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    Omni Channel PPT On ECOKAARI PDF

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    Siddhi Gupta
    Earth Conscious is a sustainable lifestyle brand committed to reducing the environmental impact of fashion through upcycling plastic waste into handcrafted fabrics. The document discusses Earth Conscious's product line of bags, customer profile as fashion-conscious and environmentally-conscious individuals, and organizational structure with departments like sales, marketing, and product development. It also outlines strategies for sales management, team performance management, compensating sales personnel, and engaging customers through storytelling, exhibitions, and social media engagement.

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    Omni Channel PPT On ECOKAARI PDF

    Uploaded by

    Siddhi Gupta
    213 views21 pages
    Earth Conscious is a sustainable lifestyle brand committed to reducing the environmental impact of fashion through upcycling plastic waste into handcrafted fabrics. The document discusses Earth Conscious's product line of bags, customer profile as fashion-conscious and environmentally-conscious individuals, and organizational structure with departments like sales, marketing, and product development. It also outlines strategies for sales management, team performance management, compensating sales personnel, and engaging customers through storytelling, exhibitions, and social media engagement.

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    Omni channel PPT on ECOKAARI.pdf

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    Earth Conscious is a sustainable lifestyle brand committed to reducing the environmental impact of fashion through upcycling plastic waste into handcrafted fabrics. The document discusses Earth Conscious's product line of bags, customer profile as fashion-conscious and environmentally-conscious individuals, and organizational structure with departments like sales, marketing, and product development. It also outlines strategies for sales management, team performance management, compensating sales personnel, and engaging customers through storytelling, exhibitions, and social media engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    213 views21 pages

    Omni Channel PPT On ECOKAARI PDF

    Uploaded by

    Siddhi Gupta
    Earth Conscious is a sustainable lifestyle brand committed to reducing the environmental impact of fashion through upcycling plastic waste into handcrafted fabrics. The document discusses Earth Conscious's product line of bags, customer profile as fashion-conscious and environmentally-conscious individuals, and organizational structure with departments like sales, marketing, and product development. It also outlines strategies for sales management, team performance management, compensating sales personnel, and engaging customers through storytelling, exhibitions, and social media engagement.

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    © All Rights Reserved
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    Download as pdf or txt
    of 21

    EARTH CONSCIOUS

    EARTH CONSCIOUS
    OMNI-CHANNEL
    RETAIL
    &
    SALES MANAGEMENT
    Develop a sales management strategy for an omnichannel
    retailer based on real or hypothetical business
    (Fashion/Lifestyle) based on the below-mentioned points
    as discussed in class:
    Sales Management at Front End Retail
    Customer Engagement Strategies

    SUBMITTED TO: MS. LIPI, ASSISTANT PROFESSOR

    SUBMITTED BY: DISHA SHAW | SIDDHI GUPTA | NASHRA QADIR | ISHA TANDON
    EARTH
    CONSCIOUS
    EARTH CONSCIOUS

    What we are
    Earth Conscious is a sustainable
    lifestyle brand founded in 2021
    that is committed to reducing
    the environmental impact of
    fashion.
    The brand is based on the
    principles of sustainability,
    ethical production, and
    circular economy.
    What we do
    Earth Conscious UPCYCLES waste plastic
    into beautiful handcrafted fabrics using
    Charkha (spindle) and Handloom.

    Aim to innovate and present sustainable


    alternatives by pairing traditional Indian
    crafts with our Upcycled handwoven fabrics
    with contemporary designs.

    For a Beautiful Tomorrow

    EARTH CONSCIOUS
    PRODUCT LINE

    BAGS

    HANDBAGS SHOULDER BAGS TOTE BAGS MINI BAGS WALLETS

    CROSSBODY BAG

    EARTH CONSCIOUS
    CUSTOMER PROFILE

    Conscious
    Demographics:
    Age: 18-45 years old
    Earth Gender: Female
    Education: College-educated or higher
    Income: Middle to high income

    Psychographics:
    Fashion-conscious, Quality-conscious, Busy lifestyle, Socially
    active, Travelers.

