Nick Scaletta

Ella Story
Erin Riley
Christopher Hernandez

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TABLE OF CONTENTS
Meet The Team………………………………………………………………3

Background Information…………………………………………………….4

Overview of Services………………………………………………………..5

Mission…………………………………………………………….…………..10

Opportunity and Problem Research……………………………….………...10

Audience Research………………………………………………………..….12

Study Design- Survey……………………………………………………….…17

Objectives………………………………………………………………………22

Campaign Theme…………………………………………………………..….24

Planning Actions and Special Events………………………………………..25

Steps………………………………………………………………………..….26

Media Rollout…………………………………………………………………..27

Budget…………………………………………………………………………..32

Prizes………………………………………………………………………...….35

Calendar…………………………………………………………………………41

Social Media Posts………………………………………………………….…44

Press Releases………………………………………………………………...47

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MEET THE TEAM

Left to right: Nick, Ella, Erin and Christopher

Contact information below is individual email addresses of the team members.

To reach TBD PR Firm call 1 (309) 433 - 9787.

Nick: [email protected]

Ella: [email protected]

Erin: [email protected]

Christopher: [email protected]

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BACKGROUND INFORMATION
Boys & Girls Club of Bloomington-Normal is a 501(c)3 nonprofit organization. The many

services are very valuable to the families but even more so to the community as a whole. After-

school and summer programs for youths ages 5-18 are enriched with serving the academic,

emotional, cultural, and social needs. Since 1992, the organization has provided quality

programs and services to underserved children, as well as introducing their families to other

resources in the community. The program provides homework help and tutoring, STEM

activities focusing on the future of technology, introduction to the arts, leadership, service

learning, as well as career exploration and development. With the assistance of the Boys &

Girls Club the vision is clear and the vision is to give every member the possibility to achieve

great things and to have a bright future. The time and effort in making the Boys & Girls Club

successful is measured by the members who are successful in school, graduate with a plan for

the future, engage in healthy behaviors to become fit for life, and develop strong character

which will empower them to become productive, caring and responsible citizens. The belief in

the five key features to youth development is essential within the programs to produce

successful members. To Create a safe and positive environment for our members, the Club

generates fun and fosters a sense of belonging, encourages supportive relationships with peers

and adults, provides opportunities and sets expectations, and offers recognition. By embedding

these key youth development strategies into their programs, the Bloomington-Normal Boys &

Girls Club makes the community a better place.

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OVERVIEW OF SERVICES
The services provided by the Boys & Girls Club of Bloomington-Normal go far beyond the

usual after-school program. The Club does more than watch the kids play; it teaches values.

Developing one's own character and leadership style, exploring a creative side and teaching

members life lessons and healthy habits are values taught at the Boys & Girls Club. These are a

few services the organization provides.

Character & Leadership Development

The character & leadership development program empowers youth members to have a

positive influence within the Club and community. The program is built to help members

sustain meaningful relationships with others and help develop a healthy self-esteem. Members

who participate in the character & leadership development learn through projects all year round

that empower them to learn about the people around them as well as learn about themselves.

The Youth of the Year leadership and recognition program is a yearlong program which

supports members who want to apply for scholarships. Members will increase public speaking

abilities which are crucial to future achievements.

The Arts

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 The arts program allows members to develop creativity and cultural awareness through

knowledge and appreciation of visual arts and crafts, performing arts and creative writing. The

activities provided through the arts program help with self-expression and develop appreciation

of other cultures. Boys & Girls Club hold special events regarding the arts, for example

performances by guest musicians and many more events which expose members to the arts.

Education & Career Development

Education and career development helps members become proficient in educational discipline,

apply learned skills to everyday life and promotes a successful future in potential careers. The

education and career development program is dedicated to helping members improve their

study habits, do well in school and make good life choices. There are additional education

programs which help build reading proficiency, reduce summer learning loss, and prepare for

college. The standards are set high and peer support among members helps to create a focused

and excelling atmosphere.

Sports, Fitness & Recreation

Club members who partake in the sports, fitness and recreation program develop positive use

of leisure time, skills for stress management, appreciation for the environment and social skills.

