Title: Prospects of Eco-Friendliness in Promoting Dhaka's Small E-Businesses During COVID-19 Pandemic

Title: Prospects of Eco-Friendliness in Promoting Dhaka’s
Small E-Businesses During COVID-19 Pandemic.
By
Abul Hossain Chowdhury Pantho

ID: 18104257
A thesis submitted to the Department of Brac Business School, in partial fulfillment of the
requirements for the degree of
Bachelor of Business Administration.
BRAC Business School

Brac University
October, 2021
© 2021. Brac University

All rights reserved.
Prospects of eco-friendliness in promoting Dhaka’s small e-businesses during COVID-19 pandemic.
Approval Page:
Ms. Mahreen Mamoon

Assistant Professor, BRAC Business School, BRAC University
2
Acknowledgement:
The research paper acknowledges the primary participants in this research, especially the brick-
and-mortar businesses who are eager to go online and eco-friendly with a proper business model
that’s executable within their limited means as small business owners in Dhaka Metropolitan City,
Bangladesh during the COVID-19 pandemic.
3
Table of Contents
Approval Page ..................................................................................................................................2

Acknowledgement ........................................................................................................................................ 3
Abstract ......................................................................................................................................................... 5
Introduction .................................................................................................................................................. 6
Literature Review .......................................................................................................................................... 7
Research Methodology ..................................................................................................................10
Research Questions ....................................................................................................................10
Research Design .........................................................................................................................10
Data Collection Method .............................................................................................................11
Data Analysis Method ................................................................................................................11
Findings and analysis .....................................................................................................................13
Findings from the sample of 53 mid-range earning Dhaka City dwellers .................................13
Findings from the sample of 10 brick-and-mortar businesses ...................................................17
Findings from the sample of 10 online businesses ....................................................................21
Recommendation ...........................................................................................................................26
Conclusion .....................................................................................................................................27
References ......................................................................................................................................28
Appendices .....................................................................................................................................31
4
Abstract:
The research seeks to understand the current landscape of Dhaka city’s small businesses during
the COVID-19 pandemic that are both online and offline or follow the brick-and-mortar business
model. It also shows a way to convert the risky brick-and-mortar business model during the
pandemic situation in Dhaka to an online one which is also able to market itself as holistically eco-
friendly as the demand from the mid-range earning Dhaka city dwellers suggests. This category of
eco-conscious customers earns from 70 thousand to 1 lakh and 50 thousand Bangladeshi Taka per
month. The COVID-19 pandemic and lockdowns since March 2020 has caused the Dhaka
Metropolitan City’s local brick-and-mortars to either shut down completely or fail to make profit
for months. This gave a never-before-seen rise to the e-business sector as more buyers looked up
online on webpages of businesses who were able to set up their sales on the internet. That is to say,
many local businesses who target the mid-range earning customers still fail to move online as they
lack the resources and knowledge for how to do it profitably. Moreover, the ones doing business
online often fail to consider and promote the values eco-friendliness that the mid-range earning
Dhaka dwellers ask for. This research shows prospects of using eco-friendliness for promoting
online small businesses and provides a reason to narrow down the customer base that demand eco-
friendly products and are more profitable as their value resonate with the businesses' offers.
