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    Topics For STPR

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    ADITYA PANDEY
    This document lists potential project topics for MBA students in the areas of marketing and human resources (HR). In marketing, some topics include studies on customer satisfaction levels for various products and services, brand awareness, distribution channels, and social media marketing strategies. In HR, some topics focus on organizational culture, training and development, performance appraisals, work-life balance, and employee satisfaction levels. The document provides 76 potential topics across marketing and HR for students to explore.

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    © All Rights Reserved
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    Topics For STPR

    Uploaded by

    ADITYA PANDEY
    499 views8 pages
    This document lists potential project topics for MBA students in the areas of marketing and human resources (HR). In marketing, some topics include studies on customer satisfaction levels for various products and services, brand awareness, distribution channels, and social media marketing strategies. In HR, some topics focus on organizational culture, training and development, performance appraisals, work-life balance, and employee satisfaction levels. The document provides 76 potential topics across marketing and HR for students to explore.

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    This document lists potential project topics for MBA students in the areas of marketing and human resources (HR). In marketing, some topics include studies on customer satisfaction levels for various products and services, brand awareness, distribution channels, and social media marketing strategies. In HR, some topics focus on organizational culture, training and development, performance appraisals, work-life balance, and employee satisfaction levels. The document provides 76 potential topics across marketing and HR for students to explore.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    499 views8 pages

    Topics For STPR

    Uploaded by

    ADITYA PANDEY
    This document lists potential project topics for MBA students in the areas of marketing and human resources (HR). In marketing, some topics include studies on customer satisfaction levels for various products and services, brand awareness, distribution channels, and social media marketing strategies. In HR, some topics focus on organizational culture, training and development, performance appraisals, work-life balance, and employee satisfaction levels. The document provides 76 potential topics across marketing and HR for students to explore.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Project MBA Project Topics for Marketing