Through a variety of sports and games, members will learn about teamwork and physical

fitness. Thus, giving members the opportunity to overcome obstacles together. Triple Play is a

comprehensive health and wellness program which strives to improve the overall health of

Club members by increasing their daily physical activity, teaching good nutrition and

developing healthy relationships.

Health & Life Skills

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The health and life skills learned in the program will help young people to engage in positive

behaviors that nurture their own well-being and to set personal goals for their future. The

health and life skills help to reinforce healthy living in certain age ranges throughout a

member’s life. Healthy habits is another program that emphasizes good nutrition, regular

physical activity and improving overall well-being. There are special events which emphasize

financial literacy and health presentations within the Boys & Girls Club program.

Communication Audit and Public Reputation

Since January 5, 2023, The average likes per post 852 followers
the organization has is 9.
posted 44 times.

Since January 3, 2023, The average likes per post 4,400

the organization has is 15. followers
posted 58 times.

There has been no The average likes per post 759 followers
activity since April 30, is 1.
2022.

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 Since January 2023, The average likes per post 289 followers
the organization has is 5.
posted 10 times.

Common communication channels used by the Club includes:

1. Website

2. Social media platforms (listed above)

3. Email newsletters and updates

4. Physical mail

5. Press releases and media outreach

6. Advertising

7. Events and community outreach

8. Volunteer and donor engagement

If the Club wants to determine whether these channels are reaching all stakeholders effectively,

it would be necessary to conduct stakeholder surveys or focus groups to gather feedback on the

effectiveness of the communication channels used by the Club.

In terms of whether the channels are appropriate for the type of message and audience, each

channel would need to be evaluated based on its strengths and weaknesses, as well as the

preferences and needs of the target audience. For example, social media may be an effective

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way to reach younger stakeholders, while physical mail may be more appropriate for older

stakeholders who prefer traditional communication methods.

The strengths and weaknesses of each channel would also need to be analyzed. Social media

platforms may be a great way to engage with stakeholders in real-time, but they may not be

appropriate for sharing in-depth information. In contrast, email newsletters may be great for

sharing detailed updates, but they may not be as engaging as social media.

The content of the communication would need to be analyzed for tone, messaging, consistency,

and branding. The tone should be appropriate for the audience and the message, while the

messaging should be clear and consistent across all channels. The branding should also be

consistent across all channels, to ensure the Club's brand is recognizable and memorable.

The Club's Facebook has approximately 4,400 followers and the City of Bloomington and the

Town of Normal have a combined population of 131,877. This shows the Club's Facebook

page has only attracted .03% of the population, even less for the other social media accounts

between both Bloomington and Normal.

This communication audit can help the Boys & Girls Club Club of Bloomington-Normal to

assess their communication practices, identify gaps, and improve their communication

strategies. By involving the stakeholders in the audit process, the club can gain valuable

insights and feedback which can inform their communication strategy and strengthen their

relationships with the community.

MISSION

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“Our mission is to empower all young people, especially those who need us most, to reach
their full potential as productive, caring, responsible citizens. Our strategic focus is to enhance
the Club’s success by continuing to set the standard of excellence with our exemplary
programming. Community partnerships have been an integral piece in expanding our efforts in
this area. Our Board, our leadership team and our staff are committed to providing a high-
quality Club experience focusing on our core program areas: Education & STEM, Arts &
Culture, Health & Wellness, Leadership & Service, Career Exploration & Development, Sports
& Recreation. Our entire team are leading advocates for our child and youth development
practices. We are sought out for service and support by fellow community leaders in our
aggregate effort to build a stronger community for everyone.”

OPPORTUNITY AND PROBLEM

RESEARCH
Based on background research on the Boys & Girls Club Club of Bloomington- Normal, we
can conclude they hold a strong reputation based on customer satisfaction and overall company
image. However, there are problems within the organization that hold them back from their full
potential. Luckily there are opportunities for growth that will satisfy the company's goals and
future plans.