5
Introduction:
The COVID-19 pandemic started to take a toll on the Dhaka city dwellers mainly from March of
2020. The government-imposed lockdown came as a severe shock to many small business owners
as they had to shut down their business for leaving Dhaka in a very short notice. This even took a
toll on those who live permanently in the city, as they couldn’t avail simple products for day-to-
day life such as getting a key made or buying fresh milk from the trusted local milkman. The local
small businesses also suffered to go online to offer their services as they didn’t know how to reach
a buyer that’s profitable and has a demand to sustain the revenue. On the other hand, the mid-range
earning Dhaka dwellers found themselves in a fix as they couldn't find the products that they once
bought online, which were eco-friendly and ethically produced but had to be delivered from out of
the city. The definition for the mid-range earning in Dhaka City is given a monthly income of 70
thousand Bangladeshi Taka to 1 lakh and 50 thousand (1,50,000) Bangladeshi Taka (Billah, M.,
2020, October 4). The products that were not readily available but had high demand, a perfect case
for a profit generating product for businesses, included organic health products, fresh fruits, even
cosmetics as they needed to be imported. Another major issue appeared, the problem of waste that
comes with ordering online. The leading online marketplace, Daraz, packages their products in
often 3 layers of plastic packaging, that is on top of the plastic packaging provided by the small-
scale sellers. When looking up online, there was little to no literature on this issue that the heavily
populated and polluted city faces. There are a few sellers who moved their operations online, but
6
they did it as a crisis management rather than something with a long-term vision that helps them
make business decisions that’s purposeful to building a goodwill online with an emphasis on
selling holistically eco-friendly products for generating sustained revenue from loyal customers
over time. The motivated sellers for an eco-friendly goodwill online will need to break down their
business on paper and analyze each part for effectiveness and efficacy. They also need to plan their
way to generating growth over time while keeping their business environment in mind.
Literature review:
A study by Leung, A. (2011), looks at five main initiatives aimed at identifying and setting up
values that are essential to eco-friendliness through focusing on businesses that value eco-
friendliness. It depicts actual patterns in human and economic development, the environment, and
driving factors in values, attitudes, and behaviors such as capitalism, globalization, and equality.
A review by Castaldi, M. J. (2014) identifies significant barriers between beliefs and conduct,
offers several conclusions regarding the value, attitude, and behavioral changes needed for eco-
friendliness, and suggests future study directions. Although many attempts to describe eco-friendly
development involve some combination of development, environment, and equality, it has a broad
appeal and a restricted meaning. Despite the fact that there are still some definitional questions
surrounding environmentally friendly development, a substantial amount of work (over 500
efforts) has gone into developing quantitative indicators. Davidsson, P. et al (1995) gives us a fresh
7
perspective on waste streams that have emerged as a result of the growing attention on the
environmental repercussions of human activities, as well as the expanding need energy and
resources. The utilization of waste streams for energy and material recovery is becoming more
common. Parris, T. M., et al (2003) says achieving a genuinely eco-friendly energy transition needs
development in multiple dimensions, in addition to climate change mitigation objectives. The
findings of several lines of research on the coeffects of mitigation are examined and synthesized
to guide climate policy decisions. R.G. (2000, February 1) made a unique and extensive data
collection that tracks all births, deaths, expansions, and contractions of commercial firm premises
in Sweden from 1985 to 1989, six regions with distinct patterns of dynamics are discovered using
cluster analysis. The findings demonstrate that business patterns are influenced by regional
structural variables, and that an increase in economic well-being is linked to high establishment
creation and turnover. Based on in-depth interviews, a theoretical model is developed by
Leiserowitz, A. A., et al (2006) to describe how financial management methods are used to help
the attainment of class-specific life goals. In these countries, essential conditions were created that
provided favorable environments for investment coordination. The country's rapid economic
development was fueled by the ensuing investment boom. Von Stechow, C., et al. (2015) says
Bangladesh's economic difficulties are due to a refusal to participate in economic change, rather
