Sponsorship

Package
TEDxBangkok License Holder

TED Language Coordinator Invited TEDActive 2012 Attendee

(2012 - present) California, USA
Invited TEDGlobal 2013 Attendee
Edinburgh, Scotland

1 of 3 TEDx city-level licensee in Thailand

What is TED?
“We believe passionately in the power
Bill Gates: Innovating to
of ideas to change attitudes, lives zero!

and, ultimately, the world.”

18 minutes
Maximum length of most TED Talks

1,500 Talks James Cameron: Before

Avatar ... a curious boy
Official talks available online for free

1,000,000,000
Total number of views as of 2012

~240,000 Baht
Cost to attend one TED conference
Sir Ken Robinson: How
schools kill creativity
TED Speakers

Bill Gates Richard Bill Clinton

Melinda & Gates
Foundation
Branson 42nd President of USA

Virgin Group
 “Perhaps the biggest reason
TED matters is the actual impact
it has had on millions of lives”
Time Magazine

“If TED didn’t exist,

we would have to invent it,
because no superior
alternative can be found.”
Forbes
Thai TEDx Speakers

K.Krating K.Haresh K.Pirada

Disrupt University CEO First Thai Astronaut
Microsoft Thailand
 “TED คือการแลกเปลี่ยน
ความคิดเห็นกับนักปราชญ
ที่ใฝดีจํานวนมาก”
ซี ฉัตรปวีณ ตรีชัชวาลวงศ
พิธีกร ผูประกาศขาวไอที

“TEDx คือโมเดลใหมที่ทําให
คนทั้งโลกนี้เรียนรูวิธีการ
ในการเอาแรงบันดาลใจที่อยูในใจ
สงตอไปใหคนอื่น ๆ ได”
วรรณสิงห ประเสริฐกุล
พิธีกร นักคิด นักเขียน
 TEDx at Global Scale
TEDx events have
TEDxChiangMai
11,273 happened around the world.
cities
2,569 have hosted one or
more TEDx events.
countries
166 have hosted one
or more TEDx events.
million views
TEDxEverest
382 of TEDxTalks
on YouTube channel
USA
Japan
countries and continents
Singapore
that have hosted one or more
Afghanistan TEDx events.
Sudan
Antarctica

TEDxNASA TEDx Introductory: http://youtu.be/N-l1xtCMnpw

TEDxBangkok 2015
Catching the Ripples
“If you want to know where the
waves are coming from,
you have to pay attention
to the ripples.”
An Xiao Mina - TEDGlobal 2013 speaker

Saturday
13th June 2015
20 speakers
500 selected
individuals
TEDxBangkok 2015
The Hiddle Ripples / Catching the Ripples

Angle from the stage

Aksra’s Auditorium Askra’s Inner Lobby

Aksra Theatre, Cap. 550 individuals

BTS Victory Monument
Stage Design

Moodboard of rippled kites Stage mockup

Incorporate Ripples

A hint of Bangkokness

Minimum ecological footprint

 The heart of TEDxBangkok

Online
Attendees
Event
Attendees
Activities

Speakers

Sponsors

TEDx
Speakers (confidential)

Mr.Chairit Imcharoen Mr.Moo Natavudh K.Banyong Pongpanich

FarmSook Icecream Ookbee Economic & Social Reformer

Mr.Purin Phanichphant Mr.Mahisorn Wongphati

IDEO Designer RoboCup Champion
Speakers (confidential)

K.Wannasigh Prasertkul Ms.Nattarata Mr.Pichet Klunchuen

Writer, TV host Teach for Thailand Rockefeller Award

Mr.Palissorn Noja Dr.Pongsakorn Saipetch

Child Activist CalTech & UCLA Ph.D.
Prospective Speakers (confidential)
Business Arts
● K.Banyong Pongpanich ● K.Pichet Klunchun
Economic and social reformer Contemporary Thai dancer and
● K.Ariya Banomyong choreographer. European Cultural
Country Head, Google Thailand Foundation's Princess Margriet Award for
Science artists and thinkers in the field of cultural
diversity for helping to combat fear and
● Dr. Pongskorn Saipetch disrespect of 'the other'.
Physics Graduate of CalTech, Ph.D. in http://youtu.be/KlRfkTLSICM
Biomedical Physics from UCLA. ● K.Purin Phanichphant
Kindergarten science teacher. Creative Director at Museum of Interactive
http://witpoko.com/ Art, Los Angeles. Ex-designer at IDEO
● Mahisorn Wongphati
Pioneer of robotic industry in Thailand Other

Social ● K.Wannasigh Prasertkul

Writer, artist, TV host.
● K.Chairit Imcharoen
Farmsook Ice-cream, ice-cream company
for the needed. And more (total 20 speakers) ...
http://bit.ly/1gAY62l
● K.Suppakorn Noja
Director of Child Protection and
Development Center, Pattaya
Your sponsorship will go for...

