Business Plan Group 2
Business Plan Group 2
Business Plan Group 2
A Business Plan
Presented to
Tanauan, Leyte
In Partial Fulfilment
ENTREPRENEURSHIP
By:
May 2022
i
DEDICATION
This work is wholeheartedly dedicated to our loved ones, especially to our parents,
who have been on our side each step of the way, being the source of motivation and strength
in moments of despair and discouragement. Their care and support were shown in incredible
ways.
To Mr. Jonel Maroto for the concern, effort, and sharing his genuine words of advice.
And above all, to our Almighty God for giving us the strength, skills, safety, and
ii
ACKNOWLEDGEMENT
Better work has been done with the guidance, support, and efforts of the people who helped
Our warmest gratitude to our Almighty Father, our Lord, the source of our strength,
To Mr. Jonel V. Maroto, the entrepreneurs’ educator, for the knowledge, time,
To our parents and siblings, who serve as our inspiration to surpass all the hindrances
And lastly, to all the people who helped us along the way, for making each other an
inspiration and for being together in bad times, will be truly kept and treasured in our
hearts.
iii
Table of Contents
Title Page i
Dedication ii
Acknowledgement iii
Table of Contents iv
List of Appendices ix
A. Introduction
B. Executive Summary
1. Vision 4
2. Mission 4
3. Goals 4
4. Objectives 4
5. Business Model 5
iv
C. Environmental Analysis
1. Competitors 6
2. Customer 6
D. Business Description
5. Personnel Requirements 8
6. Administration Operation 8
E. Organizational Plan
3. Organizational Structure 11
F. Production Plan
1. Production Schedule 12
2. Production Process 12
4. Sources of Materials 16
5. Production Cost 16
v
G. Operational Plan
1. Evaluation of Supplier 17
4. Cost of Goods 18
5. List of Materials 18
H. Marketing Plan
1. Product 19
2. Place 19
3. Price 19
4. Promotion 20
5. People 20
6. Packaging 20
7. Positioning 20
I. Financial Plan
2. Projected Sales 22
3. Profitability Statement 23
4. Income Statement 24
vi
List of Tables
Production Cost 16
Cost of Goods 18
List of Materials 18
Income Statement 24
vii
List of Figures
Organizational Structure 11
Production Layout26
viii
List of Appendices
Ingredients 27
Production Process 27
Finished Product 28
Selling Process 29
ix
A. INTRODUCTION
The “S.W.A.B.” stands for “Sweet, Wealthy and Affordable Banana”. S.W.A.B.
Taste’s Maruya is made up of bananas as one of its ingredients, which contains many
important nutrients that are beneficial to our health. It includes nutrients that moderate
blood sugar levels. It also improves one’s digestive health and supports heart health. In
addition to that, with the creative minds of the organization, we came up with the idea
of putting malunggay leaves as its main ingredient, to add more color and make it
more beneficial. It is good for kids who don’t like to eat vegetables, as they can only
taste the sweetness of the banana. It is nutritional and affordable at the same time.
Cleanliness and safety were observed throughout the production process. We ensure
community, there are small businesses present in the place. Most of them are selling
materials used for building houses and establishments, like concrete hollow blocks
and Colbert.
S.W.A.B. Taste is located at Barangay Opong, Sitio Sawa Tolosa, Leyte. There
are only a few existing businesses that offer a ready-to-eat snack in the area. It is a
1
great opportunity for us to provide high-quality, nutritional, environmentally friendly,
10.48% of the total population of Tolosa. There is already a great target consumer for
starting a business.
There are factors that make up the production and operation of a business.
The individuals behind the creative ideas that caused the emergence of S.W.A.B.
Taste are the following; Princess Niňa Agdon, Alyssa Anne Cinco, Clarize Creer,
Francis Domael, Xyla Audrey Lobres, Gliane Molina, Cedric Clyde Palaňa,
Sheridann Nicole Pelias, Vannah Maie Santos, and Alfredo Yarte III.
The business was started since banana fritters are one of the most popular snacks
in our community. Bananas are, without a doubt, one of the most popular fruits.
However, we wanted it to be very different from what we are used to. To differentiate
itself, the business decided to combine saba banana with malunggay, and it was deep-
fried to ensure that it was crunchy. With this, the entrepreneurs must carefully select
the banana's freshness. To get the most sweetness out of the banana, it had to be ripe.
2
We started this business because saba banana and malunggay offer many health
benefits, are affordable, and delicious when mixed, as we have tried it ourselves and
have had excellent comments from others who have tried it. The business will
critical to the success of your business. As a result, entrepreneurs must carefully select
S.W.A.B. Taste can be found in Barangay Opong, Sitio Sawa Tolosa, Leyte. The
population was 2,170 according to the 2020 Census. During the afternoon, the seller
You must have the necessary finances in order to establish a business. Before
launching a business, one of the most critical factors that every entrepreneur must
The owner and members each contributed 20, which was used to purchase the
3
B. EXECUTIVE SUMMARY
1. Vision
2. Mission
To create the best food product that is both safe and beneficial to the health
of our customers.