Problem/Opportunity 1

The Boys & Girls Club Club of Bloomington-Normal holds around 600 children. Based on
their mission, "...to empower all young people, especially those who need us most...", it shows
the sincerity of wanting to provide help to those who would benefit from it. A current problem

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 seen at the Boys & Girls Club Club of Bloomington-Normal in regards to this, is the capacity
limit. Due to the capacity limit, it is holding The Club back from being able to support all
children who are in need. While talking with our client, we were informed that there is
currently a waitlist for children wanting to join the club. Clearly this is a problem that is
holding the organization back from being its best self, however there is work being done for a
solution. Good news is, the Boys & Girls Club Club of Bloomington-Normal is in the process
of switching over to a new location with new land that has already been purchased. The new
location will increase the amount of children that The Club can hold, and will overall make
their mission even more successful. Within this problem and opportunity, our job is to promote
the opening of a new and improved location to make the public aware, and boost the number of
satisfied customers and people in the community.

Problem/Opportunity 2

Another area of struggle that the Boys & Girls Club Club of Bloomington-Normal faces is the
lack of social media presence and interaction. The Club made it clear to us that the
implemented campaign should not be based around fundraising. After noticing the lack of your
social media ability, we realized a social media focused campaign around considering all your
wants and needs. We have realized this issue based on inactive accounts, lack of posts across
social platforms, and little to no interaction on posted content. Although this department seems
to be a struggle for the organization at the moment, there is opportunity for growth in this area.
The first step we came up with is to create a stable public relations plan. We hope a plan would
help distinguish a target audience for the organization and further help to break down social
media strategy which will boost brand image across the media. This is important to implement
as social media is a crucial part of an organization's success.

AUDIENCE RESEARCH
As we familiarize ourselves with the Club, it is important that we also examine the wide range
of publics who the organization reaches. These publics have been ranked by importance by
Director of Philanthropy Kimberly Scheirer.

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SUPPORTERS: 1

Supporters are the most involved with the Club as they come in the form of any of the
following publics.

DONORS: 2

BGCBN depends on donations to promote their programs and reach their financial goals. The
difference between supporters and donors is that donors will always support the Club
financially.

VOLUNTEERS: 3

Volunteers keep the doors open and enable the Club to deliver vital programs and services.

MEDIA: 4

Media engages supporters, increases brand awareness and promotes fundraising initiatives.

LOCALS: 5

Locals tend to be more involved within their communities because community-led nonprofits
like BGCBN understand their communities best.

PARENTS/GUARDIANS: 6

Parents are ranked lower in terms of importance and engagement because they pay $25 a year
for their children (K-5) to go to the Club and nothing at all if their kids are in junior high or
high school. They may not support the organization beyond dropping their child off there.

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YOUTH: 7

Without youth grades K-12, BGCBN would not have a purpose to serve because their mission
revolves around this particular public.

EMPLOYEES: 8

BGCBN's paid, professionally trained staff are significant to the Club because of their
commitment to supervise youth.

Director of Philanthropy Kimberly Scheirer rated youth and employees as the least important
publics only because there is no need to market to them at the moment.

Based on audience research and faculty input, the three most important publics are...

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Donors and volunteers both qualify as supporters of the Club, posing a need to target the
SUPPORTERS public.

Demographics

· Age: 19-35

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 · Race: White

· Gender: Female

· Education Level: College, college graduate

· Income Level: Middle class, $70,000/year

· Occupation: At least a part-time job

· Marital Status: Married or seriously dating (but this may not always be the case)

· Family Status: Has children

Psychographics

· Likes: Children, community, coffee, routine, DIY

· Dislikes: Entitlement, spontaneity, excessive screen time

· Attitudes: Selfless, puts children's interests first (even if they are not her own),
surrounds herself with like-minded individuals, self-proclaimed "mama bear"

· Behaviors: Drives an SUV/van, emotional spender, lives vicariously through her

Pinterest boards, scrolls through Instagram reels, avid planner

STUDY DESIGN- SURVEY

Sample Size

We will be conducting a survey that will give us an understanding of our target audience's
background on social media support. We are hoping to gain clarity on the types of followers
and supporters we would receive once we start following a public relations plan. The sample
size of the survey will be 100 participants.