than corrupt governments or crony capitalism, and the measures used to address them are causing
8
havoc on the world's most vulnerable people. As a result, the scope of e-objectives government
continues to be broad and ambitious.
As seen above, the literature concerning the small businesses in Dhaka city, that too, during the
COVID-19 situation amid the lockdowns, is close to non-existent. This research is an intersection
between the needs of the local businesses and the needs of the profitable customer base, identified
as the mid-range earners. There’s also no data on the eco-conscious customer base in Dhaka,
Bangladesh. Hence the research chooses to address the issue of the local small businesses closing
down due to not being able to meet the customer base to mitigate the existing research gap.
9
Research Methodology:
Research Questions:
Question 1: Do the mid-range earning buyers in Dhaka city prefer to buy eco-friendly products
from online businesses during the COVID-19 pandemic?
Question 2: Is it profitable for the small brick-and-mortar businesses in Dhaka city to move to the
online business model with eco-friendly products?
Question 3: What stops small businesses in Dhaka to scale up their profit online?
Research Design:
The research design includes collecting primary data from a sample of the mid-range earning
Dhaka dwellers to assess their needs and mindset with simple questions. The primary data also
includes opinions from a sample of online and brick-and-mortar businesses to assess their needs.
Then the research analyses the quantitative data collected and interprets it to disburse the findings
among a sample of brick-and-mortar businesses in a focus group discussion, and come up with
recommendations that’ll help them mitigate hurdles in making more sales.
10
Data Collection Method:
The primary data is collected with online forms for all 3 samples. The researcher helped the brick-
and-mortar businesses by going to them in person to help them understand the questions. Then the
researcher took notes during the focus group discussion to form an idea of the needs of the
participating businesses and make recommendations through this research.
Data Analysis Method: The data collected is then analyzed with simple additions of the similar
opinions (example: strongly agree, agree) to a question. The data is turned into percentages in a
pie chart for each question asked, to get a comprehensive view of the different opinions per sample.
Therefore, the overall research methodology contains analysis of the primary data from a sample
of 53 people from the Dhaka Metropolitan City’s mid-range earning population who make
purchases from both online and offline small businesses. The primary data also includes primary
data and verbal interview from 10 brick-and-mortar shops in Dhaka city and 10 online shops who
deliver goods in Dhaka Metropolitan City - both of the samples confirmed to serve the mid-range
earning population in Dhaka city. The definition for the mid-range earning in Dhaka City was
given a monthly household income of 70 thousand Bangladeshi Taka to 1 lakh and 50 thousand
(1,50,000) Bangladeshi Taka (Billah, M., 2020, October 4). All primary data was received through
conducting surveys in online forms, where the researcher had to go to the 10 brick-and-mortar
11
shops to help them fill up the online survey after helping them understand the questions non-
partially so the local small business owners answered responsibly. The sample of 53 shoppers,
were asked questions that give us a comprehensive picture of their moral standing when they make
a purchase online or offline. This includes if they wanted to spend more on a holistically eco-
friendly product or service and then actively asking for an eco-friendly version of packaging during
shopping. The goal was to have an idea of the customer base’s ethics from those shoppers in terms
of their eco-friendly attitude which helped the researcher determine the proper business actions.
The 10 brick-and-mortar and online businesses were asked the same questions, which mostly
revolved around their profit generation and mindset during the COVID-19 pandemic and their
willingness to go eco-friendlier in conducting their business, and if they wanted to serve the
customers online. Furthermore, right after analyzing the surveys, the researcher has conducted a
Focus Group Discussion with 5 brick-and-mortar business owners to distribute the findings from
the primary data and recommending them a way forward that suits their capacity and needs during
the COVID-19 pandemic to serve their targeted customer base.
12
Findings and Analysis:
Findings from the sample of 53 mid-range earning Dhaka City dwellers:
13
14
Analyzing the primary data from the sample of 53 Dhaka dwellers, the research finds that among
the customers, 53% identified themselves as female and 38% of the respondents are male. A bit
more than 9% didn’t want to disclose their gender identity. Although the sample included people
from Dhaka only, a bit more than 94% of them said they’re Dhaka dwellers currently. Among
