Agrishow - Merchan2023 - en
Agrishow - Merchan2023 - en
Agrishow - Merchan2023 - en
+ 273,000 Followers
FIELD OF BUSINESS
+ 100,000 Contacts in the data base
+ 8,000 Users on the Agrishow Experience platform FARMER /RURAL PRODUCER 31%
CATTLE FARMER 5%
VETERINARIAN / ZOOTECHNICIAN 2%
OTHERS
31%
*Data for the period from June/21 to May/22
QUALIFIED AND
DIVERSIFIED
10% 6%
8% 7%
NORTH Region
62% 74%
NORTHEAST Region
MIDDLE-WEST Region
15% 11%
SOUTHEAST Region
SOUTH Region
*Data for the period from June/21 to May/22
PURCHASING
QUALIFIED TARGETED DECISION
CONTENT AUDIENCE SUPPORT
Focusing on qualified content With more than 30 years of We monitor the profile and
to help in the purchase experience in the business needs of our audience to
MEDIA decision is a way to engage
your target audience and
fair segment, we know our
audience well and specialize
keep them informed about
trends and innovations and
expand your network of in producing content to also about the news that
customers and potential meet the needs of our dictate the future of the
customers through relevant visitors who seek solutions market. Whether in digital
and valuable information, for their business. During media or at our trade fairs,
attracting, engaging and 365 days of the year, we creativity is the fuel of
generating value for people bridge the gap between your special projects that bring
in order to create a positive company and your buyers and sellers together
perception of your brand and customers in the B2B through technical, exclusive
thus enhance sales. segment. and relevant content.
MEDIA MEDIA DIGITAL PRODUCTS
• Sponsor spokesperson participation; FOR CUSTOMERS
• Targeting link to the sponsor’s website; WHO WANT TO:
• Logo on the cover and on the contact page;
COUNTS • Branding
• File delivery with leads generated during the campaign period (shared
after user acceptance, according to data policy); • Launch products
WITH: • 30-day campaign on our social networks and digital channel to • New audiences
maximize the reach of the material.
05
MEDIA DIGITAL PRODUCTS
INTERVIEW WITH
EXECUTIVE (TEXT) ARTICLE
MEDIA Sponsor brand executive is interviewed exclusively to talk about Text content that presents the sponsor's knowledge about an area
FOR MEDIA
perspectives, innovations and solutions in their market. related to the dissemination of product/service. Allows the use of MEDIA
CUSTOMERS FOR CUSTOMERS
FOR
WHO WANT image or video of the product/service. CUSTOMERS
• Branding WHO WANT TO:
COUNTS WITH: WHO WANT
• LaunchTO: • Publication of the executive's photo in the main image. COUNTS WITH:
• Branding
• Branding
TO:
products • Launch
• Targeting link to the sponsor’s website; • Sponsor’s statement; • Launch
products products
• New audiences •14-day campaign on our social networks and digital channel to • Publication of photo or video of the product/service; ••New audiences
New audiences
maximize the reach of the material. • Targeting link to the sponsor’s website;
•14-day campaign on our social networks and digital channel to
WHY? maximize the reach of the material.
•It establishes and promotes the executive's leadership on a topic
among a qualified audience; WHY?
MEDIA •Open post, without the need to register for reading, which facilitates •Open post, without the need to register for reading, which facilitates
its consumption; its consumption;
FOR CUSTOMERS • Generates rapid brand recognition. • Generates rapid brand recognition
WHO WANT TO:
*Published on the Agrishow Digital content *Published on the Agrishow Digital content
• To increase sales channel channel
• Branding *This product does not generate leads *This product does not generate leads
• Launch products
• New audiences
06
MEDIA DIGITAL PRODUCTS
INTERVIEW WITH INTERVIEW WITH
EXECUTIVE (IN EXECUTIVE (ON VIDEO/AT THE BOOTH)
VIDEO/REMOTE) Sponsor brand executive is interviewed and finalized for 5 to 10 minutes during
participation in the event.
