Nick Scaletta

Ella Story
Erin Riley
Christopher Hernandez

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TABLE OF CONTENTS
Meet The Team………………………………………………………………3

Background Information…………………………………………………….4

Overview of Services………………………………………………………..5

Mission…………………………………………………………….…………..10

Opportunity and Problem Research……………………………….………...10

Audience Research………………………………………………………..….13

Study Design- Survey……………………………………………………….…17

Objectives………………………………………………………………………23

Campaign Theme…………………………………………………………..….25

Planning Actions and Special Events………………………………………..26

Steps………………………………………………………………………..….27

Media Rollout…………………………………………………………………..28

Budget…………………………………………………………………………..33

Prizes………………………………………………………………………...….36

Calendar…………………………………………………………………………42

Social Media Posts………………………………………………………….…46

Press Releases………………………………………………………………...48

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MEET THE TEAM

Left to right: Nick, Ella, Erin and Christopher

Contact information below is individual email addresses of the team members.

To reach TBD PR Firm call 1 (309) 433 - 9787.

Nick: [email protected]

Ella: [email protected]

Erin: [email protected]

Christopher: [email protected]

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BACKGROUND INFORMATION
Boys & Girls Club of Bloomington-Normal is a 501(c)3 nonprofit organization. The many

services are very valuable to the families but even more so to the community as a whole.

After-school and summer programs for youths ages 5-18 are enriched with serving the

academic, emotional, cultural, and social needs. Since 1992, the organization has

provided quality programs and services to underserved children, as well as introducing

their families to other resources in the community. The program provides homework help

and tutoring, STEM activities focusing on the future of technology, introduction to the

arts, leadership, service learning, as well as career exploration and development. With

the assistance of the Boys & Girls Club the vision is clear and the vision is to give every

member the possibility to achieve great things and to have a bright future. The time and

effort in making the Boys & Girls Club successful is measured by the members who are

successful in school, graduate with a plan for the future, engage in healthy behaviors to

become fit for life, and develop strong character which will empower them to become

productive, caring and responsible citizens. The belief in the five key features to youth

development is essential within the programs to produce successful members. To Create

a safe and positive environment for our members, the Club generates fun and fosters a

sense of belonging, encourages supportive relationships with peers and adults, provides

opportunities and sets expectations, and offers recognition. By embedding these key

youth development strategies into their programs, the Bloomington-Normal Boys & Girls

Club makes the community a better place.

OVERVIEW OF SERVICES

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The services provided by the Boys & Girls Club of Bloomington-Normal go far beyond the

usual after-school program. The Club does more than watch the kids play; it teaches

values. Developing one's own character and leadership style, exploring a creative side

and teaching members life lessons and healthy habits are values taught at the Boys &

Girls Club. These are a few services the organization provides.

Character & Leadership Development

The character & leadership development program empowers youth members to

have a positive influence within the Club and community. The program is built to help

members sustain meaningful relationships with others and help develop a healthy self-

esteem. Members who participate in the character & leadership development learn

through projects all year round that empower them to learn about the people around

them as well as learn about themselves. The Youth of the Year leadership and

recognition program is a yearlong program which supports members who want to apply

for scholarships. Members will increase public speaking abilities which are crucial to

future achievements.

The Arts

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 The arts program allows members to develop creativity and cultural awareness

through knowledge and appreciation of visual arts and crafts, performing arts and

creative writing. The activities provided through the arts program help with self-

expression and develop appreciation of other cultures. Boys & Girls Club hold special

events regarding the arts, for example performances by guest musicians and many more

events which expose members to the arts.

Education & Career Development

Education and career development helps members become proficient in educational

discipline, apply learned skills to everyday life and promotes a successful future in

potential careers. The education and career development program is dedicated to

helping members improve their study habits, do well in school and make good life

choices. There are additional education programs which help build reading proficiency,

reduce summer learning loss, and prepare for college. The standards are set high and

peer support among members helps to create a focused and excelling atmosphere.

