Republic of the Philippines

Department of Education
REGION 1
SCHOOLS DIVISION OFFICE 1 PANGASINAN

ANIMANIA FOOD STALL

A Product Proposal using 7P’s presented in partial fulfillment of the requirements for
the subject “Entrepreneurship”

By: Albendo, Chezka E.

Carino, Jerusha Faith G.
Gamilo, Glaiza May B.
Ginez, Carl Irish P.
Ocampo, Ace Matthew A.
Odan, Ren Joshua R.
Sambahon, Janelle Joy T.
Tabora, Marvin R.

Checked by: ROSELYN R. PABALINAS

Subject Teacher

S.Y 2022-2023
 TABLE OF CONTENTS
1. PRODUCT………………………………………………. Page 1
2. PRICE…………………………………………………… Page 2
3. PLACE…………………………………………………... Page 3
4. PROMOTION…………………………………………... Page 4
5. PEOPLE…………………………………………………. Page 5-6
6. PROCESS………………………………………………... Page 7-9
7. PHYSICAL EVIDENCE………………………………... Page 10
PRODUCT

Like much of all modern food innovation, this idea came from the culinary
geniuses at Animania. About a month ago, Animania announced their new "Fried
Noodles" an extraordinary crispy fried noodles filled with teriyaki sauce. Moreover,
you can choose variety of toppings as many as you would like.

Warm, crispy, golden-brown noodle meal is usually consumed in the morning.

However, this piece isn’t limited to just breakfast food. It can be eaten in every meal
if you’re creative enough, even snack. It’s powerful enough to turn your day around
and to cause feuds between friends. It's noodles! and you can literally eat it with
anything.
PRICE
Animania offers products that are new to the public. Taste our underrated but
overflowing snacks with appetizing flavors. Prices may vary, the following are our
estimated prices.

Menu Price
1. Overload ₱ 55
2. Fried Noodles with Egg ₱ 40
3. Fried Noodles with Squid Balls ₱ 35
4. Fried Noodles with Lumpia ₱ 40
5. Plain Fried Noodles ₱ 30

Competition Pricing Method, this method utilizes the prices of local

competition or in the general market as a baseline upon considering our prices. We
price our item lower than our competitor's. This is ideal as we operate a more casual
food stall that are budget friendly considering the demographic and for customers
looking for a cost-effective alternative.

Gross Profit (Labor Cost + Operating Costs) = Net Profit/Loss

Along with common pricing strategies, such as competition and demand-

driven pricing, Animania implemented ideal food costs and gross profit margins to set
the prices of menu items.

We can assure that you are paying not only for high-quality, tasty and healthy
food products but also for convinience, hassle-free services and affordability we offer.

Animania reflect the type of business and our target demographic. In this way,
our prices are cohesive with our brand, formality level, and food. Guests will surely
appreciate us and will also be more likely to return.

If you are looking for affordable yet high-quality snacks to satisfy your
cravings, please yourself with assorted and variety of options from our stall.

Experience an incredible service in a flash of seconds on our stall, try it for yourself.
Animania, provides joy of getting the best flavors of your wish!
PLACE
Animania Street Food are set to serve our delicious delicacies on our first stall
this 1st week of May 2023. After steaming and frying their way around the campus of
Burgos National Highschool, Animania Street Food is parking up their mini stall for
good in the heart of Town Plaza, M. Ruiz St. Poblacion, Burgos, Pangasinan.

A comfortable spot with a great ambience, neutral temperature under the shade
of Acacia tree. We thought of this as our business location to sell our delicates. A
perfect place to showcase our products efficiently, effectively and safely with many
possible opportunities. In demand place where we can reach our target customers and
the one that is affordable for our budget range.

PROMOTION
The marketing function at Animania is responsible for activities that help the
business churn demand and grow its sales. There is tough competition in the food
industry. There are several major competitors of Animania in the market that offer
similar products.

Animania understands the importance of marketing as a great tool for efficient

and effective function for the whole organization. Animania's fast growing
recognition is also a result of its balanced focus on marketing. Animania, despite
being a starting small business, is indeed competitive and undeniably outstanding.
Animanian’s Promotion Project
• Token of Appreciation
- Animania build relationships with customers. Keeping connected with our dear
customers as we value every trust and aims to equally provide them with quality
service they deserve. We provide healthy menu, happy hour and a joyful experience!

• Flexible and Innovative Entrepreneurs

- We, as whole aim to introduce some new ideas into the market, organization or in
the nation. We are drawn towards innovations and invest a lot of time and wealth in
doing research and development.

• We implement creative ways on expanding our influence and being recognized

further.
- Animania has official brand profiles on all social media channel. Giving our Own
Pamphlets/ brochures alongside the fast delivery service. Development of easy-access
QR Codes that includes the list of our contacts and other information through Food
Delivery Apps &Marketplaces. Advanced Digital marketing to another level with use
of Local SEO and Local Audience Targeting.
- We maintain positive reviews on our products. Promos, combos, partnership for
Bulk and Regular Order as well as events such as Food Bloggers Meet and
Collaborating with Other Business are what makes Animania more exciting! We also
conduct contests and interact with our audience.