Sponsor brand executive is interviewed for 5 to 10 minutes on video to The posting may happen during the event on social media and on the digital channel
enhance their visibility of the brand and/or lead-generating material of the fair.
(e-book, for example). Published on Agrishow's digital channel.
COUNTS WITH: COUNTS WITH:
• Editing the video with insertion of: • Editing the video with insertion of:
• Opening screen with sponsor logo; • Opening screen with sponsor logo
• Text with the executive's name; • Text with the name of the executive;
• Closing screen with logo and sponsor's website. • Closing screen with logo and sponsor's website.
•14-day campaign on our social networks and digital channel to maximize • Campaign on our social media to boost consumption
the reach of the material.
WHY?
WHY? •Establishes and promotes the leadership of the sponsoring brand
• Establishes and promotes the leadership of the sponsoring brand on a on a topic among a qualified audience.
topic among a qualified audience. • Presents market trends and brand solutions.
• Presents market trends and brand solutions;
• Contributes to increase the recall of the brand. 10 QUOTAS
*recording by the streamyard.
07
MEDIA DIGITAL PRODUCTS
0
MEDIA DIGITAL PRODUCTS
ADS BY INFORMA POOL OF
Promote your brand assertively with "Ads by Informa Markets" and
DIGITAL PRESS *
ensure audience extension of all customers who have visited our A unique opportunity to interact, for 45 minutes, with about 30 to 40 media outlets
channels, in addition to the dissemination of your product throughout interested in publishing news and releases on agribusiness.
the Internet display network.
COUNTS WITH:
COUNTS WITH: • Promotion of press releases or some important statement
• Publication of banners in IAB formats throughout the web. • Digital structure for holding the press conference
• Targeting link to the sponsor's website. • Support of the Informa team for creating pieces/arts of the platform
•We provide a dashboard for you to track the results. The following •Follow up with journalists to ensure presence during the press conference
information will be available: Banner placement period, (Informa team)
Impressions, Clicks, CTR, Top 10 - ad placement channels, Creative • Results report (Informa team)
performance, Demographics.
WHY?
WHY: •Establishes and promotes the leadership of the sponsoring brand on a topic among a
• Our solution will propagate your campaign throughout the web qualified audience;
network. • Presents market trends and brand solutions;
•A great “top of funnel” solution, better known as the awareness • Contributes to increase the recall of the brand.
phase and first stage of the sales funnel.
• Generates rapid brand recognition. * Minimum of 3 companies in each digital press pool
Squares 2 3 5 5
09
MEDIA DIGITAL PRODUCTS
10
MEDIA DIGITAL PRODUCTS
COUNTS WITH:
• Each video should be 1 to 3 minutes long.
•Delivered by the exhibitor, Informa includes
lettering and vignette from the series "Jornada Legal"
•Open post, without the need to register for
reading, which facilitates its consumption.
• Published on the social media of the event
• 14-day campaign on social media
WHY?
• Generates rapid brand recognition.
11
MEDIA DIGITAL PRODUCTS
Sponsor has the right to send story [image or video of 15 seconds for Posting a post on the event's Instagram, Facebook and LinkedIn Invite visitors and promote your brand and/or product that
post on official Agrishow Instagram. It can be acquired in a pre-event timeline with a commercial or content message, which can be will be presented during the fair. Pre-Event.
action, during the event or in another period of the year. images, short text, video up to 1 min. Pre-event, during the
event or throughout the year. • The video will be displayed on all Agrishow social media;
COUNTS WITH: •The video should be recorded by the exhibitor in
•Multiple content formats; COUNTS WITH: horizontal format, with its mark in the background;
• Marking of the sponsor's page on Instagram; • Link to the customer's website (or specific page); •Send the file to the marketing team with the
• Mention of the booth location, if contracted: during the event. •Promotion of the post for 48 hours to increase brand reach. name/position of the person presenting it.
WHY? WHY?
