LinkedIn Premium - Interview Prep
LinkedIn Premium - Interview Prep
LinkedIn Premium - Interview Prep
Overview
A lot of jobs require someone who can think on their feet or present ideas with
crispness and clarity. This question provides employers with an early preview of your
core skills, your personality and your ability to respond to an unstructured question.
Sample answer 1
By Jenny Foss, Career Strategist at linkedin-corp
From a very early age I've been a problem solver. I was that kid who would take apart
anything so I could see how it worked—and then try to put it back together.
As you can imagine, it drove my parents nuts. But even though I tortured my family at
times, the tinkering trait has served me well in my career.
After graduating from Purdue, I was recruited into a field technician job and got paid to
take apart broken packaging equipment. It was like living the dream.
That job also made me realize I'm really good with difficult customers, and that's what
helped me land my current account manager role.
While I love my job and have been successful in it, it has moved me away from the
manufacturing floor. Now, the reason I'm so interested in this position is that it seems to
provide a really great blend of one-on-one work with clients and hands-on problem
solving.
• He gave a vivid image of his childhood home and told a memorable story about
it.
• He picked two prominent required skills from the job description, problem
solving and customer service, and built this interesting narrative around it.
• He showed how his career successfully evolved before he was even asked about
that.
Sample answer 2
By Marketing & Brand Manager Professional
In my current role as the marketing analyst responsible for a shampoo product line, my
core responsibility is to assist the marketing manager to prepare the analytics for
monthly sales, as well as a sales prediction model. I also manage the campaign budget,
prepare wrap-up reports, and connect with our marketing agencies. All of this requires
analytical thinking, attention to detail, and clear communication skills.
My current role has provided me solid execution experience in all the marketing aspects,
including campaign planning, campaign management and analysis.
I am looking for a marketing manager role, where I can make a bigger impact as an
individual contributor, as well as delve into strategic planning, and potentially grow into
a people manager in a few years.
• Passion for the subject matter and clear direction for the future were apparent.
• The answer focused on key skills and experiences relevant to the role (rather than
a rambling biography).
Sample answer 3
By Product Manager Professional
I would describe myself as highly curious and focused on learning in all parts of life,
personal and professional.
In my professional life, I look for the hardest problems to solve and where I can learn
and develop the most. I’ve taken on many different types of projects, including ads,
virtual reality, commerce, and messaging. No matter what I’m working on, I’m very
invested. I identify anyone I can learn from, as well as problems that I care about and try
to optimize every step of the process.
In my personal life, I spend a lot of time reading and usually have a focused area of
interest for a longer period of time. For instance, last year, I read and researched public
transportation systems and the future of transportation with emerging companies and
autonomous vehicles. I found it fascinating, and it actually sparked a desire to change
industries — which eventually led me to my last role and even helped prepare me for
the switch.
Outside of reading and researching, I also love to travel, cook with friends, and spend a
lot of time running and being physically active outdoors.
Sample answer 4
By Mechanical Engineer Professional
I’ve been shipping consumer devices for the past two decades. Over the years, I’ve built
an expertise in firmware and bootloader designs.
I’ve been lucky to have a few great mentors over the course of my career, and find a
great deal of personal and professional satisfaction being able to do the same. I
currently oversee a team of engineers and have helped grow several team members into
managerial roles as well.
Additionally, I like to stay active within the industry community, and recently spoke at
DeveloperWeek conference.
I’ve been happy at my current role, have managed many successful product launches,
and really enjoy management. I’d like to use my expertise to deliver more impact on a
growing company — to help grow and shape team and culture —and make a significant
impact in the market.
Answer framework
How to approach this question
Be succinct, honest and engaging. I call this the “SHE” formula. Resist the urge to give
a detailed account of the last two decades of your career. The interviewer is looking for
an answer that shows them you're qualified and can respond to an unstructured
question.
Use the job description to prepare. Reread what they want and highlight the most
required skills that you have. Are they looking for someone who can solve problems or
deal with tough customers? Pick a few and brainstorm how you can describe yourself
while showcasing your strengths for what they’re seeking.
Tie your story to their needs. People love a good tale, so weave in some personality.
For example, maybe you fell in love with the hospitality industry because your
grandparents ran a bed and breakfast. Connect your story back to the job, keep it short,
and be truthful.
Tips
• Prepare for this question in advance and have a compelling story about your past
experiences.
• Pull prominent skills from the job description.
• Be “SHE” (succinct, honest and engaging).
2. What is your greatest strength?
Overview
Employers want to see if you can strike the right balance between confidence and
humility. Hiring managers also want to get a sense for how self-aware and honest you
are and align your strengths to the role at hand.
Sample answer 1
By Gene F., Hiring Manager
What I bring to the team is a strong record in relationship building.
I'm happiest when I'm engaging and strategizing about how we can help one another. I
find that in sales, some people can be overly transactional. I think my superpower is in
establishing more meaningful connections.
I've gotten strong feedback in the past. One client said I was the best business
development person he'd ever met.
These types of connections have turned into big sales wins. For example, last year, I
doubled my client base and outperformed my peers by 40%. And it's probably relevant
to share that I started in that role without any contacts in the field.
Today, there isn't a Fortune 100 company that doesn't know about the product I sold
last.
Sample answer 2
By Marketing & Brand Manager Professional
My greatest strength is strategic thinking. I am often able to quickly spot patterns and
issues and create alternatives before my teammates even realize there is an issue.
The way this shows up in my work experience is through risk mitigation. As an example,
I was starting a new project with a new team in an industry I had never worked in
before. The team seemed to think that the project was very straight-forward and that
they didn’t even really need a project manager to help them.
We kicked off the project by creating a charter, social contract, and reviewing the risks.
We got halfway through the project and realized the requirements were ambiguous and
we weren’t delivering what the client really wanted. I had picked up on some subtle cues
that this was the case and had already taken the initiative to meet with the client to
clarify the requirements.
I presented my findings to the team and showed three alternatives to our existing plan
to accommodate the updated requirements. From my team’s point of view, I was able to
bring solutions to the problem conversation and we didn’t lose any time with the
project timeline. It was a win win!
• The candidate demonstrated the ability to detect issues and opportunities early.
• The example showed a willingness to take initiative to improve clarity and
process.
Sample answer 3
By Business Portfolio Manager Professional
Over the last several years, I’ve realized my strength as an analytical thinker who is
extremely thorough and organized.
In my current role, I run multiple 360 marketing campaigns and ads across social
touchpoints — all at the same time. So it’s really important to consolidate all the
campaign results together and across different channels to see which platform actually
generates the highest ROI.
I’ve been able to boost the success of past projects by looking at results per week and
month to build cumulative results and identify where incremental results lie. This type of
modeling requires analytical accuity to read the numbers quickly and make strong,
informed marketing investments.
One big project I have been working on for a year is about understanding the marketing
budget efficiency. Running ads simultaneously on social media has made it hard to
attribute the growth to these channels. I work closely with the sales reps from these
companies, and also third-party vendors to understand how these platforms attribute
the conversions.
With all the data points consolidated, I was able to calculate the real ROI of these
platforms, and thus saved the company 25% cost in marketing spend.
• The candidate provided very clear examples to illustrate why analytical thinking
and organizational skill are strengths.
• The answer included enough details (such as metrics evaluation and
optimization) to demonstrate expertise.
• The candidate showed how their strengths had directly benefited their employer
Sample answer 4
By Data Engineering Analyst Professional
I come from an engineering background, but I have a very strong understanding of the
business. This well-rounded view allows me to connect with colleagues from disparate
departments and points of view quickly and authentically.
I also have the ability to see the big, strategic picture, while not losing sight of the nuts
and bolts. I can create and execute a strategy at a high level while also understanding
the execution difficulties at an engineering level.
Over the course of my career, I have found that many leaders generally do one or the
other, and my ability to do both has proven to be advantageous to my projects and
teams.
By understanding the challenges from multiple angles, I’m able to connect dots and
create solutions. This is evidenced by my track record of building and managing high
performance teams.
Answer framework
How to approach this question
Describe a relevant experience. If you're applying for a sales job, tell a story about a
time where you helped a customer solve a problem with your solution.
Give specific details. Tell them about a time you closed a deal that helped you hit a
percentage of your annual number. When you share those facts with them, it helps them
visualise how effective you have been.
Show them you’re a well-rounded person. For example, share a story of when you
used a “soft” skill, like effective communication with a coworker, and then one about
you using a technical skill, which could be anything asked for in the job description.
Tips
• Be authentic - don’t make up strengths that you think the employer wants to
hear.
• Tell a story about a work experience.
• Be sure the strengths you share are aligned to the role you want.
3. What is your greatest weakness?
Overview
The interviewer is assessing whether your weaknesses will get in the way of doing the
job. Employers are looking for humility and whether you’re committed to learning and
growing. This is a place you can showcase what you’re doing to improve.
Sample answer 1
By Gene F., Hiring Manager
I get excited when people on my team brainstorm about big new ideas. I sometimes get
so caught up in the moment that I volunteer to do too much. I know this can be a
distraction in ways that put me at risk of not getting work done properly or missing
deadlines.
I've been reflecting on why this happens. As I've become more conscious of this pattern,
I'm working on ways to contain the negative aspects of my eagerness.
One way that I do this is to still go to brainstorming meetings but to be more careful
about offering to do the next steps—or limit it to one project that my boss supports.
Fortunately, though, the job we're discussing seems well-suited for people like me,
people that bring a lot of enthusiasm to the job and are ready to keep getting better
and better at the follow-through.
• He shared a story about how a weakness would negatively impact his work and
stress him out.
• He turned his self-awareness into a plan to help him manage that weakness so he
would be successful in the future.
• He shared specific details, which made the story feel relatable.
Sample answer 2
By Marketing & Brand Manager Professional
In my current role as a product manager, I’m responsible for specific feature building.
So, I work with a lot of cross-functional teams like engineers and designers.
I think one thing that I can always improve on is patience, taking time to really see and
understand other people’s perspectives — especially considering we are always rushing
to meet tight deadlines. I always want things to move quickly and precisely, which I’ve
realized can make my partners a bit anxious.
To help with this, I’m working to help build trust. I’ve been scheduling more frequent
check-ins with the teams to make sure that everyone is comfortable with the project
timeline. And I’ve made myself more open so that they can share any missed
opportunities that they see as we go. This gives us a chance to get out ahead of things
and make sure we’re all totally aligned even as we work fast.
Sample answer 3
By Mechanical Engineer Professional
I have a strong desire to succeed, which generally serves me well. But I’ve realized that it
can also be a blind spot if I’m not being honest with myself about what’s possible.
A few years ago, I was working on a remote control, and the schedule was very tight. We
were trying to go from concept to mass production in six months, and there was a high
amount of pressure.
I made the decision to continue with the factory build, even though my team was
concerned that one of the parts we were using would fail. Because we had already spent
$200,000 on the factory process, I pushed ahead. I was afraid to tell the program
managers that we wouldn’t be able to hit our targets. Eventually, I was forced to — but I
had already lost the company money.
What I learned from this is the importance of being honest right up front and being
realistic, even if it’s not the outcome I want. I’ve learned that failures can be turned
around more easily when addressed quickly.
Now I communicate status with program managers on a weekly basis. I always make
them aware of the risks and what the impact might be. In the past four years, we haven't
missed a single delivery.
• The answer provided an honest self-review with a clear example that took the
interviewer through the decision-making process.
• The candidate took accountability and specific steps to prevent another issue.
Sample answer 4
By Marketing & Brand Manager Professional
I have worked on my inclination to hold back on giving tough feedback.
A few roles ago, I’d just been promoted to management and joined a project that my
boss was leading. The work was about 30% baked when I joined, and I knew right away
that it wasn’t strong. I spoke up, but not strongly enough. The agency was pushing their
work hard, and I decided not to rock the boat.
Unfortunately, as the project progressed, I noticed more and more issues. And as I
feared, the campaign bombed.
Even though I hadn’t kicked off the project, I was a part of the team, and I owned a big
piece of the failure for not sticking to my guns. I learned on that day that even if people
don’t agree with you — even if the boss doesn’t agree with you — you owe it to the
team and company to vocalize concerns. I’ve taken that lesson a step further by creating
the kind of space on my teams for people to dissent, to push back, and to disagree. I
firmly believe that successful teams are built on a foundation of respectful, honest
communication.
Answer framework
How to approach this question
By Gene F., Hiring Manager
This can feel like a tricky question, but it’s a good opportunity to shine. Here are some
tips on how to answer:
Be humble. You want to communicate an authentic story that shows you're self-aware.
It's okay that you don't come off as perfect, that's authentic, which is important for
someone who will have to trust you in the role that they're hiring for.