Sports, Fitness & Recreation

Club members who partake in the sports, fitness and recreation program develop

positive use of leisure time, skills for stress management, appreciation for the

environment and social skills. Through a variety of sports and games, members will learn

about teamwork and physical fitness. Thus, giving members the opportunity to overcome

obstacles together. Triple Play is a comprehensive health and wellness program which

strives to improve the overall health of Club members by increasing their daily physical

activity, teaching good nutrition and developing healthy relationships.

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Health & Life Skills

The health and life skills learned in the program will help young people to engage in

positive behaviors that nurture their own well-being and to set personal goals for their

future. The health and life skills help to reinforce healthy living in certain age ranges

throughout a member’s life. Healthy habits is another program that emphasizes good

nutrition, regular physical activity and improving overall well-being. There are special

events which emphasize financial literacy and health presentations within the Boys &

Girls Club program.

Communication Audit and Public Reputation

Since January 5, The average likes per 852 followers

2023, the post is 9.
organization has
posted 44 times.

Since January 3, The average likes per 4,400

2023, the post is 15. followers
organization has
posted 58 times.

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 There has been no The average likes per 759 followers
activity since April post is 1.
30, 2022.

Since January 2023, The average likes per 289 followers

the organization has post is 5.
posted 10 times.

Common communication channels used by the Club includes:

1. Website

2. Social media platforms (listed above)

3. Email newsletters and updates

4. Physical mail

5. Press releases and media outreach

6. Advertising

7. Events and community outreach

8. Volunteer and donor engagement

If the Club wants to determine whether these channels are reaching all stakeholders

effectively, it would be necessary to conduct stakeholder surveys or focus groups to

gather feedback on the effectiveness of the communication channels used by the Club.

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In terms of whether the channels are appropriate for the type of message and audience,

each channel would need to be evaluated based on its strengths and weaknesses, as

well as the preferences and needs of the target audience. For example, social media may

be an effective way to reach younger stakeholders, while physical mail may be more

appropriate for older stakeholders who prefer traditional communication methods.

The strengths and weaknesses of each channel would also need to be analyzed. Social

media platforms may be a great way to engage with stakeholders in real-time, but they

may not be appropriate for sharing in-depth information. In contrast, email newsletters

may be great for sharing detailed updates, but they may not be as engaging as social

media.

The content of the communication would need to be analyzed for tone, messaging,

consistency, and branding. The tone should be appropriate for the audience and the

message, while the messaging should be clear and consistent across all channels. The

branding should also be consistent across all channels, to ensure the Club's brand is

recognizable and memorable.

The Club's Facebook has approximately 4,400 followers and the City of Bloomington and

the Town of Normal have a combined population of 131,877. This shows the Club's

Facebook page has only attracted .03% of the population, even less for the other social

media accounts between both Bloomington and Normal.

This communication audit can help the Boys & Girls Club Club of Bloomington-Normal to

assess their communication practices, identify gaps, and improve their communication

strategies. By involving the stakeholders in the audit process, the club can gain valuable

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insights and feedback which can inform their communication strategy and strengthen

their relationships with the community.

MISSION
“Our mission is to empower all young people, especially those who need us most, to
reach their full potential as productive, caring, responsible citizens. Our strategic focus is
to enhance the Club’s success by continuing to set the standard of excellence with our
exemplary programming. Community partnerships have been an integral piece in
expanding our efforts in this area. Our Board, our leadership team and our staff are
committed to providing a high-quality Club experience focusing on our core program
areas: Education & STEM, Arts & Culture, Health & Wellness, Leadership & Service,
Career Exploration & Development, Sports & Recreation. Our entire team are leading
advocates for our child and youth development practices. We are sought out for service
and support by fellow community leaders in our aggregate effort to build a stronger
community for everyone.”

OPPORTUNITY AND PROBLEM RESEARCH

Based on background research on the Boys & Girls Club Club of Bloomington- Normal, we
can conclude they hold a strong reputation based on customer satisfaction and overall
company image. However, there are problems within the organization that hold them
back from their full potential. Luckily there are opportunities for growth that will satisfy
the company's goals and future plans.