PEOPLE
Chief Executive Officer: Cariño, Jerusha Faith G.
Honorable Ms. Cariño, is responsible for delegating and directing agendas,
driving profitability, managing company organizational structure, strategy,
communicating with the board and maintaining ethical business operations. Having
the ability to build a community, determined, disciplined and passionate, Ms. Cariño
finds joy in inspiring people with the goal of offering and providing customers with
entertainment and real value.

Executive Secretary: Ginez, Carl Irish P.

 Performs clerical and administrative tasks including drafting letters, memos,
invoices, reports, and other documents for senior staff. Ms. Ginez arranges travel and
accommodations for executives. Schedules and attends meetings on behalf of
executives, taking notes and recording minutes.

Operations Manager: Ocampo, Ace Matthew A.

Mr. Ocampo is responsible for the employees working at Animania Food
Stall. As they play a critical role in ensuring higher customer satisfaction, these
employees are trained to provide customer friendly service.

Human Resources: Gamilo, Glaiza May B.

Srategically managing its HR, supervised by Ms.Gamilo has enabled the
Animania Food Stall to grow its competitive advantage in the market. From store
operations to other areas, our business has to ensure that our employees are
performing at their best. This ensures superior organizational performance and
customer experience.

Finance Manager: Odan, Ren Joshua R.

Mr. Odan's responsibilities include financial planning, investing, and
financing. Maximizing the value of the firm is the main goal of the financial manager,
whose decisions often have long-term effects.

Product Manager: Sambahon, Janelle Joy T.

It is important to focus on managing its supplier relationships so that the Food
Stall can ensure a continuous supply of good quality raw materials. Apart from food
and packaging, Animania in supervision of Ms. Sambahon also source equipment and
other inputs from number of independent suppliers.

Marketing and Sales Manager: Tabora, Marvin R.

Mr. Tabora focuses on growing brand awareness and driving customer
retention higher. Working on creating and running campaigns through digital
channels, Television, social media and many other creative ways Animania could
think of.

Research and Development: Albendo, Chezka E.

Ms. Albendo is responsible upon researching market and customer needs and
developing new and improved products and services to fit these needs.
Research and development managers determine, implement and monitor research and
development strategies and priorities to support their organization's commercial,
policy or research objectives. Leading major research projects and provide research
advice to their organization.

Here are the people behind the Animania Food Stall

PROCESS
The key factors driving Animania's continuous growth include a focus on
customer service, systems, and marketing.

Animania's Organizational Culture:

Our culture promotes flexibility, opportunity, and development. These are
some essential tenets of a modern culture that strives to deliver the highest customer
satisfaction. They guide workplace behavior and key decisions throughout the
organization.
 To ensure better performance and higher working efficiency, the Animania
Food stall deliver our very own strategic approach called Buddy system to drive
higher accountability and to ensure that the business can achieve superior growth. We
had a solution to function great in limited numbers of employees; where every
schedule, there are 2 crews working together along with others pairs doing a particular
assigned tasks that results to more focus and lessen the risk of time consuming,
complicated and unnecessary or irrelevant activities that slows down the occupational
process.

At Animania's, organizational culture is at the core of several things including

the everyday performance of the employees at the frontline. Customer satisfaction
depends on the performance of the employees working at the frontline inside the
stalls. It also depends on the teamwork between employees. The higher the level of
teamwork, the better the level of service, and the higher is the resulting customer
satisfaction. Animania trains its employees to provide the best quality customer
service and to work as a team. In reality, it translates into superior employee
performance and lower work stress. The company also trains its employees to
maintain a jolly environment inside stores so that customers can have a superior
dining experience. In this way, organizational culture has a significant impact on
customer experience at Animania stalls.

Another important area where the culture of an organization is a leading

influence is marketing. The customers’ perception of Animania does not depend only
on the quality of food it serves but also on the! environment and the level of service.
Apart from a customer-friendly environment, Animania also leverages its culture to
create the perception of an innovative food brand. The business releases new twists
now and then to engage its customers and tingle their taste buds.

A customer-centric culture cares for the customers’ joy. These factors grow
demand as they help to attract, engage, and retain customers. The focus is on creating
more happiness for both Animania's employees and customers. It offers a significant
competitive advantage for the brand. Its customer-centric culture has resulted in
stronger brand equity and superior returns on marketing investment.

Animania's Organizational Functions:

Animania follows a functional organizational structure that allows the
company to run organizational operations efficiently.

A Flat organizational structure from top level management to finance, sales,

marketing, product, operational and research development as well as other authorities
and employees. The absence of middle managers places more authority, such as
decision-making functions, at the worker level. Having fewer levels of management
also simplifies internal communication and enables fast decision-making, and because
the layers of middle management are removed, power and responsibility are divided
evenly throughout the organization.

