Report On

Understanding the prospects of Training Industry in Bangladesh and

Activities of Professional Advancement Bangladesh Limited (PABL).

By

Zarin Tasnim
18164031

An internship report submitted to the BRAC Business School in partial fulfillment of the
requirements for the degree of
Masters of Business Administration

BRAC Business School

BRAC University
September, 2020

© 2020. BRAC University

All rights reserved.
Declaration

It is hereby declared that

1. The internship report submitted is my own original work while completing degree at BRAC

University.

2. The report does not contain material previously published or written by a third party, except

where this is appropriately cited through full and accurate referencing.

3. The report does not contain material which has been accepted, or submitted, for any other

degree or diploma at a university or other institution.

4. I have acknowledged all main sources of help.

Student’s Full Name & Signature:

___________________________________________
Zarin Tasnim
18164031

Supervisor’s Full Name & Signature:

___________________________________________
Zaheed Husein Md Al-Din
Senior Lecturer, BRAC Business School
BRAC University

i
Letter of Transmittal

Zaheed Husein Md Al-Din

Senior Lecturer,
BRAC Business School
BRAC University
66 Mohakhali, Dhaka-1212

Subject: Submission of internship report for the completion of BUS699

Dear Sir,

I am glad to submit my Internship Report on “Understanding the prospects of Training Industry

in Bangladesh and Activities of Professional Advancement Bangladesh Limited (PABL)” for

my internship program. This report is a result of my practical work that I have conducted during

my internship program. All the work presented here is done with utmost honesty and integrity.

The entire report is based on my practical experience at PABL, Dhaka. I have tried my level

best to provide what I have learned during the internship program. I am grateful and would like

to thank you and BRAC University for giving me the opportunity to do my internship program

and helping me by providing guidelines to prepare the report.

I trust that the report will meet the desires.

Sincerely yours,

_______________________
Zarin Tasnim
18164031
BRAC Business School
BRAC University
17th September, 2020

ii
Acknowledgement

A good report requires support from many good-hearted people. This report is also a result of

some respected individuals without whom it could have never been done. I was very fortunate

to have them on my side, and with their support, direction and supervision I am presenting this

report.

At first, I would like to say thanks to the Almighty Allah, for His grace and kindness.

Then, I would like to express out heartiest thanks to my honorable faculty Mr. Zaheed Husein

Md Al-Din for his clear instructions, and great guidance in preparing this report.

My grateful appreciation goes to PABL & Green Delta Insurance Company authority for

rendering me their expertise, knowledge and giving me the opportunity of having a practical

experience through this internship program. Sincere thanks and appreciation are acknowledged

to Mr. Syed Moinuddin Ahmed, Additional Managing Director and Company Secretary, Green

Delta Insurance and Director of PABL for giving me the opportunity of having practical

experience through this internship program. I would like to thank Mr. Munir Chowdhury, Chief

Executive Officer (CEO), PABL who has encouraged and guided me throughout my internship

program. I also express my personal gratefulness to all my fellow co-workers of Professional

Advancement Bangladesh Limited, who have helped me to prepare this report. Also, I would

like to express my best regards to my beloved parents, siblings, friends and teachers for their

unlimited love and encouragement.

iii
Executive Summary

This Internship Report is prepared as a requirement of Masters of Business Administration

(MBA) program on BRAC Business School, BRAC University. Internship plays a very

important part in education as it gives an opportunity for the students to know about the real-

life situation. It helps a student to learn new skills as well as nurture the existing ones,

particularly those related to time-management, interpersonal, organizational and

communication skills etc. It also allows a student to begin building his/her professional

network.

The title of my internship report is “Understanding the prospects of Training Industry in

Bangladesh and Activities of Professional Advancement Bangladesh Limited (PABL).” The

report includes the background of training industry, organization overview, core services,

process of executing training along with promotions and branding techniques and what is the

growth potentialities of insurance training industry. Also it covers how they should plan the

development activities of the valuable human assets.

