Capstone Project Proposal Draft (minimum 10 pages)

Name of student: Yunseo Jung

Date: Mar 30th. 2023
Teacher: Ms. Browne
Block: B

The Capstone strand I have chosen is project capstone.

Proposed title for my Project Proposal: (write the proposed title for your Capstone Project in
one clear sentence):

Online marketing for traditional Korean bracelets.

What is your inquiry question that interests you for further research? It should be a question
that connects with a purpose, passion or personalised area of interest for you. This is a
question that you cannot just google an answer for. Please see examples from your Capstone
booklet.
My inquiry question is: How do I build and design basic information for online marketing?

My inquiry question relates to my goal of learning the basic principles of online marketing.
I was interested in the approaches that influencers and celebrities can use to advertise
online, the marketing advances that gave rise to those commercials, and the methods
marketers use to launch their online market and select their advertisers. "How do I build
and design basic information for online marketing?" was the research question I chose.

Rationale/context: Detail your reasons for choosing this inquiry question. Explain WHY
you are choosing to investigate this topic as a major area of focus. How does this area of
inquiry connect to your passion(s), purpose? Why is it of personal interest to you?

My inquiry question is related to the purpose of gaining insight into the fundamental
concepts of online marketing. I asked my family and friends for suggestions when I was in
grade 11 because I had no idea which variety of career would be suitable for me. Markets
and doctors came up frequently. I've always had an interest with business and marketing.
I've always wondered how so many celebrities and influencers can promote business
online, what marketing advances led to those advertisements, and how marketers began
online promotion and selected advertisers. Even though I was curious about these kinds of
techniques, I decided I needed to first comprehend how to get started with online
 advertising. According to one proverb, in order to understand anything or someone, we
must first understand their foundations. (basics). For the reasons stated above, I chose the
inquiry question, "How do I build and design basic information for online marketing?"

Background: What background knowledge/connections/prior learning do you have in this

area of inquiry?

I am very conscious that there are necessities enabling me to begin marketing. I need to use
social media to marketplace my products. Making websites where people have the ability
to purchase them and having items for sale would be beneficial. I understand how to
construct web pages for businesses, how to use social media for promotion, and what
customers needs. Because I am not an expert in this particular field, I am prioritising
learning about business and marketing.

Career connections: What is your intended career area at this point in time? What
connections does this inquiry question have to your life, academic and/ or career goals?

My capstone assignment is unrelated to my intended career field. My research question and

my personal as well as academic goals are related. I have a constant interest in how
businesses operate and how to successfully advertise the business. I could acquire the
fundamental building and designing principles for business promotion, as my inquiry
question states. In addition, I could link my capstone project to the club's activities since I
am the leader of the business club at my school. My ability to effectively promote the flea
market would greatly depend on my ability to successfully complete the capstone project.

Interdisciplinary and core competencies connections: What subject areas and core
competencies will be connected with your project? Outline and explain the connections.

My capstone project connects to the business and marketing disciplines. Additionally, each
division of the core competencies is connected in some way to my capstone project.

When it relates to personal awareness and responsibility, when I manage my business, I am

personally responsible, self-motivated, and an advocate for myself.

In terms of social responsibility, I am conscious of my community and environment, work

independently for the benefit of others, recognise and value multiple perspectives on
circumstances, and apply and evaluate problem-solving solutions.
 I can evaluate and make defensible judgments, draw conclusions, and investigate a number
of perspectives when it comes to critical thinking. In order to operate my business
effectively, I could consider the views of customers.

For creative thinking, I can generate new and distinct ideas that may bring new views on
things and impact how people think about them. To attract people's attention, I would
employ my creative thinking skills in creating websites and constructing social media
accounts.

I am capable of participating in deep and meaningful inquiry for a range of objectives and
audiences when it comes to communication. If anyone has any questions concerning my
business or products, I promise to do my best to respond to them.

In terms of personal and cultural identity, I realise how what I value has shaped and will
continue to shape my choices. By running a business, I recognise that my small decisions
will affect the future of my business.

Capstone Presentation medium: select one or more project mediums you wish to use to
present your project. Outline and give details about how you will present your project once
completed. You may use a combination of mediums.

o Electronic portfolio: Prezi or PPT

o Physical portfolio
o Website
o imovie presentation
o YouTube channel

To display the goods I created, I can construct a physical portfolio or an electronic portfolio
like PPT. I'll also present the website that I developed for my business during my capstone
presentation. I'm going to establish an Instagram account as well for online marketing.

