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    E01202114-MUHAMMED ISMAIL K BBA CA
    The document is a study on customer satisfaction towards Samsung mobile phones in Kannur City, India. It includes an introduction to smartphones and Samsung's business in India. The objectives are to understand customer opinions and satisfaction levels. A literature review covers mobile phone usage behaviors. The methodology describes a descriptive study using primary and secondary data from a sample of 55 Kannur residents. Key findings indicate most users have Samsung phones and price is important. Suggestions are to improve processors, cameras, and resolve issues. In conclusion, customers prefer Samsung for features and value but some improvements could increase satisfaction.

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    E01202114-MUHAMMED ISMAIL K BBA CA
    27 views11 pages
    The document is a study on customer satisfaction towards Samsung mobile phones in Kannur City, India. It includes an introduction to smartphones and Samsung's business in India. The objectives are to understand customer opinions and satisfaction levels. A literature review covers mobile phone usage behaviors. The methodology describes a descriptive study using primary and secondary data from a sample of 55 Kannur residents. Key findings indicate most users have Samsung phones and price is important. Suggestions are to improve processors, cameras, and resolve issues. In conclusion, customers prefer Samsung for features and value but some improvements could increase satisfaction.

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    It is the project ita title and and conclusion

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    The document is a study on customer satisfaction towards Samsung mobile phones in Kannur City, India. It includes an introduction to smartphones and Samsung's business in India. The objectives are to understand customer opinions and satisfaction levels. A literature review covers mobile phone usage behaviors. The methodology describes a descriptive study using primary and secondary data from a sample of 55 Kannur residents. Key findings indicate most users have Samsung phones and price is important. Suggestions are to improve processors, cameras, and resolve issues. In conclusion, customers prefer Samsung for features and value but some improvements could increase satisfaction.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views11 pages

    Presentation (3) - 1

    Uploaded by

    E01202114-MUHAMMED ISMAIL K BBA CA
    The document is a study on customer satisfaction towards Samsung mobile phones in Kannur City, India. It includes an introduction to smartphones and Samsung's business in India. The objectives are to understand customer opinions and satisfaction levels. A literature review covers mobile phone usage behaviors. The methodology describes a descriptive study using primary and secondary data from a sample of 55 Kannur residents. Key findings indicate most users have Samsung phones and price is important. Suggestions are to improve processors, cameras, and resolve issues. In conclusion, customers prefer Samsung for features and value but some improvements could increase satisfaction.

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    © All Rights Reserved
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    Download as pdf or txt
    of 11

    HINDUSTHAN COLLEGE OF ARTS

    AND SCIENCE
    DEPARTMENT OF BUSINESS ADMINISTRATION WITH COMPUTER
    APPLICATION
    PROJECT WORK

    DONE BY: MUHAMMED ISMAIL K


    REG NO : 20BBC067
    Title:

    A STUDY ON CUSTOMER SATISFACTION


    TOWARDS SAMSUNG MOBILE PHONES
    IN KANNUR CITY

    Under the Guidance of: Mrs.w.Mercy kamalia


    Assistant professor
    Introduction

     Meaning of Smart Phone


     Meaning Phone Business
     Samsung Mobile Phone in India
     Industry Profile
     Company Profile
    Objectives of The Study

     To identify customers opinion about Samsung


    phones.
     To know about the level of satisfaction of
    customers towards Samsung mobiles.
     To understand the customer satisfaction level of
    Samsung smartphone.
    Review of Literature
     Joel Billieux (2017) despite its clear advantage, cellular phone
    use has been associated with harmful or potentially disturbing
    behaviors; the mobile phone’s problematic use is considered
    an inability to regulate one’s mobile use.
     Saif (2019) According to the findings, consumers place a high
    premium on cutting-edge technology, which not only functions
    as a driving factor when deciding to buy a new smartphone
    but also acts as a key differentiation between competing
    models.
     Pakola Petal (2021), made an effort to probe the motivations
    behind cellular phone purchases by consumers
    Research Methodology

     Nature of study:
    The nature of study states as descriptive.

     Nature of data:
    The study is based on both primary data and secondary.

     Source of data:
    Primary data is collected through a questionnaire. Secondary data is
    also applied in the study for a proper understanding of the concepts
    used in the study.
     Nature of population:
    A questionnaire had been distributed to the all people lived in the Kannur city

     Sample unit:
    The area of the research was Kannur city, Kerala

     Methods of sampling:
    Stratified sampling

     Size of sample:
    Sample size is 55 for convenience.

     Tools for Data Analysis:


    Percentage analysis
    Findings

     The majority of users have or are using Samsung


    mobile.
     The majority of the users responded that price is
    an essential factor to consider when buying
    mobile.
     The majority of users said the build quality of
    Samsung mobile is good and average.
     74% of users will suggest Samsung to their friends
    and family.
    Suggestion
     The company can focus on providing powerful
    processor and improving camera quality as they are
    the user's favorite and attractive feature of Samsung
    mobile.
     Steps must be taken to resolve the heating and lagging
    issue which many users face.
     Since 44% of users have faced some problems while
    using Samsung mobile, the company must take a
    survey and try to fix these problems through updates.
    Conclusion

     This study concludes that most people prefer


    using Samsung mobile because it provides
    features like a good camera, better battery
    backup, powerful processor at a budget-friendly
    rate. Overall, the customers have a very positive
    experience regarding the usage of Samsung
    mobiles. And are willing to buy Samsung mobile
    in next purchase
    Thank you

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