Choose a trait that is not too relevant to the job. For example, if you're applying for a
project manager role, choose a weakness that is more related to creativity, which is
something that doesn't disqualify you from the description of the things that would
make someone successful in that role
Show how you manage it. Have a fix-it strategy. For example, if you struggle with
remembering product details so you track them in their phone or side notebook, that's
okay, share that with them. That shows that you've got commitment to solving that
problem and addressing it.
Tips
• Employers are looking for self-awareness and personal accountability.
• It’s good to be honest about what you’re not great at.
• Share what you are doing to actively improve on this weakness.
4. Why should we hire you?
Overview
This question tests how persuasive you are. Interviewers want to see if you can make a
calm, confident case for yourself, even if they’re acting skeptical. They’re looking for
factual and compelling answers.
Sample answer 1
By Joey Zumaya, Hiring Manager
I've got both the experience and target audience rapport that you're looking for.
I've built two corporate training programs from scratch and developed the kind of
interactive video programs that you're looking to create.
When employees fill out feedback forms, they speak highly of my professionalism and
clarity that they've encountered.
A close friend of mine on your marketing team says that this company is a great cultural
fit given my background and values. I have an insatiable level of curiosity and tend to do
lots of research on any topic that I'm less than an expert in. And I know your values
include constant learning. That really resonates with my passion.
• He spoke about his core strengths in a way that related to the job requirements.
• He used favorable feedback from some of his previous coworkers, and their
positive observations were helpful.
• He talked about why he was a good cultural fit for the organization.
Sample answer 2
By Marketing Insights Manager Professional
Having worked in strategy and sales roles across different geographies, I believe I am
uniquely positioned to add a lot of value to this general managerial position.
What separates me from most is my ability to take a holistic view of the business, set the
vision, and translate that into a set of strong strategic solutions. Given my experience
across different functions, I also have the ability to connect and influence cross-
functional partners to drive business results, which I believe will be critical in this
position.
My background studying engineering and business taught me to balance the logic and
data with the human side of things, which will be a competitive advantage in this
ambiguous and dynamic industry.
I’m motivated and excited to learn your company’s unique business model, and from my
interactions with the employees here, I can see that we share values like respect, trust,
and excellence.
Overall, I believe I bring the right mix of skills, experiences and attitude for the job and
think that my varied experience can add a lot of value here.
• The answer incorporated specific qualifications that set the candidate apart.
• Strengths were framed through the lens of how they could benefit the company.
Sample answer 3
By Product Marketing Research Professional
As a data scientist, I’ve demonstrated my ability to answer business questions, as well as
advise strategic marketing decisions by providing in-depth data analysis with various
technical skills, such as SQL and R.
Part of my role has been to evaluate a $30M marketing budget and make
recommendations. A recent marketing strategy that I proposed eventually drove growth
of 10% for the business.
I am also proactive in learning new skills. For example, knowing that effective
communication is the key to making findings convincing, I sought out and took training
sessions on both data visualization and presentation. These skill sets have been critical
in successfully pitching and persuading senior leadership on changes to strategy. As a
result, I was quickly promoted to a senior role in just a year.
Given the growth moment that your company is poised to have, I believe that my
unique experience will be an asset to your team. I’m excited to expand my expertise
within a new industry, and recommend key strategies and opportunities that will
support and drive business.
Sample answer 4
By Marketing & Category Insights Manager Professional
My resume demonstrates that I’ve been successful with the key responsibilities of this
role: managing teams, developing strategic sales plans, and delivering quarterly targets.
I’ve been managing teams for the last 10 years and to this day, many of my former
direct reports still call and ask for career or personal advice.
I’ve also led the development of strategic plans with the customer for years. I first listen
and understand their priorities and objectives, then develop a win-win solution for both
parties.
Last year my team received 2 awards. The first was from our internal organization for
collaboration and partnership in developing our 3-year plans. The second was the
Vendor of The Year Award from the customer for putting together plans that exceeded
their growth targets.
I’ve been in sales for the last 15 years and I know how important it is to hit targets — it’s
the lifeblood of what we do. That’s why I work hard to support and guide my team, as
well as work with internal partners to anticipate and remove roadblocks.
I believe I would be a great fit for this role as I already have relevant experience and
been successful in my previous roles.
Answer framework
How to approach this question
Ask yourself why you think you’re qualified. Prepare for the interview by picking
three or four qualifications and experiences that help them understand why you're a fit
for this job.
Tell them how you’d fit in. Paint a picture of what you’d accomplish that gives you a
leg up on the competition. Also, show them why you are a great match for this company
by letting them see that you know about their mission, their vision, how they operate—
and how you would fit into that really well.
Speak authentically. How you say something is as important as what you say. So when
you're sharing your successes and you're answering these questions, speak like the best
version of yourself and make sure that you're doing it in a way that allows the
interviewers to connect to you.
Tips
• Start with the three or four best reasons you’ve got.
• Cite results, credentials, and other people’s praise so you don’t seem self-
absorbed.
• Be concise, and invite follow-up questions at the end.
Overview
Interviewers want to understand what prompted you to apply for this job. They don’t
want candidates who are indifferent to where they work. Instead, they want someone
who offers very specific reasons for why they want this job.
Sample answer 1
By Jenny Foss, Career Strategist at linkedin-corp
The first thing that prompted me to apply is your commitment to service. I've been a
customer for five years since I first bought a house. We had a big storm that damaged
my roof last year, and I was impressed by how caring and prompt your customer service
representatives were as I worked through it.
I'm also excited about your upcoming merger. I can see how this is going to set you
apart in the insurance industry. I'd love to help you through the process of integrating
the two companies. Having supported a merger three years ago, I know what an
intricate and stressful process that can be. I have a few specific ideas on how I might
ease the transition.
• He has done his homework and sees an opportunity to help this company through a
challenging and exciting transition.
• He made it about them first and then wove in some of his own personal career goals.
Sample answer 2
By Brand Marketing Manager Professional
I grew up in a household that only used your products. Even when we faced tremendous
financial difficulty, my mother would always buy razors manufactured by your company
– that’s when you realize the role you play in the lives of your consumer is much more
than cleaning. You make life a little bit easier, allowing people the time, space and
energy to live life at its fullest.
When my father immigrated to the U.S from India, I was 6 years old. I don’t remember
much – all I remember is that my dad packed 2 suitcases, a box of his mother’s favorite
sweets and your company’s personal care products. That’s how important the product is
to him and it’s the only razor he has ever used and it’s the only razor I have ever used. I
want to work for a brand like that – and I want to bring my father to this office and see
the factory where his product is made, first-hand.
• The answer showed that the candidate is deeply invested in the brand, creating an
emotional connection to the company's vision.
• The personal story showed a real connection to the brand, and genuine enthusiasm for
the job.
Sample answer 3
By Pricing Strategy Manager Professional
I have spoken to people who worked here previously and I was always highly impressed
on how highly they spoke about the company and how well they developed themselves.
I admire your mentor program and have always believed that mentorship is key to a
company’s success and an individual’s personal and professional growth. I see this
opportunity as a way to contribute to an exciting fast growth company with such a
potential with my skills well-suited to add value to the company’s growth.
Within the last three years, for example, I set the goal of growing and evolving my team.
I was able to coach and promote three different partnership employees into new roles. I
was also able to optimize pricing and promotions, which saved the company money and
resources and exceeded revenue projections three years in a row.
My track record of outperforming expectations and ability lead will help accelerate the
fascinating growth you are seeing.
Over the course of my career, I have implemented data analytics platforms for 3
companies. Each had its own unique challenges and required me to learn, grow, and
expand my skill set. I’m energized by new and complex challenges, and have the
background, experience, and successful track record required to implement this system
within your organization.
The space in which your company operates is also of personal interest to me and I
would love to contribute to it and help the company grow. When I started at my current
company, I had a team of 4 people which I scaled to 28 people. I led the team in
designing and building a big data platform for this big global company. Ultimately, we
expanded the user base from 100 to 1,200.
I’m looking forward to the next chapter and challenge, and believe I can bring real value
to this organization.
Answer framework
How to approach this question
Make it all about them. Your best answer will be about what they need. It'll show that
you've done your research and have thought through what you can contribute to that
team.
Show them how you can help. Weave your story into the context of what you can
contribute. If you have strong accounting skills and are interviewing for a finance role at
a humane society, you could suggest that this job would allow you to blend your
professional skills with your passion for animals.
Speak from the heart. Telling a genuine story can make a big difference. For example, I
once worked with a client who was applying for a zoo event manager job and she had
grown up next door to that zoo and had great memories of the peacocks flying over the
fence and sitting on her dad's car. So her answer was that she wanted people to have
fun memories of that zoo just like she did. Try to top that.
Tips
• Make it about them first.
• Show you’ve done your research.
• Use this as a key opportunity to outshine the competition.
• Speak from the heart.
Overview
Employers want to understand your capacity to step up and handle tough situations
that undoubtedly arise in the workplace. They want to know when you’ve seen an
opening to lean in and lead with good judgment.
Sample answer 1
By Linda Raynier CPA, CA, Career Strategist
Recently there was a situation where my manager needed to take medical leave and was
unable to come into work for a few weeks. This coincided with a major deadline that he
was leading. I knew that if this project wasn't completed on time, we were at risk of
losing a major client.
I looked to my right and my left, and there wasn't anyone else who could own the
project, so I jumped in with both feet and took the initiative.
I went through the files and developed a schedule detailing what needed to be
completed, and I worked with my coworkers to ensure they were on board too.
In the end, we were able to complete the project by the deadline. The client was pleased
and stayed on as a loyal customer to the company. When my boss came back, he gave
me an end-of-quarter bonus because he was impressed I was able to rally everyone to
complete the project.
• She shared details that make it easy to visualize what was happening.
• She described how she got her coworkers onboard and met the deadline to keep
her loyal client.
Sample answer 2
By Hardware Engineer Professional
I was working on a high visibility project and during production, two members on my
cross-functional team had different approaches to a problem that we were facing. They
both wanted credit for being right, and we were at a stalemate. To move forward, I
needed to help align the team.
I wasn’t their reporting manager but I was the project lead, so I asked them to explain
the pros and cons of their approach. I encouraged them to fairly assess their solutions
and moderated the discussion so that it stayed productive and respectful.
As they laid out their plans, it became clear that a hybrid approach would be best for
the company. I encouraged them to see this as a team win towards a common goal that
would reflect positively on everyone.
Using the hybrid approach, we not only delivered a superior solution, but completed the
project 2 weeks ahead of schedule because the team was so motivated.
Sample answer 3
By Product Marketing Research Professional
During a recent project, I was responsible for helping to improve the margins of an
existing product line used by multiple customer segments. The product had multiple
elements of design, manufacturing, and software support. Leadership had been eyeing
cost-cutting efforts for some time.
My first step was to clearly understand the situation and how the product had become
less profitable. So, I sat down with the design, sales, marketing, and operations teams to
document all perspectives.
In parallel, I met with the finance team to clearly understand areas of potential savings.
In the end, I identified 3 clear steps: streamline processes around assembly and testing,
make small design tweaks to remove unnecessary features, and simplify the product
overall.
Making this proposal required talking to each team individually, armed with financial
data that could convince them that this effort was worthwhile. The data had to make
sense and projections needed to be realistic. I also needed to leverage my technical
background to understand nuances in the design and assembly.
Ultimately, the effort saved the company more than $5M over the next two years, and
helped set the precedent for efficient and lean product development.
• The answer set the stage and detailed each action step.
• The candidate’s approach showed a holistic view of the challenge and deep
understanding of the business.
• Leadership skills were proven by significant, quantifiable results.
Sample answer 4
By Data Engineering Analyst Professional
A few years ago, I took over the Web Operations team of a major company. This was a
new area for me and when I stepped into the role, I immediately identified a clear need
to completely rebuild 35 worldwide websites across eight different languages.
I created a plan for the rebuild which included hiring additional technical writers,
securing media agencies, acquiring new software, and more.
This plan was meant to be enacted over 18 months but after I presented my plan to
executive management, the CEO requested that we complete the project before the end
of the year.
This gave us just 12 months, which meant we had to rethink our project plan. The
readjustment required the addition of even more resources and distributing the
translation work to different teams — all while managing risk carefully. I am happy to
say that after 12 months, the project was completed successfully, and team morale
remained high throughout the process.
Answer framework
How to approach past experience questions
Respond to this kind of question with a compelling story that uses the "SAR" framework:
situation, action, and results.
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Describe a situation where there was a lack of leadership.
• Use the word “lead” to help describe the actions you took.
• Give credit to your ‘leadership skills’ when explaining the positive results.
Overview
If you can show that you’ve helped a team move through a challenge, you probably
have strong communication and interpersonal skills. These kinds of “soft” skills are in
high demand and make people successful in their jobs.