Problem/Opportunity 1

The Boys & Girls Club Club of Bloomington-Normal holds around 600 children. Based on
their mission, "...to empower all young people, especially those who need us most...", it
shows the sincerity of wanting to provide help to those who would benefit from it. A

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current problem seen at the Boys & Girls Club Club of Bloomington-Normal in regards to
this, is the capacity limit. Due to the capacity limit, it is holding The Club back from being
able to support all children who are in need. While talking with our client, we were
informed that there is currently a waitlist for children wanting to join the club. Clearly this
is a problem that is holding the organization back from being its best self, however there
is work being done for a solution. Good news is, the Boys & Girls Club Club of
Bloomington-Normal is in the process of switching over to a new location with new land
that has already been purchased. The new location will increase the amount of children
that The Club can hold, and will overall make their mission even more successful. Within
this problem and opportunity, our job is to promote the opening of a new and improved
location to make the public aware, and boost the number of satisfied customers and
people in the community.

Problem/Opportunity 2

Another area of struggle that the Boys & Girls Club Club of Bloomington-Normal faces is
the lack of social media presence and interaction. The Club made it clear to us that the
implemented campaign should not be based around fundraising. After noticing the lack
of your social media ability, we realized a social media focused campaign around
considering all your wants and needs. We have realized this issue based on inactive
accounts, lack of posts across social platforms, and little to no interaction on posted
content. Although this department seems to be a struggle for the organization at the
moment, there is opportunity for growth in this area. The first step we came up with is to
create a stable public relations plan. We hope a plan would help distinguish a target
audience for the organization and further help to break down social media strategy which
will boost brand image across the media. This is important to implement as social media
is a crucial part of an organization's success.

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AUDIENCE RESEARCH
As we familiarize ourselves with the Club, it is important that we also examine the wide
range of publics who the organization reaches. These publics have been ranked by
importance by Director of Philanthropy Kimberly Scheirer.

SUPPORTERS: 1

Supporters are the most involved with the Club as they come in the form of any of the
following publics.

DONORS: 2

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BGCBN depends on donations to promote their programs and reach their financial goals.
The difference between supporters and donors is that donors will always support the Club
financially.

VOLUNTEERS: 3

Volunteers keep the doors open and enable the Club to deliver vital programs and
services.

MEDIA: 4

Media engages supporters, increases brand awareness and promotes fundraising

initiatives.

LOCALS: 5

Locals tend to be more involved within their communities because community-led

nonprofits like BGCBN understand their communities best.

PARENTS/GUARDIANS: 6

Parents are ranked lower in terms of importance and engagement because they pay $25
a year for their children (K-5) to go to the Club and nothing at all if their kids are in junior
high or high school. They may not support the organization beyond dropping their child
off there.

YOUTH: 7

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Without youth grades K-12, BGCBN would not have a purpose to serve because their
mission revolves around this particular public.

EMPLOYEES: 8

BGCBN's paid, professionally trained staff are significant to the Club because of their
commitment to supervise youth.

Director of Philanthropy Kimberly Scheirer rated youth and employees as the least
important publics only because there is no need to market to them at the moment.

Based on audience research and faculty input, the three most important publics are...

Donors and volunteers both qualify as supporters of the Club, posing a need to target the
SUPPORTERS public.

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Demographics

· Age: 19-35

· Race: White

· Gender: Female

· Education Level: College, college graduate

· Income Level: Middle class, $70,000/year

· Occupation: At least a part-time job

· Marital Status: Married or seriously dating (but this may not always be the
case)

· Family Status: Has children

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Psychographics

· Likes: Children, community, coffee, routine, DIY

· Dislikes: Entitlement, spontaneity, excessive screen time

· Attitudes: Selfless, puts children's interests first (even if they are not her own),
surrounds herself with like-minded individuals, self-proclaimed "mama bear"

· Behaviors: Drives an SUV/van, emotional spender, lives vicariously through her

Pinterest boards, scrolls through Instagram reels, avid planner

STUDY DESIGN- SURVEY

Sample Size

We will be conducting a survey that will give us an understanding of our target audience's
background on social media support. We are hoping to gain clarity on the types of
followers and supporters we would receive once we start following a public relations plan.
The sample size of the survey will be 100 participants.