Keywords: “Training Industry”; “Core Services”; “Training Execution Process”;

“Branding and Promotion”; “Future plan for development”

iv
Table of Contents
Declaration ........................................................................................................................... i

Letter of Transmittal .......................................................................................................... ii

Acknowledgement .............................................................................................................. iii

Executive Summary ........................................................................................................... iv

List of Acronyms ............................................................................................................... vii

Chapter-1 Introduction ....................................................................................................... 1

1.1 Background of Insurance Training Industry ......................................................... 2

1.2 Objectives of the Study ........................................................................................ 3

1.3 Limitations of the study ....................................................................................... 4

Chapter 2 Organization ...................................................................................................... 5

2.1 Overview of PABL .............................................................................................. 5

2.2 Corporate Profile of PABL .................................................................................. 6

2.3 Mission, Vision, Slogan and Values of PABL ...................................................... 7

2.4 Organogram of PABL .......................................................................................... 8

2.5 Educational/Strategic Partner ............................................................................... 9

2.6 Core Activities of PABL ...................................................................................... 9

2.7 Highlights of PABL ........................................................................................... 11

2.8 Rewards of PABL .............................................................................................. 12

2.9 SWOT Analysis of PABL .................................................................................. 13

Chapter 3 Methodology of the Study................................................................................ 14

Chapter 4 Lesson Learned from the Internship Program .............................................. 15

v
 4.1 About Job responsibilities .................................................................................. 15

4.2 Insurance Training Program ............................................................................... 16

4.3 PABL new service offerings: ............................................................................. 18

4.4 Market Growth Opportunity............................................................................... 19

4.5 PABL Activities Planning and Execution: .......................................................... 20

4.5.1. Activities Planning: ........................................................................................ 20

4.5.2 Procedures of Training/Events Execution: ...................................................... 21

4.6. Promotion and Branding Strategies ................................................................... 22

4.7 Program Performance Evaluation ....................................................................... 24

4.8 Client/Participant Survey: .................................................................................. 26

Chapter 5 Recommendation ............................................................................................ 27

Chapter 6 Conclusion ....................................................................................................... 28

References.......................................................................................................................... 29

vi
List of Acronyms

PABL Professional Advancement Bangladesh Limited

CII Chartered Insurance Institute

III Insurance Institute of India

KAP M/s. K. A Pandit Actuary and Consultancy

GDIC Green Delta Insurance Company Limited

IDRA Insurance Development and Regulatory Authority

vii
 Chapter-1

Introduction

As a prerequisite for the completion of the Master of Business Administration program from

BRAC University, I had been selected to work as an intern at Professional Advancement

Bangladesh Limited in Gulshan Branch, for a period of 3 months from June 20, 2020 to

September 20, 2020. This is a premier training institute for developing Insurance, financial and

non-financial industries in Bangladesh. Training and Development activities plays a vital role

in employees development for making dynamic, market responsive and making fit to face the

market challenges for the organization which eventually help to leverage its profitability and

image. Professional training not only learn new needs of corporate world but also nurture their

knowledge and skills which helps them to rethink and design new ideas with more confidence

and motivation. Hence every sector or industry including banks, financial, nonbank financial

institutions and Insurance gives much more concern to develop their employees by providing

them specialized professional training.

In Bangladesh, Training and Development Institutions is one of promising emerging industry.

On continuation to that insurance training sector has immense market opportunities as well.

This report is prepared to exhibit a brief picture of the industry, how does a professional training

institution PABL work, on which procedure they select, plan, and execute

training programs, what are the major professional training programs PABL conduct, and their

growth potentialities and what are the future endeavors they can make.

1
1.1 Background of Insurance Training Industry

In the year 1972 immediately after independence, the Government of the People‘s

Republic of Bangladesh took over the control of the management and nationalized all the

insurance companies at that period to ensure social service and safety net of the public interest.

At that time most of the insurance companies were inherited from East Pakistan, so here in

Bangladesh there were huge lack of skilled and educated insurance professionals. These

occurred due to government’s lack of proper future planning for the insurance industry of

Bangladesh.

To enhance the competitiveness of the insurance industry by developing skilled manpower,

the Government of the People‘s Republic of Bangladesh established the Bangladesh

Insurance Academy in November 1973 as an autonomous institution under the administrative

control of the Ministry of Finance, Banks and Financial Institutions Division.

