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    Creating and Leading Entrepreneuri AL Organization: Amity University

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    Abhishek Jha
    This document outlines the entrepreneurship pathway for developing a business idea through launching a business. It describes four key stages: develop, explore, build, and launch. The develop stage involves defining and refining a business idea. Explore requires researching the market and testing assumptions. Build is creating a marketing, operations, and financial plan. Launch is implementing plans and tracking progress against targets. The document provides examples of considerations and steps for successfully navigating each stage of the entrepreneurship pathway.

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    Creating and Leading Entrepreneuri AL Organization: Amity University

    Uploaded by

    Abhishek Jha
    17 views17 pages
    This document outlines the entrepreneurship pathway for developing a business idea through launching a business. It describes four key stages: develop, explore, build, and launch. The develop stage involves defining and refining a business idea. Explore requires researching the market and testing assumptions. Build is creating a marketing, operations, and financial plan. Launch is implementing plans and tracking progress against targets. The document provides examples of considerations and steps for successfully navigating each stage of the entrepreneurship pathway.

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    This document outlines the entrepreneurship pathway for developing a business idea through launching a business. It describes four key stages: develop, explore, build, and launch. The develop stage involves defining and refining a business idea. Explore requires researching the market and testing assumptions. Build is creating a marketing, operations, and financial plan. Launch is implementing plans and tracking progress against targets. The document provides examples of considerations and steps for successfully navigating each stage of the entrepreneurship pathway.

    Copyright:

    © All Rights Reserved
    Download as ODP, PDF, TXT or read online from Scribd
    Download as odp, pdf, or txt
    17 views17 pages

    Creating and Leading Entrepreneuri AL Organization: Amity University

    Uploaded by

    Abhishek Jha
    This document outlines the entrepreneurship pathway for developing a business idea through launching a business. It describes four key stages: develop, explore, build, and launch. The develop stage involves defining and refining a business idea. Explore requires researching the market and testing assumptions. Build is creating a marketing, operations, and financial plan. Launch is implementing plans and tracking progress against targets. The document provides examples of considerations and steps for successfully navigating each stage of the entrepreneurship pathway.

    Copyright:

    © All Rights Reserved
    Download as ODP, PDF, TXT or read online from Scribd
    Download as odp, pdf, or txt
    of 17

    CREATING AND

    LEADING
    ENTREPRENEURI
    AL
    ORGANIZATION
    ENTR603
    MBA 2022-24

    Amity University
    Greater Noida Campus
    TEAM
    MEMBERS
    Abhishek Jha
    Shivam Aggarwal
    Saumya Singh
    Sakshi Sharma

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    INTRODUCTION
    The Entrepreneurship Pathway is our
    recommended route to success. From
    developing your idea through to launching
    your business, you’ll find resources for every
    step in your journey – organized into four key
    stages in a start-up’s life-cycle.
    There’s no need to move through the
    Entrepreneurship Pathway in a linear fashion.
    Often, learnings from one stage will require
    revisiting a previous stage. It’s up to you to
    adopt these considerations based on your
    start-up’s needs.

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    STEPS IN ENTREPRENEURSHIP PATHWAY

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    DEVELOP
    STEP 1

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    Developing a business idea is the first step for
    any start-up. There are many different
    approaches to doing so, and many different
    business models to frame your thinking
    around. In this stage you’ll find resources
    that help you define, fine-tune, and
    communicate your business idea!

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    THERE ARE 5 BASIC TYPES OF
    BUSINESS IDEAS:
    1. Bringing an existing idea into a new market i.e. Custom suits for a
    younger male demographic
    2. Improving on an existing idea i.e. Vegan non-dairy Alfredo sauce
    3. Merging of two or more ideas i.e. Board game café
    4. Completely new idea i.e. Empathy Toy for schools
    5. Taking advantage of an opportunity using an existing idea, in an
    existing market i.e. Opening a shoe store in area where other shoe
    stores already exist

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    EXPLORE

    Step 2

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    A good business idea is only a starting point for further exploration of a
    market. There are many factors you must make informed assumptions on
    when building your business. Ideally you’re testing these assumptions
    before launching. In this stage you’ll find resources that will help you
    research and test different aspects of your business model.

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    THINGS TO REMBER WHILE
    EXPLORING
    Ø How to conduct market research
    Ø Understanding your customer
    Ø Understanding your competitors
    Ø Franchising and buying
    Ø Operational requirements
    Ø Legal requirements
    Ø Testing

    Ø
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    BUILD

    Step 3

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    Once you’ve validated your business idea through research and testing, it’s
    time to build a plan. The more detailed and robust your planning, the higher
    your chances of securing financial support and ensuring business success.
    This stage will walk you through key components of building a marketing,
    operations and financial plan.

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    STEPS IN DEVELOPNG
    Ø Business Plan
    Ø Marketing Plan
    Ø STP
    Ø Pricing
    Ø Sales
    Ø Website ,social Media
    Ø Operational plan
    Ø Financial plan
    Ø
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    LAUNCHING

    Step 4

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    Once you feel comfortable with your planning and secured sufficient capital
    to execute, it’s finally time to launch your business. A key component of
    steering your business post-launch will be tracking progress against targets
    and managing growth. This last stage of the Entrepreneurship Pathway
    provides tools and resources for effective post-launch navigation.

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    WHAT TO DO AFTER LAUNCHING
    Ø Measuring Marketing ROI
    Ø Tracking financials
    Ø Growth Planning

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    THANK YOU

    Any Questions???

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