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    "A Comparative Study of

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    tasneem subhan
    This document provides an overview of a study on consumer buying behavior for Android-based phones from Samsung and Micromax in Lucknow, India. The study aims to understand consumers' preferred phone features, best mobile operating system, expenditure range on Android phones, and most preferred Android phones. It will use a sample of 50 consumers in Lucknow collected through questionnaires and interviews. Data analysis will include simple percentage, bar graphs, histograms and pie charts. The results will show differences in preferences between Samsung and Micromax Android phones. Limitations include the study being limited to Lucknow and a small sample size.

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    "A Comparative Study of

    Uploaded by

    tasneem subhan
    53 views4 pages
    This document provides an overview of a study on consumer buying behavior for Android-based phones from Samsung and Micromax in Lucknow, India. The study aims to understand consumers' preferred phone features, best mobile operating system, expenditure range on Android phones, and most preferred Android phones. It will use a sample of 50 consumers in Lucknow collected through questionnaires and interviews. Data analysis will include simple percentage, bar graphs, histograms and pie charts. The results will show differences in preferences between Samsung and Micromax Android phones. Limitations include the study being limited to Lucknow and a small sample size.

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    comparative study on consumer behavior on mobile phones

    Original Title

    Synopsis Report

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    This document provides an overview of a study on consumer buying behavior for Android-based phones from Samsung and Micromax in Lucknow, India. The study aims to understand consumers' preferred phone features, best mobile operating system, expenditure range on Android phones, and most preferred Android phones. It will use a sample of 50 consumers in Lucknow collected through questionnaires and interviews. Data analysis will include simple percentage, bar graphs, histograms and pie charts. The results will show differences in preferences between Samsung and Micromax Android phones. Limitations include the study being limited to Lucknow and a small sample size.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    53 views4 pages

    "A Comparative Study of

    Uploaded by

    tasneem subhan
    This document provides an overview of a study on consumer buying behavior for Android-based phones from Samsung and Micromax in Lucknow, India. The study aims to understand consumers' preferred phone features, best mobile operating system, expenditure range on Android phones, and most preferred Android phones. It will use a sample of 50 consumers in Lucknow collected through questionnaires and interviews. Data analysis will include simple percentage, bar graphs, histograms and pie charts. The results will show differences in preferences between Samsung and Micromax Android phones. Limitations include the study being limited to Lucknow and a small sample size.

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    A

    SYNOPSIS
    On
    A comparative study of
    consumer buying behaviour on
    android based phones special
    reference to SAMSUNG &
    MICROMAX
    Toward partial fulfillment of
    Integrated Master of Business Administration (IMBA)

    Lucknow

    Babu Banarsi Das University,

    GUIDED BY:
    SUBMITTED BY:
    Ms. Rashmi Singh
    Salah Khan

    Sahar

    IVth Semester
    Roll No.

    - 1130675071

    Session 2014 2015


    School of management
    Babu Banarasi Das University
    Sector 1, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow
    (u.p.) India

    Introduction

    This report provides extensive research and objective


    analysis on the consumer buying behavior on android based
    phones special reference to Samsung and Micromax. Today
    there is increased use of mobile phones by most of the
    people, increased use may be because of easy exchange of
    information & convenient communication. This study has the
    purpose to find out the preference criteria of consumers for
    particular mobile handset. Result of the study will show the
    difference between the android based phones of samsung
    and micromax.

    Objectives of the study


    The objectives of the study are:
    To find out the most preferred features of the android
    based mobile phones of samsung and micromax.
    To find out the opinion of consumers regarding best
    mobile operating system.
    To find out the expenditure range of consumers for
    android based phones.
    To find out the best android based phones
    according to the consumer's buying behaviour.

    Research Methodology
    Research methodology is the process used to collect
    information and data for the purpose of making business
    decisions. The methodology may include pulication research,
    interviews, surveys and other research techniques.

    Type of Research:

    The research design of the project is decriptive as it


    describe data and characteristics associated with the
    population using android based phones of Samsung &
    Micromax.

    Data Collection Tools:


    Primary Data

    Through Questionnaires

    Through Personal Interview

    Secondary Data
    Secondary data is the detail that are available in the
    form of face and figures. The sources of secondary
    data are:
    Websites
    Articles
    Magazines
    Technical & Trade Journals
    Publications of associations
    phones manufacturers

    related

    Sample Plan
    Universe Lucknow
    Sample Size 50
    Sample Area Urban
    Sampling Opportunity Sampling

    Data Analysis and Interpretation


    Simple Percentage Method
    Bar Graph
    Histogram

    to

    mobiles

    Pie Chart

    Limitations in Research

    The survey is limited to Lucknow region only, so it


    cannot be generalized to all the cities.

    The sample size is limited to 50 customers only.

    Time is one of the major constraints.

    At most care taken by the researchers to choose the


    correct information from the respondents.

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