    No.
    1 Customer preference and satisfaction level towards their expectation with special
    reference to Yamaha motor bikes (MBA Marketing)
    2 A study on credit card users in [ABCD] city (MBA Marketing)
    3 A study on awareness and acceptance level of MILEAP (laptop) of HCL among
    chartered accountants (MBA Marketing)
    4 A study on analysis of the customer satisfaction level towards landline service
    provided by BSNL (MBA Marketing)
    5 Advertising Strategy of the Indian Corporate World – LG Electronics (MBA
    Marketing)
    6 Customer satisfaction with reference to financial services in DJS Stock and Shares
    Ltd (MBA Marketing)
    7 A Market Study about Laser Toner (MBA Marketing)
    8 A study to evaluate the banking service provided to SME customers by ICICI Bank
    (MBA Marketing)
    9 Customer experience management in personal loan (MBA Marketing)
    10 Effectiveness of training and development with special reference to Voltas Limited
    (MBA Marketing)
    11 A study to identify the retail penetration level of Airtel pre paid cards (MBA
    Marketing)
    12 A comparative study on consumer behaviour about Colgate and Pepsodent paste
    (MBA Marketing)
    13 A study on the customer perception of mobile phone service providers in [CITY]
    with special reference to BSNL (MBA Marketing)
    14 A study on factors influencing the disconnection of land lines of BSNL (MBA
    Marketing)
    15 Factors affecting dealer performance to evolve a strategy for increasing market
    share of TATA Indicom (MBA Marketing)
    16 A study to identify why the std usage by Airtel customers in STATE is lesser than
    the national average (MBA Marketing)
    17 Customer relationship management- an empirical study in Spencer’s (MBA
    Marketing)
    18 A study to identify sales management and sales leadership (MBA – Marketing)
    19 A study on identifying awareness among corporate executives on pursuing higher
    studies (MBA Marketing)
    20 A study on customer expectations, experience and satisfactionlevel towards
    services provided at two-wheeler exchange (MBA Marketing)
    21 A study to identify the retail penetration level of airtel pre paid cards in [city]
    (MBA Marketing)
    22 A study on traders perception and expectation towards Anchor electrical products
    in [city] (MBA Marketing)
    23 A study on the awareness and acceptance level of HPP – Home Protection Policy
    among the home loan takers (MBA Marketing)
    24 A study on the factors affecting dealer performance to evolve a strategy for
    increasing market share of Tata Indicom in Chennai. (MBA Marketing)
    25 A study of premium credit card users for their choice and to create a customer
    profile for future promotions (MBA Marketing)
    26 A study on perception of life insurance agency as a career for Bajaj Allianz Life
    Insurance company limited (MBA Marketing)
    27 A study on the effectiveness of services provided to private banking customers of
    [Bank] (MBA Marketing)
    28 Assessment about the level of awareness of speciality services offered by kovai
    medical center and hospital in the [Region] (MBA Marketing)
    29 A comparitive study on customer preference on mobile communication with
    reference to the service provided by private (Airtel) and public (Bsnl) (MBA
    Marketing)
    30 A study on customer’s expectations and satisfaction level towards after sales
    service provided at ABC Motors (MBA Marketing)
    31 A study on general awareness on non-life insurance policies (MBA Marketing)
    32 A study on market feasibility of bulk selling of international long distance calls for
    Airtel (MBA Marketing)
    33 A study on the perception of home insurance customers towards advertising at
    ICICI Lombard General Insurance Company Ltd (MBA Marketing)
    34 A study on how CBD will be a potential channel in bridging the geographical
    barrier in insurance sale for icici prudential (MBA Marketing)
    35 A Study on Purchase Behaviour of Mobile phone among women segment (MBA
    Marketing)
    36 A study on customer experience management - CEM in personal loan (MBA
    Marketing)
    37 A study on awareness and expectations of industrial entities with respect to
    mortgage programmes offered by Citi Financial (MBA Marketing)
    38 A study to evaluate the banking services provided to SME customers (MBA
    Marketing)
    39 A study on existing customers perception towards tax saving & ULIP products of
    ICICI Prudential Life Insurance (MBA Marketing)
    40 A study on customer feedback about Centurion Bank of Punjab services (MBA
    Marketing)
    41 A study on trading behavior of investors at Reliance Money (MBA Marketing)
    42 Expansion of Blackberry in retail market through retail auditing, marketing,
    research and survey (MBA Marketing)
    43 Brand awareness of Spencer’s & its comparative analysis with Big Bazaar & other
    retail organizations (MBA Marketing)
    44 A project report on Apollo tyres brand image. (MBA Marketing)
    45 Project report on consumer behaviour of HMT - Hindustan Machine Tools (MBA
    Marketing)
    46 Studying the influence of factors affecting purchase behaviour of customers
    towards Life Insurance products (MBA Marketing)
    47 A study on distribution channel adopted by the Times of India to its existing
    customers (MBA Marketing)
    48 Effectiveness of Retailing Mix in Big Bazaar (MBA Marketing)
    49 Radio as a promotional tool an exploratory study (MBA Marketing)
    50 A study on dealers perception in ABCD Apparels (MBA Marketing)
    51 A study on customer satisfaction towards Ventura Pumps (MBA Marketing)
    52 A study on retailers satisfaction with special reference to Suguna poultry farm
    (MBA Marketing)
    53 A study on the consumer perception of HYUNDAI [Car Model] Cars (MBA
    Marketing)
    54 A competitive analysis and study in Indian Telecom Sector (MBA Marketing)
    55 A study on Future of BPO (MBA Marketing)
    56 A study on factors affecting customers preference towards life insurance policies
    57 Emergence of E-Commerce - A brief history - Indian scenario (MBA Marketing)
    58 Emergence of Internet Marketing –Origins, Needs, Challenges and Opportunities
    (MBA Marketing)
    59 Internet Marketing Strategies - approaches and challenges : an overview (MBA
    marketing)
    60 “Customers First, Employees Later” Service Marketing Overview - (MBA
    Marketing)
    61 Effectiveness of Online Classifieds Website (MBA Marketing)
    62 Service Quality and Consumer satisfaction of Maruti Service Centers (MBA
    Marketing)
    63 Customer satisfaction of Kent waterpurifier (MBA - Marketing)
    64 Marketing through social media and bookmarking sites (MBA - Marketing)
    65 Measurement of Brand awareness and brand perception of Mobile Phone Company
    (MBA - Marketing)
    66 Study of consumer behavior in Automotive industry (MBA Marketing)
    67 A Study on Online Marketing (MBA Marketing)
    68 Planning for Internet Marketing – broad guidelines : A case study (MBA
    Marketing)
    69 B2C Marketing strategies on Social Media (MBA Marketing)
    70 Factors influencing Customer Buying Decisions - a Case Study - (MBA Marketing)
    71 Consumer behaviour on Airtel (MBA Marketing)
    72 Customer focus - A key to service marketing – MBA Marketing
    73 Effect of branding on consumer buying behavior – MBA Marketing
    74 B2B Marketing strategies on Social Media – MBA Marketing
    75 Social Media Marketing (MBA Marketing)
    76 Key features of Social Networking sites (MBA Marketing)