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Sampling Frame

The sampling frame for this survey is parents or guardians living in the Bloomington- Normal
community who have an active social media account across any platform.

Population

Our population will consist of supporters of the Boys & Girls Club Club of Bloomington-
Normal. In order to gain feedback regarding social media support for this organization, we will
target this survey towards parents or guardians who live in the community.

Recruitment Techniques

In order to recruit the target population to complete this survey, people will discover it across
multiple channels. The survey is found on social media sites, through mail/ email, and printed
off on flyers. We encourage people to spread the word about this organization and ways to
support it.

SURVEY
1. What is your race?

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A. White/Caucasian

B. Hispanic/Latino

C. Black/African American

D. Native American/American Indian

E. Asian/Pacific Islander

F. Other (please specify):

2.What is your age?

A. Under 18

B. 18-25 years old

C. 26-35 years old

D. 36-45 years old

E. 46-55 years old

F. Over 56 years old

3.What is your gender?

A. Female

B. Male

C. Non-Binary

D. Transgender Female

E. Transgender Male

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F. Different identity (please specify): ______________________

4.What is your current employment status?

A. Employed full time (40+ hours a week)

B. Employed part time (less than 40 hours a week)

C. Unemployed (currently looking for work)

D. Unemployed (not currently looking for work)

E. Student

F. Retired

G. Self-Employed

5.What is your marital Status?

A. Single, Not Married

B. Married

C. Living with partner

D. Separated

E. Divorced

F. Widowed

G. Dating/Engaged living with partner

I. Dating/Engaged not living with partner

G. Prefer not to answer

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6.What is your current parental status?

A. I am a single provider

B. Both parents/ guardians provide

C. I am not a parent

7.What is your primary source of community information?

A. Mail
B. Email
C. Newspaper
D. Social Media
E.Television/ Advertisements

8.What social media sites do you currently use? (Select all that apply)

A.Instagram
B.Facebook
C.Twitter
D.Tik Tok
E.LinkedIn

9.How often are you using social media?

A. I don't use social media

B. Occasional use (few times a week/month)
C. I use social media everyday

10.How likely are you to follow organizations on social media?

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A. Not at all likely

B. Not likely

C. Neutral

D. Likely

E. Very Likely

11.How important is your personal social media presence to you?

A. Very Important

B. Important

C. Neutral

D. Low Importance

E. Not at all Important

12.Do you follow a non-profit organization on social media?

A. Yes
B. No

13.Would you follow a non-profit organization on social media?

A.Yes
B.No

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14.Do you allow your child to be on social media?

A. Yes
B. No

15.Would you be willing to tell a friend about a non-profit organization that you
support?

A. Yes
B. No

16.Would you be willing to volunteer at a non-profit organization?

A. Yes
B. No

17.What would be your concerns with supporting a non-profit organization?

OBJECTIVES
OUTPUT Objectives

1. To increase social media presence on Facebook by posting daily. Maintain a

metric-based goal of 7-9 posts a week. The timeline of this output objective is to
begin as soon as possible and continue until the middle of May.

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2. To keep clients updated on organizational information by providing 1-2 press
releases weekly. This should convert to 4-8 press releases monthly. The timeline
of this output objective is to begin as soon as possible and continue until the
middle of May.
3. To expand to other rapidly growing social media platforms like Tik Tok. This will
help bring in a new target audience that may not be active on Facebook, which is
where the organization is most active when it comes to social media. Once the
account is created, strive to post at least one Tik Tok a week. The timeline to
create a new Tik Tok account and begin creating content is by the middle of April.

OUTTAKE Objectives

1. To track if the target audiences are receiving and retaining press releases and
social media posts by distributing formal surveys to the clients (supporters, donors,
and volunteers). Aim to send press releases to at least 10 journalists and acquire
survey results from at least 30 clients. The timeline of this outtake objective is to
begin as soon as possible and continue until the middle of May.
2. To measure if target audiences understand organizational messages by conducting
focus groups monthly. This can be done by selecting a small group of clients to
interview and discuss their experiences with the organization. The goal for this
outtake objective is to do a trial run at the end of April.