them, 81% strongly agreed and 15% just agreed that they preferred to shop online during the
pandemic situation. Roughly 74% of the respondents always asked for an eco-friendly alternative
to the plastic bag. Moreover, 96% of the middle-range earning customer sample liked it when
15
something has been made sustainably and is eco-friendly. 94% of them also acknowledged that
the COVID-19 situation has uprooted many local businesses in their respective neighborhoods in
Dhaka. Furthermore, 82% of them said that they’re willing to spend a bit more on purchases that
said that they’re holistically eco-friendly. The respondents then confirmed that roughly 93% of
them are mid-range earning citizens or from similar households, but 4 of them belonged to the
upper mid-range earning category.
16
Findings from the sample of 10 brick-and-mortar businesses:
17
18
Also, the primary data included opinions from 10 brick-and-mortar businesses where subsequently
60% and 40% of them responded that they strongly disagree and jut disagree that their revenue
increased during the COVID-19 pandemic. 100% of them agreed that they are clueless about what
to do with their businesses during the COVID-19 pandemic situation with all the lockdowns. 80%
of them agreed that their businesses could really use being much eco-friendlier in their approach.
Although 90% of them said that they never gave much thought to being eco-friendlier towards
their actions and sales of the products. While 80% of them said that being more holistically eco-
friendly would increase sales, 10% of them are still unsure of it. Also, 50% of them agree and 40%
19
of them strongly agree that having a more defined strategy for going online is necessary for them
in the long run as the pandemic situation persists and expected more lockdowns during colder
seasons.
20
Findings from the sample of 10 online businesses:
21
22
On the other hand, the primary data also included opinions from 10 online businesses (shown
above) where the findings are completely different from the physical store or brick-and-mortar
business category. Here, among the 10 online business owners, 50% agree and 20% of them
responded that they strongly agree that their revenue increased during the COVID-19 pandemic.
40% of them disagreed, 20% agreed that they were clueless about what to do with their businesses
during the onset of the pandemic situation. Also 80% of them agreed that their businesses could
really use being much eco-friendlier in their approach. Whereas 40% of them said that they gave
much thought to being eco-friendlier towards their actions and sales of the products but 30% of
23
them didn't and 30% of them are simply neutral on this matter. 80% of them said that being more
holistically eco-friendly would increase sales, 20% of them were still not convinced. 90% of them
are convinced that being holistically eco-friendly is the way forward. Also, 90% of them agreed
that having a more defined strategy for improving operations online is necessary for them in the
long run as the pandemic situation persists.
From the results retrieved analyzing the primary data, we see that both the brick-and-mortar and
the online businesses hope to benefit from strategizing their businesses to meet the needs of the
mid-range earning Dhaka dwellers who frequent online services. But when it comes to them taking
account of their deeds that were not eco-friendly, such as selling products that aren’t made
ethically, using plastic or polythene packaging in large quantities, the businesses fall behind in
admitting their shortcomings and prosper with a clean slate. Nevertheless, the most economically
powerful aspect is the fact that both the mid-range earning target customers and the small
businesses understand the need to go online and use eco-friendliness for promotion which uplifts
the user experience as per the sample of the customers themselves.
The research also consists of a Focus Group Discussion with 5 currently brick-and-mortar
businesses who participated in the brick-and-mortar sample earlier showing their need to convert
online for the pandemic situation. The researcher disbursed the primary data received from the
mid-range earning customers and the data from 10 online businesses. During the FGD, the 5
business owners of the brick-and-mortar model restated their necessity to move online as the online
24
businesses are making more profit during the COVID-19 pandemic. The FGD also came up with
two concerns from the physical or offline business owners. Firstly, they didn’t know how to shape
the business when going online and secondly, they were not sure how to sustain sales online.
Nevertheless, they again wanted to work with the prospect of selling eco-friendly and ethically
made products online with a focus on using these attributes in their marketing to serve the
profitable niche identified that is the mid-range earning customer base for these small businesses
in Dhaka.
25
Recommendation:
The research recommends that the followers of the obsolete brick-and-mortar business model
hybridize and then move to only online sales as the COVID-19 pandemic situation persists.