I would begin by introducing the creation I created. I will then open PowerPoint to begin
my presentation. I would include the web addresses to both my business's website and
Instagram account in a PPT slide. I'm going to demonstrate to everyone how I create and
construct websites and social media platforms for customers by incorporating both links.

Description of my Capstone project. Specific Project Details of the Capstone Project: what
will you research, create, study, produce, solve, investigate? What product will be produced
at the end of this project for evaluation. Write a one-page description outlining your
proposal.
 I will do research and investigation into how to manage a quality business in order to
operate high quality business. I must understand marketing after learning about the
business and online marketing in order to grab people's interest. In my opinion, I would
study first in order to understand the business. I'll use online marketing strategies in
particular to improve my advertising abilities. I would then begin creating my products to
market. I'll do study on how to build and design the company website as I produce the
items. I would study and investigate creating an Instagram account after creating the
website in order to use social media platform as a marketing tool. I will get in touch with
my mentors to ask for their suggestions and opinions throughout this process. They gave
me some feedback, it will provide opportunities to run business more effectively. I will be
able to create a presentation and insert the link of business website and social media
content with business information at the end of this capstone project. In addition, if my
knowledge and experience could be incorporated into the final result, it would be my
knowledge and experience.

Resources/ Technology/Skills: Make an assessment of the resources, technology and skills

you will need to be able to complete this project. What is your plan to be able to access/learn
all of the resources necessary to achieve completion of this project? Detail your plans.

I would require particular tools, resources, and expertise to finish this job, such as access to
a JSTOR or YouTube video. A laptop would be the tool. To find the resources, I would
undoubtedly need research skills, technology skills like creating a website or a business
account) for social media, and particularly PowerPoint skills.

Mentors/Community Connections: What types of mentor(s)/community connections will

you need to help you complete your capstone project? How will your mentor(s) help you?
What is your plan to access the mentorship/community connections necessary for this
project?

Ms. Dosanjh is my mentor. At our school, she teaches marketing and economics. She will
provide me with suggestions for my business plan, which will help me accomplish my
capstone project. I could offer the customers good pricing with the support of Ms. Dosanjh.
She could also review it and provide feedback, as I aim to create the website in order to
make it clearly attract viewers. Customers could prevent confusion regarding the website to
search by communicating with Ms. Dosanjh. Additionally, I could check the social media
account with her to verify information and details. I will be able to better understand
 customers needs and how to run and market the business by working with my mentor to
check and complete the website and social media.

Project limitations: What are some project limitations and potential obstacles that you
foresee that might affect progress with your Capstone Project?

Even if I create a great website and utilize social media to promote, people might not be
interested in my product. Additionally, it will take longer than the other businesses because
I will be operating and managing the business alone. Furthermore, even if I produced a lot
of products, some customers might purchase multiples. There's a chance I'll need to create
more, which would require time as well. This is the business's limitations when it comes to
products that are handmade. Methods of shipping might include as obstacles.

Other considerations: List and detail any other related information / considerations about
your project that you feel should be included in your project proposal.

Due to the differences in the social media platforms used by each generation group, I might
promote the business on other platforms besides Instagram. Other than this, I have no other
considerations.

References: Provide a literature review of 5-10 PEER REVIEWED ACADEMIC references:

research, videos, etc. that offer some preliminary research you have done for your project that
shows you are able to access the key information that you will need to be able to complete
this project/work. Your list should be written using correct APA formatting.

Chan, M. (2013). Marketing Tips for Intelligent Dummies: A Mobile-Friendly Website.

Family Advocate, 36(2), 6–7. http://www.jstor.org/stable/24623338

Shaozhi, W. (2020). An Empirical Research on Social Media Marketing and Consumer

Responses: Leveraging the Power of Online Opinion Leaders. The Kyoto Economic
Review, 87(182/182), 34–63. https://www.jstor.org/stable/48619711

McCartan-Quinn, D., & Carson, D. (2003). Issues Which Impact upon Marketing in the
Small Firm. Small Business Economics, 21(2), 201–213.
http://www.jstor.org/stable/40229287
Dziubaniuk, O. (2014). Trust in Online Marketing: Trustful Business Relationship Building
by Search Engine Marketers. Business & Professional Ethics Journal, 33(4), 371–394.
http://www.jstor.org/stable/44074833

Kapitan, S., & Silvera, D. H. (2016). From digital media influencers to celebrity endorsers:
attributions drive endorser effectiveness. Marketing Letters, 27(3), 553–567.
http://www.jstor.org/stable/26179958

Andreasen, A. R. (2002). Marketing Social Marketing in the Social Change Marketplace.

Journal of Public Policy & Marketing, 21(1), 3–13. http://www.jstor.org/stable/30000704