Accelerating our

data-driven digital
transformation

Bernard Meunier
Head of Strategic Business Units
and Marketing and Sales
Aude Gandon
Global Chief Marketing Officer
Disclaimer

This presentation contains forward looking statements which reflect

Management’s current views and estimates. The forward looking statements
involve certain risks and uncertainties that could cause actual results to differ
materially from those contained in the forward looking statements. Potential
risks and uncertainties include such factors as general economic conditions,
foreign exchange fluctuations, competitive product and pricing pressures and
regulatory developments.

This presentation contains certain financial performance measures which are not defined by IFRS. Management believes that these non-IFRS measures provide
additional useful information to assess the financial and operational performance of the Group. Such measures may not be comparable to similar measures presented
by other companies and are explained and/or reconciled with our IFRS measures (Consolidated Financial Statements) in the Nestlé Group Alternative Performance
Measures (APMs) document available on our Investor Website.

2 November 29, 2022

Six emerging trends boosted and confirmed post COVID

Food as 1st Medicine E-commerce / digital acceleration Affordable / premium polarization

Local for local Sustained in-home / reinvented OOH Sustainability

2 November 29, 2022

Holding strong positions in large, fast-growing categories
Category Market size Market Growth Nestlé 2021 sales 2021 market share
(CHF bn) (CAGR ’18 - ’21) (CHF bn) (where we play)

Coffee 100 5% 22 28%

Petcare 150 9% 16 23%

Food 370 6% 12 32%

Dairy 180 4% 7 31%

Nutrition 70 2% 8 21%

Confectionery 180 3% 8 22%

Consumer Care +
180 6% 5 14%
Medical Nutrition

Waters 230 3% 4 9%
Market size relates to retail channel only. Coffee sales include creamers

3 November 29, 2022

The digitalization of food & beverage industry continues

Digital consumption increasing Online shopping is pervasive New business models emerging

147 minutes* 60% of shoppers 300%

global average for time spent expect to increase usage expected growth for social
on social media amongst of digital shopping channels commerce by 2025
internet users per day in 2022 20%
of media spend to go on
e-retail media by 2025

Source: Nielsen IQ, Statista 2022, GWI; Wunderman Thompson, Future Shopper Report 2022; Survey Q1-22, Morning consult survey Q2-22; Accenture, Why shopping’s set for a social revolution Q1-22
* Amongst worldwide internet users in age group 16-64
4 November 29, 2022
Data and technology are an essential source of competitive advantage

Building a seamless consumer experience Navigating a channel-less commerce ecosystem

Source: Amazon.co.uk; Internal content

5 November 29, 2022

Confirming our ambition for digital transformation

Ambition Approach End game

Accelerate our transformation 3-year digital roadmap Data-powered, fully digitalized

to lead the F&B industry experience-brands company

3
25% of sales online
Direct Channel-
2 consumer
access at
Next level
content
Always on
analytics
less
commerce
scale
70% of marketing
spend online
1
400 m consumer
data records Nestlé 2025

6 November 29, 2022

Progressing on four strategic priorities to build competitive advantage

Next level Channel-less

content commerce

Direct consumer Always-on

access at scale analytics

Accelerating
7 November 29, 2022
growth
Making progress to reach 400 m consumer data records by 2025

Beverages PetCare

205 m
Consumer data records
248 m
Consumer data records
January 2021 HY 2022

Infant nutrition Nestlé Health Science Culinary

8 November 29, 2022

Unlocking value via consumer data across geographies and categories

United Kingdom Middle East & North Africa Thailand

Precision marketing Occasion-based marketing Content personalization

56% improvement 25% improvement 12% increase in ad recall

in cost per click (CPC) in return on ad spend (ROAS)

9 November 29, 2022

Leveraging consumer data to optimize digital media performance

10 November 29, 2022

Capturing more value across the PetCare journey via ecosystems

TRANSITION
TO ADULT
FOOD
Petcare Services Community
Network FIND Partners
ESTABLISH
EARLY CARE SUPPORT
NETWORK

TRIAL
Retail
FOOD &
Partners UNEXPECTED
TREATS
HEALTH
EVENT
Veterinary
Partners
ACCLIMATION
PROACTIVE
CARE

Acquisition
Partners
ACQUISITION TRANSITION
TO SENIOR

Notional representation of the petcare ecosystem

11 November 29, 2022

Brand-building requires exponentially more platform-specific content

Social Publishers Influencers TVC

In-store Display TVC

50 - 100 ASSETS HY 2022

PER CAMPAIGN 54% digital media spend as
a % of total media spend

MAX 5 - 10 ASSETS
PER CAMPAIGN

12 November 29, 2022

Using AI to track, correct & enhance > 500 000 digital assets per year

Improving the performance of our digital content

• Ensure adherence to the 5 platform-specific golden rules

• 72% of Nestlé creative assets meet requirements, ahead

of CPG industry average (43%)*

• Increase in effectiveness by up to 66%

*Creative X data YTD, CPG Verticals average = 43%; Oct 2022; ROAS measurement executed by Ebiquity on Meta data in 2020

13 November 29, 2022

Powering digital content production via agile and cost-effective model

• Multiple digital partners replaced by

a network of internal studios

• Deployed at scale: more than 30 studios

• 50% more efficient vs. previous content model

14 November 29, 2022

Internalizing marketing expertise across the digital value chain

> 1 000 digital specialists added Delivering best-in-class marketing services

Lviv Cairo Website services Content services

Lisbon Manila

Ribeirão Preto Accra Consumer engagement CRM services

Assunción

Hosted in 7 centers Search services Digital commerce

57% more efficient than traditional marketing services model

15 November 29, 2022

Channel-less is transforming the retail landscape

Channel-less features
Channel-less
Commerce
Omni-Channel • Retailers becoming ecosystems
• Consumers switching effortlessly
E-commerce • Trade fragmentation and blurring lines

Imperatives for Nestlé

Market maturity

Hypermarkets

• Direct access to consumers

Traditional
Supermarkets • Analytics capabilities
• Win offline, online and with new models
Retail format development

16 November 29, 2022

E-commerce momentum

25%
Emerging
E-commerce
models

E-commerce as % ~ 15%
of total Group sales 14%
13%

9%
7%

2018
2 2019
3 2020
4 2021
5 9M-2022
6 7 8 2025
9 2025

17 November 29, 2022

Our roadmap to win in e-commerce

Excel in execution Strategic partnerships New business models

600+ e-commerce SKUs in

Amazon

Building capabilities +11 k employees upskilled

18 November 29, 2022

Unlocking growth potential by leveraging analytics capabilities

Harness the
power of data Strategic Predictive Real-time

Making Improving sales Building a culture of

smarter investment decisions operations effectiveness always-on optimization

19 November 29, 2022

Advanced analytics solutions for strategic revenue management

Pricing optimization Customer investment management

Additional pricing captured Trade spend efficiencies

20 November 29, 2022

Always-on analytics for Sales Operations

Impact: India market *

+4% Average purchase per outlet

97% Monthly forecast accuracy

1 Commercial dashboards

2 Predictive and prescriptive use cases

+3-5% Improvement in demand planning accuracy
3 Enterprise-wide

* Results from India in the scope implemented

21 November 29, 2022

Sales operations digitalization

22 November 29, 2022

Sales operations digitalization

22 November 29, 2022

Nestlé is accelerating its data-driven digital transformation
across all categories and geographies

Transforming
Transforming Investing
Investing intointo
our ToTodrive
drive
our brands people worldwide Growth
our brands our people Growth
worldwide

23 November 29, 2022