PROCEDURE IN MAKING TERIYAKI SAUCE

INGREDIENTS EQUIPMENT
Water Whisk
Soy Sauce Measuring Cups
Sugar Bowl
Ginger Knife
Cornstarch Spoon
Pan
 Fork
Chopping Board

1. Gather all ingredients.

2. Combine 2 cups of water, soy sauce, brown sugar, cornstarch and ginger, in a
saucepan over medium heat.
3. Cook until nearly heated through, about 2 minutes
4. Cook and stir sauce until thickened, 5 to 7 minutes.
5. Remove sauce from heat and allow time for cooling

PROCEDURE IN MAKING FRIED NOODLES

INGREDIENTS EQUIPMENT
Egg Noodles Bowl
Cabbage Tong
Toge Fork
Knorr Seasoning Pan
Sesame Oil Casserole
Plate

1. Prepare the noodles.

2. Boil the noodles
3. Strain and drain the noodles
4. Pour 1 tbs of sesame oil into a pan, and heat on medium high.
5. Add drained noodles to pan and start stirring gently.
6. Continue for 3 to 5 minutes or until noodles begin to become slightly more
firm.
7. Add the chopped cabbage and carrots.
8. Stir in 1 to 2 tbsp Knorr seasoning.
9. Transfer to a container when it is fully cooked.
10. Add your own flavors, sauces and toppings.

PHYSICAL EVIDENCE
Incredible Branding Customizable foods are our signature, so is our
packaging. Our Fried Noodles will be packaged into an aesthetically pleasing,
environmentally-friendly paper bowl container that showcase our brand. Just right for
the ratio of additional toppings every serving. Consisting of varied add-ons such as
lumpiang shanghai, squid balls and fried egg.

We prioritize service quality and product branding. From Go-Green great

packaging, adorable animal icons that are absolutely loved by many customers of any
ages. We also developed and follow a brand palette as we aim for our customers to be
able to recognize our brand as whole and leave an instant impact and good
impression. Having clarity, visuals, great offer and amazing customer experience are
our foundation for a study brand identity.

Our eco-friendly packaging features a seal making it possible to eat without

worries of getting something inside your food and hence, you can save it for later. We
also developed and follow a brand palette as we aim for our customers to be able to
recognize our brand as whole and leave an instant impact and good impression.
Having clarity, visuals, great offer and amazing customer experience are our
foundation for a study brand identity.

PRODUCT
 Typically, a warm, crispy, golden-brown noodle meal is consumed in the
morning. However, this masterpiece isn't just about breakfast. If you're creative, you
can incorporate it into any meal, including dessert. It has the power to make your day
and cause feuds between friends. It's fried noodles! and you can eat it with literally
anything.

PRICE
Method of Pricing Competition When considering our prices, this method uses the
prices of local competition or the general market as a baseline. We offer a lower price
than our competitor. This is ideal because we operate a more casual food stall that is
cost-effective given the demographic and for customers looking for a low-cost
alternative.

PLACE
A comfortable spot with a great ambience, neutral temperature under the
shade of Acacia tree. We thought of this as our business location to sell our delicates;
A perfect place to showcase our products efficiently, effectively and safely with many
possible opportunities. In demand place where we can reach our target customers and
the one that is affordable for our budget range.

PROMOTION
We implement innovative strategies to increase our influence and recognition.
Animania maintains official brand profiles across all social media platforms. We
provide our own pamphlets/brochures in addition to a quick delivery service.
Development of easily accessible QR Codes containing a list of our contacts and other
information via Food Delivery Apps and Marketplaces. We take our digital marketing
to the next level by utilizing Local SEO and Local Audience Targeting. We continue
to receive positive feedback on our products. Promos, combos, bulk and regular order
partnerships. We sponsor events like Food Bloggers Meet. Holding contests,
interaction with our viewers and collaborating with othher businesses are what keep
Animania exciting!

PEOPLE
Our Top managerial staff are painstakingly picked and appointed by their best
abilities and information; maximizing the performance of the team members. The
Animania brand and its staff exemplify outstanding, efficient, and quality customer
service.

PROCESS
 To guarantee better execution and higher working proficiency, the Animania
Food slow down convey our own personal vital methodology called 'Buddy System'
to drive higher responsibility and to guarantee that the business can accomplish
predominant development. We had a way to work effectively with a small workforce;
where every schedule has two crews working together as well as other pairs on
specific assigned tasks. This helps people focus better and reduces the risk of
activities that take a long time, are complicated, and are either unnecessary or
irrelevant, which slows down the work process.

PHYSICAL EVIDENCE
Our Fried Noodles will be presented in an eco-friendly, aesthetically pleasing
paper bowl container that highlights our brand. just right for the amount of toppings
added to each serving. comprising a variety of additions, including fried egg, squid
balls, and lumpiang shanghai! We focus on help quality and item marking. The
adorable animal icons on Go-Green's great packaging are adored by many customers
of all ages.