• Contributes to increase brand recall; • Contributes to increase brand recall;
•Draws attention to products/services; • Draws attention to the brand's products/services; * Pre Event. Action from March to April
• Increases brand awareness on social media. • Increases brand awareness on social media.
12
MEDIA DIGITAL PRODUCTS
WEBINAR MEETUP
Recorded webinar developed based on the need of the sponsor, with the
participation of 2 to 3 speakers with content and discussions on the relevant
themes of the agribusiness, and that are related to the specialty of the sponsor. Online meeting with at least 10 guests, live, developed based on the need of the sponsor
Minimum 2 months of project. that indicates the central content you want to discuss. Session has the participation of 1
moderator and spokesperson of the sponsor. Duration: up to 50min and with guests to
COUNTS WITH: stimulate interaction. Lead focused on the sponsor's objective, confirmation through RSPV.
• Speech space for the brand spokesperson to discuss and present their solutions; Based on the sponsor's wishlist.
• Preview campaign on our digital channels to attract audiences;
•File delivery with leads generated during the campaign period (shared
after user acceptance, according to data policy); COUNTS WITH:
• Citation of the brand as a sponsor of the webinar. Speech space for the brand spokesperson to discuss and present their solutions. File
delivery with guest data (shared after user acceptance, according to data policy).
WHY?
•Establishes and promotes the leadership of the sponsoring brand on a topic WHY?
among a qualified audience; Establishes and promotes the leadership of the sponsoring brand on a topic among a small
• It works on the positive perception of the company's spokesperson; but highly qualified audience. It works the positive perception of the company's
• Contributes to increase the recall of the brand. spokesperson.
Stimulates guest interaction and directs to business meetings.
Streamed by the Agrishow Experience platform
13
• Broadcasting for 30 days, it is not possible to change the image;
728 x 90px
300x250
728 x 90px
14
MEDIA WEBSITE DIGITAL PRODUCTS
With each page refresh, 1 quota banner will be With each page refresh, 1 quota banner will be
With each page refresh, 1 quota banner will be displayed. displayed.
displayed.
3 JPG
3 JPG
3 JPG
300
728 x 90px X
600
I II III
15
MEDIA DIGITAL PRODUCTS
PODCAST – AGRISHOW
Audio-recorded interview with the participation of the event anchor and spokespersons
and/or indication of the source of the sponsoring brand. Duration: up to 30 minutes.
COUNTS WITH:
Sponsorship quote during podcast
Referral link to the sponsor's website, in the podcast description. 14-day campaign
on our social networks and digital channel to maximize the reach of the material.
WHY?
Firms and promotes executive leadership on a topic among a qualified audience. Open
publication, without the need to register to listen, which facilitates its consumption.
quotas
Remarks: The project will only be carried out after the commercialization of
the 5 quotas, and may be composed of different companies/brands.
16
MEDIA DIGITAL PRODUCTS
728x90px
YOUR
BRAND
HERE 1
quota
per shot
Format
JPG
17
MAIN ADVANTAGES Our audience*
POCKET MAP
• Most requested material at the fair;
• Generates more visitation to your booth;
• Strategic communication at the fair;
• High number of impacted visitors;
• Brand activation.
NOTE:
• Artwork made by the sponsor;
• Authorization until: 03/20;
• Delivery of the ad by: 03/27.
CIRCULATION:
Minimum of 30,000 units
5
14.9 x 9.5 cm quotas
20
MERCHANDISING FAIR
21
MERCHANDISING FAIR
QUANTITY:
500 custom T-shirts
22
MERCHANDISING FAIR
TOILETS TOILETS
RESTROOM RESTROOM
FEMALE MALE
RESTROOM
MIRROR QUOTA MIRROR QUOTA AND URINALS
FEMALE & MALE •Place for sticker printed with the display logo affixed on top
or below the mirrors of the 7 female restrooms.
. Place for sticker printed with the display logo
affixed on top or below the mirrors of the 7 men's restrooms.