    Project MBA Project Topics for HR


    No.
    1 Awareness and effective utilization of ESI benefits (MBA HR)
    2 A study on satisfaction level of employees with special reference textile industry
    (MBA HR)
    3 A study of exit interview in relation to employer branding (MBA HR)
    4 Emotional Intelligence and Quality of Work Life among employees of HCL-BPO
    (MBA HR)
    5 Employees perception about organizational HR practices and culture (MBA HR)
    6 Influence of organizational climate on employee commitment and job satisfaction
    (MBA HR)
    7 Scientific Screening process in a Recruitment Consulting Firm (MBA HR)
    8 Effectiveness of Organisational Culture in Hyundai Motors (MBA HR)
    9 Satisfaction level of the employees on the various welfare facilities provided by
    ABC industries (MBA HR)
    10 A study on performance appraisal of an employees at “Company” (MBA HR)
    11 A Study on Organizational Culture and it’s Impact on employees’ behaviour (MBA
    HR)
    12 A study on identifying awareness among corporate executives on pursuing higher
    studies from top B’ schools (MBA HR)
    13 A study on training and development of executive in the Himalaya drug (MBA HR)
    14 A study to analyse the effect of implementation of 360 degree performance
    appraisal technique (MBA HR)
    15 Effectiveness Of The Existing Appraisal System At Indian Airlines And To Suggest
    Measures For The Improvement Of The System (MBA HR)
    16 A comprehensive study on work-life balance (MBA – HR)
    17 Impact of intra organisational relationship on organisational effectiveness at
    Company. (MBA HR)
    18 A study on the effectiveness of existing performance appraisal system in
    Company (MBA HR)
    19 A study on employee morale at Company (MBA HR)
    20 A study on the effectiveness of performance appraisal in managerial employees of
    a Bank (MBA HR)
    21 A study of labour welfare measures at SAIL (MBA HR)
    22 A study on effectiveness of organisation climate in Company (MBA HR)
    23 Study on absenteeism of workmen in MRF Ltd. (MBA HR)
    24 A study to identify the potential advisor for ICICI Prudential Life Insurance
    Company Ltd Bangalore. (MBA HR)
    25 A comparative study on the effectiveness of search methods in a recruitment
    consulting firm. (MBA HR)
    26 A study on the challenges faced in identifying potential advisor for ICICI
    Prudential (MBA HR)
    27 A study on corporates and job seekers potential (MBA HR)
    28 A study on the executives perception regarding the Training and development
    system (MBA HR)
    29 A study on employee motivation (MBA HR)
    30 A study on employee retention techniques of Company (MBA HR)
    31 A detailed study of promotion and reward policy of an organisation (MBA - HR)
    32 Women at workplace : Geographically mobile, Qualified and Liberated – A Global
    Phenomenon (MBA - HR)
    33 Need and imperative of Induction and Orientation processes : an overview (MBA -
    HR)
    34 A comparative study on employee motivation in it -and banking sector between
    Infosys and SBI (MBA - HR)
    35 Prevention of Industrial Accidents: Measures and Challenges (MBA HR)
    36 A Detailed Study of Promotion and Reward Policy of State Bank of India – SBI
    (MBA HR)
    37 Training as a HRD tool with reference to ABC Company (MBA HR)
    38 Employee attrition and retention strategies in BPO industry (MBA HR)
    39 Study on Job Satisfaction of teachers in private schools (MBA - HR)
    40 A Study on the Importance of Cross-Cultural Training in Effective Management of
    MNCs (MBA - HR)
    41 Strategic Rewards Systems - an overview (MBA - HR)
    42 Role of HR in NGO (MBA - HR)
    43 Training Need Analysis - process steps : an overview (MBA - HR)
    44 A study to identify what motivates staff towards better performance in hotel
    industry (MBA HR)
    45 A Study of Performance Management in Bharti Airtel (MBA HR)
    46 Leaders Vs Managers – myths & reality – A case study (MBA HR)
    47 Human Resource Information system (MBA HR)
    48 Training and development (MBA HR)
    49 Wage Differentials - occupational vs. skills - an overview (MBA HR)
    50 Teacher Employee satisfaction at vocational education (MBA HR)
    51 A study on the performance appraisal at Sahara India Pariwar, Lucknow (MBA HR)
    52 Future Trends in Recruitment- India and Overseas (MBA HR)
    53 A detail study on selection and recruitment process at a [Compnay] (MBA HR)
    54 Study the Employees Job Satisfaction at ABC Infra Projects Pvt. Ltd. (MBA HR)
    55 A study of job satisfaction among employees of Oil and Natural Gas Corporation
    (MBA HR)
    56 Need for Strategy for Training and Development - an overview (MBA - HR)