Although hybridizing the two models is not an option when the Bangladesh Government imposes
lockdowns during the colder seasons when flus occur more often in the heavy Dhaka city
population. In that case, these businesses should make firm efforts to move online to sustain the
business with eco-friendly attributes in marketing according to the surveys and analysis. The
research also recommends the businesses to use the established 9 Building Blocks or Business
Model Canvas to help them narrow down the business to segments that matter. The Business
Model Canvas consists of a page structured with separate boxes to write down the key partners,
key activities, key resources, cost structure, value propositions, customer relationship, channels
for communication and providing values, customer segments, and revenue streams (Morgan, E.,
2015). This helps businesses have a comprehensive look of their business in one page and lets the
business owners and managers identify gaps and mitigate clutter when moving from one business
model to another (Simonse, L., 2014).
26
Conclusion:
Thus, from identifying the gaps in the literature concerning the sales of eco-friendly products in
Dhaka while empowering small businesses during the COVID-19 pandemic situation, the research
has surveyed the customers to form an idea of their demand and mindset to combine it with the
hopes of the obsolete brick-and-mortar model to help form online businesses that suit their ability.
The primary data analysis combined with the recommendation should help the business owners
and managers have a comprehensive and revisable look into their businesses. They can review the
different segments of the business as they please to update their business propositions as time
changes, just like it did for them in March of 2020 and onwards.
27
References:
• Leung, A. (2011), "Financial management practices and social reproduction", Qualitative
Market Research, Vol. 14 No. 2, pp. 218-239.
https://doi.org/10.1108/13522751111120710
• Castaldi, M. J. (2014). Perspectives on Eco-friendly Waste Management. Annual Review
of Chemical and Biomolecular Engineering, 5(1), 547–562.
https://doi.org/10.1146/annurev-chembioeng-060713-040306
• COVID-19: IMPACT AND INNOVATIVE RESPONSES from INNOVATIVE
RESPONSES TO COVID-19: Future pathways for ‘techvelopment’ and innovation on
JSTOR. (2020, January 1). Danish Institute for International Studies.
https://www.jstor.org/stable/resrep27518.4
• Davidsson, P., Lindmark, L., & Olofsson, C. (1995). Small firms, business dynamics and
differential development of economic well-being. Small Business Economics, 7(4), 301–
315. https://doi.org/10.1007/bf01108619
• Leiserowitz, A. A., Kates, R. W., & Parris, T. M. (2006). Eco-friendly Values, Attitudes,
and Behaviors: A Review of Multinational and Global Trends. Annual Review of
Environment and Resources, 31(1), 413–444.
https://doi.org/10.1146/annurev.energy.31.102505.133552
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• N.A.S. (2016, August 15). E-government and transformation of service delivery in
developing countries: The Bangladesh experience and lessons | Emerald Insight.
Emerald.Com/Insight. https://www.emerald.com/insight/content/doi/10.1108/TG-09-
2015-0039/full/html
• Parris, T. M., & Kates, R. W. (2003). CHARACTERIZING ANDMEASURINGECO-
FRIENDLYDEVELOPMENT. Annual Review of Environment and Resources, 28(1),
559–586. https://doi.org/10.1146/annurev.energy.28.050302.105551
• R.G. (2000, February 1). ECONOMIC REFORM AND SOUTH ASIAN
DEVELOPMENT: REVIEW OF LESSONS FROM THE EXPERIENCE OF EAST AND
SOUTHEAST ASIA | Emerald Insight. Emerald.Com/Insight.
https://www.emerald.com/insight/content/doi/10.1108/eb047399/full/html
• Von Stechow, C., et al. (2015). Integrating Global Climate Change Mitigation Goals with
Other Eco-friendly Objectives: A Synthesis. Annual Review of Environment and
Resources, 40(1), 363–394. https://doi.org/10.1146/annurev-environ-021113-095626
• Billah, M. (2020, October 4). Who are the middle class in Bangladesh? The Business
Standard. https://www.tbsnews.net/feature/panorama/who-are-mid-range earning -
bangladesh141073#:%7E:text=He%20said%20considering%20%242%20to,%2C000%2
0and%20Tk150%2C000.
29
• Morgan, E. (2015). ‘Plan A’: Analysing Business Model Innovation for Sustainable
Consumption in Mass-Market Clothes Retailing. The Journal of Corporate Citizenship, 57,
73–98. http://www.jstor.org/stable/jcorpciti.57.73
• Simonse, L. (2014). Modeling Business Models. Design Issues, 30(4), 67–82.
http://www.jstor.org/stable/24266982
• Jukka O., et al. (2018, March 26). Service Logic Business Model Canvas | Emerald Insight.
emerald.com. https://www.emerald.com/insight/content/doi/10.1108/JRME-06-2016-
0015/full/html
• McGivern, Y. (2013). The practice of market and social research: An introduction. New
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30
Appendices
• Primary data from the sample of 53 mid-range earning Dhaka City dwellers
• Primary data from the sample of 10 brick-and-mortar businesses
• Primary data from the sample of 10 online businesses
31
"I think it's

