POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Overview of Big Data and

International Business Study

Presented by:

ABELLA, MONICA

DELOS SANTOS, RONESSA

DUGAY, JOBERT

GAMAYA, JEAN DARYL

LINATOC, SHERYL ANN

MANALO, KAYLLE ANTONY

MENDOZA, ALLYSA MAE

(GROUP 1)
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Learning Objectives:
1. Discuss the basic concepts on business intelligence, big data and International Business
Study Trace, the evolution of business analytics; and
2. Give examples of big data service providers.

INTRODUCTION

Everyone who runs a business would tell you that making decisions is the most
important task in the role. Business managers are always faced with questions on what to sell,
how much to sell, to whom, through what mode. Decisions do not just come about on their
own. They are a product of analysis based on the information available to the decision maker.

Business managers have always gathered information to base their decisions on. But with
the development of computers which can store and process large amounts of data, business
analytics began to offer more possibilities for decision makers. In this module, we will learn
more about the role of business analytics, big data, and business intelligence.

1.1 Business Analytics and International Business Study

Business Analytics (BA)

What goes through your mind when you hear the word Business Analytics?

1. Business Analytics is the art of assembling the data gathered through Business
Intelligence in such a way that it can be analyzed by people. It is comprised of the tools
with which people can disseminate the data that’s been collected, to produce
meaningful conclusions (Fulton, 2013).

2. Business Analytics is the use of data, information technology, statistical

analysis, quantitative methods, and mathematical or computer-based models to help
managers gain improved insight about business operations and make better, fact-
based decisions (Evans, 2012).

3. Business analytics is comprised of solutions used to build analysis models and

simulations to create scenarios, understand realities and predict future states including
data mining, predictive analytics, applied analytics and statistics.

4. Business Analytics is the study of data through statistical and operations

analysis, the formation of predictive models, application of optimization techniques,
and the communication of these results to customers, business partners, and college
executives (Galleto, 2018).
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5. Business analytics refers to a broad use of various quantitative techniques such
as statistics, data mining, optimization tools, and simulation supported by the query and
reporting mechanism to assist decision makers in making more informed decisions
within a closed-loop framework seeking continuous process improvement through
monitoring and learning (Min, 2017).

Business Intelligence (BI)

Now, let's look at what Business Intelligence (BI) is.

1. Business Intelligence as the process of collecting information from all sources to make data-
driven decisions in an organization (Fulton, 2013, Galleto, 2018).

2. Business Intelligence as the process of combining aspects of reporting, monitoring and

alerting, dashboards, scorecards, and ad hoc query data exploration (Capistrano, 2018, Galleto,
2018).

Business Intelligence and Business Analytics have several key differences.

BUSINESS INTELLIGENCE BUSINESS ANALYTICS

Used to manage day-to-day operations. Used to forecast the future and growth
strategies.

Less popular due to the existing scenario Become trendy due to the statistical and
analysis. predictive tools.

Analyzes historical data to predict the Changes business models by offering new
organization’s future. strategies.

BI and BA differences in terms of definition, usage and application

BUSINESS INTELLIGENCE BUSINESS ANALYTICS

DEFINITION What happened and why it What will happen in the future?
happened? (descriptive analytics) (predictive analytics)
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
USAGE Uses past and current data to track Uses historical data to generate
present performance and drive prediction for future strategic
progress. decisions.

APPLICATION Performance management Statistical analysis

Visual insights Data modeling

Flexible reporting Financial forecasting.

1.2 Origin of International Business Study

From ancient times, people have had this need to predict the future. They have used
crude methods like stones and sticks to project how much crops they were going to
harvest or how much they were going to yield. In this section, we shall trace the
development of business analytics from the ancient to the modern time.

Prehistoric

Industrial (1800s)

Information Age (mid-20th century)

Internet Age (21st century)

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
1.3 Big Data and Business Analytics

What is big data?

• SAS defines big data as a term that describes the large volume of structured and
unstructured data which can be analyzed for insights needed for better decisions and
strategic business moves.

• IBM, on the other hand, refers to it as data sets whose size or type is beyond the
ability of traditional relational databases to capture, manage, and process the data
with low-latency.

Business Analytics

• Focus on financial and operational analytics of the business

Big Data

• It involved machine automation to analyze data. The importance of big data is not on
how much data you have, but what you do with those data.

Some similarities and differences of business analytics and big data:

BUSINESS ANALYTICS SIMILARITIES BIG DATA

• Focus on operational • Data at its core • Focused on

and financial metrics technologies
• Deriving insights
• Mainly tasked with • Deals with massively
working on • SQL knowledge parallel processing
structured data. engines.

4 Aspects that define big data:

1. Volume – About how huge the data sets are.

2. Variety – Different kinds of data being used. It includes how many pieces of data
we gather together from social media data, government data, financial data,
banking data, all sorts of transactions all combined together to make one or more
profiles for your customers.
3. Velocity – Speed of data
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4. Veracity - How reliable data is. Means that there is a lot of uncertainty, meaning,
there is all of these different data coming together, but the problem is we don’t
know what to do with them.

3 different data structure classifications when analyzing big data

Structured: Highly organized quantitative data. The easiest to digest and use.

Unstructured: includes photos, videos, audio files text, etc. Difficult to scrape information
from, but more enriching than structured

Semi-structured: a blend of the two/ for example, a cellphone photo attached metadata.

1.4 International Business Study Providers

1. N- iX
 N-iX is an Eastern European software development outsourcing company with 20 years
in the market.
 The company has built long-term partnerships (5 + years) with businesses from the USA,
UK, Germany, Nordic countries, and other locations.
 Some of the notable examples are Gogo, a global in-flight connectivity provider, with
whom the vendor works on all their Big Data Analytics activities, and a multinational
MVNO Lebara, whom N-iX helped build a data lake and streamline reports.

2. ScienceSoft
 The company is a Belorussian Big Data service provider. It employs more than 500
employees.
 The Big Data consulting company cooperates mainly with midmarket and enterprise
clients in banking, retail, healthcare, manufacturing, telecom, and entertainment.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
 The vendor works with such Big Data analytics tools as Apache Hadoop, Apache Spark,
Apache Cassandra, and more.

3. Fayrix

• The Big Data analytics consulting company offers Big Data services, front-end
development, back-end development, and mobile application development.

• The vendor cooperates primarily with small and mid-market businesses in education,
healthcare, consumer products, telecom, transportation, and energy.

• It helps its clients with Big Data consulting, high load computing, mathematical
modeling, and data management.

4. Andersen

• Headquartered in Belarus, this is one of the top Big Data service providers in the
country.

• The vendor also has offices in Finland, Ukraine, the USA, and other countries.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
• Provides IT outsourcing services to enterprises, mid-market companies, and small
businesses. The Big Data services provider specializes in Big Data, BI, custom software
development, and mobile app development.

5. PSL Corp.

• This Big Data service provider has over 700 employees on board.

• The company cooperates primarily with IT, advertising and marketing, finance,
transportation, and other industries.

• The company uses such tools and technologies as Spark, Hadoop, Python, Scala,
Kubernetes, and others for implementing Big Data analytics projects.
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References:

https://hevodata.com/learn/big-data-and-business-analytics/

https://www.datapine.com/blog/difference-between-business-intelligence-and-analytics/

https://www.n-ix.com/best-big-data-service-providers-worldwide/