But to consider the insurance market growth and develop international standard quality, leaders

of the industry understood it immediately that it was much required to have international

standard skilled insurance professionals. For this objective to marches with time, Green Delta

Insurance Company Limited one of the pioneer Non-life insurance company took the initiative

and establish first private insurance and financial training institute Professional Advancement

Bangladesh Limited in April 2014. After that these following three private insurance training

institutes enter into the market to develop insurance professionals in Bangladesh.

1. Bangladesh Institute for Professional Development (BIPD)

2. Academy of Learning (AOL)

3. Expert Academy Limited (EAL)

2
1.2 Objectives of the Study

The main objective of the internship program is to familiarize me with the real market scenario

and help me learn practically how my academic learning concepts can be used in the real world.

Therefore, from the very beginning of the study I have tried my level best to conduct my

internship with a view to achieve some objectives which can be classified in two groups. The

details of the objectives given below.

General Objective:

The general objective or the main purpose of this report to analyze the Training and

Development activities of Professional Advancement Bangladesh Limited.

Specific Objective:

 To provide a brief details of Insurance Training and Development Industry in Bangladesh.

 Potential growth of this industry

 Brief overview and core activities of Professional Advancement Bangladesh Limited (PABL)

 Finding out how PABL can give a new identity in training and development to Insurance, Financial

and Non-Financial Industries.

 To reveal the marketing and performance evaluation strategy of the organization.

 To provide brief SWOT analysis of PABL.

 Showing how PABL can go beyond premier training and development institution.

3
1.3 Limitations of the study

There are certain limitations I have faced while preparing this report. Otherwise the report

including the analysis might be more accurate and beneficial. The major limitations are as

follows:

1. Due to this pandemic situation, I have done my internship in mostly work from home and

roster only in the last month. For this limitations, it was very difficult to prepare this report as

without having proper face to face working environment in the office.

2. For confidentiality purpose, the authority denied to share sensitive information, particularly

their strategies.

3. The internship period was too short. So it is very difficult to exhibit the in depth information

within this short duration of time.

4. Bangladesh Insurance training industry related secondary data information are not available

as per requirement.

4
 Chapter 2

Organization

2.1 Overview of PABL

Professional Advancement Bangladesh Limited is one of the four subsidiaries of Bangladesh’s

pioneer in non-life insurance company “Green Delta Insurance Company Limited”. As a

premier training house, Professional Advancement Bangladesh Limited established on April

2014 with the intention of educating the emerging Insurance Industry in Bangladesh.

Previously, for attaining higher knowledge and training over Insurance, people from our

country had to go to other foreign countries, especially in the UK. There was no good training

institute in Bangladesh who would provide professional training on Insurance on international

standard, whereas insurance is the second highest emerging industry in the whole world. For

being a professional on Insurance, people actually had to pay a lot of money and travel all the

way to the UK for different professional degrees, and it would cost them a lot of money. That

is why people weren’t much interested in being professional through insurance academics.

Professional Advancement Bangladesh Limited (PABL) was established to make those

professional trainings easier for the people of Bangladesh. Training which were inevitable for

being an Insurance Professional, were brought right here in Dhaka at PABL center. PABL is

the educational partner of world renowned Chartered Insurance Institute (CII) UK, and started

to provide professional trainings on insurance at their center. People could now simply get CII

trainings from PABL, with paying exactly the same course fee that of at UK. And this is how

PABL’s journey was started.