justified if I
"When spend a bit
grocery more on an
shopping, eco-friendly
"I prefer I ask for product than
shoppin an eco- "The COVID- buying a
g online friendly "I like to 19 pandemic product that
than alternative make sure has uprooted doesn't
going to the the many local certify any My
out to a plastic things I businesses form househol
I am store to bag / buy are in my of d
Timestam currently buy polythene ecofriendl neighborhoo sustainabilit income
p I am residing in - things" bag" y" d" y" is:
From
70,000 to
9/19/2021 Femal Sometime 1,50,000
14:14:48 e Dhaka Agree s Agree Agree Disagree BDT
From
70,000 to
9/19/2021 Femal Strongly Strongly 1,50,000
14:15:01 e Dhaka agree Always Agree agree Disagree BDT
From
70,000 to
9/19/2021 Femal Sometime 1,50,000
14:16:18 e Dhaka Agree s Agree Agree Neutral BDT
From
70,000 to
9/19/2021 Femal Sometime 1,50,000
14:18:46 e Barishal Agree s Agree Agree Agree BDT
From
70,000 to
14:19:13 e Barishal agree Always Agree Disagree disagree BDT
From
70,000 to
9/19/2021 Strongly Strongly Strongly Strongly 1,50,000
14:32:37 Male Dhaka agree Always agree agree disagree BDT
From
Prefer 70,000 to
9/19/2021 not to Strongly Strongly Strongly Strongly 1,50,000
14:33:27 say Dhaka agree Always agree agree disagree BDT
32
More
than
9/19/2021 Sometime Strongly 1,50,000
14:34:18 Male Dhaka Agree s Neutral Agree agree BDT
From
70,000 to
14:35:45 Male Dhaka agree Always agree agree agree BDT
From
70,000 to
9/19/2021 Sometime Strongly 1,50,000
14:36:35 Male Dhaka Agree s Neutral agree Agree BDT
From
70,000 to
9/19/2021 Femal Strongly Strongly Strongly 1,50,000
14:37:19 e Dhaka agree Always agree agree Agree BDT
From
70,000 to
14:37:56 e Dhaka agree Always Agree agree agree BDT
From
70,000 to
9/19/2021 Strongly Strongly Strongly 1,50,000
14:38:09 Male Dhaka agree Always agree agree Neutral BDT
From
70,000 to
14:39:26 e Dhaka agree Always agree Agree Agree BDT
More
than
9/19/2021 Femal Sometime 1,50,000
14:40:40 e Dhaka Agree s Agree Agree Agree BDT
From
70,000 to
9/19/2021 Femal Strongly Strongly Strongly Strongly 1,50,000
14:43:00 e Dhaka agree Always agree agree agree BDT
From
70,000 to
9/19/2021 1,50,000
14:43:27 Male Dhaka Agree Always Agree Agree Disagree BDT
9/19/2021 Mymensing Sometime More
14:44:33 Male h Neutral s Agree Neutral Agree than
33
1,50,000
BDT
From
70,000 to
14:44:57 Male Dhaka agree Never agree agree Agree BDT
From
Prefer 70,000 to
9/19/2021 not to Strongly 1,50,000
14:45:13 say Dhaka agree Always Agree Neutral Agree BDT
From
70,000 to
9/19/2021 Strongly Sometime Strongly Strongly Strongly 1,50,000
14:45:30 Male Dhaka agree s agree agree agree BDT
From
70,000 to
From
Prefer 70,000 to
9/19/2021 not to Strongly Sometime Strongly 1,50,000
14:45:58 say Dhaka agree s Agree agree Neutral BDT
From
70,000 to
From
70,000 to
From
Prefer 70,000 to
9/19/2021 not to Strongly Strongly Strongly Strongly 1,50,000
14:47:18 say Dhaka agree Always agree agree agree BDT
From
70,000 to
9/19/2021 Strongly Sometime 1,50,000
14:47:41 Male Dhaka agree s Agree Agree Agree BDT
From
70,000 to
34
From
70,000 to
From
70,000 to
From
70,000 to
From
70,000 to
From
70,000 to
From
70,000 to
From
70,000 to
From
70,000 to
From
70,000 to
From
70,000 to
9/19/2021 Femal Strongly Strongly Strongly Strongly From
14:52:42 e Dhaka agree Always agree agree agree 70,000 to
35
1,50,000
BDT
From
70,000 to
From
70,000 to
From
70,000 to
From
70,000 to
From
70,000 to
From