Sampling Frame

The sampling frame for this survey is parents or guardians living in the Bloomington-
Normal community who have an active social media account across any platform.

Population

Our population will consist of supporters of the Boys & Girls Club Club of Bloomington-
Normal. In order to gain feedback regarding social media support for this organization,
we will target this survey towards parents or guardians who live in the community.

Recruitment Techniques

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 In order to recruit the target population to complete this survey, people will discover it
across multiple channels. The survey is found on social media sites, through mail/ email,
and printed off on flyers. We encourage people to spread the word about this
organization and ways to support it.

SURVEY
1. What is your race?

A. White/Caucasian

B. Hispanic/Latino

C. Black/African American

D. Native American/American Indian

E. Asian/Pacific Islander

F. Other (please specify):

2.What is your age?

A. Under 18

B. 18-25 years old

C. 26-35 years old

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D. 36-45 years old

E. 46-55 years old

F. Over 56 years old

3.What is your gender?

A. Female

B. Male

C. Non-Binary

D. Transgender Female

E. Transgender Male

F. Different identity (please specify): ______________________

4.What is your current employment status?

A. Employed full time (40+ hours a week)

B. Employed part time (less than 40 hours a week)

C. Unemployed (currently looking for work)

D. Unemployed (not currently looking for work)

E. Student

F. Retired

G. Self-Employed

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5.What is your marital Status?

A. Single, Not Married

B. Married

C. Living with partner

D. Separated

E. Divorced

F. Widowed

G. Dating/Engaged living with partner

I. Dating/Engaged not living with partner

G. Prefer not to answer

6.What is your current parental status?

A. I am a single provider

B. Both parents/ guardians provide

C. I am not a parent

7.What is your primary source of community information?

A. Mail
B. Email
C. Newspaper
D. Social Media
E.Television/ Advertisements

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8.What social media sites do you currently use? (Select all that apply)

A.Instagram
B.Facebook
C.Twitter
D.Tik Tok
E.LinkedIn

9.How often are you using social media?

A. I don't use social media

B. Occasional use (few times a week/month)
C. I use social media everyday

10.How likely are you to follow organizations on social media?

A. Not at all likely

B. Not likely

C. Neutral

D. Likely

E. Very Likely

11.How important is your personal social media presence to you?

A. Very Important

B. Important

C. Neutral

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D. Low Importance

E. Not at all Important

12.Do you follow a non-profit organization on social media?

A. Yes
B. No

13.Would you follow a non-profit organization on social media?

A.Yes
B.No

14.Do you allow your child to be on social media?

A. Yes
B. No

15.Would you be willing to tell a friend about a non-profit organization that you
support?

A. Yes
B. No

16.Would you be willing to volunteer at a non-profit organization?

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 A. Yes
B. No

17.What would be your concerns with supporting a non-profit organization?

OBJECTIVES
OUTPUT Objectives

1. To increase social media presence on Facebook by posting daily. Maintain a

metric-based goal of 7-9 posts a week. The timeline of this output objective is
to begin as soon as possible and continue until the middle of May.
2. To keep clients updated on organizational information by providing 1-2 press
releases weekly. This should convert to 4-8 press releases monthly. The
timeline of this output objective is to begin as soon as possible and continue
until the middle of May.
3. To expand to other rapidly growing social media platforms like Tik Tok. This
will help bring in a new target audience that may not be active on Facebook,
which is where the organization is most active when it comes to social media.
Once the account is created, strive to post at least one Tik Tok a week. The
timeline to create a new Tik Tok account and begin creating content is by the
middle of April.

OUTTAKE Objectives

1. To track if the target audiences are receiving and retaining press releases
and social media posts by distributing formal surveys to the clients
(supporters, donors, and volunteers). Aim to send press releases to at least
10 journalists and acquire survey results from at least 30 clients. The
timeline of this outtake objective is to begin as soon as possible and continue
until the middle of May.
2. To measure if target audiences understand organizational messages by
conducting focus groups monthly. This can be done by selecting a small

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 group of clients to interview and discuss their experiences with the
organization. The goal for this outtake objective is to do a trial run at the end
of April.