5
2.2 Corporate Profile of PABL

Mr. Nasir A Choudhury

Advisor Chairman
Green Delta Insurance
Ms Farzanah Chowdhury
Chartered Insurer
Director
Managing Director & CEO
Green Delta Insurance Co. Ltd
Syed Moinuddin Ahmed
Additional Managing Director and Company Secretary Director
Green Delta Insurance Company Limited
Mr. M. Shamsul Alam ACII(UK)
Chairman Member
Sadhran Bima Corporation
Dr. Sohrab Hossain Actuary
Chairman Member
Jibon Bima Corporation
Mr. Akhter Ahmed ACII(UK)
Advisor Member
Reliance Insurance Company
Mr. A K.A. H Chaudhuri FCII(UK) FFII (India)
DOM (Glasgow)
Member
Advisor
Bangladesh General Insurance Company Limited
Md. Rezaul Karim
Managing Director Member
Sadharan Bima Corporation
Mr. Parikshit Datta Choudhury
Managing Director
Member
(Additional Secretary)
Jiban Bima Corporation
Syed Shariar Ahsan
Managing Director Member
United Insurance Company Ltd.
Mr. Sainesh Dar
Business Head, Member
South Asia Region
Ms. Zainab Fidai
Project Manager - SAARC region, CIIFS Member
Mumbai Area, India

Mr. Munir Chowdhury is currently working as Chief Executive Officer (CEO) of

PABL.

6
2.3 Mission, Vision, Slogan and Values of PABL

PABL aims to inspire its corporate and individual clients to learn valuable skills using
existing and emerging technologies so that they and we can be a part of country’s
sustainable economic growth as well as equality.

Mission:

Creating the strong platform for the insurance sector and adding value as strategic partners with
the insurance community by:

• Creating a high level of professionalism in the workplace.

• Arranging effective human capital development programs.

• Promoting Insurance education locally and internationally.

• Addressing National and International issues.

Vision:

To be the best insurance human capital development center and create strong International
Insurance and Financial Skilled Insurance professional.

Slogan:
“We Create Professionals”

Values:

 Quality of our service

 Honouring Individuals
 Creative intention
 Transformative Growth
 Integrity
 Respect
 Sustainability

7
2.4 Organogram of PABL

Chairman

Director

Company
Chief Executive Secretary
Officer

Accounts Course Relationship First Senior

Officer Coordinator Officer Vice President

8
2.5 Educational/Strategic Partner

At the beginning of PABL’s journey, its main attribute was to provide professional

trainings of CII on insurance sector only. But providing courses of CII seemed a little bit

too costly for the trainees available here. That is why PABL thought of partnering with

two other Indian insurance training companies for providing professional trainings with

a cheaper price. These trainings were not as much as enriched like CII, but they still

carried a beneficial value to one’s insurance carrier. Currently, PABL is strategically

partnered with three multinational training institutes and providing world class trainings

over different fields of insurance. These institutes are:

2.6 Core Activities of PABL

PABL is currently providing trainings on different fields of insurance only, but in near

future, it plans to become a university of all kind of professional trainings, for the very

first time in Bangladesh. Areas that PABL expertise on:

- Insurance

- Banking

- IT

- Medical/Health Care

- Career Consultation

- CV Session

9
The trainings and services that PABL provides are given below:

PABL Core Services

CII Agent
Training

We are the only private educational p We are one of the Institute authorized by
artner of Chartered Insurance Institute IDRA to provide certified Agent Training
(CII) UK where we provides all the to the field agents of Insurance companies
CII degree courses in Bangladesh

Soft Skill
III Training
Only educational partner in Bangladesh From English course, etiquette & grooming
provides all III degree courses. training, Excel training to Sales Excellence
training- PABL offers various soft skills
trainings under one roof

Space Rental Foreign

Facility Training
PABL’s extensive range of premium professional PABL offers exclusive foreign training/
services include hiring fully serviced training workshop/seminars conducted by
rooms located in key business location in Gulshan. renowned Professionals across the world
They ensure a very professional, uninterrupted .
service that includes IT facilities and a fully trained
team to ensure everything runs smoothly.

10
2.7 Highlights of PABL

The following are the brief picture of PABL provided services from 2014-2019 year.

178 Training Sessions 11,924 No. of Trainees

Workshops have been arranged for Total 11,924 participated in total of 178
internal and external specific industry Trainings/Workshops which had been
participants through PABL. arranged through PABL.

No of Trainees (2014- 2019)

No of Trainings (2014-2019)

2014 2015 2016 2017 2018 2019

2014 2015 2016 2017 2018 2019
2014 2015 2016 2017 2018 2019 2014 2015 2016
2017 2018 2019

79 CII Registered Students

176 III total subject enrolled

11
2.8 Rewards of PABL

1. Award for Excellence:

Green Delta Insurance Company Limited (GDIC) is the mother company of Professional
Advancement Bangladesh Limited. All GDIC’s training is ordered to arrange through PABL.

