The document discusses conducting simple surveys using technology and other data gathering methods to obtain information needed for starting a small business. It provides 3 key points:
1) Surveys are an important way to collect sample data from respondents about topics of interest to help start businesses or market products.
2) Current data gathering uses technology to survey target audiences and obtain facts about market trends, customer preferences, and purchasing power needed for business planning.
3) Common survey methods include online, face-to-face, telephone, and paper surveys, each with their own advantages and costs.
The document discusses conducting simple surveys using technology and other data gathering methods to obtain information needed for starting a small business. It provides 3 key points:
1) Surveys are an important way to collect sample data from respondents about topics of interest to help start businesses or market products.
2) Current data gathering uses technology to survey target audiences and obtain facts about market trends, customer preferences, and purchasing power needed for business planning.
3) Common survey methods include online, face-to-face, telephone, and paper surveys, each with their own advantages and costs.
The document discusses conducting simple surveys using technology and other data gathering methods to obtain information needed for starting a small business. It provides 3 key points:
1) Surveys are an important way to collect sample data from respondents about topics of interest to help start businesses or market products.
2) Current data gathering uses technology to survey target audiences and obtain facts about market trends, customer preferences, and purchasing power needed for business planning.
3) Common survey methods include online, face-to-face, telephone, and paper surveys, each with their own advantages and costs.
The document discusses conducting simple surveys using technology and other data gathering methods to obtain information needed for starting a small business. It provides 3 key points:
1) Surveys are an important way to collect sample data from respondents about topics of interest to help start businesses or market products.
2) Current data gathering uses technology to survey target audiences and obtain facts about market trends, customer preferences, and purchasing power needed for business planning.
3) Common survey methods include online, face-to-face, telephone, and paper surveys, each with their own advantages and costs.
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Simple Survey Using
Lesson Technology 1 and other Data Gathering Method A Survey is an important source of information or facts that are collected from a sample of respondents. At present, data gathering employs the use of technology to a target audience about a topic of interest which is needed in starting a small business or in marketing products or goods.
What is the importance of conducting survey or gathering of data?
What is It
Knowing the needs and what is trending in the market today one will be guided on what small business of income generating project will he/she start.
What is a market survey?
A market survey is a tool use to gather facts and statistics about prospective customers or residents in your community. It will tell us where and how customers spend their money and their purchasing power to acquire the product.
What are the different market surveys or data gathering methods?
1. Online Survey – it is innovative, cost-effective, easy, and fast way of
reaching maximum number of people, to gather information about the market trends and customers’ preferences of the product.
2. Face-to-face Survey – it is a survey method that is gained or acquired
information from respondents via face-to-face mediums. It is much more effective than the other mediums because respondents usually tend to trust the surveyors and provide honest and clear feedback about the subject in- hand. 3. Telephone Survey – it is a method using a telephone and requires much lesser investment than face-to-face surveys. Depending on the required reach, telephone surveys cost as much or a little more than online surveys. Contacting respondents via the telephonic medium requires less effort and manpower than the face-to-face survey medium.
4. Paper Survey – these surveys can be used where laptops, computers, and tablets cannot go and hence they use the age-old method of data collection; pen and paper.
The Importance of Market Survey
The main purpose of the market survey is to collect data about a target market such as pricing trends, customers’ requirements, competitors, analysis and other details to help you improve your business. 1. Gain customers’ feedback
Market survey offers marketing and business ideas about the needs, wants/likings of the costumers to a certain product, thus giving you the idea to suit your product to these preferences.
