01 Activity 1

Ramos, Jessica M.
Bsais4
1. After learning about business analytics (BA) and business intelligence (BI), come up with a
comparison between the two.
• Description analytics are the main emphasis of business intelligence; they highlight
events that have occurred or are occurring right now by providing a picture of previous
and current data. Predictive analytics, on the other hand, combines data analysis,
modeling, and advanced analytics to estimate the probability of future outcomes.
Business analytics.
2. Galleto (2018) mentioned that “While Business Intelligence answers what happened, Business
Analytics answers why it happened and whether it will happen again.” What are your thoughts on
this?
• Business intelligence provides the responses to the questions "what" and "how" so that
you can reproduce what performs and modify what doesn't. With the use of Business
Analytics, organizations may better understand "why" things happen.
3. As an exercise, look on the web for examples of data service providers. List them down. What
sorts of services do these big data providers sell to their clients?
• N-Ix
✓ Cloud, Big Data, Data Science, BI, DevOps, Machine Learning, Security, and many
other areas are all specialties of the Big Data service provider.
• ScienceSoft
✓ In the banking, retail, healthcare, manufacturing, telecommunications, and

entertainment industries, the Big Data consulting firm works primarily with midmarket
and enterprise clients.
• Fayrix
✓ Small and mid-market firms in education, healthcare, consumer products, telecom,

transportation, and energy are among the vendors' primary clients. Big Data, Machine
Learning, and Predictive Analytics are all services offered by the Big Data service
analytics consulting firm. It provides Big Data consultation, high-load computing,
mathematical modeling, and data management to its clients.
• Andersen
✓ The Big Data service provider specializes in Big Data, Business Intelligence (BI), custom
software development, and mobile app development.
• PSL Corp.
✓ For Big Data analytics projects, the organization leverages tools and platforms like Spark,
Hadoop, Python, Scala, and Kubernetes.
• Third Eye Data
✓ Silicon Valley-based Big Data consultancy firm focused on Data Science, Machine
Learning and Data Engineering for enterprises and midmarket companies in IT, retail,
advertising, healthcare and other areas.
• ScaleFocus
✓ A lot of its clients are mid-sized companies or firms in the financial services and
telecommunications sectors.
• Trianz
✓ Among the industries served by the vendor are those in which provide financial services,
business services, health care, and others. Many tools and technologies are used in Big
Data, including Hadoop, Microsoft Business Intelligence (Bi), Oracle, and Tableau.
• Keyrus
✓ Clients from the retail, business services, healthcare, and other industries work with the
vendor on projects in the midmarket and enterprise levels.
• Treselle Systems
✓ BI and Big Data consulting services, as well as web development and Cloud
consulting, are all areas of expertise for this business.
4. Trace the evolution of business analytics by writing down the features of analytics (i.e., its
application, tools used) as employed in the following eras:
PREHISTORIC
According to history, early humans used tools like sticks and stones
to gauge how well new inventions would go in the marketplace.
INDUSTRIAL (1800S)
Business management emerged as a scientific field in the wake of

the industrial revolution. In order to measure the time it took to
assemble a component, Henry Ford used this approach on his
brand-new Model T assembly line.
INFORMATION AGE (MID-20TH CENTURY)
With the development of the Decision Support System in the 1970s,

computers played a critical part in the development of business
analytics. Data warehouses, the initial incarnation of today's server
farms, also become prominent around this time to assist organize
massive volumes of data.
INTERNET AGE (21ST CENTURY)
For the most part, analytics were only used at the most senior levels
of firms and companies. Then came the Internet, massive data, and
the cloud. Because of the vast volumes of data being generated
every day, analytics are now available and inexpensive to businesses
of all sizes. Business analytics has evolved to the point that it can
help anticipate future processes and behaviors in real-time.
REFERENCES:
Galletto, M. 2018. What is business analytics?. Available from

https://www.ngdata.com/what-is-business-analytics/
Hasson (2015). The evolution of business analytics.
Available from https://www.socialmediatoday.com/technology-data/2015- 02- 10/evolution-business-

analytics-infographic
Min, H. 2017. Introduction to business analytics. Available from http://www.informit.com/articles/article.aspx?p=2494418

Zabor, K. 2020. Top Big data service providers in the world. Available from https://www.n- ix.com/best-big-data-service-
providers-worldwide/

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Ramos, Jessica M.

✓ In the banking, retail, healthcare, manufacturing, telecommunications, and

✓ Small and mid-market firms in education, healthcare, consumer products, telecom,

• Third Eye Data

Business management emerged as a scientific field in the wake of

INFORMATION AGE (MID-20TH CENTURY)

With the development of the Decision Support System in the 1970s,

INTERNET AGE (21ST CENTURY)

Galletto, M. 2018. What is business analytics?. Available from

Available from https://www.socialmediatoday.com/technology-data/2015- 02- 10/evolution-business-

Min, H. 2017. Introduction to business analytics. Available from http://www.informit.com/articles/article.aspx?p=2494418

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