On 2018 Green Delta Insurance Co. Ltd achieved “Award for Excellence” in Training in the
event Bangladesh Best Employer Brand Awards 2018 organized by World HRD Congress
which is the big achievement for PABL.

2. CII Presidents Dinner & Public Trust Awards 2019

Ms. Farzanah Chowdhury, Chartered Insurer, Managing Director and CEO of Green Delta
Insurance Company Limited (GDIC) and Director of Professional Advancement Bangladesh
Limited received “Prestigious Award for Building Trust in Financial Services & Insurance”
in 2019 which is another big achievement of PABL.

12
2.9 SWOT Analysis of PABL

Strengths Weaknesses
➢ Only Educational partner of world’s no. 1 Insurance ➢ Very poor recognition.
Institute CII.
➢ Lack of awareness among people.
➢ Pioneers in insurance training in Bangladesh.
➢ Very little amount of employees.
➢ Professional trainers and strong management
committee ➢ Lack of opportunities.

➢ Low on capital.

➢ Regulations of the governing body

Opportunities Threats

➢ First mover advantages. ➢ New entrants with such businesses are

evolving as the future of training centers
➢ Price controller in the market. for professionalism is on the rise.

➢ Growing market of potential insurance employees who ➢ Regulations from the government about
are looking for professional trainings. certain courses.

➢ Untapped insurance industry, which will grow 10 times in

the next 5 years’ time.

13
 Chapter 3

Methodology of the Study

To compiling this descriptive report, appropriate methodological tools were used. The necessary data
were collected through both primary and secondary data to achieve the ultimate objectives of the
study.

Primary Data:
➢ Observation Method
➢ Interview Method – Phone Interview

Secondary Method:
➢ Company Website
➢ Brochure
➢ Annual Report
➢ Journals, News Bulletin, Books

➢ Internet

14
 Chapter 4

Lesson Learned from the Internship Program

4.1 About Job responsibilities

At PABL, I had to do various jobs related to arranging and coordinating training or webinar

throughout my period of internship over there. Among them, I had to contribute in designing

training/webinar flyer content, assisting trainer to design the training program, budgeting

webinar, coordinating various international online panel discussion with around 200

participants, arranging online classes and invigilating CII exams at PABL premises and

arranging many in house and external workshops for the employees of Green Delta Insurance

and other companies. The webinars that I was assigned to coordinate during my tenure was

Webinar on Cyber Risks: Security and Privacy, Webinar Panel Discussion on- Healthcare and

Technology, Webinar on the Art of Sales Lead Generation etc where I had coordinated from

planning the activities, assisting providing information to panelists or trainer, tele and email

marketing to participants, budgeting of the webinar, support and hosting the webinar, share

actual statement to the accounts department, to provide e-certificate to the participants. First

my supervisor help me to understand the whole procedure. After that whole assigned work was

done by me.

15
From the internship program I have learned so many valuable knowledge which helped me a

lot to understand the Training activities and Development of PABL. Through this internship

report I got a chance to have a very close observation how PABL is being conducted their

training or events with international institutes and for their clients. Here are the lessons I have

learned from internship programs and integrate them. A description of my understanding

through this internship program is presented below:

& regulations in the office.

-coordinators.

and offline ways.

ng with different sorts of people.