    Project MBA Project Topics for Finance


    No.
    1 Investment analysis of [Company] (MBA Finance)
    2 A Study on Working Capital Management (MBA Finance)
    3 Financial planning for salaried employee and strategies for tax savings (MBA
    Finance)
    4 Testing MBA
    5 A study on Cost And Costing Models in Company (MBA Finance)
    6 Investment awareness in financial asset and preference of financial intermediaries
    in equities trading (MBA Finance)
    7 A study on perception of investors investing in life insurance (MBA Finance)
    9 Comparative analysis on the performance of sectorial, multi-sectorial and equity
    diviersified mutual funds (MBA Finance)
    10 A study to assess the perception of mutual fund investors (MBA Finance)
    11 A comparative study of traditional products with new UIL products (MBA Finance)
    12 Indian Infrastructure Sector Growth in terms of equity research report (MBA -
    Finance)
    13 A Study on Cash Management of ABC Company (MBA Finance)
    14 A Study On Financing Self-Help Groups NBFC (MBA Finance)
    15 A study on whether taxation is a selling tool for life insurance (MBA Finance)
    16 A comparative analysis of performance of mutual funds between private and public
    sectors (MBA Finance)
    17 A survey on the preference of salaried class on various investment options
    available (MBA Finance)
    18 A study on investment pattern and preference of retail investors (MBA Finance)
    19 A study on investment options and investors attitude towards investment in
    private insurance companies (MBA Finance)
    20 A study on investment pattern with special reference to small and medium
    capitalization companies (MBA Finance)
    21 An analysis of various investment avenues with special reference to mutual funds
    (MBA Finance)
    22 Risk perception and portfolio management of equity investors (MBA Finance)
    23 A study on investor awareness towards commodity market in Karvy Stock Broking
    Limited (MBA Finance)
    24 A comparative analysis of performance of mutual funds between private and public
    sectors (MBA Finance)
    25 Analysis of working capital management at Videcon (MBA Finance)
    26 A study on ratio analysis with reference to Vizag Port Trust (MBA Finance)
    27 The Gold Monetizaion Scheme - its impact on the Indian Banking system and the
    Indian economy (MBA Finance)
    28 SWIFT - How it Works: Gains and Risks (MBA - Finance)
    29 FMC merges with SEBI – First ever merger of two regulators in India (MBA
    Finance)
    30 Inventory Management & Budgetory Control System (MBA Finance)
    31 Investment in Tax Saving products-an overview (MBA Finance)
    32 Systematic Investment Plan as a stability builder for Retail Investor (MBA Finance)
    33 Income Tax Planning in India (MBA Finance)
    34 Multi Level Marketing (MLM) in the Indian scenario - MBA Finance
    35 Electronic Payment : current scenario and scope for improvement (MBA Finance)
    36 Senior Citizen Investment Portfolio - A Case Study (MBA Finance)

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