•The production and application of the adhesives is the . The production and application of the adhesives is the sponsor’s
•Authorization to install a sunscreen and hand sanitizer sponsor's responsibility. responsibility.
dispenser in all bathrooms;
• Possibility of sticking the area above the dispenser; * Dimensions:
* Dimensions: = 15 stickers
Contact us 1 = 5 stickers
in each restroom
Contact us 1 in each restroom.
•Production/supply/installation of sunscreen and sticker on behalf of the sponsor
The production and application of the adhesives is the The production and application of the adhesives is the sponsor's responsibility.
sponsor's responsibility.
23
MERCHANDISING FAIR
SUNSCREEN SAMPLING
(DELIVERY OF PROMOTIONAL
DISTRIBUTION MATERIAL IN PARKING TURNSTILES)
INDIVIDUAL SACHETS
SUNSCRE
SUNSCRE EN
EN
24
MERCHANDISING FAIR
SUPPORTS
100KG
100%
RECYCLABL
E
25
MERCHANDISING FAIR
PLACE:
3
quotas
26
MERCHANDISING FAIR
LOGO ON THE PLANT AVENUE SIGNAGE
LOCALIZE
YOURSELF PLATE
Insertion of 1 logo highlighting its location in up to Location for disclosure of your company logo on
8 units of the map distributed in the fair. the avenue signposts.
QUANTITY:
Up to 15 logos.
* Production on behalf of Informa Markets.
3.14 x 2.22 m 70 x 25 cm
27
MERCHANDISING FAIR
Authorization to use the electric cart. • Authorization for application of external tarpaulin on the 2-sided bus;
•Authorization for distribution of gifts and promotional material on
•Available only for exhibitors with an area equal to or boarding the bus. Example: Bags, pens, caps, water, among others;
greater than 1800m2
Production of canvas/adhesive, uniform and gifts on account of
Rental and sticking (plotting) of the cart at the customer's the customer. This action requires evaluation of the direction of
expense. the fair.
The driver will be assigned by the organization.
4
quotas = 3 buses
28
MERCHANDISING FAIR
RANDOM 2 2
3m x 0.3m quota 3m x 0.3m quotas
s
YOUR
BRAND YOUR
HERE! BRAND
HERE!
29
MERCHANDISING FAIR
Authorization for stickers of 5 water tanks, located near the Artwork by the sponsor.
restrooms, inside the fair. Production and installation on behalf of Informa Markets.
Art, production and installation at the expense of the
sponsor. Installation during the month of March/23
1
EXCLUSIVE QUOTA EXCLUSIVE QUOTA quota
s
Your
brand
here
Your
brand
here Your brand
here
30
MERCHANDISING FAIR
Art, production and installation at the expense of the Artwork by the sponsor. Artwork by the sponsor.
sponsor. Production and installation on behalf of Informa Markets. Production and installation on behalf of Informa
Markets.
EXCLUSIVE
QUOTA
1 2 3
145cm x 225cm 1.5m x 4.75m 10m x 4m
quota = 3 faces quota quota
(each side) = 3 faces s s
31
MERCHANDISING FAIR
BLIMP BLIMP
ARENA VISITOR PARKING
BLIMP FOR Authorization for installation of blimp in the parking lot of visitors with the
display logo.
Excellent strategic signal for its dissemination at the fair! Production and installation on behalf of the exhibitor, obeying the
Authorization for installation of blimps above the booth standards contained in the exhibitor's manual.
with display logo.
32
MERCHANDISING FAIR
2
quotas
EXCLUSIVE QUOTA
33
MERCHANDISING FAIR
34
MERCHANDISING FAIR
35
MERCHANDISING FAIR
The project must be pre-approved with the coordinator. The project must be pre-approved by the organization.
36
MERCHANDISING FAIR
37
MARILDA MELETI - SHOW MANAGER CRISLEI ZATTA
CONTACT OUR
[email protected] [email protected]
SALES
TEAM
ELIZABETH DE LUCA CRISTINA SANTOS
[email protected] [email protected]