Sample answer 1
By Linda Raynier CPA, CA, Career Strategist
I was asked to work on a high-profile project that included collaborating with a new
team and tons of people across a larger organization.
We were spread out across the globe, which meant timezones were tricky and we could
never meet face-to-face. Communication was starting to get confusing, and people
were losing important details.
It became apparent that this project was going to fail if we didn’t have a new strategy,
so I met with various team members and engaged them in a process where we designed
and implemented a communication system that would work a lot better.
We then did weekly check-ins; designed a protocol to share relevant updates so we’d
stay on track; developed a detailed outline of goals and milestones; and led the
meetings.
In the end, the team made massive progress. We completed the project on time, and it
was praised extensively by the client. The team thanked me for helping to course-
correct. We also continue to use these tools, and they are what make our team so much
more efficient at what we do.
• She started off discussing a specific situation and the issues involved with having
to work on a global team.
• She talked about the specific action steps she took like implementing a new work
process.
• She described the positive results and teamwork skills she demonstrated along
the way.
Sample answer 2
By Program Manager Professional
While working for a major airline, I was on a team that was tasked to jointly determine
the growth plans for a joint venture we operated in partnership with two other airlines.
Naturally, the team was made up of individuals based around the world, each with very
different views on the economic and competitive landscape. At first, our plans clashed
significantly.
One challenge we were trying to solve in our term sheet was how to adjust our plans
during times of economic uncertainty. Each team had a different idea for what actions to
take, and when. To help reach alignment I proposed that we look at real historic
examples of economic downturns, bankruptcies, volcanic eruptions, and similar events
— and use them as case examples to set a range of appropriate reactions. Then, we’d tie
these reactions to indicators, such as global passenger volume, GDP growth, and stock
market indicators — all universally understood and applicable.
Once we established this framework for using hard data to guide acceptable strategic
actions, the team was able to collaborate with more trust and a common language. Our
analysis was unified and based on the same inputs, and this allowed us to quickly and
successfully align on a term sheet for the joint venture.
• The candidate showcased their ability to align stakeholders with very divergent
points of view.
• The answer included strategic thinking skills and personal initiative.
Sample answer 3
By Product Manager Professional
I joined a team 6 months after the MVP launch which was moderately successful, but
short of management expectations. Without a real roadmap, the team was just running
small experiments to drive incremental gains.
I quickly realized that we’d need to do more than that to realize the long-term vision of
the product. To gain the trust of my new team, I focused on what could be improved in
the immediate future. I helped rationalize the short-term experiment roadmap,
organized execution, removed roadblocks, and helped ship few of the high potential
experiments.
Concurrently, I spent time with the executive team to understand their expectations.
After observing users and analyzing our logs, I partnered with team leads across
Engineering, Design, and Research to develop an updated mission statement and a set
of defined success metrics.
Sample answer 4
By Enterprise Program Manager Professional
As part of the developing a product roadmap for a CRM product line, I’m proud to have
uncovered an unmet need during a user empathy session. One of the pain points that
kept coming up was around the end customers spending too much time and effort in
creating nested workflows for their activity-based marketing campaigns.
In 2016, we filed a new patent in natural language processing. This capability can be a
‘plug-in’ module to several first party and third party software products that are focused
on business process automation and workflows — which has generated a steady stream
of licensing revenue to date.
Answer framework
How to approach past experience questions
Respond to this kind of question with a compelling story that uses the "SAR" framework:
situation, action, and results.
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Describe a problem that arose with a team.
• Outline your key actions with the team.
• Explain the positive result based on the work you did.
• Give credit to your teamwork skills.
Overview
Interviewers want to know if you’ll fit in with the team. This question can also help you
highlight your strengths without feeling like you’re bragging.
Sample answer 1
By Jenny Foss, Career Strategist at linkedin-corp
I think my coworkers would tell you that I'm the one you turn to when it's time to make
sure everyone stays motivated and on track to pull off big, high-profile projects.
I kept the crew going, sometimes through long evening and weekend hours, and
inspired them to bring their absolute best to the project everyday.
I think that they also appreciated the pizza and donuts I brought in too.
Sample answer 2
By Product Manager Professional
I would expect that most coworkers would describe me as driven. When I join teams or
start on projects, I spend a lot of time understanding what’s most important about the
work, which is a huge motivating factor for me.
Once I lock in on what matters most, I share it with the team so we’re all invested with a
common purpose. Being driven allows me to share what some have called my
“infectious enthusiasm” with others and rally the team, and also means that I spend a lot
of time with my work to make sure it’s done well. My teams have solid track records of
hitting if not exceeding their goals because of this focus and ability to motivate.
A good example was when I was working with quite a large group, and our project was
given to us top-down. This didn’t feel empowering for the team, but I worked with
leadership and our user research team to help the engineers and designers recognize
the value of what we were working on.
It was slated to be a multiyear project, but because the team was motivated and we
focused on creating specifications for the product, we were able to deliver a prototype
in just a few months.
Sample answer 3
By Hardware Engineer Professional
My coworkers have told me that I am a technical leader who sets ambitious goals,
reliably delivers work on time, and shows empathy to each team member.
In a recent peer review, I received great feedback for being a team player. One of my
coworkers needed to take some time off to address some pressing personal issues. He
wasn’t comfortable asking, as we were working on a very tight timeline and everyone
had limited bandwidth — especially me. But knowing that he would be stronger in his
role and that the team would be healthier if he was given space to handle outside
concerns, I offered to take up his responsibilities for 3 weeks.
It was a stretch, but I knew it was temporary. I emphasized time management and
prioritization to ensure that no deadlines were missed. When he returned, he was able
to focus and our team was even more productive.
• The candidate utilized a blend of soft and technical skills, and the success was
supported by peer review.
• The example suggests that the candidate would be a strong team player and
good culture fit.
Sample answer 4
By Marketing & Category Insights Manager Professional
Years ago, I read a book called Seeing Yourself as Others Do. The book posits that while
we are young in our careers, we can get away with being aggressive in our work style
and stepping on toes to get things done.
I have taken this message seriously and built relationships with people all over the
organization. I regularly meet with people from other departments who I don’t normally
work with. Because of this strong foundation, I am comfortable picking up the phone
and asking for help from a large network of colleagues. And it isn’t just one way! I
regularly get calls requesting help and advice on a wide array of projects.
As such, I would expect that my coworkers would say that I’m personable, supportive,
hard-working, and thoughtful. We spend more time with our co-workers than we do our
own families, so it’s important to keep professional relationships strong for team morale
and success.
Answer framework
How to approach this question
This question gives you an opportunity to share how amazing you are—without feeling
like you're showboating. Here are three quick tips on how to answer it:
Find features that fit. Re-read the job description and look for answers that go well
with it. For example, if they need a strong problem solver, maybe you can share that
your office nickname is “The Fixer” because you're so good at solving tough challenges.
Share some of your reviews. Before the interview, go through your LinkedIn
recommendations and performance reviews and see if there are some gold nuggets you
might want to show them. And if it's on LinkedIn, mention it to the interviewers so they
can read the whole recommendation if they want more detail.
Back it up with evidence. If you think your colleagues would say that you're super
creative, resist the urge to say “People like that I can think outside of the box”. Instead,
share a tangible example of your creativity that ties to the job description.
Tips
• Share something that relates to the job description and back it with an example.
• Look to your recommendations and reviews for ideas.
• Be confident and succinct. It’s OK to shine!.
Overview
Employers say they want to hire people who are running “to” a role as opposed to
running “away.” However, they are also interested in your honesty when things haven’t
worked out and will give people second chances when they demonstrate hunger.
Sample answer 1
By Brian Rumao, Hiring Manager
I'm eager to find a new opportunity and grow.
As you can see, I've been doing the same kind of work for two and a half years, and I'm
starting to stagnate. My company doesn't have a role open for the next step up,
unfortunately. So, I'm excited about the opportunity of becoming a sales manager at
your company.
The new role will let me use the skills I've developed in my current role like making cold
calls; hooking in new clients with pithy-but-inspiring opening lines; following up with
carefully crafted emails; listening to their pain points; and then offering up solutions that
can solve their problems.
I'm eager to make a fresh start, and I want to use my cold calling and listening skills to
help craft an even better solution with the product I'd be working on in this new role.
• She was positive and talked about her excitement about the new role. She did say
she started to stagnate in her current role though, so she should tweak that
language a bit to make it more favorable to them.
• She talked about using her current skills to gain new skills and experiences as a
sales manager.
• She framed this in the context of the new role and the new job she's applying for.
She should make it even more about how excited she is about the products—and
selling them—for the company she's applying to.
Sample answer 2
By Marketing Insights Manager Professional
I believe that the key to long-term professional growth is gathering critical, foundational
experiences.
Over the last 4 years, I have worked across a variety of marketing, strategy, and sales
assignments across different global regions. I’ve built a strong understanding of how to
sustainably grow brands & businesses through consumer-centric strategies.
In the next stage of my career, I’d like to lead a mid-sized business team by setting the
long-term vision and translating that into short-term tactics. It’s also important to me to
create an environment where my team can deliver great work while feeling empowered
and energized.
• The candidate was able to distill key learnings from their current employment
and identify additional growth areas.
• The answer outlined clear career goals and a progress plan.
Sample answer 3
By Marketing & Brand Manager Professional
I’ve enjoyed my time with my current employer, and have grown a lot in my role. In the
past 2 years, I’ve successfully shipped several products that turned out to be very
successful.
I believe that the next big trend for product development will be centered heavily
around mobile shopping. My current company is looking at a possible move in this
direction within a number of years, rather than months.
I’m interested in joining your team because the products you’re developing are in the
exact area I’d like to explore and grow. This role would give me an opportunity to build
a solid understanding of complex problems and how to navigate through ambiguity,
preparing me to adapt to new challenges quickly.
I would also hone my data analytics skills, as I am already familiar with analyzing trends
and insights in different customer segments and cohorts. And finally, I would strengthen
my communication and leadership skills. As a product leader, it is super important to
understand the resources, challenges, and priorities across the organization, and to drive
synergy across teams.
I love that your team is lean and fast-moving, and I believe that my product
management skills, drive, and enthusiasm would make me a great fit for the
organization.
Sample answer 4
By Data Engineering Analyst Professional
I enjoy my current role and am not actually actively pursuing a change. I am, however,
very open to intellectually stimulating and challenging opportunities that will allow me
to provide value.
I’m interested in a role where I am responsible to deliver and actively contribute towards
company success. I am also seeking continued development and improvement, both
personally and professionally.
Based on the job description and our discussions, this role does seem like a good
match. I’ve long admired this company and am passionate about both the mission and
the products. I believe that my record of success, unique experience, and background
would make me an asset to the team.
Answer framework
How to approach this question
Hiring managers will often ask this question, and it's a test. Are you running away from
something, or are you running towards something? The advice when you get this
question is simple:
Stay positive. Employers want to see that you have a good attitude in general. Resist
the temptation to say bad things about your current job, employer, or boss.
Focus on where you’d like to go. You should come off as someone who is looking
forward, not backward. Portray your interests more in the light of what you want to get
out of your next role.
Bring it back to them. Show them that you’ve done your homework about their
company, and relate what you tell them back to the specific job you're interviewing for.
Tips
• Don’t talk negatively about past roles or former bosses - employers don’t want to
work with people who complain.
• Be gracious when things haven’t worked out in the past.
• Share some of the ways you’re working on improving.
Overview
Employers want to get a sense of what ‘challenging’ means to you. They also want to
know how you handled the situation in a calm way. They’re looking for a storyline to
prove that you can turn a bad story into a good story.
Sample answer 1
In my current role, I was in charge of leading a major marketing campaign for a new
product launching nationwide.
The project was challenging both because of how large it was and because it involved
constant communication with at least seven teams inside my company. Even though I
tried to share the same information with everyone, it was clear that not everyone was on
the same page.
Partway through, I discovered that some of the teams were not on schedule with their
assigned tasks. The implications were significant, and a delay to the campaign would
negatively impact our revenue goals.
I identified the root causes of the delays and set up a plan of action to address them. I
planned in-depth one-on-one meetings with the team leaders to help re-inspire them.
We talked about the goals and set ambitious targets for getting these last items across
the finish line. I then organized and led status-update calls for the larger team and
implemented a public dashboard to keep everyone accountable.
In the end, we did meet the marketing campaign deadlines and the product launch was
a hit. The company hit their revenue goals and everyone on the sales team received a
well-deserved bonus.
Sample answer 2
By Hardware Engineer Professional
I was brought into a project right before the ramp, when the existing team ran into a
blocker issue. They were severely constrained in both resources and time, and didn’t
have the bandwidth to address it.
Obviously, there was a lot at stake. The expectation was that I would quickly solve the
issue, but I was coming in completely cold and the team was stressed and resistant to
stop what they were doing to bring me up to speed.