● Venue
● Flight and accommodation for speakers
● Filming production & stage design
● PR & Marketing
● Engagement activities
● Speakers coaching
and General expenses, including but not limited to logistics, volunteer
coordination, administrations, etc.

Any funding surpluses will go back into the organizing of future TEDx events.
Sponsorship Rules

● Sponsors cannot influence content. Sponsors may have no editorial

control or veto power over TEDxBangkok’s program.

● Sponsorship is not allowed on stage. Sponsors may not present from

the stage. No one can pay to be included in the program. Sponsor logos
cannot be displayed on a TEDx stage.

● Sponsors are not allowed to be endorsed in social media for the TEDx
event.

● Sponsors from the following industries are not acceptable by rule:

○ Weapons/ammunition
○ Tobacco/cigarettes
○ Adult-oriented products/services
 Add-on Examples

Examples of add-on activities for

positioning sponsorship.

Thought Socially Responsible Generous

Leader Company Supporter
 Example: Activities

Art sculpture painting + livestreaming 3D printing demonstration

Example: Idea Boards

E.g. What possibilities

will 5G open up?
Thought
Leader

E.g. Connectivity to the

Socially
poor. What can it bring?
Responsible
Company

E.g. Best moments of

TEDxBangkok 2015?
Generous
Idea boards around the event venue, Supporter
may be occupied by a sponsor’s staff to
help facilitate brainstorming.
Example: Sponsored Luncheon

E.g. Transform energy

with natural gas.
Thought
Leader

E.g. A financial system

Socially
for everyone.
Responsible
Company

-
Generous
Supporter
Deep-dives during lunch run by an
expert from the sponsor
Example: Product Demos

Renault’s disect of 100% electric car A company demo’ing 3D printing

E.g. Demo state of the

art prototypes or
Thought innovative new products
Leader

Renault test-drive 100% electric car

Example: Workshops
E.g. Workshops around
how to apply design
Thought thinking to daily life
Leader

E.g. The next zero-cost

idea to save wild
Socially animals.
Responsible
Company

-
Generous
Supporter Workshop on tackling difficult problems
by Autodesk
 Example: Others

Thought Generous
Leader Supporter

Health App Hackathon by Microsoft Shoes giveaway by TOMS

Generous Generous
Supporter Supporter

Sponsoring a resting lounge Sponsoring leisure toys and tools

Media Examples
 DRAFT
Example: Activity Space
Booth Dimension
3.0 x 0.75 meters

Area
Main Entrance

Auxra Theatre Floor Plan

Patron Platinum Gold Silver

Activity space at event Large Medium - -

 DRAFT
Example: On-screen recognition
18.55m

Screen 9.05m

Shared with you by

Your
Logo

Patron Platinum Gold Silver

On-screen recognition Large Medium Small -

 Example: Logo in Video
Exposure

Shared with you by

● 6 seconds / video
● 20 videos
Your
Sponsor
Logo Placement

● Post-event promote
● TEDxTalks channel

Patron Platinum Gold Silver

Logo in speaker video Yes - - -

 Visuals TBD
Promotional Posters - Overview
Poster Key Messages:

• Theme: “Catching Ripples”

• Date: June 13, 2015
• Venue: Aksara Theatre
42.0 cm

• Ticket sales channel

• QR Code linking to website

Strategy:

• Target: students and young

professionals
29.7 cm
• Launch: March 2015

Patron Platinum Gold Silver

Recognition on PR materials Large Medium Small -

 DRAFT
Example: At-event Materials

Patron Platinum Gold Silver

Recognition on at-event materials Yes Yes Yes Yes

 DRAFT
Example: Website

Patron Platinum Gold Silver

Recognition on website Large Medium Medium Small

Sponsorship Packages
 Sponsorship Packages
Patron Platinum Gold Silver
xxx Baht xxx Baht xxx Baht
xxx Baht
1. Complimentary tickets 10 4 2 2

2. Pre-event dinner tickets 2 2 1 -

3. Logo in speaker video Yes - - -

4. Activity space at event Yes Yes - -

5. Explicit mention by host Yes Yes - -

6. On-screen recognition Large Medium - -

7. Recognition on PR
materials Yes Yes Yes -

8. Recognition on at-event
materials Yes Yes Yes Yes

9. Recognition on website Large Medium Medium Small