2. Understand customers’ preference to procure products
Products are in the form of home furnishing or fixtures, accessories jewelry and home decors. These are trending products that can be made from bamboo, wood and metal found in our market today. Customer’s buying craft vary generally from tourists, collectors, business people, artists or artisans, people attending conferences and many others. To have a marketable and saleable product, artists and manufacturers must know their costumers and their preferences in terms of color, style, size and quantity. It is also helpful to know their interests and needs. They must be creative and adopt new design trends for their products to be competitive in the market. 3. Enhance existing products and services A market survey can also be applied with the purpose of refining; enriching and improving existing products/services, study customers’ approval levels along with getting data about their insights and awareness of your products. Use these data to increase customers’ level of expectation to your products. 4. Make important business decisions Data gathered using market surveys is helpful in making major variations in the industry which decreases the degree of risks involved in making important business decisions. Types and sources of innovative finishing materials, accessories, and design: A good and competitive business minded person aside from conducting survey and knowing customers’ preferences, must also know the types or sources of innovative finishing materials, accessories and design that can be applied to products. Materials used to enhance, decorate and improve finished product quality:
1. Finishing Materials – these are used to smoothen the surface
before decorating the product. a. Varnish - Used for finish or topcoat, it is durable because it contains a higher ratio of solid. b. Shellac – This finish is natural that is very safe once dried and hardened. It is also used as protective coat on non-wood item. c. Lacquer – Provides intense gloss finish often used on Asian-inspired furnishing. It is extremely durable and resistant to damaged. It can be applied with the use of a sprayer. d. Polyurethane – essentially a plastic in the form of a liquid. Available in water and oil-based options. 2. Decorating and wrapping materials - Colored paper twines and ribbon cloth use as decoration and wrappings for bamboo and wood products. 3. Accessories - Beads and charms are small accessories of different colors used to make products attractive. 4. Abaca and Sinamay Fibers – are thin-paper locally-made materials used for wrapping and packaging of the finished products. Process of enhancing and decorating finished products: A. For Wood and Bamboo Products: 1. Wood Turning - is a process of using a lathe to make various forms and shapes of wood. 2. Hand Carving - is considered a woodcraft in which a sharp object is used to create designs on the wood. 3. Pyrography - the art or technique of decorating wood or leather by burning a design on the surface with a heated metallic point. 4. Flocking - lines the interior of drawers and boxers with a soft velvety finish 5. Inlaying - combines several techniques that involve inserting decorative pieces into a base object to incorporate new designs on the original products. 6. Gilding - decorative technique in which powder is applied on wood or other materials to give a thin coating of gold. 7. Staining - is used to color wood to give an illusion of texture. 8. Painting - the simplest way of decorating wood since there are a variety of colors that you can choose from.
B. For Metal Products:
1. Engraving - transferring a design on metal using hardened steel
tool called burin or graver to cut into the surface of the metal 2. Texturing & Embossing - in this technique you will need hammer, metal, stamp, stencils, and other materials to create imprints on the metal. 3. Etching - is a process used to make designs or pictures on a metal plate by using acid that produces corrosive action.
What’s More
Activity 1: Understanding the methods and importance of conducting a market
survey. Learning the Skills: Classifying Ideas Directions: Write M if the statement demonstrates a method of conducting a market survey and I if it expresses the importance of a market survey. 1. Gathering facts and information about the prospective customers in your areas of business operation using online survey. 2. Collecting data and evidence about the market trends and customers’ preferences of the products.
3. Finding out the pattern of gradual changes or the tendency of the product to go on sales and earn more or slow down its sales and results to losing ends.
4. Studying the customers’ capacity to purchase and buying prospective for
crafting products/services that satisfy those wants/needs.
5. Using telephone in contacting respondents via the telephonic medium.
6. Offers marketing and business ideas about needs wants/likings of the
costumers to a certain product.
7. Helps you understand customers’ preference to buy the products.
8. Helps you to know the costumers’ thoughts about the quality and functionality of the product.
9. Face-to-face survey will gain an honest and clear feedback about the subject in-hand.
10. These surveys can be used where laptops, computers, and tablets cannot go. 5.
Alan Scott - New Critical Writings in Political Sociology Volume Three - Globalization and Contemporary Challenges To The Nation-State (2009, Ashgate - Routledge) PDF
Alan Scott - New Critical Writings in Political Sociology Volume Three - Globalization and Contemporary Challenges To The Nation-State (2009, Ashgate - Routledge) PDF