Success required two things. First, I needed to clearly explain exactly what I needed from
each team member — and why. Second, I needed to gather this information and context
as quickly and efficiently as possible. Once the team realized that there was a process in
place, they were very responsive.
With all the appropriate inputs, I was able to create a plan to solve the issue within just
one week. The team just needed a point person to align everyone. Once I did that, we
were able to get things back on track and deliver the project on time.
• The candidate was able to clearly articulate the challenges, requirements for
success, and the use of soft and technical skills to solve a problem.
• The answer indicated a willingness to be adaptable, and the ability to meet
aggressive deadlines.
Sample answer 3
By Program Manager Professional
While working for a major airline, I needed to adjust a financial model that shared
revenue between all the airlines in our partnership.
The model used a common industry metric, RASM, to calculate unit revenue — based
on the number of seats in an aircraft. But without a universal standard for airplane
design, this metric favored some partners over others.
To fix this issue, I had to establish a standard without unwanted bias. The new system
also needed to be set by an unbiased party. I reached out to contacts I had at our OEMs
asking for support. Only a few firms build the majority of all aircraft, and each offered to
have their engineering teams create a standard for my purposes.
The challenge came from several obstacles: the incredible depth of detail down to every
last square foot of each aircraft in our fleet, close communication with partners and
suppliers, clear direction for both business leaders and technical engineers, and the
need to rally all partners to a cause that would benefit the collective.
Overall, clear communication and persistent attention to detail powered the successful
completion of this project.
Sample answer 4
By Data Engineering Analyst Professional
I was tasked with implementing a uniform data platform for a large, multinational
company with tens of thousands of employees. It had to be done in such a way that it
could be used by teams spread out all over the world.
There were several challenges associated with implementing a platform of this size and
importance. We had to make sure the platform would be well-adopted, add value, and
be approved by the executive team.
Besides the technical complexities of building such a platform, this project was also
challenging because we had to influence global teams. To accomplish this, I created a
high-level strategy. Then, I asked Senior VPs to nominate reports to form one global
team that could represent the entire organization.
Answer framework
How to approach past experience questions
Respond to this kind of question with a compelling story that uses the "SAR" framework:
situation, action, and results.
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Have a clear story with a specific challenge.
• Describe the negative impact if you hadn’t resolved the issue.
• Discuss action steps you took and talk about the positive impact.
Overview
This question assesses how you define a professional success. If the story resonates, the
employer will want you to do similar things at his or her company. You should focus on
the impact and outcomes.
Sample answer 1
When I first joined the company, I noticed that the existing monthly budgeting process
was quite time-consuming and inefficient because it was highly manual.
There were errors and inaccuracies, and I took the initiative to implement a new
budgeting template to automate the process and make it simpler.
Overall, we had 25% fewer errors in the next cycle of budgets and my team became 30%
more efficient. My manager gave me a very strong review for the quarter and noted that
she appreciated my initiative to automate and make the process a lot less cumbersome.
• She started off by discussing the situation she inherited when she joined the
company.
• She described the action steps she took to improve the situation.
• She quantified the positive results and relayed how impactful this was for her and
her team.
Sample answer 2
By Marketing Insights Manager Professional
My first action was to identify the root cause of our declines. Through a detailed
analysis, I identified that our product lineup didn’t fully satisfy evolving consumer needs.
I also examined our past product launches and found that they’d lacked differentiated
utility.
I got approval from leadership to take an end-to-end approach using design thinking.
We started with consumer immersions to understand how our products are used and
which barriers we’d need to overcome. From there, we created new product concepts.
We tested the concepts with consumers and created a long-term innovation pipeline.
Finally, we partnered with cross-functional teams to charter and launch 3 products in
just 2 years. This increased market share for the first time in 5 years, and we have seen
sustained sales growth ever since.
• The candidate demonstrated the ability to think critically, develop a strategy, and
execute a plan.
• The answer showed how those efforts led to a positive business result.
Sample answer 3
By Product Manager Professional
Only a few months into my role, I was asked to lead another product area because the
team hadn’t been successful after several attempts.
I realized that the org itself posed a challenge. We were essentially operating as 3
separate teams on 3 different sites, in 3 different time zones. So, my first step was to
visit each site to build trust and learn more about their priorities, since we would need
buy-in from each team.
Next, I collaborated with the horizontal metrics team to determine a metric that would
capture the value of the project, as well as each individual team’s success.
We assembled a team that consisted of engineers from each site and kicked off the
project together. We set up a regular travel schedule to support this new team dynamic.
When we hit technical issues, we were able to iterate quickly.
I’m really proud of the final product for a number of reasons: It was a hot potato that
had failed multiple times. And the result is awesome. Not only by our numbers, but I
personally know tons of people who really love using it. Finally, I was able to build
meaningful relationships with multiple senior stakeholders.
• The candidate’s involvement was directly connected to the success of the project.
• The answer clearly outlined the problem solving steps, and showed dedication,
and subject matter expertise.
Sample answer 4
By Marketing & Brand Manager Professional
In the last year, I led the launch of an entirely new e-commerce business channel within
my company. Data showed us that users have a tendency to impulse buy on social
media — and I saw an opportunity to embed a shopping feature in our social media
app.
With just a lean team of two analysts, I led a 6 month research project in which we
interviewed 100 people on how they use social media, exploring their interest and intent
when they saw a product image.
I also had in-depth conversations with leaders of engineering, user research, and data
scientists to understand what would be required to build this feature. Finally, we
developed a cost analysis that detailed the resources and manpower we’d need to
create a new division.
The preparation and research provided a strong enough case to be approved at the
highest levels of leadership. The company implemented this new business channel and
revenue stream, and I’m really proud to have played a key role in a huge growth
moment.
Answer framework
How to approach past experience questions
Respond to this kind of question with a compelling story that uses the "SAR" framework:
situation, action, and results.
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Describe the problem that existed before you took action.
• Talk about how you took initiative to solve the problem.
• Explain why you are proud of the outcome and what would have happened if you
hadn’t stepped in.
12. Can you explain your employment gap?
Overview
This question isn’t designed to rule you out - it’s a good sign if you get the interview.
Interviewers want to get more context about the gap and whether you’re still going to
be a great fit for the role, despite the gap.
Sample answer 1
By Jenny Foss, Career Strategist at linkedin-corp
Yes, so a few years ago I was working in Seattle as a global finance manager. I loved my
job and got to travel all over the world.
My dad, who lives in Michigan, was diagnosed with dementia that same year, and my
mom was having a hard time giving him the level of care he needed. I decided to put
my career on pause and go help them.
I not only got to spend quality time with my parents and sister, but I was able to get
their finances in order so that when it was time for him to enter a care home, they were
in a great spot to afford it.
He's doing really well at the facility, so now I can refocus on my career.
Sample answer 2
By Marketing Insights Manager Professional
Looking at my resume, you’ll notice I have an employment gap of 5 months. I was
relocating internationally and had to go through the administrative process of procuring
my travel visa and work authorization permits. During this time, I couldn’t legally be
employed abroad.
The time off was a blessing. It allowed me to recharge my batteries and use the time to
stay current with industry and consumer trends. I took the opportunity to evaluate my
career journey and make sure I was working towards my long-term goal of being a
multinational general manager. Without the day-to-day hustle, I was able to be
introspective and distill the lessons I’d taken away in previous roles, and start planning
my intentions for the next.
I also used the time to read up on the latest developments in design thinking and
innovation, and even took a couple online courses in these spaces. What initially seemed
like a frustrating forced break ended up being a very positive period of time for me, and
I was able to start my next chapter feeling inspired and refreshed.
Sample answer 3
By Product Manager Professional
The 2-month gap on my resume was intentional. I wanted to leave space to prepare for
a big international move and take the opportunity to travel. I’d been heads-down for
much of my career, and this seemed like an ideal time to unplug.
Unfortunately, due to Covid-19, I didn’t end up moving or traveling, and the new job fell
through. I’ve used the time to brush up on my Spanish through online tutoring, practice
some new recipes, and make my way through a reading list that’s relevant for my next
role.
I have also spent time thinking deeply about the contributions I’d like to make in the
next chapter of my career and develop some concrete goals. Finally, I’ve been
volunteering remotely with a London-based organization that I’m really excited about.
The unexpected time off has given me a chance to reevaluate some priorities and goals,
find inspiration, and recharge for my next move.
Sample answer 4
By Regional Sales Manager Professional
After experiencing a layoff, I created a list of things I wanted to accomplish with the
time.
I had always wished for more time for creative pursuits like fiction writing, so I spent
time developing a TV pilot and framework for a 10 episode arc. Letting my creative
juices flow was very rewarding. I found the routine to be therapeutic, and the experience
of creation to be invigorating.
I also researched companies I was interested in and kept a running list of job
requirements that mirrored my own qualifications. I created a document that I could
forward to a hiring manager that complimented my resume, highlighting specific skills
and real-life experience. This exercise prompted me to evaluate my goals and skills, and
to hone in on my next move.
The time was well spent. I harnessed my creative side, found inspiration, and created a
tailored plan that truly captured my career ambitions.
Answer framework
How to approach this question
Most people are nervous about how a gap will be perceived—even if there's a good
explanation, But if they’ve invited you in for an interview, then the gap hasn’t ruled you
out. Here are some tips on how to discuss it:
Be honest. The truth will set you free. Try to put the situation into the best light and
don't lie; it's bound to come back and haunt you. So if your job was eliminated through
a merger, just say so.
Speak with confidence. For example, if you had taken some time away from working,
avoid acting like you're embarrassed, apologetic or ashamed. The interviewer is going to
pick up on that. Instead, pause and you see how they respond. The more calm, succinct
and confident you are, the more at ease the interviewer will be with your answer—and
with you.
Show the benefits of your time off. Bring up the good that came out of that time
whether you were laid off, stepped away to be with family, or even got fired. It's a great
way to reframe the situation and an opportunity to showcase some useful skills that you
gained during that time.
Tips
• Expect that they will ask about the gap - prepare for it.
• Answer honestly and strategically.
• Be confident and succinct.
• Shine a light on the good that came out of that time.
Overview
If this question arises early, odds are that the interviewer is really asking: “Can we afford
you?” If it arises much later, the interviewer may be hoping that your salary
requirements are aligned to what they have budgeted for this role.
Sample answer 1
By Mike Derezin, Hiring Manager
I've been doing some research on the market for the role of Sales Analyst.
What I found from LinkedIn's salary tool is that here in Chicago, base pay for these jobs
tends to run between $61,000 and $71,000. Half the companies pay bonuses as well.
Given the global impact of your company, and the fact that candidates with Master's
degrees, like me, are being recruited most heavily, I think we should be looking toward
the top end of that range.
Sample answer 2
By Product Marketing Research Professional
Based on my current compensation and market research from resources like Glassdoor
and levels.fyi, I am seeking a base salary within the range of [𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑]𝑡𝑡𝑡𝑡[dollar
amount]. I’ve seen similar roles that are offering $[dollar amount].
My specific experience and years in the field are closely aligned with this position,
making me a strong candidate to be able to jump in and quickly add value.
That said, I understand that this base salary range might be on the higher end of the
spectrum for a growing company, and I’m willing to consider a lesser base paired with a
signing bonus or increase in restricted stock units. My intention is to grow with the
company and invest myself in its success.
• The answer was well-researched and demonstrated the value that the candidate
could add to the company.
• The candidate provided a base salary range, as well as alternative forms of
compensation.
Sample answer 3
By Business Portfolio Manager Professional
After researching market ranges from multiple sources online and taking into account
my education, experience, and location, I’m targeting roles with base salaries in the
range of [dollar amount].
Of course, I’m also taking into account opportunities for long-term growth with an
emphasis on purpose-driven work as I evaluate and weigh options — and my values are
closely aligned with your organization’s mission.
For this reason, I would be willing to negotiate base salary in exchange for a generous
time-off policy. I intend to be a high performing asset to your company, and value time
to recharge when appropriate.
• The answer showed enthusiasm for the company and its mission.
• The candidate was prepared with a suggestion that would compensate for a
lower base salary.
Sample answer 4
By Marketing & Brand Manager Professional
It’s important to me any new role is positive from a work standpoint. I want the work
that I’d be doing to be impactful, and I want to know that I can contribute meaningfully
to the organization. That’s why I’m most interested in this role: My personal values and
ambitions are aligned with the company’s mission.
As far as annual compensation, I’m open to how it is paid out, whether through base
salary or a bonus structure. For a move to make sense to me, I would need the total
compensation to be between [desired salary range].
Additionally, in future conversations, I’d also like to discuss how we might leverage the
signing bonus to compensate for some of the long term Incentives like stock options
that I’d be walking away from in my current role.
• The answer offered a range instead of an exact figure, and suggested several
ways that compensation could be structured.