4.2 Insurance Training Program

Since established in 2014, Professional Advancement Bangladesh Limited (PABL) has been
providing a number of training programs and continuously improving the programs. The core
training programs including:

16
CII Courses for Insurance Sector CII Courses for Financial Sector
➢ Certificate of Insurance (Cert CII) ➢ Award in Financial Planning

➢ Diploma in Insurance (DIP CII) ➢ Award in Bancassurance

➢ Advanced Diploma in Insurance (ACII) ➢ Award in Investment Planning

➢ Fellowship (FCII) ➢ Certificate in Insurance and Financial

Services
Insurance Institute of India (III) Insurance Institute of India (III) – Diploma
➢ Licentiate Examination Courses

➢ Associateship Examination ➢ Diploma in Fire Insurance

➢ Fellowship Examination ➢ Diploma in Life Insurance

➢ Diploma in Marine Insurance

➢ Diploma in Health Insurance

➢ Diploma in Agriculture Insurance

PABL Training for Insurance Sector PABL Training for All

➢ Agent Training (IDRA Authorized) ➢ Finance for Non-Finance Professionals

➢ Training of Trainers (TOT) Training

➢ Comprehensive Underwriting Training ➢ Formation of Start-up and Venture Capital

➢ Sales Training Funding Training

➢ Supply Chain and Logistics Training
➢ Claims Training
➢ Art of Sales Lead Generation Training
➢ Reinsurance Training
➢ Corporate Etiquette and Grooming Training
➢ Compliance Training
➢ Business Communication Training
➢ Surveyor Training
➢ Anger Management Training
➢ Training in Insurance Software
➢ Personal Excellence Training

➢ Advance MS Excel Training

➢ Human Resource Management Training

➢ CV Writing/Head Hunting
Insurance Training Program Details

17
4.3 PABL new service offerings:

There are new services that PABL will soon start to provide to the insurance and other financial

industry which will help them to expose more in all the industries. That are:

KAP Services for Financial and Insurance Sector

PABL recently signed a MOU with K A Pandit and Actuary (KAP) to provide actuarial and

risk consultancy, research and training services in Bangladesh. The following services are

going to offer for Financial and Insurance sector of Bangladesh.

➢ Certified Actuary Course

➢ Consultancy on actuarial and Risk

➢ Financial Condition Reporting

➢ Asset Liability Modelling,

➢ Scheme Design and Product Pricing

➢ Statutory Valuations and Reporting

➢ Risk Based Capital Valuations

➢ Liability Adequacy Testing

➢ Bonus Declaration

➢ IBNR Valuations

PABL Training for Medical and Healthcare Sector

PABL is also working to provide world class trainings on Medical sector as well. Courses
that PABL is going to provide on medical and health sector are:

➢ Advanced Cardiac Life Support (ACLS)

➢ Pediatric Advanced Life Support (PALS)

➢ Basic Life Support (BLS)

➢ Cardio Pulmonary Resuscitation (CPR)

18
4.4 Market Growth Opportunity

According to the data, today, Bangladesh has one of the highest population densities, and is

also the 7th most populous country in the world. With a population estimated at close to 160

million, Bangladesh averages more than 1000 people per square kilometer throughout the

country. In Bangladesh young people between the ages of 0-14 years make up 27.71%, 15-65

years make up 67.14% of the population. (statistica.com). And two million new faces are

joining the workforce every year where huge gap remains between the skills produced by

educational institutions and the demand of the industries. Train and develop more skilled

people, industry specific education and training, cope up with changes, need based training and

find out untapped sector and uncover more job opportunities are required to consider to cope

up with these challenges. Bangladesh is making great strides on the path to economic prosperity

and its insurance sector will play a vital role in protecting people and business from the risks

they face, as well as introducing a savings and investment culture to encourage greater self-

dependency from state welfare support. Public trust and talent attraction remain key areas

requiring regulatory intervention and reform, whilst ensuring firms can progress to meet greater

consumer penetration and meet growing demand. Currently, Bangladesh’s insurance sector

comprises of 45 general insurance companies and 31 life insurance companies. In addition, the

country has two state-owned insurance corporations - one in the general segment and the other

in the life segment. As on date, these Insurance companies have more than 35,000 active

Insurance employees (more than 20,000 Life and 15,000 Non-Life Insurance employees).

Despite having huge number of companies and employees in the insurance sector, still the

market penetration rate is less than 1%. Which means insurance sector is the untapped service

sector in Bangladesh where has huge skill gap both in academic and corporate sector. This

reflects that a huge market opportunity exists for insurance training and development industry.