OUTCOME Objectives

1. To increase overall social media engagement by 10% and overall social

media followers by 10%. This will be done by increasing social media posts
throughout the next few months. The timeline of this goal is by the end of
2023.
2. To increase overall donations, fundraising and support of the organization by
5% or more. The timeline on this goal is by the end of 2023.

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CAMPAIGN THEME

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PLANNING ACTIONS AND SPECIAL EVENT

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The “Strength in Numbers Bingo” is a social media challenge that involves participants to
fill up a bingo card for an opportunity to win a variety of prizes. This challenge will
increase the organization's social media presence and interaction with the hopes of
strengthening the overall support of The Boys & Girls Club Club of Bloomington-Normal.
Some of the bingo squares include, purchasing an item from partnership organizations
such as Jersey Mike’s or Panda Express, making a donation to The Club, volunteering at
The Club, sharing content from the organizations social media platforms, etc. Prizes to
the top participants will include, The Boys & Girls Club Club of Bloomington-Normal
merchandise and accessories, gift cards from partnerships, and other intriguing bonuses.
In order for the organization to keep track of all who are involved, participants are to take
a picture once a square is completed and tag The Club. Throughout the time span of this
social media challenge, there will be a virtual leaderboard where participants can check
their ranking throughout the competition. This effect will keep participants attentive and
eager to fill their cards.

STEPS

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27
STRENGTH IN NUMBERS MEDIA ROLL OUT
UNCONTROLLED MEDIA #1
Earned media: PRESS RELEASES
Using press releases as a form of media
for our roll out is crucial to the success
of gaining more supporters. Press
releases grab the attention of
journalists, therefore quickly publicizing
information that is of interest to new
advocates for the organization.
Supporters must know what the Club is
currently working on or putting out into
the community before they support the
Tools needed to gain access to public engagement…
program.
THE BOYS AND GIRLS CLUB OF BLOOMINGTON-NORMAL WEBSITE
(bgcbn.org)
Press releases will be published under the “NEWS” tab of the official BGCBN
website. When the Club allows journalists online access to press releases via
their site, they encourage user activity and increase the amount of times that
the website is visited.

Budget: $8,000

Item Total Notes

N/A $0.00 Budgeting is not necessary

for writing and publishing
press releases. All activity
for this specific medium is
online, therefore
disregarding any need to
buy paper, printer ink, or
other publication materials.

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UNCONTROLLED MEDIA #2
Shared media: BGC-BiNgo SOCIAL
MEDIA CHALLENGE
A unique social media challenge will
encourage both new and current
supporters to get involved with The Boys
& Girls Club of Bloomington-Normal as
well as revolutionize the Club’s social
media game. Ms. Scheirer indicated
that the Club’s social media is in need
of serious work, therefore inspiring our
team to pose this as a step in the right
direction of renovation.

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Tools needed to gain access to public engagement…
SOCIAL MEDIA ACCOUNTS (@bgcbn1992 on Instagram, The Boys and Girls Club of
Bloomington-Normal on Facebook)
Instagram and Facebook are two social media platforms where users
can cross-publish account posts and stories without having to log into both apps.
Utilizing these platforms for the bingo challenge allows for a larger participant
outreach and therefore attracts greater numbers of new supporters.

OFFICIAL HASHTAGS #BGCBiNgo, #StrengthInNumbers

#BCGBiNgo is the overall hashtag that participants are encouraged to
use over the course of the challenge. A box is considered complete once the
participant has photo evidence and either tagged the Club’s Instagram or
Facebook or used this hashtag.
#StrengthInNumbers will be included on a custom BGCBN filter, which
is also one of the bingo boxes to be completed by participants.

VENMO ACCOUNT @BGCBN

Two of the tasks on the bingo card are small donations to a Venmo
account, which does not yet exist and will be created by TBD PR. There is no cost
to set up an account and Venmo is a reliable e-payment for multiple mobile
phone brands.