• The candidate explained the value they’d like to offer the company, and
expressed genuine interest in the role.
Answer framework
How to approach this question
By Mike Derezin, Hiring Manager
This is a question you'll get all too often, so here are a few tips to help you master the
answer:
Give them a salary range. Let them know there’s room to negotiate (instead of starting
with a specific number). Avoid going too low though, because that's going to work
against your interests. And don’t go too high either, or you may freeze yourself out of
the opportunity.
Do some neutral research. Give them a reasonable place to start from. You can use a
resource like the LinkedIn Salary Tool to find out what other companies are paying
people in this role and share with them what you learned about this salary range. Then
they’ll have to base their compensation at least on those numbers because you've let
them know what other similar organizations are giving to employees who do that job.
Bring up signing bonuses. Doing this can create a win-win situation for both parties. At
the end of a negotiation, asking for extra money up top is often a way to bridge the gap
between what you want and what you’re being offered.
Tips
• Know the industry norms for similar jobs.
• Talk about ranges, rather than exact numbers.
• Make the case that you offer premium value.
Overview
Interviewers want to know you’re going to be enjoyable to have around and not just
that you have the hard skills for the job. Use this question to set yourself up as
interesting, fun, curious, or a go-getter.
Sample answer 1
By Jenny Foss, Career Strategist at linkedin-corp
A lot of my spare time lately has been dedicated to teaching myself how to shoot and
edit instructional videos.
I've been a garage-sale shopper for several years, and I sell my finds on eBay to pay
down my student loan debt. So far I've raised $11,000. People who find out that I do this
often have a lot of questions about how to get started, how to find the best stuff, and
how to market items on eBay.
So I've decided to put a few tutorials up on YouTube. That way people can learn
through the videos—and I gain a new creative skill.
• He came off as resourceful, financially responsible, and willing to share his talents
with others.
• He focused on how his interest helps with self-improvement.
• He made sure all his comments were appropriate.
Sample answer 2
By Product Manager Professional
I really love backpacking in different countries, especially with different cultures than the
one I grew up in. I find that it allows me to disconnect and recharge from everyday life,
while growing and learning something new. To date, I’ve backpacked either alone or
with friends in over 20 countries, across Asia, South and Central America.
For our honeymoon, my wife and I travelled northern India for 6 weeks. It’s a very
diverse region, home to Hindus, Muslims, and Buddhists, and we really enjoyed
spending time in a few different states.
We did a diverse set of activities like hiking the Himalayas and Ladakh, finding cool hot
springs, and Vipassana meditation. Vipassan is a 10 days of silence meditation. I’ve really
connected with the technique and have found it to be a powerful way to focus my
attention and reset myself.
Outside of work, I enjoy fitness training, perfecting my golf swing, writing and recording
music, and taking care of my dogs.
This year I will be releasing my 4th album, which is all-instrumental, featuring classical
guitar. I play every instrument and record tracks at my home office. Currently, two are
streaming on iTunes and Amazon Music. I’m working towards a completion goal of late
July.
I find that music is a wonderful creative outlet and stress-reliever, as well as a perfect
balance for my demanding career. It allows me to set personal goals and achieve them,
which is also true of physical fitness. I’ve found that keeping my mind and body sharp
improve every single facet of my life.
Sample answer 4
By Marketing & Category Insights Manager Professional
My wife and 5 children are my top priority. As a family, we stay very active and enjoy
outdoor activities like camping and waterskiing.
I played collegiate soccer and when 3 of my children joined teams, I took up coaching. I
became so involved that the city requested my help in building out their recreational
soccer training program.
I also volunteer with a youth group through our church. I act as a mentor, helping young
men set and achieve their own goals. For example, if they want to learn how to do an oil
change, I empower them to learn. I’ll help them track down a car, guide them in the
research, then oversee the process.
As a father and community member, these activities have been enormously rewarding.
It’s nice to feel like I’m making a difference in people’s lives.
Answer framework
How to approach this question
Pick one of your favorites. Go ahead and share something about your hobbies,
volunteer work, or the places you enjoy traveling to. Maybe you're taking classes to help
you accelerate your skills. In general, you just want to tell them something that's true
and will paint you as an interesting, healthy, or good human being.
Keep it short. For example, if you're a bird watcher in your free time, skip the 22-minute
account of every species you've ever documented. Share enthusiastically so your passion
shines through, but don't ramble on endlessly. Doing so might give the people to whom
you're trying to make a good impression the feeling that you're nervous or that brevity
just isn't your strong suit.
Tips
• Share something that paints a favorable picture.
• Keep it short and sweet.
• Don’t bore them with long stories.
• Steer clear of the inappropriate zone.
Sample answer 1
I was asked at the last minute to help with a major project. The deadline was just a few
days away and the project had gotten derailed.
As I was working on this first urgent project, I was approached by two different clients
with pressing requests as well. These conflicting priorities overwhelmed me at first.
Then I came up with a plan to prioritize the tasks I was given based on their level of
importance. I determined which clients were the most critical to our business and who
needed deliverables with the quickest turnaround.
I ranked the assignments and figured out how long it would take me to finish them.
Then I checked in with my coworkers, clients, and manager to see if the timeline made
sense to them. We added an additional team member, stayed in the office late for a few
nights, and aligned with the clients on the new timeline.
In the end, I was able to complete everything on time. Each client, manager and co-
worker was satisfied with my work and were happy that I communicated my revised
timeline so there weren’t any surprises at the end of the project.
• She explained the many conflicts happening in this particular week at work.
• She described how she tackled the process and showed what steps she took to
get everyone on board with the new timeline.
• She ranked the assignments based on who the clients were and what they
expected. The outcome was positive and the clients were happy.
Sample answer 2
By Business Development Manager Professional
As part of my role in Business Development, I managed multiple programs. Due to
changes in business needs, I had to update the training for the sales team for one
program, while working on launching a new capability within the other. Both were high
priority and time sensitive, and required major time and effort on my end.
To ensure that deadlines were met, I met with the respective internal and external
partners to set expectations and key milestones. I also identified which teams would be
responsible for the various aspects of each deliverable.
We were able to successfully deploy the new capability for one of the programs, which
was a big success. Due to factors beyond our control, we missed the deadline for the
other program — but our transparent and communicative working model eased
conversations with partners and leadership, and allowed us to pivot quickly.
Sample answer 3
By Procurement Manager Professional
After creating the reports, the BI team told me that they were backlogged for at least 6
months — which was an unacceptable timeline for my manager. I was hesitant to break
protocol, but explained that I could actually design and implement the entire project
myself within 6 weeks.
To get it done, I logged extra hours each day of the week. I created a power template
with all the SQL connection, necessary queries and joins, as well as all the DAX
calculations needed. I replicated the template for each report needed and built a
dashboard as a web interface for users to access the reports.
When I shared this with my boss, I was asked to present it in an upcoming meeting. To
my surprise, both the President and VP of the division attended. My hard work was very
well received. The next week, I was given a promotion and assigned full responsibility for
Business Intelligence.
Sample answer 4
By Regional Sales Manager Professional
When I worked for a technology company in the 3D printing space, their org had me
reporting directly to a VP of North American Sales, as well the global VP of Sales based
in Tel Aviv. This dotted line structure led to inherent priority conflict, as I was taking
direction from 2 different department heads with very different expectations.
I was not able to perform my role effectively with multiple managers, and it caused
much undue stress. I approached my direct manager of our North American operation
and asked that he contact the VP of our corporate location in Israel to request a change
in reporting structure. Fortunately, I had already established myself as a valuable,
contributing team member. This allowed me to approach this escalation with
confidence, as my manager knew I was committed to excellence in my role.
It turned out that this was a much larger, company-wide issue, and by bringing my
situation to the attention of leadership, a larger conversation about reporting structure
began. Ultimately, the company made the decision to phase out the dotted line
reporting matrix globally.
Answer framework
How to approach past experience questions
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Talk about the most important priority and then share additional priorities and
how they conflicted.
• Describe the steps you took to get the top priority done.
• Discuss the impact this had on the company or team.
Overview
Employers want to determine how serious you are about your career and whether your
goals match the goals for this job. Employers don’t expect you to offer up a specific title
you want. Instead, they want to know what you hope to accomplish.
Sample answer 1
By Linda Raynier CPA, CA, Career Strategist
In the first two or three years, I plan to immerse myself in the position by leveraging my
strong Excel knowledge to develop automated reports and processes. The goal would
be to improve efficiencies and reduce time spent on manual tasks.
Within two to three years after that I see myself using that experience to help other
departments develop similar efficiencies.
Sample answer 2
By Business Development Manager Professional
My professional experience has provided a strong foundation and invaluable insight into
my strengths, interests, and areas of opportunity. In the next 5 years, my aim is to
continue to build strong relationships and trust by establishing myself as an expert in
my field. This will require dedicated investment both in and outside of my role,
gathering new perspectives from partners, colleagues, and mentors.
I plan to spend the next 2-3 years honing my leadership skills. I’m a fast learner and
enthusiastic student of the industry. In each role, I have sought mentorship, and would
like to provide this kind of support to others in the future. I have enjoyed owning
projects and leading collaborators, and believe that management is the next right path
for me.
That’s just one reason why I’m drawn to your company. I’ve heard incredible things
about your management training programs, and I am looking for an organization I can
grow with. I believe that I have both the drive and the soft skills to be a real asset to
your team for years to come.
• The candidate has a clear vision for their career and outlined how their goals can
be an asset to the company.
• An interest in mentorship shows willingness to take guidance, as well as invest
energy in others.
Sample answer 3
By Regional Sales Manager Professional
I really enjoy my current position and have been happy to contribute to the success of
the company. Within the next 5 years, I see myself taking on greater responsibility
through a senior leadership role. I feel that my experience, communication skills, and
creative strengths would well position me to lead a nationwide or global sales team.
At this point in my career, I have already broadened my role by transitioning from a field
rep to a regional manager. Under my guidance, the team has grown the regional
revenue by 32% in just 15 months. We have also established a continued growth
trajectory that projects 15% more growth within the next two quarters.
• The candidate detailed the clear trajectory of their career path, and outlined a
vision for the next phase.
• The answer quantified professional contributions and growth.
Sample answer 4
By Brand Marketing Manager Professional
In 5 years time, I see myself advancing to an executive level role leading the broader
marketing function or leading the company’s effort to be a digital-first brand.
That being said, I’ve always seen myself as a business-leader first, marketer second. In
order to be a well rounded business leader, and given the global nature of the company,
I would like to do an international assignment within the next 2-3 years, ideally in Asia.
My experience and expertise to date has been North America-centric and I would like to
garner the experience of working in a different culture with different consumers and
unique business challenges.
China and India have different go-to market business models, higher price sensitivity,
smaller pack sizes, all of which requires a different approach and I would like to learn,
grow and add value to this important region. This will give me invaluable experience on
the different facets of the business and make me a better marketing leader for the
company.
• The candidate has done their homework on the company, and has a plan to
achieve their goals in ways that will help the company grow.
• The answer showed that the candidate is not just looking for a job. They’re
looking for a career with this company, with ambition to succeed beyond the
current scope of the role.
Answer framework
How to approach this question
The key to answering this question is to focus on what you can give to the employers or
the role. Here are three tips:
Break the time into chunks. Let them know what you might do in each two-to-three
year period. This helps the interviewer to visualize and see what you're describing. Take
them through what you plan to do in the first few years and how you plan to take it up a
notch in the years after that.
Talk about how your goals will help them. Paint a vivid picture about the value that
you plan to deliver within each of those two-to-three year chunks that you described.
Avoid talking about job titles. Resist the urge to tell them about what you want your
position to be in two, three, or five years because that can come off as overly
presumptuous.
Tips
• Break the answer down in two to three year chunks.
• Focus on what you can give, rather than what you can get.
• Don’t bring up a specific job title that you want to move into one day.
• Make it specific to this particular company and position.
Overview
Good leaders can explain their values and priorities in a few words. This is a test to see if
you can explain yourself. It also helps to determine whether your approach meshes with
the company’s own culture.
Sample answer 1
By Mike Derezin, Hiring Manager
For me, good leadership is about finding the best analytical approach while still caring
about the people on the team.
Last year, I took charge of a digital marketing campaign that wasn't getting any traction.
I realized our team members didn't know what was expected.
We worked together to build new metrics. I gave more responsibilities to our most
engaged team member and helped another one find a different job where he could be
more effective.
Within three months, we were hitting our numbers and morale was vastly better. When
we were ready to expand, five internal candidates asked if they could join our team.
I love building productive, successful teams, and it sounds as if there would be great
opportunities to do that in the job we're talking about.
Sample answer 2
By Marketing Insights Manager Professional
This informs the way I lead and inspires my goal of creating a positive, inclusive, and
enabling work environment for everyone involved. In my experience, this approach has
kept collaborators highly motivated and delivering work in a way that is sustainable for
everyone involved.
