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afieldssk@gmail.

com • (313) 695-5365


Aaron Ray Fields LinkedIn • Detroit, MI

Product Management Profi le


Technically sophisticated and results-oriented certified professional with extensive experience in conducting in-
depth market analysis to identify client requirements and developing / promoting new products accordingly.

Adept at producing innovative product solutions and executing effective product strategies. Proven record of
understanding market trends, analyzing competitors’ products / services, recognizing growth opportunities, and
building products to support corporate strategy. Astute at leading teams as well as managing entire product life cycle
from strategic planning to tactical implementation. Exceptional communicator with strong interpersonal, attention to
detail, written, verbal, problem solving, and leadership skills. Technically proficient in Microsoft Office Suite, Mac OS,
iOS, LAN, Wireless LAN, Android, and POS Systems.

Core Competencies
 Product Management  User Experience  Program Management
 Business Development  Competitive Analysis  Cross-Functional Collaboration
 Project Management  Budgeting & Forecasting  Team Leadership & Development
 Quality Assurance  Business & Market Analysis  Product Development & Marketing

Professional Experience
CLEAN, Detroit, MI 2021 to Present
Creative Director/Partnership Manager
Assist young startup with social media marketing, logo placements, and collaborations. Develop standard operating
procedures and metrics to support in the achievement of brick-and-mortar goals. Enhance customer pipeline and
experience, currently developing mobile app logistics.
● Increased social media impressions by an average of 400% on sites like Facebook, Instagram, and Twitter.
● Optimized Intern program through Boys & Girls club and Pony Ride and other Detroit establishments.
● Involved in community outreach initiatives as well as submitted applications to SBA Award programs.
Stadium Goods, Chicago, Il 2020 to 2021
Assistant General Manager/Acting General Manager
Authored Reference Guide to standardize product knowledge across organization. Collaborated with Content Creation
and Marketing teams to maintain social media awareness, engaging national and local influencers to publicize store
pre- and post-openings. Supervised completion of new store construction projects on time and under budget,
collaborating with internal real estate resources, contractors, vendors, and city officials. Recruited top-tier local and
national talent while improving onboarding process.
● Met and exceeded 2020 sales target for in-house garment products by 210 %.
● Revised store policies and established best practices, new KPI’s, and performance metrics aligned with senior
leadership’s goals.
● Introduced and implemented 5S and Six Sigma methodologies to enhance warehouse operations, decrease
order fulfillment from nine to seven days, and reducing worker injuries.
Stockx Headquarters, Detroit, MI 2017 to 2020
Senior Authenticator/Special Projects Manager
Hired as first external Authenticator in early-stage startup for live eCommerce platform selling and buying certified-
authentic shoes from brands like Nike, Adidas, Jordan, Puma, Streetwear, and other popular commodity items.
Developed business intelligence-based algorithm to estimate difficulty of product validation and expertise level of
Authenticator required. Enhanced Authenticator professional development through global training program.
● Authenticated more than 120K pairs of sneakers with success rate of 99.9%.
AARON RAY FIELDS Page | 2

● Developed formal return policy, resulted in a decrease in overall return rate to 2.8% from a high of 4.7%.
● Represented Stockx in celebrity investor presentations as well as industry events, such as Sneakercon,
ComplexCon, and Comic-con.
PacSun, Phoenix, AZ 2016 to 2017
Area Manager/Acting District Manager
Oversaw sales operations of 11 Arizona stores for beach-themed fashion retailer. Spearheaded stores’ operations, from
recruiting, hiring, and training new employees to loss prevention, weekly manager conference calls, and quarterly
inventory. Organized district inventory sharing. Transferred staff to other company locations to fill skills gaps.
● Increased sales by 23% over the previous year while serving as DM.
● Expanded Black Friday sales by 6% YoY, second greatest increase in region.
● Restructured staffing model, stabilizing Arizona market’s payroll, and reducing labor expenditures by 5%.
● Turned-around location’s three years of underperformance, exceeding sales target for five consecutive weeks.
Nojo Kicks, Detroit, MI 2013 to 2016
General Manager/Founder
Coordinated launch of a start-up sneaker retailer in downtown Detroit, from website design to location selection and
forecasting initial inventory requirements. Directed both front-of-store and back-of-store sales operations and
administration. Monitored customer preferences for styles, price, and discounts in trend-oriented business. Attracted
high-end consumers through targeted promotional and advertising programs.
● Exceeded annual sales by $6M at retail shop as well as sales success facilitated establishment of a second
location in Birmingham, Michigan.
● Performed organic social media marketing, resulted in retention of over 100K followers.
Footlocker/House of Hoops, Dearborn, MI 2012 to 2013
Area Manager/Acting District Manager
Oversaw limited releases of Nike top-tier products. Engaged local celebrities, professional sports teams, and athletes in
high-profile campaigns. Developed expertise in rare/special edition products and detect counterfeit copies.
● Supervised 34 sales associates at high-volume mall location, company’s seventh largest revenue branch.
● Increased sales volume by 12%, including a record-breaking 120K in single day, store's second largest day ever.

Additional Experience
Store Manager | Sneaker Villa, Redford Charter Township, MI
Sales/Assistant Manager | Puffer Reds, Ypsilanti, MI
Sales/Warehouse Manager | Mr. Alan’s, Detroit, MI

Education
Associate of Science in E-Commerce Business/Entrepreneurship | Washtenaw County Community/Eastern Michigan
University, Ypsilanti, MI
Computer Science | Oakland County Community College, Farmington Hills, MI

Professional Organizations
American Marketing Association

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