OUTCOME Objectives

1. To increase overall social media engagement by 10% and overall social media
followers by 10%. This will be done by increasing social media posts throughout
the next few months. The timeline of this goal is by the end of 2023.
2. To increase overall donations, fundraising and support of the organization by 5%
or more. The timeline on this goal is by the end of 2023.

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CAMPAIGN THEME

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PLANNING ACTIONS AND SPECIAL EVENT

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The “Strength in Numbers Bingo” is a social media challenge that involves participants to fill
up a bingo card for an opportunity to win a variety of prizes. This challenge will increase the
organization's social media presence and interaction with the hopes of strengthening the overall
support of The Boys & Girls Club Club of Bloomington-Normal. Some of the bingo squares
include, purchasing an item from partnership organizations such as Jersey Mike’s or Panda
Express, making a donation to The Club, volunteering at The Club, sharing content from the
organizations social media platforms, etc. Prizes to the top participants will include, The Boys
& Girls Club Club of Bloomington-Normal merchandise and accessories, gift cards from
partnerships, and other intriguing bonuses. In order for the organization to keep track of all
who are involved, participants are to take a picture once a square is completed and tag The
Club. Throughout the time span of this social media challenge, there will be a virtual
leaderboard where participants can check their ranking throughout the competition. This effect
will keep participants attentive and eager to fill their cards.

STEPS

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26
STRENGTH IN NUMBERS MEDIA ROLL
OUT
UNCONTROLLED MEDIA #1
Earned media: PRESS RELEASES
Using press releases as a form of media for
our roll out is crucial to the success of
gaining more supporters. Press releases
grab the attention of journalists, therefore
quickly publicizing information that is of
interest to new advocates for the
organization. Supporters must know what
the Club is currently working on or putting
out into the community before they support
the program.

Tools needed to gain access to public engagement…

THE BOYS AND GIRLS CLUB OF BLOOMINGTON-NORMAL WEBSITE
(bgcbn.org)
Press releases will be published under the “NEWS” tab of the official BGCBN
website. When the Club allows journalists online access to press releases via their
site, they encourage user activity and increase the amount of times that the website
is visited.

Budget: $8,000

Item Total Notes

N/A $0.00 Budgeting is not necessary

for writing and publishing
press releases. All activity for
this specific medium is
online, therefore disregarding
any need to buy paper,
printer ink, or other
publication materials.

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UNCONTROLLED MEDIA #2
Shared media: BGC-BiNgo SOCIAL
MEDIA CHALLENGE
A unique social media challenge will
encourage both new and current supporters
to get involved with The Boys & Girls
Club of Bloomington-Normal as well as
revolutionize the Club’s social media
game. Ms. Scheirer indicated that the
Club’s social media is in need of serious
work, therefore inspiring our team to pose
this as a step in the right direction of
renovation.

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Tools needed to gain access to public engagement…
SOCIAL MEDIA ACCOUNTS (@bgcbn1992 on Instagram, The Boys and Girls Club of
Bloomington-Normal on Facebook)
Instagram and Facebook are two social media platforms where users can
cross-publish account posts and stories without having to log into both apps. Utilizing
these platforms for the bingo challenge allows for a larger participant outreach and
therefore attracts greater numbers of new supporters.

OFFICIAL HASHTAGS #BGCBiNgo, #StrengthInNumbers

#BCGBiNgo is the overall hashtag that participants are encouraged to use
over the course of the challenge. A box is considered complete once the participant has
photo evidence and either tagged the Club’s Instagram or Facebook or used this
hashtag.
#StrengthInNumbers will be included on a custom BGCBN filter, which is
also one of the bingo boxes to be completed by participants.

VENMO ACCOUNT @BGCBN

Two of the tasks on the bingo card are small donations to a Venmo account,
which does not yet exist and will be created by TBD PR. There is no cost to set up an
account and Venmo is a reliable e-payment for multiple mobile phone brands.