    Behavioral:
    Repeat customers
    Willing to pay a premium.
    Online/In-Store shoppers.
    Influenced by social media.
    EARTH CONSCIOUS
    Functional Organizational Chart

    CEO

    COO

    SALES & MARKETING PRODUCT


    FINANCE HEAD MERCHANDISER HEAD RETAIL MANAGER HEAD
    HEAD DEVELOPMENT HEAD

    Account Management Advertising & Promotion Account Designer Raw Material Store Operations

    Channel Sales Digital Marketing Audit R&D Production Planning Recruiting & Training

    Retail Sales Social Media Merchandise Planning


    Market Research QC
    Management

    Digital Marketing Warehousing & Logistics Data Analysis


    EARTH CONSCIOUS
    Sales Organizational Chart

    SALES DIRECTOR

    SALES MANAGER SALES MANAGER SALES MANAGER


    PROMOTION
    (MARKET (Direct Marketing) (Channels)
    COORDINATOR
    RESEARCH) Retail B2B Distributors/Retailers

    Area
    Sales Area Sales Manager
    Sales Manager Assistant
    Representative (Direct Marketing)
    (Distributors/Retailers)

    Sales Sales
    Representative Representative
    TEAM PERFORMANCE
    MANAGEMENT
    PLANNING
    Project planning, weekly goals,
    Reminders
    MONITORING
    Performance measurement software
    DEVELOPING
    Training, Introduce new skills,
    Technology Skills
    RATING
    Evaluating and Improving
    REWARDING
    Monetory & Non monetory
    Team Performance Assesment
    EMPLOYEE PERFORMANCE ASSESMENT %

    Identify customer needs and


    95%
    recommend solutions

    Product Understanding &


    Demonstration

    Sell and upsell products

    Organise Store

    Reporting

    EMPLOYEE BEHAVIOUR ASSESSMENT %

    Greet and offer help to customer

    Answer Customer Queries


    Team Performance Improvement
    Improvement
    Area of Improvement Session Date Follow Up Supervisor Employee
    Session

    30.4.23 Mr. Aman


    Interpersonal skills Training Session 15.5.23 Senior Manager
    Zoom EC/234

    Communication 5.5.23
    Sales and persuasion skills
    Session Zoom

    Communication
    Language proficiency
    Session

    Technological Skills Training Session

    Team Building
    Coordination Among Teams
    Activities
    TEAM PERFORMANCE
    IMPROVEMENT
    Steps to improve team performance in our organisation

    SUPPORT INNOVATION RIGHT LEADERSHIP HIRE RIGHT PEOPLE


    Leaders set goals and
    Workplace supports Person with the right skills
    priorities for team and
    innovation and creativity helps drive company's vision
    encourage to achieve

    RESOURCE MANAGEMENT STREAMLINE PROCESS BUILD COMMITMENT


    Appropriate team members The process between teams By creating a positive Culture
    in team allocation. and departments to and dedication.
    maximize productivity.
    Individual coaching and encourage
    learning & development
    To encourage learning of products,
    tools, and sales pitch.

    Motivate Identifying salesperson uniqueness.

    Sales Force
    Recognising a salesperson's strengths and
    encouraging them to strengthen their
    talents for future growth.

    Healthy workplace
    Creating a positive work environment that
    fosters teamwork, collaboration, and
    support.
    Standard Working Hours
    No overtime for salespeople to maintain
    personal and professional lives.

    Identifying barrier to success Motivate


    By knowing the personal concerns and
    professional issue of a sales person. Sales Force
    Rewards & Feedback
    Maintaining a review chart with
    supervisors and salesperson to determine
    the level of performance and reward.
    COMPENSATING SALES PERSONNEL
    Earth Conscious

    Compensation Sales Personnel

    Direct Compensation Indirect Compensation

    4 Relocation
    Salary Commission Paid leaves Non Financial Overtime Pay
    expenses
    Factors Affecting Compensation
    of Sales Personnal

    1 MARKET 2 DEGREE OF 3 METHOD OF


    CONDITIONS TRAINNING COMPENSATION
    Low level of competition

    4 SALES COMPETENCE 5 FINANCIAL VIABILITY 6 LOCATION OF THE


    Startup STORE
    Customer Engagement
    Strategies
    Story Telling : har bag kuch Kehta hai
    Customise and make your own
    Get a hamper prize for best layout
    Puzzles and designing games
    Trend spotter
    Celebrate with Earth Conscious

    Exhibition
    Customer Engagement Strategies

    Customer Relationship Management


    Personalization
    Social media
    Customer Feedback
    Discount on dry plastic waste
    Points on website and application
    Customer Engagement Strategies
    Post-sales service support
    BOPIS
    Predictive analytics
    Puzzles and designing games
    Live chat support
    Visual search
    Circular supply chain
    Thank you

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