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Updated Budget: $8,000

Item Total Notes

50 BGCBN custom $150 Reward for Strength in

“Strength in Numbers” Numbers Bingo Challenge
water bottles winners; pricing calculated
on Custom Ink

50 BGCBN custom $250 Reward for Strength in

“Strength in Numbers” t- Numbers Bingo Challenge
shirts winners; pricing calculated
on Custom Ink

25 BGCBN “Strength in $375 Reward for Strength in

Numbers” fleece blanket Numbers Bingo Challenge
winners; pricing calculated
on Custom Ink

Custom banner $30 Reward for Strength in

Numbers Bingo Challenge
winners; pricing calculated
on Custom Ink

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***Example of social media content posted by the organization to announce winner of
Strength in Numbers Bingo
Partners/Sponsors In-Kind Donations for Strength in Numbers Bingo Winners:
● Jersey Mike’s: free sandwich and chips voucher
● Panda Express: free entree
● ROSS Dress for Less: $10 off coupon, $20 off coupon
● Jimmy John’s: free meal

FRONT
STRENGTH

STRENGTH IN
INNUMBERS

NUMBERS

FRONT

BACK
BACK STRENGTH IN
NUMBERS

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Winners’ Prizes:
There are three prize tiers for the Strength in Numbers Bingo Challenge…

TIER CRITERIA PRIZES

Tier 1: A participant scores a ● “Thank you” note

BINGO! Four in a row… from one of the kids
at the BGCBN
● Free entree at
Panda Express
● BGCBN “Strength in
Numbers” water
bottle

Tier 2: A participant scores a ● “Thank you” note

DOUBLE BINGO! A row and from one of the kids
a column… at the BGCBN
● Free sandwich &
chips from Jersey
Mike’s
● BGCBN “Strength in
Numbers” t-shirt
● $10 off coupon at
ROSS

Tier 3: A participant clears the ● “Thank you” note

entire Strength in Numbers from one of the kids
Bingo card… at the BGCBN
● Free meal from
Jimmy John’s
● BGCBN “Strength in
Numbers” fleece
blanket
● $20 off coupon at
ROSS
● A banner
recognizing winners’
names above the

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 BGCBN Zen Den

CONTROLLED MEDIA #1
Owned media: MONTHLY NEWSLETTER
Introducing a more frequently published
newsletter that recaptures that month’s
happenings and updates would be ideal
for BGCBN donor and volunteer growth.
TBD PR will assist in the development
and publication of “Club Recap,” a
newsletter designed for mailed and
digital sharing to allow for peak target
publics outreach.

Tools needed to gain access to public engagement…

THE BOYS AND GIRLS CLUB OF BLOOMINGTON-NORMAL WEBSITE
(bgcbn.org)
Supporters will utilize the “NEWS” tab of the website to subscribe to Club
Recap, signing up with either a mailing or e-mail address.

Updated Budget: $7,195

Item Total Notes

Direct mail (estimated $250.00 Pricing calculated via

about 100 people will sign mailingjet.com
up for a mailed newsletter)

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37
38
 CONTROLLED MEDIA #2
Owned media: SOCIAL MEDIA IN-FEED
ADS
As we help the Boys and Girls Club of
Bloomington-Normal rework their social
media, we will be utilizing paid
advertisements via Instagram and
Facebook as a means of connecting
with potential supporters who do not yet
engage with us on our platforms.

Tools needed to gain access to public engagement…

SOCIAL MEDIA ACCOUNTS (@bgcbn1992 on Instagram, The Boys and Girls
Club of Bloomington-Normal on Facebook)
Instagram and Facebook are two social media platforms where users can
cross-publish account posts and stories without having to log into both apps.

Updated Budget: $6,945

Item Total Notes

Paid Instagram ad $500/ad Instagram ads cost about

$0.30-$2.00 per click. This
is an estimated cost based
on the idea that these ads
will remain active on social
media platforms for 48
hours.
This leaves the Club with $6,445.

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**Example of an Instagram ad publics might see while scrolling

40
SOCIAL MEDIA ROLL OUT CALENDAR

Our plan for publication, release, and promotion of both controlled and uncontrolled
media is outlined in this three-month calendar. The calendar extends from March until
May.