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Updated Budget: $8,000

Item Total Notes

50 BGCBN custom “Strength $150 Reward for Strength in

in Numbers” water bottles Numbers Bingo Challenge
winners; pricing calculated
on Custom Ink

50 BGCBN custom “Strength $250 Reward for Strength in

in Numbers” t-shirts Numbers Bingo Challenge
winners; pricing calculated
on Custom Ink

25 BGCBN “Strength in $375 Reward for Strength in

Numbers” fleece blanket Numbers Bingo Challenge
winners; pricing calculated
on Custom Ink

Custom banner $30 Reward for Strength in

Numbers Bingo Challenge
winners; pricing calculated
on Custom Ink

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***Example of social media content posted by the organization to announce winner of
Strength in Numbers Bingo
Partners/Sponsors In-Kind Donations for Strength in Numbers Bingo Winners:
● Jersey Mike’s: free sandwich and chips voucher
● Panda Express: free entree
● ROSS Dress for Less: $10 off coupon, $20 off coupon
● Jimmy John’s: free meal

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 FRONT

STRENGTH

STRENGTH IN
INNUMBERS

NUMBERS

FRONT

BACK
BACK STRENGTH IN
NUMBERS

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Winners’ Prizes:
There are three prize tiers for the Strength in Numbers Bingo Challenge…

TIER CRITERIA PRIZES

Tier 1: A participant scores a ● “Thank you” note

BINGO! Four in a row… from one of the kids
at the BGCBN
● Free entree at Panda
Express
● BGCBN “Strength in
Numbers” water
bottle

Tier 2: A participant scores a ● “Thank you” note

DOUBLE BINGO! A row from one of the kids
and a column… at the BGCBN
● Free sandwich &
chips from Jersey
Mike’s
● BGCBN “Strength in
Numbers” t-shirt
● $10 off coupon at
ROSS

Tier 3: A participant clears the ● “Thank you” note

entire Strength in Numbers from one of the kids
Bingo card… at the BGCBN
● Free meal from
Jimmy John’s
● BGCBN “Strength in
Numbers” fleece
blanket
● $20 off coupon at
ROSS
● A banner recognizing
winners’ names
above the BGCBN
Zen Den

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 CONTROLLED MEDIA #1
Owned media: MONTHLY
NEWSLETTER
Introducing a more frequently published
newsletter that recaptures that month’s
happenings and updates would be ideal for
BGCBN donor and volunteer growth. TBD
PR will assist in the development and
publication of “Club Recap,” a newsletter
designed for mailed and digital sharing to
allow for peak target publics outreach.

Tools needed to gain access to public engagement…

THE BOYS AND GIRLS CLUB OF BLOOMINGTON-NORMAL WEBSITE
(bgcbn.org)
Supporters will utilize the “NEWS” tab of the website to subscribe to Club Recap,
signing up with either a mailing or e-mail address.

Updated Budget: $7,195

Item Total Notes

Direct mail (estimated about $250.00 Pricing calculated via

100 people will sign up for a mailingjet.com
mailed newsletter)

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38
 CONTROLLED MEDIA #2
Owned media: SOCIAL MEDIA IN-
FEED ADS
As we help the Boys and Girls Club of
Bloomington-Normal rework their social
media, we will be utilizing paid
advertisements via Instagram and
Facebook as a means of connecting with
potential supporters who do not yet engage
with us on our platforms.

Tools needed to gain access to public engagement…

SOCIAL MEDIA ACCOUNTS (@bgcbn1992 on Instagram, The Boys and Girls
Club of Bloomington-Normal on Facebook)
Instagram and Facebook are two social media platforms where users can cross-
publish account posts and stories without having to log into both apps.

Updated Budget: $6,945

Item Total Notes

Paid Instagram ad $500/ad Instagram ads cost about

$0.30-$2.00 per click. This is
an estimated cost based on
the idea that these ads will
remain active on social
media platforms for 48 hours.
This leaves the Club with $6,445.

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**Example of an Instagram ad publics might see while scrolling

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SOCIAL MEDIA ROLL OUT CALENDAR

Our plan for publication, release, and promotion of both controlled and uncontrolled media is
outlined in this three-month calendar. The calendar extends from March until May.