While working on a small sales team, my focus was to set clear and collective targets to
ensure ownership, and offer regular training sessions on selling process and technology
use. This was more efficient than having a weekly check-in and feedback cadence. It was
a refreshing change for the team who appreciated the autonomy.
This approach was successful, as our team consistently delivered above plan revenue
while achieving savings on trade allowances. I also received the CEO award for sales
excellence and received the highest performance grading.
• The answer includes their philosophy and a real-life example of how it has been
successfully applied.
• The candidate’s story shows a genuine interest in teams and in building
leadership skills.
Sample answer 3
By Business Development Manager Professional
In a word, supportive. I think it is important to understand the unique strengths and
blind spots of my team members and direct reports. Knowing how to work with a range
of experience, skills, and working styles plays a big role in the success of a team.
We recently hired a new analyst who had limited experience in the industry and required
hand-holding up front, but who we believed would learn fast. To effectively lead, I had
to know when to step in and course correct, and when to let them make their own
mistakes and learn by experience for maximum growth.
Conversely, a contractor I managed in a prior role had significantly more subject matter
expertise than I did. I recognized this and positioned myself as a support structure — I
helped clear the path for her to achieve her goals.
I believe that good leaders pay attention, listen actively, and play to the strengths of
each partner and colleague.
• The candidate showed the ability to assess all skill sets on the team to fully
optimize projects.
• The answer detailed the balance of giving direct input versus letting the team
explore.
Sample answer 4
By Brand Marketing Manager Professional
That includes people overtly disagreeing with me, pushing back, or expressing an
emotion. I may not always agree with them, but they will always be heard. I have found
that this builds a powerful trust on teams because it’s a natural way to engage. When
people feel locked in by dogma, they don’t raise their voice, and valuable insights may
be lost. By giving everyone I work with psychological safety, they feel respected,
understood, and free to contribute authentically.
• The candidate showed the ability to lead teams with divergent points of view, and
a willingness to be challenged by new ideas.
• The candidate demonstrated an understanding of the importance of minimizing
exhaustion for the sake of productivity and morale.
Answer framework
How to approach this question
This is a question you’ll hear a lot and answering with authenticity is key. Here are three
tips I have to help you get started:
Be clear about your leadership style. Don’t be vague or ambivalent. If you're a team
builder, say so. If you're tough, but fair, own it. Be very concise and clear on how you
define your leadership so that they know very well what you're all about.
Give a detailed example that highlights it. Talk about a situation, a problem or an
obstacle, and then walk through what did you do and what was the result. What did it
mean to your organization, company, and the customer? And be sure to include how
you brought your team along, because this isn't all about you.
Show situations where you've adapted. Life's not going to be simple. People want to
see how you've grown and changed given the situation. Just like you look for that in the
people you're going to hire, the same thing with the hiring manager who's looking to
hire you.
Tips
• Start by framing your basic style in a few words.
• Give an example of your leadership style in action.
• Show that you can adapt well to unexpected situations.
18. Tell me about a time you failed or made a
mistake.
Overview
Being able to admit to a mistake shows maturity and personal accountability. Employers
want to know you’re self-aware and that you learn from past experiences. Errors are
inevitable in any job - it’s how you handle them that matters.
Sample answer 1
By Linda Raynier CPA, CA, Career Strategist
But as I started working on the project, I realized I didn't understand the overall goal.
And the project ended up creating templates that didn't meet my manager's
expectations.
My manager was disappointed in me. She told me that if I had asked some clarifying
questions, I would've gotten to a better work product. I admitted to my manager that I
had made a mistake and learned that it doesn't make you look stupid if you ask
clarifying questions.
I learned that it's better to speak up quickly. That's how I've handled those situations
ever since.
• She owned her mistake, going straight to the point and describing a situation
with the right level of detail.
• She reflected on what she did wrong—not asking clarifying questions—and how
that negatively impacted her work.
• She talked about what she learned from the experience.
Sample answer 2
By Program Manager Professional
During my first few months in network planning, I worked to launch a new international
route for a major airline. Months of work and detailed analysis goes into every new
route as many candidates are narrowed down to a few worthy of a multi-million dollar
investment. Regardless, this work needs to be done at a rapid pace and with a high level
of confidentiality.
My team moved quickly, and my work was shared with only a few key decision makers
in the company to gain approval. Unfortunately, throughout the rapid pace of work, a
few key stakeholders were left out of communications and felt unprepared. They were
later left to scramble and quickly adapt when they heard about my project in the media.
• The candidate addressed the question honestly, and described actions taken to
avoid repeating the mistake.
• Adapting the solution for peers shows the candidate’s dedication to the
company, and indicates a team player mentality.
Sample answer 3
By Regional Sales Manager Professional
While working in channel sales for a technology company that sold storage area
network solutions, I made the mistake of announcing a new break/fix service that was
not approved or rolled out internally yet.
I had jumped the gun in assuming it was ready to go. As a result, over 50 global channel
partners received the new program and some of them had already initiated quotes for
end users.
Once I realized my mistake, I sent out communication to the channel partners and
owned up to it fully. Many reached out to me directly and were understandably
confused and frustrated, but appreciated the transparency.
I offered to speak to their customers and help with any quotes that may have been
stuck. Ultimately, we were able to roll out the product fairly shortly thereafter, and there
were no serious consequences. But I had learned my lesson.
Since then, I’ve made more regular and effective communication a top priority. I make
myself available and accessible to internal and external partners to keep a steady stream
of information and updates flowing to avoid preventable errors.
• The candidate showed that they are willing to hold themselves accountable and
take direct action to solve problems.
• The answer outlined steps taken to avoid similar mistakes in the future,
demonstrating a learning mentality.
Sample answer 4
By Digital Analytics Manager Professional
When I extended our contracts in fantasy football, I had my doubts of the effectiveness
of the partnership and the overall lack of novelty after so many years.
Compared to the actual NFL, fantasy football has a limited number of extremely
dedicated fans and users. We had a true tradeoff of reach versus frequency. I worked
with our agency partners to slash costs and develop numerous versions of compelling
sweepstakes.
But, despite all efforts, we struggled to get fans to engage. I wish I had trusted the
numbers and my own intuition to consider other programs that would have been a
much bigger success.
It’s not easy to quickly acclimate at a top CPG company, but that experience taught me
to bet on myself, seek mentors who can help guide me in a new culture, and never
forget the importance of thanking teammates and partners for their hard work.
Why this answer worked well:
• The candidate took initiative to keep the work on track, but also owned the
underperformance.
• The answer set up the challenge and detailed the range of strategies that were
attempted.
Answer framework
How to approach past experience questions
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Use an honest example that’s believable.
• Explain why it was a mistake.
• Talk about what you’ve learned and any steps you’ve taken to show that you’re
“working on it”.
19. Tell me about a time you worked with a difficult
person.
Overview
Employers know that difficult people are everywhere and situations come up frequently.
Explaining how you’ve been able to handle a challenging person in a mature way
demonstrates your ability to manage difficult moments successfully.
Sample answer 1
By Linda Raynier CPA, CA, Career Strategist
My boss assigned me to a big project that entailed working across multiple teams. I had
to collect and analyze data that would help her make an informed decision about a new
service we were introducing to our customers.
One of these individuals I needed to collect data from had a bit of a difficult personality.
He was late to provide the data, and when he did provide it, it was incomplete or
inaccurate.
Without getting the right information from him I knew I wouldn't be able to complete
my assignment. After I asked a few times, he agreed to have coffee with me so we could
talk about the situation and I could get a better sense of what his challenges were.
I asked what I could do to help make the request easier for him. He shared that he was
overwhelmed, as he had multiple competing deadlines, and that there were errors and
delays with all the data.
We brainstormed ways that I could break down my request into more bite-size chunks
so he could squeeze in the request in between bigger projects.
I then customized each of my requests in a way that would work with his schedule. He
appreciated how much I was able to tailor my request to meet his needs. And ultimately,
he helped me complete my assignments on time.
Sample answer 2
By Product Manager Professional
My company had kicked off a highly controversial cross-functional initiative. I was the
project lead with a team of three Product Managers, though I was not their direct
manager.
One of the Product Managers was many years my senior and a level above me in the
organization. Throughout the process, I found that he was working around me, looping
me out, and stalling the process by surfacing problems without recommending
solutions.
I set aside time for us to chat directly. I shared some of the challenges and pressure I
was facing, making myself vulnerable to create space for him to be receptive. I explained
the tension I was feeling with regards to our working relationship and asked what I
could do to help improve the situation.
This allowed us to clear the air, identify issues, brainstorm solutions, and commit to a
healthier form of partnership moving forward.
• The candidate demonstrated strong leadership with the ability to “manage up”
when team members have seniority.
• The answer outlined important soft skills like problem solving, communication,
and emotional intelligence.
Sample answer 3
By Business Portfolio Manager Professional
As a Business Analyst, my job was to create requirements documents or pitches for new
projects to present to a board of directors for approval. One of the board members was
notorious for poking holes and asked us to gather more information, causing significant
delays. This made stakeholders very unhappy.
I reached out to this board member to better understand his concerns and identify ways
to streamline the process.
I looked back at the proposals and identified three themes of concern that kept coming
up. We ran proposed changes by the board, and then modified the template
accordingly. We also implemented a new practice to share the proposals with the board
before meetings to stay ahead of questions.
Our approval rates tripled! In the end, uncovering the root of a difficult relationship was
beneficial to our process and all parties involved.
• The answer shows that the candidate has a proactive problem-solving mentality
and is capable of turning challenges into opportunities.
• Resolving this difficulty prevented delays for future projects and improved
collaboration with board members and stakeholders.
Sample answer 4
By Marketing & Brand Manager Professional
I don’t really believe that there are inherently difficult people. In my experience, different
backgrounds and levels of information can make it difficult to understand another’s
point of view.
As a product manager, I really wanted to push for a shopping feature within our app. I
saw a great opportunity to open a new potential revenue stream, but one of our key
stakeholders — an engineering team lead — was concerned that we’d need to staff up
in a significant way, and that the investment wouldn’t pay off.
I did a little digging and spoke to his team members to understand his concerns better. I
realized that I would need a quantitative analysis, rather than just a business plan. So I
mapped out potential revenue to prove that this endeavor would not only be profitable
in the short term, but over the next 5 years.
He was impressed that I had run the same analytics as his engineering team would,
which helped him move from a blocker to a strong advocate of the project.
Answer framework
How to approach past experience questions
Respond to this kind of question with a compelling story that uses the "SAR" framework:
situation, action, and results.
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Describe how the person was ‘difficult’.
• Explain the negative potential impact this could have caused.
• Talk about how you approached the situation.
• Be sure to highlight the positive result your efforts created.
20. Tell me about a time you had to persuade
someone.
Overview
This question is all about sizing up your emotional intelligence. Interviewers are looking
for problem solvers, not shouters. Strong answers showcase your listening skills and
your ability to guide people to better choices.
Sample answer 1
By Caroline Gaffney, Hiring Manager
The day before a major management review, I was told we only had ten minutes to
present our project. We had originally been promised fifteen.
Most of our team members agreed to shorten their remarks. One person refused to
make changes. I suggested that we sit down over coffee and talk about it. I started by
listening, letting him explain how hard he'd worked.
I realized the issue wasn't about the length of his speech but more about him being
recognized for doing a thorough job and getting his presentation together. He was
proud of his work.
So, we talked about another way of recognizing his efforts by acknowledging him in our
team newsletter. When we wrapped up that part of the conversation, he volunteered to
shorten his part of his speech.
At a key moment in my previous role, my team was trying to balance the growth of our
user base and safety of users. We were exploring many solutions for this problem, and
my role was to align the team.
Our engineering manager had a strong perspective on a solution that was technically
straightforward, but did not fully address both needs. Our designer wanted to
implement a more complicated, but comprehensive solution. I believed that the latter
seemed like the appropriate course of action, but it needed an additional layer of depth
to fully address concerns from all parties.
First, I partnered with the designer to outline the solution and create a framework that
detailed key benefits and potential downsides. Next, I brought in an engineering
counterpart to break down the costs and timing implications of building a
comprehensive solution.
These inputs enabled a strong case for the more complicated, but ultimately more
meaningful solution. Enthusiastic team alignment made timely leadership buy-in
possible.
While I had to invest more detail work upfront, we were able to shave off a few weeks by
broadening our technical brainstorms throughout the early stages — which allowed us
to complete the project ahead of schedule
• The candidate demonstrated the ability to identify project gaps and build a
strong case towards the more optimal solution.
• The answer clearly outlined the approaches and strategies behind each action,
which ultimately lead to improved efficiency and timely delivery.