MARCH 2023

APRIL 2023

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MAY 2023

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SAMPLE SOCIAL MEDIA POSTS

Our theme is “Strength in Numbers” and it can be seen in many different ways. The
ability to collaborate and tag Illinois State University when it comes to volunteers is one
way to show strengths in numbers. Collaborating with our sponsors and getting more
community engagement will drive up our strength in numbers.
Our theme will help to drive a new social media rollout where we gain more social media
engagement with our followers and the communities.

Jersey Mike’s has a history of

promoting an event where 100%
of the day’s sales are donated to

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an organization. Partnering with Jersey Mike’s, the Club could use the Tortuga Music
Festival giveaway to promote one full day of sales donated to the Club. The Club
promoting the festival for their partner will drive more customers to Jersey Mike and if we
can promote a certain day for the donation, it will help drive the community to go to
Jersey Mike’s on the specific day and increase the donation amount.

As stated previously, Jersey Mike’s has a history of

promoting an event where 100% of one day sales is
donated to an organization. The partnership we have
established with Jersey Mike’s can help the Club
capitalize on these donation opportunities. This post
would be an example of a future post the organization
could use to promote their partnership and drive
increase donations.

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SAMPLE PRESS RELEASE A
April 13, 2023 Contact: Christopher Hernandez

For Immediate Release Phone: (815) 579-4046

Email: [email protected]

New Building for Boys & Girls Club

BLOOMINGTON, Ill. – Hundreds of families will gather at Sunnyside Park for an unveiling
of the new Boys & Girls Club of Bloomington-Normal building on Saturday, May 20 at 4 p.m.

The community is invited to watch the unveiling and take a tour of the new facility with
friends and family members. There will be various members of the Club there to welcome the
public and to provide information on services the Boys & Girls Club can offer for community
members and their children.

The event is being held to increase the public’s awareness of the new Club building and
location. Boys & Girls Club purchased the land for the surprising amount of one dollar from
the City of Bloomington.

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 “We don’t want to lose that amount of recreational property in that neighborhood,”
City Manager Tim Gleason said, “There just happens to be property adjacent to (the club’s
current location) and it becomes the responsibility of the Boys & Girls Club Club.”

There will be activities in and outside the building to include face painting, games and
small sport competitions such as a parent and child team corn hole tournament. All activities
will be monitored by the amazing volunteers who devote much of their time to the Club.

Sunnyside Park is located at 1700-1898 Illinois St, Bloomington, IL, down the road
from the current Boys & Girls Club building. There is no entry fee for the event and all
donations are welcomed.

For more information about this event please contact Laurie Moore at (309) 829-3034.

SAMPLE PRESS RELEASE B

April 14, 2023 Contact: Christopher Hernandez

For Future Release Phone: (815) 579-4046

Email: [email protected]

Boys & Girls Club of Blo-No and Panda Express

BLOOMINGTON, Ill. – Boys & Girls Club of Bloomington-Normal and Panda Express have
partnered together to raise money and awareness of the Club's new building. On May 15, 2024,
from 3 p.m. to 8 p.m. 15% of every purchase at the Panda Express store located at 1901 Market
St. Bloomington, IL will be donated to Boys & Girls Club of Bloomington-Normal.

Panda Express has long been a supporter of the Boys & Girls Club and donated 50% of
profits at the ribbon cutting ceremony from their new location this past February. Panda
Express Area Coach of Operations Leonardo Morales said, “Our entire Panda team is grateful
to serve the Bloomington community by providing new jobs and supporting local organizations
through fundraising opportunities,”

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 Currently the Boys & Girls Club of Bloomington-Normal serves 1,600 members,
families and other youth throughout the year. With the new facilities built the Club expects to
be able to serve 500 members a day, which is great news for the hundred families currently on
a waitlist to join the Club.

Boys & Girls Club of Bloomington-Normal is a non-profit organization and helps

children all across the local community. To learn how you can donate or volunteer, please
contact Laurie Moore at 309-829-3034 ext. 104.

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