MARCH 2023

APRIL 2023
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MAY 2023

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SAMPLE SOCIAL MEDIA POSTS

Our theme is “Strength in Numbers” and it can be seen in many different ways. The ability to
collaborate and tag Illinois State University when it comes to volunteers is one way to show
strengths in numbers. Collaborating with our sponsors and getting more community
engagement will drive up our strength in numbers.
Our theme will help to drive a new social media rollout where we gain more social media
engagement with our followers and the communities.

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Jersey Mike’s has a history of
promoting an event where 100% of
the day’s sales are donated to an
organization. Partnering with Jersey
Mike’s, the Club could use the
Tortuga Music Festival giveaway to
promote one full day of sales
donated to the Club. The Club
promoting the festival for their
partner will drive more customers to
Jersey Mike and if we can promote
a certain day for the donation, it will
help drive the community to go to
Jersey Mike’s on the specific day
and increase the donation amount.

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As stated previously, Jersey Mike’s has a history of promoting an event where 100% of one
day sales is donated to an organization. The partnership we have established with Jersey
Mike’s can help the Club capitalize on these donation opportunities. This post would be an
example of a future post the organization could use to promote their partnership and drive
increase donations.

SAMPLE PRESS RELEASE A

April 13, 2023 Contact: Christopher Hernandez

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For Immediate Release Phone: (815) 579-4046

Email: [email protected]

New Building for Boys & Girls Club

BLOOMINGTON, Ill. – Hundreds of families will gather at Sunnyside Park for an unveiling
of the new Boys & Girls Club of Bloomington-Normal building on Saturday, May 20 at 4 p.m.

The community is invited to watch the unveiling and take a tour of the new facility with
friends and family members. There will be various members of the Club there to welcome the
public and to provide information on services the Boys & Girls Club can offer for community
members and their children.

The event is being held to increase the public’s awareness of the new Club building and
location. Boys & Girls Club purchased the land for the surprising amount of one dollar from
the City of Bloomington.

“We don’t want to lose that amount of recreational property in that neighborhood,”
City Manager Tim Gleason said, “There just happens to be property adjacent to (the club’s
current location) and it becomes the responsibility of the Boys & Girls Club Club.”

There will be activities in and outside the building to include face painting, games and
small sport competitions such as a parent and child team corn hole tournament. All activities
will be monitored by the amazing volunteers who devote much of their time to the Club.

Sunnyside Park is located at 1700-1898 Illinois St, Bloomington, IL, down the road
from the current Boys & Girls Club building. There is no entry fee for the event and all
donations are welcomed.

For more information about this event please contact Laurie Moore at (309) 829-3034.

SAMPLE PRESS RELEASE B

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April 14, 2023 Contact: Christopher Hernandez

For Future Release Phone: (815) 579-4046

Email: [email protected]

Boys & Girls Club of Blo-No and Panda Express

BLOOMINGTON, Ill. – Boys & Girls Club of Bloomington-Normal and Panda Express have
partnered together to raise money and awareness of the Club's new building. On May 15, 2024,
from 3 p.m. to 8 p.m. 15% of every purchase at the Panda Express store located at 1901 Market
St. Bloomington, IL will be donated to Boys & Girls Club of Bloomington-Normal.

Panda Express has long been a supporter of the Boys & Girls Club and donated 50% of
profits at the ribbon cutting ceremony from their new location this past February. Panda
Express Area Coach of Operations Leonardo Morales said, “Our entire Panda team is grateful
to serve the Bloomington community by providing new jobs and supporting local organizations
through fundraising opportunities,”

Currently the Boys & Girls Club of Bloomington-Normal serves 1,600 members,
families and other youth throughout the year. With the new facilities built the Club expects to
be able to serve 500 members a day, which is great news for the hundred families currently on
a waitlist to join the Club.

Boys & Girls Club of Bloomington-Normal is a non-profit organization and helps

children all across the local community. To learn how you can donate or volunteer, please
contact Laurie Moore at 309-829-3034 ext. 104.

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