production of canvas/adhesive, uniform and gifts on account of
Rental and sticking (plotting) of the cart at the customer's the customer. This action requires evaluation of the direction of
expense. the fair.
The driver will be assigned by the organization.

4
quotas = 3 buses

28
MERCHANDISING FAIR

LED TOTEM PEDESTRIAN OUTDOOR


Installed in the outdoor area.
PASSAGE TUNNEL VISITOR DISEMBARKATION
On behalf of the organization.
NORTH ENTRANCE PANEL LOCATED AT THE DISEMBARKATION OF
BUSES WITH VISITORS, ON THE SIDE OF THE
NORTH ENTRANCE
Up to 10 sponsor Disclosure signs in the pedestrian crossing
tunnel.
Panel located at the disembarkation of buses with visitors, on the side of the north
entrance. HIGH VISIBILITY.
Located at North Entrance
Artwork by the sponsor.
NON-EXCLUSIVE Production and installation on behalf of Informa Markets.

RANDOM 2 2
3m x 0.3m quota 3m x 0.3m quotas
s

YOUR
BRAND YOUR
HERE! BRAND
HERE!

29
MERCHANDISING FAIR

EXPOSURE OF OUTDOOR "THANK


BRAND WATER YOU FOR VISITING"
PANEL LOCATED AT THE EXIT OF THE VISITOR
TANKS PARKING LOT LOCATED ON THE HIGHWAY

Authorization for stickers of 5 water tanks, located near the Artwork by the sponsor.
restrooms, inside the fair. Production and installation on behalf of Informa Markets.
Art, production and installation at the expense of the
sponsor. Installation during the month of March/23

1
EXCLUSIVE QUOTA EXCLUSIVE QUOTA quota
s

Your
brand
here

Your
brand
here Your brand
here

30
MERCHANDISING FAIR

GAZEBO ENTRANCE GATE WELCOME


VISITOR PARKING
PARKING OUTDOOR
Authorization for enveloping the North parking garage Side envelope of the entrance gantry of the visitor's parking lot Panel located on the highway, near the north entrance.
with sponsor's art/logo. with art/sponsor's logo. High visibility.

Art, production and installation at the expense of the Artwork by the sponsor. Artwork by the sponsor.
sponsor. Production and installation on behalf of Informa Markets. Production and installation on behalf of Informa
Markets.

EXCLUSIVE
QUOTA
1 2 3
145cm x 225cm 1.5m x 4.75m 10m x 4m
quota = 3 faces quota quota
(each side) = 3 faces s s

31
MERCHANDISING FAIR
BLIMP BLIMP
ARENA VISITOR PARKING
BLIMP FOR Authorization for installation of blimp in the parking lot of visitors with the
display logo.

ABOVE THE AGRO SOLUTIONS


BOOTH Authorization for installation of blimp in the Arena of Agro Solutions
with display logo.
Production and installation on behalf of the exhibitor, obeying the
standards contained in the exhibitor's manual.

Excellent strategic signal for its dissemination at the fair! Production and installation on behalf of the exhibitor, obeying the
Authorization for installation of blimps above the booth standards contained in the exhibitor's manual.
with display logo.

Production and installation on behalf of the exhibitor, obeying the 2 6


standards contained in the exhibitor's manual.
quota quota
s s

32
MERCHANDISING FAIR

BRAND DISCLOSURE WATER DISTRIBUTION


VISITOR PARKING - EXHIBITION
IN BUS PARKING -
Authorization for exposure of machine/equipment
SOUTH
parking visitor.

The action must be pre-approved by the organization.


Authorization for distribution of water to visitors.

The sponsor may make the delivery of promotional brochures.

2
quotas
EXCLUSIVE QUOTA

33
MERCHANDISING FAIR

BRAND DISCLOSURE VIP PARKING


VISITOR PARKING - SUPPLY
Agrishow is the only agricultural fair to have a VIP parking lot to
receive visitors who need to have a differentiated treatment.
Supply of bumping, personalized plastic tape for the division of vacancies in
the visitors' parking lot. •Authorization for visual communication of the exhibitor (assembly on
behalf of the organizer and visual communication Vip Valet)
Bumping on behalf of the sponsor •Authorization to carry out actions and materials to be distributed within
the booth area (promoters on behalf of the sponsor)
•Authorization to use tags in the rear view mirror of the cars
(production on behalf of the sponsor)

•Authorization for installation of Blimp flag: Vip Valet by "company"


• 5 credentials for access to the fair

During the event.

EXCLUSIVE QUOTA VIP Parking Location: North Entrance

34
MERCHANDISING FAIR

AGRISHOW RADIO AGRISHOW RADIO AGRISHOW RADIO


HORA CERTA WEATHER FORECAST ADVERTISEMENT BROADCASTING
Signature of the Hora Certa on Agrishow Radio. Signature in the weather forecast of Radio Agrishow (morning and Ad/Spot production on advertiser's account.
Mention of the sponsor on an hourly basis. afternoon).
During all the days of the event. QUANTITY:
Mention of the sponsor's slogan of 10’, followed by the weather 6 insertions of 30”/day during 5 days of event.
forecast and spot of 30’ produced by the sponsor.
EXCLUSIVE During the event
QUOTA QUANTITY:
4 insertions (2 morning + 2 afternoon on event days).

35
MERCHANDISING FAIR

ARENA OF RESTING SUSTAINABLE


KNOWLEDGE ROOM ACTIONS
Space for 40 minutes for lecture in the Arena of Knowledge Authorization for the setting of a resting place (redarium, Agrishow will support the exhibitor who presents sustainable
with visual audio and air conditioning included. posts, etc.) with the exposure of the sponsor's brand. action projects at the fair.

The project must be pre-approved with the coordinator. The project must be pre-approved by the organization.

10 event access credentials.

36
MERCHANDISING FAIR

TV’S – CAEX MINI OUTDOOR STREET TOTEM


(EXHIBITOR SERVICE CENTER) AGRIBUSINESS SOLUTIONS ARENA
Located on Avenue B, opposite the Arena of Agro Solutions. Invite Double-sided totems distributed at strategic points of the
If your interest is in communicating with our exhibitor and
visitors to your booth, your brand will be featured on one of the Agro Solution Arena to announce your brand.
service providers, this is your best chance! Highlight your brand
busiest avenues.
in the space they go to most.
NOTE:
FORMAT: Art made by the sponsor.
DESCRIPTION:
5x5m
2 42-inch TVs in CAEX
* Production and installation is the responsibility of Informa
(Exhibitor Service Center) with exclusive sponsor content.
NOTE: Markets.
Art made by the sponsor. Delivery
FORMAT:
of the ad by: 03/30
Video in mp4 extension up to 30 seconds long (no sound)
Broadcasting from the 1st day of assembly of the fair until the
Quotas: 6 - 3 on each side
end of the event.
*Production and installation is the responsibility of Informa
Markets.
4 quotas 80 x 170 cm
4 (rotating)
NON-EXCLUSIVE

37
MARILDA MELETI - SHOW MANAGER CRISLEI ZATTA
CONTACT OUR
[email protected] [email protected]
SALES
TEAM
ELIZABETH DE LUCA CRISTINA SANTOS
[email protected] [email protected]

Note: Merchandising values do not


include agency fee. The formats
may be changed without prior
notice. AGRISHOW.COM.
BR

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