Sample answer 3
By Business Portfolio Manager Professional
I had just started leading special projects for the CEO of our wholesale division. He was
very particular about data models and gave line-item feedback, which caused extra work
for the team.
I felt strongly that there was a better way to complete the work. My boss and I pitched a
new model, but it was shot down. I realized that he needed to see it in action.
During the next review, I showed the old model and the CEO listed his changes. I then
pulled out my new model and showed him all of the options he was able to clarify. He
was surprised that I could modify variables so quickly to give him immediate feedback.
He wasn’t an unreasonable person, he just had a system that worked for him. We made
a successful, time-saving update because I took the time to understand his motivations,
learn how to speak his language, and find a solution to his pain points.
• The candidate showed strategic thinking and perseverance in taking the time to
convince leadership to adopt a new approach.
• The solution demonstrates the candidate’s ability to identify valuable process
improvements.
Sample answer 4
By Brand Marketing Manager Professional
As a software engineer, I had to persuade my marketing and sales teams that deploying
a new version of the software was the right thing for our consumers and clients because
the existing version was vulnerable to cyber attacks.
The teams were against a new version because they believed it would cause client
dissatisfaction. Additionally, these security enhancements came with a 23% cost
increase.
To reframe the value equation, I took three steps. First, I enrolled leading cyber attack
experts to educate everyone on the impending risks from foreign entities. This
reinforced the urgent business imperative of investing in secured systems.
Next, I partnered with my finance team and determined that the cost of “fixing” systems
after an attack amounted to a 77% increase in spend — to say nothing of intangibles
like reputational damage.
Finally, I hired a market research group to bring a group of "non-techy" folks to conduct
a live, in-person demo of our new interface. The group demonstrated the new software
with ease.
Marketing and sales were so convinced that they asked me to join them in key client
meetings to lead the sales pitch myself. Clients not only loved the new system, but
revenues increased by 32% with the development of a premium version.
• The answer clearly laid out the scenario, challenges, and steps.
• The candidate’s actions were a blend of strategic, cross-functional, and technical
skills, resulting in quantifiable success.
Answer framework
How to approach past experience questions
Respond to this kind of question with a compelling story that uses the "SAR" framework:
situation, action, and results.
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Pick an issue where your agenda is in the broader interest.
• Show how your careful listening helped you reframe the controversy.
• Explain how the other person’s change of heart led to a better outcome for all.
21. Tell me about a time you disagreed with
someone.
Overview
Occasional conflicts are a fact of life. Interviewers want to see if you can work through
those tensions in a respectful way. If you helped steer things toward a good
compromise, that’s a big plus. Signs of anger or bitterness will count against you.
Sample answer 1
By Jenny Foss, Career Strategist at linkedin-corp
My team was given a new goal: to sell our product to a new customer segment that we
hadn’t served in the past.
The group had strong opinions about the approach we should take. In spite of their
voices, I had concerns about their strategy; I thought it may fail as it didn't align with the
client’s core needs. But I was in the minority and when I spoke up I wasn't heard. I
needed to find another way to make the case to my teammates.
I set up a focus group with a potential client so my team could understand the
challenges and priorities of the people we aimed to serve. The great news was they saw
that our planned product wouldn't meet these needs, but if we made some slight
adjustments to the service, we could deliver something of real value. The team rallied
behind this and got on board.
• She shared a succinct example of a time when her opinion was in the minority.
• She came up with a creative way to change her team’s perspective.
• She used this new strategy and described how well it worked.
Sample answer 2
By Marketing Insights Manager Professional
During my time on the growth strategy team, I partnered with various brand and finance
teams to create a promotion and events calendar to maximize portfolio performance.
This was especially challenging because each brand team was only responsible for their
brand’s performance, while my job was to help ensure that the entire portfolio succeeds.
This created an inherent discord in the exercise.
In the past, teams would look back at the previous year’s events with the goal of
essentially replicating them. It occurred to me that this may not be the most efficient
way to plan the calendar, since the process didn’t involve any real evaluation of success.
My partners were reluctant to let go of the existing process. To get buy-in, I prepared
two scenarios. One used the old approach. The other used my new suggested approach
with event evaluation criteria — showing both the monthly and total year sales estimate
for each brand, as well as the entire portfolio. To make sure my case was airtight, I’d
pre-worked with other cross-functional teams to ensure that the new projections were
compatible with monthly product supply numbers and trade allowances.
I was able to get buy-in and implement the new process, which has allowed us to factor
in accurate estimates, measure success, and increase the efficiency of event planning.
Sample answer 3
By Procurement Manager Professional
A few years ago, I was asked to give a presentation on best practices in procuring
transportation. One of my suggestions was to change the lane hierarchy for which we
procure rates as well as changing the hierarchy we used to build routing guides in our
transportation management system. The Director of Transportation did not agree, which
created some tension.
I explained to the leadership team how the change would allow us to capture all the
operational requirements and help carriers to know exactly where they are sending
trucks. I quickly realized that the director was concerned that the change would require
more personnel and thus more budget. So, I created a presentation to detail how the
new plan could save up to 5%, which would help cover more than 2 additional
temporary employees. That convinced the team.
• The answer laid out the challenge clearly and quantified success.
• The candidate demonstrated the ability to dive into stakeholders’ concerns and
create consensus.
• The answer highlighted both soft and technical skills utilized to solve a conflict
and improve the company’s bottom line.
Sample answer 4
By Marketing & Category Insights Manager Professional
My organization had prioritized the growth of a certain part of the business, and we
were all in a room discussing the best way to drive it. The cross-functional group had
starkly different opinions. One senior level team member suggested that we “force” the
customers to make necessary changes by threatening to pull funding.
This set off warning sirens in my mind because my team would be responsible for
carrying this out. I responded by acknowledging his idea as a novel approach. Then I
mentioned that in the past I’d found it effective to offer incentives — rather than threats
— to solve a problem or close a gap. I suggested that we offer the customer promotions
in Q4 if they were able to execute our new strategy by Q3. I wanted to shift the
conversation in a more positive direction and discuss ideas that would be mutually
beneficial.
It worked, and the group began to brainstorm which customer pain points we could
help solve, and how we could inspire their cooperation.
Answer framework
How to approach past experience questions
Respond to this kind of question with a compelling story that uses the "SAR" framework:
situation, action, and results.
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Pick an example involving business practices - avoid personal quarrels.
• Calmly explain both sides’ point of view.
• Show how a compromise or a fuller understanding led to a good outcome.
22. Tell me about a time you created a goal and
achieved it.
Overview
Strong answers reassure interviewers about your ambition and your determination to
press ahead. Pick a trivial goal, and you’re at risk of being tagged as a slacker.
Sample answer 1
By Caroline Gaffney, Hiring Manager
I couldn't afford to step out of the workforce for two years to earn one. But I promised
myself to do everything possible to earn an MBA within three years while working full-
time.
I found a top-rated online program and started setting my alarm clock for 5:30 a.m. I set
goals of two hours of study time in the morning and evening, and made detailed to-do
lists to manage both my study schedule and my other work responsibilities. It was
incredibly hard, but I persisted and managed every minute of my day—and achieved my
goal.
Sample answer 2
By Business Portfolio Manager Professional
I was two weeks into my first role with a new company when the leader of our business
unit requested to showcase all the technology my team was working on, plus two brand
new demos in the grand opening of our New York City office — in just six weeks.
My manager tagged me to lead the charge. Most of our projects weren’t client-ready,
which would mean lots of coding and testing to do in a short period of time. I don’t
think anyone thought we’d have it 100% ready in time.
I gathered the team and explained to them that we had a really cool opportunity, and
asked for their ideas. I didn’t sugarcoat how hard it would be, but promised to do
everything I could to clear the path.
In the next few weeks, I quickly re-prioritized our Jira backlog to put other non-critical
projects on pause and communicated to those stakeholders. I then implemented weekly
sprints and daily standups to reduce meeting overhead and increase the time available
for them to code and test in pairs.
And to keep up morale, I requested funds from leadership to sponsor dinners for the
team when they worked late, and even secured travel funds so that our developers
could attend the opening.
Through careful re-prioritization, open communication and keeping the morale high, we
were able to successfully deliver the demo as the result.
• The candidate was realistic about the challenge, but created a clear plan to meet
the timeline.
• The candidate demonstrated leadership by encouraging morale and securing a
team reward.
Sample answer 3
By Digital Analytics Manager Professional
While working as a digital analyst for a top snack brand, sales growth had been slowing
for our company. After discovering that our key customers - people between 16-24
year-olds - were heavily over-indexing on mobile, I persuaded the team to execute a
massive pivot: shifting 25% of our digital spending towards top mobile channels.
We began to liaise with leading sports platforms and leveraged their flagship app.
Envisioning true integrations, not just tiny banners that go unnoticed, we began to gain
stakeholder buy-in through casual pop-ins with senior leadership — so that by the time
we had a solid plan, approval was already implied.
We inked multi-year deals as their top sponsor to block out competitors in this
emerging space. We received so many mobile impressions that I personally rolled up my
sleeves and flew to Kansas City to meet with our digital creative agency to brainstorm a
content roadmap tailored to top markets, levering our existing sports relationships and
assets in each geography.
This program was a strong performer, delivering tons of value, reaching a coveted
audience, and gaining industry awards that boosted the profiles of marketing
leadership. It also helped me reinforce that new channels can be great opportunities if
you just remember the basics: It’s all about reaching the right customer at the right time.
• The candidate met a difficult challenge with a bold and innovative approach.
• The candidate demonstrated the ability to provide high-level strategy while being
mindful of executional details.
• The willingness to see projects through personally showed dedication.
Sample answer 4
By Brand Marketing Manager Professional
As a marketing executive in the beer industry, we faced a tough challenge when data
showed that our top male consumer group started drinking less beer and more spirits.
Historically, the beer industry has never catered to women, which created a market
share gap of over 30 points between male and female drinkers. I set a goal to reduce
this gap by at least 10 points and create a $2 million opportunity for the business.
This required an all new marketing approach. First, I made the case to senior
management by highlighting the existential threat facing the company.
Third, I hired a female-led ad agency to create a campaign that would inspire women
without alienating men. Authenticity was key, and our existing agency was not the right
partner for this work.
Lots of these actions were controversial at the time, but timely engagement, continuous
learning, iterations, and a high degree of accountability won out. The results were huge:
A 15 point reduction in market share gap which exceeded our goal, an innovative
platform that lets us target other user groups, and 5 Cannes Lions awards.
• The candidate showed the ability to identify opportunity areas and create
innovative solutions.
• The answer included challenges, clear steps, and results that surpassed
expectations.
Answer framework
How to approach past experience questions
Respond to this kind of question with a compelling story that uses the "SAR" framework:
situation, action, and results.
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Pick an ambitious goal that’s part of a bigger life journey.
• Highlight obstacles and show how you overcame them.
• Finish with an insight about the way your accomplishment has paid off.
23. Tell me about a time you surpassed people’s
expectations.
Overview
Employers want to know they are hiring high quality people. If you have a story about
surpassing an expectation, you’ve probably gone above and beyond the call of duty and
that’s a great thing!
Sample answer 1
By Joey Zumaya, Hiring Manager
As a young professional, I was given a small event to manage for my company's senior
executives.
We originally expected about 50 attendees, but then the CEO decided to participate too.
Suddenly, the event became much bigger with 400 people attending. We had to
organize buses, food, scripted content, speeches and the program itself.
I stepped up and designed carefully crafted messaging documents for each stakeholder;
had weekly check-ins with each group; and ran volunteer training sessions to be sure
that all the logistics ran smoothly.
I learned the importance of careful planning and constant practice; two habits that paid
off on many projects since then. The event is now considered the most successful of our
division. My boss praised my work for going far beyond what she expected when the
project was first assigned.
Sample answer 2
By Business Development Manager Professional
At this stage, I combined some key skill sets. I used my technical expertise to create and
automate new models that would capture potential opportunities, and my ability to
communicate complicated results in simple language to support our sales team’s efforts.
I was recognized by senior leadership for being able to pivot quickly in unpredictable
circumstances and make the most of a difficult situation.
• The candidate used both soft and technical skill sets to maintain output with
reduced headcount.
• The answer demonstrated a growth mindset by showing adaptability, innovation,
and the willingness to rethink how their role can be done.
Sample answer 3
By Digital Analytics Manager Professional
I had only been in my new role at a leading professional services firm for a few months
when I got the call: “Can you make it to Atlanta tomorrow morning for a pitch meeting
with a leading telecom company? We need all hands on deck!”
It turned out that the senior management closest to this client couldn’t make the
meeting, so I led an 8-figure pitch. I leaned on my public speaking and presentation
skills to carry the meeting and make a strong impression. I painted a picture of how we
were uniquely qualified as the best partner for this piece of business, and peppered in
some humility to make the firm look more “human.”