19
4.5 PABL Activities Planning and Execution:

4.5.1. Activities Planning:

Activities planning is one of the prime work of PABL. Usually, for training/event planning

PABL consider the training needs of their potential participants, based on the need PABL

develop the contents of a training programs and trainers and key persons for the program. They

help to develop the training materials with the trainer to fulfill all the needs of the training. As

providing best quality program is the main priority of PABL. Also they develop necessary

documents for the budgeting training arrangements along with performance evaluation of the

participants. Considering the potential participants, training promotional activities has done by

PABL, through their official Facebook, LinkedIn pages and Email and WhatsApp marketing

to outreach them. Participants can enlisted themselves over online by submitting the

registration form doc file or directly mail to PABL email address.

According to the plan, staff of PABL execute the plan as a whole.

Target Market:

The target market of PABL’s program are

- Insurance Professionals

- Financial and Non-Financial Industry Professionals

- Students

20
4.5.2 Procedures of Training/Events Execution:

The process of executing programs are as follows:

- Conduct market research & identify training needs

- Select training programs and potential sectors

- Identify suitable trainers by comparing with need based content and competitive fees

- Help trainer to develop contents and materials for the program

- Present proposal to Management for internal approval

- Fixing Program Date

- Program branding and promotion planning

- Select Specific numbers of participants for the program

- Program Budgeting

- Internal Approval of the Budget

- Logistics and other documents preparation for the participants

- Promote the program through different channels

- Enlist registered participants

- Collecting program fees from each participants

- Execution of the training

- Participants performance evaluation

- Post evaluation

- Provide certificates

- Prepare Program Income Statement

- Prepare and share Press Release for the program

- Clear payment and make hard copy file of the program and end the procedure

21
4.6. Promotion and Branding Strategies

For branding and marketing, PABL follows different types of strategies, for its effective

promotion and awareness creation. PABL main team and Brands & Communication team of

Green Delta Insurance are working together to establish the marketing purposes of

PABL. The channels PABL use to promote programs are:

1. Direct Marketing:

For doing one-to-one marketing, PABL sends its representatives to different

organizations and try to communicate with the Outreach officers of these organizations,

and arrange seminars, consultation sessions, head hunting etc. PABL also sends its

representatives with lucrative gifts to its potential target customers and creates a

communication bridge between the customers and the organization.

2. Social Media Marketing:

PABL is currently focusing mainly on digital marketing for its promotional purposes.

a. Facebook

It has a personal Facebook page which gets updated every

day or two, and always comes up with different offers from the organization. One can

apply for a training, watch free consultancy videos, review recent activities done by

PABL and look for any queries in PABL Facebook page. One just needs to search for

“Professional Advancement Bangladesh” to get access to PABL Facebook page.

b. LinkedIn

Through professional network page in LinkedIn, PABL reach out to professionals and

also let the top leaders from all over the world be informed about its activities.

22
c. YouTube

PABL has their own YouTube channel where they plan to share their all activities and

counselling, educational or events videos. But like Facebook or LinkedIn, they has not

focused this social media.

3. Email Marketing:

Another important channel use to promote the activities is Email Marketing. According

to the employees of PABL, this is the best promotion method as potential participants

mainly queries after promoting activities through this channel.

4. Tele Marketing:

PABL uses Tele-Marketing for retaining customers and maintaining one-to-one

marketing. Before every upcoming events, each and every existing customer of PABL

gets a call from a PABL representative and gets informed about the event.

5. Newspaper:

Newspapers including The Daily Star, The Financial Express and many other online

newspaper like Daily Sun, Daily Asian Age, and Kaler Kontho these are some of major

printed media which through PABL usually publish their news, especially press release.

6. PABL Website:

PABL already has a highly informative and helpful website for its clients.

Anyone can get access to all the basic information, register for courses, watch free

consultancy videos, register for membership and look for FAQs from the website.

So basically, for their own promotions, these are the tools PABL uses more often. They

use other tools too, depending on the need.

23
4.7 Program Performance Evaluation

To understand the progress of the participants of any training program, PABL do evaluation.

Based on the evaluation, they use the findings to redesign the content of programs. There are

mostly two ways they collect performance evaluation of the training from the participants.