3. Goal
4. Objectives
4
5. Business Model
Packaged Maruya
5
C. ENVIRONMENTAL ANALYSIS
1. Competitors
egg, flour, and malunggay leaves, which is a healthy snack. But another entrepreneur
may try to compete with and oppose our business. The competitors of the business are
the vendors of other food snacks nearby the location of the business since they have
already started selling banana products before the business has been established.
Nevertheless, the product puts its advantage and edge over these competitors as it is
different and not ordinary like the other products. The idea of incorporating
malunggay leaves into the product makes it unique and hard to imitate. In business,
2. Customers
Customers are the people who buy the business's products. These are the people
who will criticize the quality of the product. Certainly, it is necessary to know who
the target customers are to know their interest about the product. There are some
factors that will affect the customers. In evaluating the product, customers always
look for the benefits that they will get by purchasing the product. When it comes to
the price of the product, it is necessary that customers can afford to buy the product.
6
D. BUSINESS DESCRIPTION
People should keep a healthy body by consuming some healthy foods, not just in
meals but also in snacks. Therefore, our organization came up with a flavored banana
fritter. This healthy banana fritter is named “Maruya”, which is the Filipino name for
fritter. To make our product healthier, we used malunggay leaves as its main ingredient.
This vegetable was chosen as one of the primary ingredients by our organization since it
aids in the improvement of eyesight, immune system strength, calcium absorption, and
motor skills. The trademark of the business and the product will be banana fritters with
malunggay.
SWAB Taste’s Maruya aims to produce a nutritious banana fritter snack. The
organization came up with the idea of including malunggay leaves as a variety in the
fritter to make it unique and healthy. This product goes very well with lemon or
pineapple juice.
Because our corporation is still in the process of starting and learning, the
accomplish in order to make the business a success. This is our first time marketing
the product, therefore, the entrepreneurs planned to only have sixty samples.
7
4. Future parties with whom contracts may be necessary
in the area of Brgy. Opong, Sitio Sawa. People living in the neighborhood are highly
expected to buy our product because the majority of the population in the area is
5. Personal Requirements
In a food production business, having a staff member that has the quality of being
able to learn fast enough, have proper etiquette in terms of proper hygiene, be
knowledgeable about the business's structure, plans, and goals, and also have a
team, the manager must be a person who understands the full view of the business and
has experience in this field. On the section that manages finance however, workers in
this field must have a significant amount of knowledge in money budgeting for foods
or materials. Aside from that, the workers in the production section must have sales
6. Administration Operation
In our business, there is a division of labor. People are assigned to each team or
plan: marketing, financial, and production. The marketing plan is stated to have three
people who are positioned for the ingredients, purchasing, and cooking. In the
financial plan, there are two people who are assigned to be cashiers and another for
their inventory. The production plan is then composed of three people. Two are
Partnership
A partnership is a formal agreement between two or more parties to run and operate a
business and share its profits. Such associations are possible and can even lead to
business growth. All partners share equally in the partnership's profits and liabilities. In
contrast to a corporation, a partnership is not a unit that is separate from its individual
business, as the business is not separate from the owners for liability reasons for both
types of business. Income tax is not paid by the partnership itself. After profits or
liabilities have been shared among the partners, each partner pays income tax on their
Running a business brings a lot of profit and good opportunities, but it also comes
with various important roles for the benefit of the business and unavoidable events which
could lead to the possibility of a lawsuit, claims for imperfection in a product or the
carelessness of the employee. Small businesses take only a single bad review to shut it
down, so business owners and their managers need to be more specific and understanding
Employers can be liable for the negligent acts and damage caused by their
employees.
9
2.2 Protecting Costumer’s Data
We will conceal the costumer’s personal information that the organization has
collected to prevent that data from being misused by third parties for fraud, such
This will entail putting in place processes, methods, and instruments to cope
10
3. Organizational Structure
Fig.1:
Sheridann Nicole
Pelias (Manager)
Princess N
Alfredo Yarte Francis Domael Agdon
(Purchasing Officer) (Inventory)
(Sales Tal
Vannah M
Santos
Cedric Clyde Palana
(Cooking Materials) (Seller)
11
F. PRODUCTION PLAN
1. Production Schedule
Step 1: Prepare the ingredients; banana (saba), water, flour, oil, sugar, vanilla as well
as the egg.
Step 3: Sift the flour to avoid any lumps and get a more accurate measurement.
Step 4: Slice the banana into tiny pieces to easily mash it using fork. Continue on
Step 5: Combine all the dry ingredients; sugar and sifted flour. Mix well.
Step 6: Add the liquid ingredients; water, egg, and vanilla. Mix well until all the
Step 7: Pre-heat the frying pan, then put an adequate amount of cooking oil to
Step 8: When the oil starts to boil, scoop the fritter mixture into the pan.
