Scribd Logo
Upload

Welcome to Scribd!

  • 24 views

    Overview of Optimization

    Uploaded by

    racketer
    Opt im izat ion is The process of adj ust ing part s of a user's account and Websit e t o im prove t he qualit y and perform ance of his AdWords ads.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Overview of Optimization

    Uploaded by

    racketer
    24 views2 pages
    Opt im izat ion is The process of adj ust ing part s of a user's account and Websit e t o im prove t he qualit y and perform ance of his AdWords ads.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Opt im izat ion is The process of adj ust ing part s of a user's account and Websit e t o im prove t he qualit y and perform ance of his AdWords ads.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views2 pages

    Overview of Optimization

    Uploaded by

    racketer
    Opt im izat ion is The process of adj ust ing part s of a user's account and Websit e t o im prove t he qualit y and perform ance of his AdWords ads.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Pgina 1 de 2

    adwords-search - Demo www.uCertify.com Google Search Advertising Advanced Exam


    Learn, pract ice in real exam condit ions & t rack your progress

    Articles
    Bookm ark
    Rat e now: Tags

    Ove r vie w of Opt im iza t ion Opt im izat ion is t he process of adj ust ing part s of a user's account and Websit e t o im prove t he qualit y and perform ance of his AdWords ads. Opt im izat ion helps t he user in m eet ing his advert ising goals such as gain t raffic, low er cost s, or im prov es conversions et c. I t m ay involve ad t ext im provem ent s, new keyw ords, change t o keyw ord set t ings, organizing cam paigns, changing bids et c. Be ne fit s of opt im iz a t ion Opt im izat ion m ak es t he advert ising m ore effect ive. The benefit s of opt im izat ion are as follows:

    It It It It

    at t ract s m ore clicks and t raffic t o t he sit e. result s in higher profit s and im proved ret urn on invest m ent ( ROI ) . lower cost s. enables t he user t o accom plish any ot her advert ising goal.

    Ke y st r a t e gie s for opt im iz a t ion. The key st rat egies for opt im izat ion depending on t he advert ising goal are as follows: I f t h e u se r w a n t s t o im pr ove ROI Ret urn on invest m ent ( ROI ) is a m easure of t he profit s t he users have m ade from advert ising, com pared t o how m uch t hey hav e spent on t hat advert ising. I n order t o ident ify and opt im ize t he ROI , t he user needs t o m easure conv ersion dat a inst ead of clickt hrough rat e, t raffic, or ot her m easures. To opt im ize for ROI , aim for high Qualit y Scores, which can reduce cost s, encourage conversions w it h ent icing ads and by using t he right landing pages, and t arget cust om ers w ho are likely t o convert . I f t h e u se r w a n t s t o im pr ove CTR The clickt hrough rat e ( CTR) is t he num ber of clicks t he ad received divided by t he num ber of im pressions it received wit hin a given t im e period, so it is a basic indicat or of how appealing t he ad is t o users. A keyword's CTR is a st rong indicat or of it s relevance t o t he user. A w ell t arget ed keyword t hat shows sim ilarly t arget ed ad usually has a higher clickt hrough rat e t han a general keyw ord w it h non specific ad- t ext . To im prove CTR, use k eywords in t he ad t it le and t ext t o m ake t he ad m ore relevant , elim inat e unw ant ed im pressions by using negat ive keywords, and use keyword insert ion t o m ake t he add m ore relev ant t o a div erse audience. I f t h e u se r w a n t s t o im pr ove Click s a n d Tr a ffic I f t he user want s t o draw m ore relev ant t raffic t o his sit e, he should use broader range of keyw ord

    Pgina 2 de 2

    variat ions. However, using v ery general keywords can negat ively affect Qualit y score and increase cost s. The user should creat e keyw ords for advert ised part s of his Websit e, and creat e new keyw ord variat ion ideas using Key word Tool. I f t h e u se r w a n t s t o pr om ot e Br a nd a w a r e ne ss The user can prom ot e Brand awareness by running a cost - per- im pression ( CPM) cam paign in addit ion t o cost - per- click ( CPC) cam paign. He can use Display Net work Placem ent s t o show his ad t o people. Opt im iz a t ion t ools There are m any t ools in AdWords account t hat can be used t o find ideas for new keyw ords, opt im izat ion ideas, and get t raffic and cost est im at es for keyw ords. There are t hree t ypes of opt im izat ion t ools, which are as follow s: 1. Ta r ge t in g t ools:Target ing t ools include t he following t ools: Keyword t ool Placem ent t ool Traffic Est im at or Search Query Perform ance report Opt im iz a t ion t ools: Opt im izat ion t ools include t he following t ools: Opport unit ies t ab Websit e Opt im izer Conv ersion Opt im izer Tr a ck ing t ools: Track ing t ools include t he follow ing t ools: Google Analyt ics Conv ersion t racking Account st at ist ics

    2.

    3.

    copyr ight 2011 w w w .uCer t ify.com

    You might also like