70,000 to
14:54:32 e Dhaka Neutral Always agree agree agree BDT
From
70,000 to
From
70,000 to
14:55:08 Male Dhaka agree Always Agree agree agree BDT
From
70,000 to
From
70,000 to
36
From
70,000 to
More
Prefer than
9/19/2021 not to Sometime 1,50,000
14:56:32 say Dhaka Agree s Agree Agree Agree BDT
From
70,000 to
From
70,000 to
37
"We "We
believe believe
it's only a having a
"As a matter of more
business, time that defined
we've we strategy
"We were "I believe never given "We think adopt a for going
"The clueless our much of going too more online is
business's as to what business a thought eco- eco- necessary
revenue to do to could be to the eco- friendly friendly for our
has generate much friendliness will not approach business
"Most of increased profit more of the sit well in doing in the long
the during during eco- products with our business term
business the the friendly in we local and do it during the
we get is COVID-19 COVID-19 its sell and our customers more pandemic
Timestamp from - " pandemic" pandemic" approach" actions" in Dhaka" ethically" situation"
9/19/2021 Strongly
21:13:58 Offline Disagree Agree Agree Agree Agree Agree agree
9/19/2021 Strongly Strongly Strongly Strongly
21:17:07 Offline disagree agree Agree Agree Disagree agree agree
9/19/2021 Strongly Strongly Strongly Strongly
21:22:12 Offline disagree agree agree Neutral Disagree agree Agree
9/19/2021 Strongly Strongly Strongly
21:24:18 Offline disagree agree Agree Agree Disagree agree Neutral
9/19/2021 Strongly Strongly
21:28:07 Offline Disagree agree Agree Agree Disagree agree Agree
8:48:03 Offline disagree Agree Agree Agree Disagree agree agree
8:49:21 Offline Disagree agree Agree Agree Neutral agree agree
8:50:41 Offline Disagree Agree agree Agree Disagree agree Agree
9/20/2021
8:52:24 Offline Disagree Agree Agree Agree Disagree Agree Agree
9/20/2021 Strongly
8:54:03 Offline Disagree agree Agree Agree Disagree Agree Agree
38
"We
believe
"We having
believe a more
"As a it's only a defined
business, matter of strategy
we've time that for going
never we online is
"We were "I believe given much adopt a necessary
clueless our of a more for our
"The as to business thought to "We think eco- business
business's what to do could be the eco- going too friendly in
"Most of revenue to much friendliness sustainable approach the long
the has generate more of the will not in doing term
business increased profit eco- products sit well with business during
we get during the during the friendly in we sell and our local and do it the
is from - COVID-19 COVID-19 its our customers more pandemic
Timestamp " pandemic" pandemic" approach" actions" in Dhaka" ethically" situation"
20:57:12 Online agree Neutral Agree Disagree Disagree agree Agree
21:04:01 Online Agree Disagree agree Agree Disagree agree agree
9/19/2021
21:05:37 Online Neutral Neutral Neutral Neutral Neutral Neutral Neutral
21:07:57 Online Agree Disagree Agree Agree Disagree agree agree
21:09:03 Online Agree agree Agree Neutral Disagree Agree agree
9/20/2021 Strongly
8:55:55 Online agree Disagree Agree Disagree Disagree Agree Agree
9/20/2021 Strongly
8:57:35 Online disagree Agree Agree Disagree Disagree Agree Agree
9/20/2021 Strongly
8:59:10 Online Disagree Neutral Agree Neutral Agree Agree agree
9/20/2021 Strongly
9:00:36 Online Agree Neutral Agree Disagree Disagree agree Agree
9:02:37 Online Agree Disagree Agree Agree Disagree agree agree
39