On our way back to the airport, a senior leader from our firm who had come along for
optics told me that people at my level were not nearly this polished, and that he would
welcome me to future pitches to all of his clients. It felt great to have exceeded the
expectations of this very senior leader and this incident set me on a path to success at
the firm.
• The candidate demonstrated the ability to quickly and reliably take ownership
when needed.
• The answer highlighted strong presentation skills, a positive attitude, and
willingness to be flexible.
Sample answer 4
By Marketing & Category Insights Manager Professional
I had been in my new role within the organization for just one week. My predecessor
had left the relationship with our customer in a questionable place and as a result, they
informed us that they’d be working with our top competitor instead. We’d found the
work to be very impactful and needed a plan to win the customer back.
I worked with my team to identify the customer’s pain points, then we began re-
engagement efforts. At the beginning, the engagements were only by email, but soon I
began getting phone calls from senior leaders asking if we could help them to solve
these problems.
After 7 months, the customer asked if we still had the headcount to support them. We
came to discover that many of the presentations we’d shared had circulated through
other parts of their organization.
A few months later, the customer’s senior leadership asked me to expand my team so
that we could increase our scope and do more of this work in other categories where we
sold products. We did, and our sales have continued to grow in double digits for the last
2 years. Needless to say, the relationship with the customer is stronger than ever.
• The answer details how the candidate walked into a challenging situation, created
a plan, and increased business as a result.
• The solution utilized a blend of customer relations, project management, and
communication skills, which helped establish the candidate’s breadth of
knowledge and professional competence.
Answer framework
How to approach past experience questions
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Describe a situation where you thought you weren’t going to be successful.
• Talk about what you did to compensate for a bad situation.
• Talk about the outcomes of your successful efforts.
Overview
Some jobs are high-stress and interviewers will test you to see if you can handle the
heat. You’ll get partial credit for talking about your heroic efforts to get everything
done, but you’ll get more points if you’ve enlisted allies
I was working on my company's big quarterly project update when two team members
left unexpectedly and we were short-handed with three weeks to go.
I convened an urgent strategy session where we identified all the projects they were
involved in and mapped out our action plan. We shared the most important tasks within
the team and got them all done in time.
We canceled two optional features that could wait a quarter, and we reached out to a
former intern who was able to deliver 15 hours of remote work in the last weekend
sprint before the deadline.
We were able to complete the project without a delay and delivered on all the essential
deliverables by being creative, strategic, and very focused.
• She described herself as a friendly leader who got to work addressing the
challenge for the entire team.
• She took us through a strategy where she focused on the most important
elements and deprioritized the rest.
• She was creative and resourceful by finding an unexpected ally to help her
through this challenge.
Sample answer 2
By Program Manager Professional
During my time as an analyst for a major airline, I was pulled into a special project where
we were asked to look at a potential merger scenario with another carrier. Due to the
confidentiality of the project, I was unable to work with peers or use my normal
channels for support, and was required to meet a demanding work schedule in order to
complete our evaluation in the allotted time.
While this project leveraged some of my existing skills, there was still a lot I needed to
learn about our acquisition target to complete the work. I made my family aware that I’d
need to temporarily shift my evening hours to work. This proactive communication
prevented me from facing compounding pressure.
I also made sure to communicate daily with my VP. He knew the unique challenge I was
facing and could provide guidance, but only if he knew where to help. So I set up daily
check-ins with him to show him my progress and receive feedback in a 1:1 setting
outside of our normal working group. This added communication helped me avoid any
surprises, eased stress, and allowed me to successfully manage and complete an
unfamiliar project.
Sample answer 3
By Procurement Manager Professional
We needed to hit our target go-live date because my company had already hired
employees for the account and needed the revenue. I knew that I needed to get the info
by the end of the week to ensure that I could validate assumptions used for RFP, margin,
resource leveling, and so on.
I set up a call with the client and they explained that they were short on manpower and
would need more time. I offered to visit the sites, conduct the interviews, complete the
site and freight profiles, and take all necessary photos. Once I gathered the information,
my team keyed in the data and we hit our go-live date without a moment to spare.
The project was a success. We hit our revenue numbers as planned, no money was lost,
and all parties were very pleased. Thanks to the extra effort, our relationship with that
client is stronger than ever.
• The candidate showed leadership by going the extra mile to accomplish a goal
for both the company and the client.
• Success was framed in a way that captured both the short-term impact to the
project (meeting sales goals) and the long-term benefit to company growth
(strengthening a business relationship).
Sample answer 4
By Enterprise Program Manager Professional
I led a rapid, three month-long company-wide initiative to help customers reduce their
carbon footprint.
To accomplish this goal within an aggressive timeline, I led a team of five subject matter
experts to design a new service offering targeting the manufacturing, mining, chemical,
and electronics industries. We assessed their current carbon and environmental waste
output, and identified areas and opportunities for reduction in a phased approach.
We conducted interviews and focus groups with customers, academics, and government
officials who had vested interest in sustainability. We then synthesized the findings from
the interviews by identifying user profiles and personas across each customer segment,
as well as any gaps in key segment profiles and service offering competencies.
Finally, we kicked off work around third-party partnerships to assess skills and
competencies that complement each other, taking cultural alignment and vision into
account.
Once the service offering was designed, we conducted a pilot program and defined the
SKUs, pricing structure, and legal contracts in collaboration with internal stakeholders.
It was a high pressure project, due to the scale of the effort and aggressiveness of the
timeline, but results were impressive — generating $10M in attach run rate annually.
• The example showed the candidate’s expertise and ability to lead complex
initiatives.
• The candidate’s contribution was directly tied to a significant increase in annual
revenue.
Answer framework
How to approach past experience questions
By Linda Raynier CPA, CA, Career Strategist
Respond to this kind of question with a compelling story that uses the "SAR" framework:
situation, action, and results.
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Be clear about the project goal.
• Establish that you’re a strong person who doesn’t get flustered easily.
• Show your ingenious side, too, especially if your path to success involved
redefining the task or enlisting colleagues.
Overview
Interviewers want more than a one-time success; they’re looking for signs of a well-
tested strategy that helps you gather information and put it to use. They also want to
know if you feel comfortable with rapid learning.
I didn’t want my boss to know that I was trailing in my capabilities just as I stepped into
the new role, so I came up with a plan to teach myself everything I was missing.
Every day after work, I watched at least an hour of Khan Academy videos. I also found
practice worksheets online that allowed me to test myself and be sure I was mastering
the content.
Within three weeks, I was nearly as fast and fluent as my colleagues at work, and my
boss never knew I had come in behind.
• She showed initiative by going above and beyond after work to catch up to her
peers.
• She was specific in what she didn’t know and then told a clear and concise story
about what she needed to do to change the situation.
• She described how with focus and hard work she was able to catch up rather
quickly.
Sample answer 2
By Business Development Manager Professional
In my role as a new manager, I was given a new tele-acquisition channel to manage with
little guidance. The channel was brand new to me and my team leader, so we had to get
up to speed quickly. I had to learn the channel’s end-to-end process, how it functions,
and its various nuances to prevent any negative impact to the business during the ramp
up process.
I set up time with our internal and external partners to get an understanding of their
scope and expectations, and started to build relationships. I took the time to review
previous years’ results and understand team pain points.
Then, I coalesced all this information and created a process map to clearly lay out our
goals and action steps required to smoothly transition — as well as establish myself as
the point of contact and project owner for accountability purposes.
Due to these efforts, we were able to not only maintain the high standards the channel
was running at before we took over, but we also made key process improvements
resulting in higher client satisfaction.
Sample answer 3
By Enterprise Program Manager Professional
Due to change in senior leadership, we had to aggressively rethink our approach on the
next evolution of cloud technology. I led a company-wide effort to define and execute a
strategy to move towards a subscription-based cloud solution.
First, I worked with my team to define our areas of focus, starting from understanding
how our products should work in the future based on the needs, behaviors, desires, and
emotions of the customers.
We then examined our capabilities as well as current gaps within supply chain,
engineering, design, marketing, and sales. We looked at how customers interact with
our products. We also obtained third party market research to identify opportunities.
From there, I developed a strategy map to lay out ways in which the organization
needed to evolve to succeed, and built both business and product roadmaps based on
this strategy.
Within 8 months, we were able to get full alignment within the team and executed the
strategy. We were able to migrate the original solutions to on-prem, hybrid, and private
clouds and rolled out offerings to over 100 countries.
• The candidate demonstrated a comfort level with high visibility, high stakes
projects.
• The example showed the candidate’s ability to strategize and execute a plan
within an aggressive timeline.
Sample answer 4
By Brand Marketing Manager Professional
Since my busy schedule didn’t allow for formal language lessons from a private tutor, I
enrolled in an online course. I committed to a daily routine at 4:30am while my wife and
child were still sleeping so my goal didn’t cut into family time. I also downloaded
Duolingo so I could use my commute to practice. Finally, I asked my Spanish-speaking
friends to communicate with me only in spanish to help refine my conversational skills.
Within 4 months, I was fluent enough to land my dream job as a factory leader in
Mexico City on an 18 month expat assignment.
• The answer highlights the candidate’s ambition and enthusiasm for the role.
• The candidate demonstrated self-discipline and time management skills.
Answer framework
How to approach past experience questions
Respond to this kind of question with a compelling story that uses the "SAR" framework:
situation, action, and results.
Describe the situation. Talk about the initial events that occurred. What were the
problems that you were experiencing? What needed to be solved and what resources
did you have--or not have? This is a really key part of the story, so it should be about
three to four sentences long.
Get into the action. Speak about the key milestones that you went through. Tell them
what you did to turn the situation around. Don't go into too much detail though. It
should only be about two to three sentences, and try to use active verbs, things like “I
implemented” or “I persuaded”.
Show the results. Let them know how well things turned out, how the problems were
solved and what you may have learned along the way. Try to include a clincher at the
end, like dollars saved or improved profitability. It drives home that you did a great
thing.
Tips
• Pick a vivid example and show why it was challenging.
• Break down your learning and mastery into three or four distinct steps(“First, I ....).
• Share a tangible result and speak about it with pride.
Overview
This question isn’t just designed to make sure you leave with all of your questions
answered; it’s intended to see if you’re prepared and to assess how curious and
thoughtful you are.
Sample answer 1
By Jenny Foss, Career Strategist at linkedin-corp
I do have a few questions. Thanks for asking.
We talked a bit about your plans to invest in training opportunities for your current
employees, especially those who will be managing the company's transition to a
centralized billing system.
I think that this is a great plan, and I'd love to support the curriculum development.
Now, will most of the training modules be designed by this team? And will they be
delivered in person, via webinar, or a video format? Or will you be using a hybrid
approach?
Sample answer 2
By Product Manager Professional
Earlier in our conversation, you mentioned that there were some tensions between these
two teams. Can you share more about where that comes from, and how you think this
will impact me in my role?
I’m very excited to hear that you’re also passionate about making sure that gig economy
workers are paid a fair living wage. What are some of the biggest challenges in
preventing our team from delivering on this promise?
Recently, I saw that the company had to deal with a sensitive subject on the news. How
was this perceived and discussed internally?
• The candidate referenced earlier parts of the conversation, showing that they
were interested and engaged.
• The questions show that an awareness of and interest in how the company is
perceived.
Sample answer 3
By Digital Analytics Manager Professional
How do you think I should approach the first 30 days in the role to best position myself
for success in a new culture?
I know that your company has won numerous awards for workplace and community
culture, and I have always prided myself in helping colleagues get active in the
community. What do opportunities look like within your organization to get involved?
Sample answer 4
By Regional Sales Manager Professional
What do you see as the most critical component of your business today that will
contribute to your long-term success?
What challenges does your organization face today that you are working to overcome?
Regarding my role, what would you consider to be the most important factor to
ensuring success?
Answer framework
How to approach this question
The way you respond to this question shows employers if you're engaged, intelligent
and interested. Here are some tips on how to answer:
Show them you’re paying attention. It’s important to let them know you’ve been
listening.You may want to take notes as the interview unfolds and then loop back to
something you'd like to delve further into like an aspect of the job, the team, or the
challenges that lie ahead.
Let them know you’re excited. While being qualified for the job is essential, showing
passion for their products, brand or industry takes it to the next level. So maybe you can
ask a question about one of your favorite products they make or see how they're
responding to an industry trend.
Get them talking about their careers. People love talking about themselves and
appreciate when you notice the interesting things they're doing. For example, you can
ask them how they got from Job X to Job Y, or how their work as a musician helped
them in their current career. People hire people that they like and who seem genuinely
interested in the role.
Tips
• Come prepared with 3-5 thoughtful questions.
• Ask questions that show you’re engaged, intelligent and interested.
• Avoid no-brainer questions or ones related to salary / benefits.