A. Initial Evaluation

In this evaluation process, participants are intentionally asked to briefly give ideas regarding

the training which also includes their expectations from this training program. There are many

ways available to do initial evaluation which includes MCQ Method, Essay Writhing Method,

SWOT Analysis Method and Video Method. PABL only consider Video method where they

recorded the evaluation of the participants which helps them to find out what are their

expectations from this training and to open up in front of everyone as well.

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B. Post Program Evaluation

To evaluate the effectiveness, area of improvement, and to introduce new programs, PABL

conduct post program evaluation. The methods PABL use is as follows:

a. Evaluation Form

After completion of a successful program, PABL provide participants an evaluation form

which is both MCQ based assessment as well as open ended questions. In the form, a rating

scale strongly agree to strongly disagree is provided and asked to remark rate the paper.

Through this form PABL record post reaction of participants from the training.

Picture: PABL Evaluation form

b. Video Analysis Method

PABL also record post reaction of the participants about the training which eventually they

use as promotional purposes.

c. Essay Writing Method

Sometimes PABL use this method where participants need to share their feedback about the

training through email or write a short report regarding the learning from this training. After

submitting this certificates will be provided.

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4.8 Client/Participant Survey:

As report required to collect secondary data from the client regarding their recommendations

for PABL’s future activities, due to this pandemic situation we verbally collect the

recommendations from them. Total 3 clients data have been collected which details are given

below:

“Long certified Insurance degree course (Professional diploma course) should be made where

from introductory to advance level Insurance syllabus will be covered. At this point PABL is

organizing mainly short course/ days base individual specific insurance course to all except CII

and III courses. PABL should design a certified professional degree courses like public

institution Bangladesh Insurance Academy (BIA).” – (Mr. Mohammad Alamin, Assistant Vice

President- Training & OD, Guardian Life Insurance Limited)

“PABL should broaden its activities area more. Like CII, III, KAP, PABL should also approach

to signed a contract with Marketing related international base institutes as it covers almost all

financial and non-financial sectors as well as students.”- (Ms. Kaynath Khan, Vice President

and Relationship Manager, GDASSIST Limited)

“PABL should provide basic MS Office trainings for students (school to university) for

developing their skills so that they can provide best services in their early stage of career.” (Mr.

Saadman Jahangir Khan, Assistant Vice President, HR, Green Delta Insurance Company

Limited)

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 Chapter 5

Recommendation

There are some certain challenges and hiccups faced by every organizations in the world,

PABL is no different from those organizations. While preparing the descriptive internship

report, I have noticed a number of problems and finding of the organization and also for further

work in insurance training and development industry. The recommendations are given below:

- More promotion needed as People in Bangladesh really should know about the

untapped market of Insurance and the necessity of Professional training on Insurance.

- Hire more professional people for the administration.

- Hire individuals for different job roles rather than allowing everyone to participate in

every decision for the company.

- More budget allowance for promotions by the mother company.

- Decrease bureaucracy among the company hierarchy.

- Increase in the salary scale for the employees.

- Specialized field trainer for Agent Training need to be hired exclusively working for

PABL.

- More research work should be done for letting people know about the company.

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 Chapter 6

Conclusion

Establishing on 2014, PABL is still kind of a start-up company. Why start-up? Because it

still hasn’t got enough exposure and recognition, and doesn’t have much business

operations yet. But this company still has a lot of opportunities for the upcoming days.

To conclude, it can be said that every organization has its both positive and negative

aspects and the management of PABL should take a rigid stand to eliminate the negative

aspects of the institution in the near future and utilize its valuable resources in the best possible

way to serve the economy and develop the human capital of Insurance, Financial and Non-

Financial Industry.

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References

https://pabl.com.bd/
https://pabl.com.bd/about-pabl/
https://green-delta.com/
https://green-delta.com/who-we-are-insurance-bangladesh/about-us/
https://green-delta.com/subsidiaries/professional-advancement-bangladesh/
http://www.idra.org.bd/
https://biabd.org/about-the-association/
https://bia.portal.gov.bd/
https://www.statista.com/statistics/438190/age-structure-in-bangladesh/

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