Title: Prospects of Eco-Friendliness in Promoting Dhaka's Small E-Businesses During COVID-19 Pandemic

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Title: Prospects of Eco-Friendliness in Promoting Dhaka’s

Small E-Businesses During COVID-19 Pandemic.

Abul Hossain Chowdhury Pantho

BRAC Business School

© 2021. Brac University

Ms. Mahreen Mamoon

Bangladesh during the COVID-19 pandemic.

Approval Page ..................................................................................................................................2

surrounding environmentally friendly development, a substantial amount of work (over 500

development in multiple dimensions, in addition to climate change mitigation objectives. The

creation and turnover. Based on in-depth interviews, a theoretical model is developed by

continues to be broad and ambitious.

from online businesses during the COVID-19 pandemic?

online business model with eco-friendly products?

recommendations that’ll help them mitigate hurdles in making more sales.

Data Collection Method:

participating businesses and make recommendations through this research.

the COVID-19 pandemic to serve their targeted customer base.

Findings and Analysis:

Findings from the sample of 53 mid-range earning Dhaka City dwellers:

upper mid-range earning category.

Findings from the sample of 10 brick-and-mortar businesses:

Findings from the sample of 10 online businesses:

long run as the pandemic situation persists.

the user experience as per the sample of the customers themselves.

model to another (Simonse, L., 2014).

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Market Research, Vol. 14 No. 2, pp. 218-239.

• Castaldi, M. J. (2014). Perspectives on Eco-friendly Waste Management. Annual Review

of Chemical and Biomolecular Engineering, 5(1), 547–562.

• COVID-19: IMPACT AND INNOVATIVE RESPONSES from INNOVATIVE

RESPONSES TO COVID-19: Future pathways for ‘techvelopment’ and innovation on

JSTOR. (2020, January 1). Danish Institute for International Studies.

differential development of economic well-being. Small Business Economics, 7(4), 301–

and Behaviors: A Review of Multinational and Global Trends. Annual Review of

Environment and Resources, 31(1), 413–444.

• N.A.S. (2016, August 15). E-government and transformation of service delivery in

developing countries: The Bangladesh experience and lessons | Emerald Insight.

• Parris, T. M., & Kates, R. W. (2003). CHARACTERIZING ANDMEASURINGECO-

FRIENDLYDEVELOPMENT. Annual Review of Environment and Resources, 28(1),

• R.G. (2000, February 1). ECONOMIC REFORM AND SOUTH ASIAN

DEVELOPMENT: REVIEW OF LESSONS FROM THE EXPERIENCE OF EAST AND

SOUTHEAST ASIA | Emerald Insight. Emerald.Com/Insight.

Other Eco-friendly Objectives: A Synthesis. Annual Review of Environment and

Resources, 40(1), 363–394. https://doi.org/10.1146/annurev-environ-021113-095626

Standard. https://www.tbsnews.net/feature/panorama/who-are-mid-range earning -

Consumption in Mass-Market Clothes Retailing. The Journal of Corporate Citizenship, 57,

• Simonse, L. (2014). Modeling Business Models. Design Issues, 30(4), 67–82.

York: Financial Times Prentice Hall.

"I think it's

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