Step 9: Do not flip them soon – wait until the side is golden brown in color. Once it
turn into golden brown, lift the fritter using tongs and place it into the plate, drizzle
12
3. Production Plan and Equipment
13
Measuring cup – used in measuring the dry ingredients.
14
Plastic gloves – provides safety and avoid direct contact with the food.
15
4. Source of Materials
The members of the organization are the only sources of materials used in the
production of the Maruya (banana fritter). Each member was assigned to bring the
5. Production Cost
With the total amount of ingredients for the production, it can produce 60 pcs.
16
G. OPERATIONAL PLAN
1. Evaluation of supplier
Prior to the start of our business, our team explored various areas/stores in search of
the ingredients and materials required, all of which were of good quality and at an
affordable price.
For the business operations, the team obtained the necessary ingredients and
materials. The other materials were provided by team members who had them on hand at
Ingredients: ₱167.00
17
4. Cost of Goods
5. List of Materials
18
H. MARKETING PLAN
1. Product
Maruya, or banana fritter, is a healthy, sweet banana product that is mashed with
vanilla, egg, and flour in the mixture with malunggay leaves as our major ingredient. This
Maruya, or banana fritter, is not like any other Maruya or banana fritter you buy in any
vending store. This Maruya, or banana fritter, is not new to the eye, but it is new to the
taste of customers. You can tell the right amount of sweetness of the Maruya or banana
fritter tastes, that you can't nearly taste the malunggay leaves mixed in the Maruya or
banana fritter, making it double nutritious, perfectly good for customers who aren't
2. Place
The location of the S.W.A.B. Taste's Maruya, which means banana fritter, is at Brgy.
Opong, Sitio Sawa Tolosa, Leyte. Hence, with the COVID-19 pandemic, we surely know
that people nearby or walking by will buy our product, whereas Tolosa is also a place
where there are many markets and vending stores, and this will surely be in demand by
people to eat a healthy snack to strengthen their immune system and gain energy.
3. Price
The Maruya, or banana fritter, is only P5.00 each as the minimum price of the
product. It is the regular size of a Maruya or banana fritter product. The price is
affordable for the customers, but not the typical Maruya or banana fritter you find in stalls
or vending stores. It is worth the price and can lead to a very healthy diet. Coming up
with the price of the product was also influenced by the profitability factor the product
could have.
19
4. Promotion
Through convincing the customers during our selling period and through the use of
social media, we can get the target customers to be aware or notice of the product and will
know when and where to buy Maruya or banana fritters by posting, sharing, announcing,
and advertising our product through any social media app, whereas the use of social
promotion as we did the house-to-house selling. It is also a great form of promotion of the
5. People
The citizens of Brgy. Opong, Sitio Sawa Tolosa, Leyte are our target customers for
our business. The market size is around 2,170, which accommodated the starting number
of products, which is 60 pcs., and is hoping to increase the business every month or a year
of operation.
6. Packaging
It was decided by the members of the organization to have the packaging of our
Maruya, or banana fritter, banana leaves as an alternative, and it is much less expensive,
7. Positioning
The S.W.A.B. Taste's Maruya business and the product are positioned together to be
an affordable and deliciously healthy product. It is not simply a less expensive, tasty, and
healthy (or vice versa) product, but it can have a significant impact on the business,
whether the outcome is positive or negative. Being in the right position, we will likely do
our best for the customers to more likely purchase and support our business.
20
I. FINANCIAL PLAN
MONTHLY YEARLY
Water 0 0 0 0 0
21
PACKAGING
QUANTITY PER UNIT MONTHLY YEARLY
MONTHL YEARLY
TOTAL 0 0
2. PROJECTED SALES
22
SECOND YEAR OF OPERATION
SELLING VOLUME/ VOLUME/ MONTHL ANNUAL
PRICE MONTH YEAR Y SALES SALES
PRODUCT
3. PROFITABILITY STATEMENT
OPERATION COST
23
SALES ₱187,200 ₱280,800
OPERATION COST
4. INCOME STATEMENT
DAY 1
Revenues ₱300
Income ₱133
24
DAY 1
25
Fig. 2: Production Layout
26
Ingredients
Production Process
27
Finished Product
28
Selling Process
29
CURRICULUM VITAE
Dulag, Leyte
Educational Attainment
Course: BS Nursing
30
CURRICULUM VITAE
Tolosa, Leyte
Educational Attainment
Course:
31
CURRICULUM VITAE
Tolosa, Leyte
Educational Attainment
Course: BS Architecture
32
CURRICULUM VITAE
Dulag, Leyte
Educational Attainment
33
CURRICULUM VITAE
Tanauan, Leyte
Educational Attainment
34
CURRICULUM VITAE
Tanauan, Leyte
Educational Attainment
35
CURRICULUM VITAE
Tanauan, Leyte
Educational Attainment
36
CURRICULUM VITAE
Tolosa, Leyte
Educational Attainment
Course:
37
CURRICULUM VITAE
Tanauan, Leyte
Educational Attainment
Course:
38
CURRICULUM VITAE
Tanauan, Leyte
Educational Attainment
Course: BS Architecture
39