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    CASE STUDY Coca Cola

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    zenab
    Coca-Cola is the world's largest beverage company that sells over 100 billion plastic bottles per year, many of which end up as pollution. It has been declared the biggest polluter for four consecutive years. While Coca-Cola supports jobs and social projects, it has a poor track record of achieving sustainability pledges, such as promises to increase recycled content that have not been met after decades. Critics argue the company uses voluntary goals to avoid responsibility and decreases costs by blaming failures to achieve pledges on external factors like consumer recycling habits.

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    CASE STUDY Coca Cola

    Uploaded by

    zenab
    68 views1 page
    Coca-Cola is the world's largest beverage company that sells over 100 billion plastic bottles per year, many of which end up as pollution. It has been declared the biggest polluter for four consecutive years. While Coca-Cola supports jobs and social projects, it has a poor track record of achieving sustainability pledges, such as promises to increase recycled content that have not been met after decades. Critics argue the company uses voluntary goals to avoid responsibility and decreases costs by blaming failures to achieve pledges on external factors like consumer recycling habits.

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    just a case study on coca cola

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    CASE STUDY coca cola

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    Coca-Cola is the world's largest beverage company that sells over 100 billion plastic bottles per year, many of which end up as pollution. It has been declared the biggest polluter for four consecutive years. While Coca-Cola supports jobs and social projects, it has a poor track record of achieving sustainability pledges, such as promises to increase recycled content that have not been met after decades. Critics argue the company uses voluntary goals to avoid responsibility and decreases costs by blaming failures to achieve pledges on external factors like consumer recycling habits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    68 views1 page

    CASE STUDY Coca Cola

    Uploaded by

    zenab
    Coca-Cola is the world's largest beverage company that sells over 100 billion plastic bottles per year, many of which end up as pollution. It has been declared the biggest polluter for four consecutive years. While Coca-Cola supports jobs and social projects, it has a poor track record of achieving sustainability pledges, such as promises to increase recycled content that have not been met after decades. Critics argue the company uses voluntary goals to avoid responsibility and decreases costs by blaming failures to achieve pledges on external factors like consumer recycling habits.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
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    CASE STUDY

    INTRO:
    Coca-Cola is the world’s best-known beverage company. It traditionally manufactured concentrates,
    syrups and powders and sold them to authorized bottling partners, who converted them to finished
    products and sold them to distributors, wholesalers and retailers. Its core product offering is sparkling
    beverages but also includes still beverages such as water, juice and energy drinks. From its inception, the
    company was based on a franchise model – the “Coca-Cola System” – whereby Coca-Cola would sell
    concentrate to its many bottling partners worldwide. While Coca-Cola managed the overall brand
    strategy, concentrate production and some large multinational customers such as McDonald’s, the bottlers
    manufactured the final branded products, handled merchandising and distribution, and worked closely
    with local customers.
    IMPACTS:
    Coca-Cola, with more than 500 brands, sells more than 100 billion plastic bottles every year. This equates
    to 200,000 bottles a minute. Of these, an unrecoverable large part ends up in the environment, and
    definitely in places where waste is not collected and processed. For the fourth consecutive year, the
    conglomerate has been declared the world’s biggest polluter, bigger than numbers two (PepsiCo) and
    three (Unilever) put together. Coca-Cola supports jobs, tax revenues and incomes for households and
    firms, shares best practices within the local market, and carries out environmental and social projects
    throughout its value chain.
    ATTITUDE:
    In the same week that Coca-Cola made its pledge, the American NGO Conservation Law Foundation
    (CLF) issued a critical report about the drinks industry entitled ‘The Big Beverage Playbook for avoiding
    responsibility’. The report covers the box of tricks that drinks giants use to skirt around their
    responsibility and to decrease costs.
    One such trick is making pledges that are then not achieved. Coca-Cola has a very poor track record here.
    It has not achieved even one of its sustainability pledges. In 1990 it promised to use an average of 25% of
    recyclates in its PET bottles. Now, three decades later, that percentage is only 10%. Over the years the
    recyclate goal has been constantly readjusted, the last time as part of Coca-Cola’s World Without Waste
    initiative. It now says that in 2030, its bottles will be made of 50% recycled material.
    The CLF report notes that goals and promises are always voluntary and that there are no sanctions if a
    goal is not achieved. If it does not achieve one of its goals, the company blames uncontrollable external
    factors such as consumers who do not recycle enough.
    -https://www.ft.com/content/aad28ad0-2417-11e0-a89a-00144feab49a
    -https://www.plasticsoupfoundation.org/en/2022/02/is-coca-colas-latest-promise-really-a-step-forward/
    #:~:text=BIGGEST%20POLLUTER%20IN%20THE%20WORLD,is%20not%20collected%20and
    %20processed.
    -https://www.stewardredqueen.com/what-we-do/coca-cola/#:~:text=Coca%2DCola%20supports%20jobs
    %2C%20tax,projects%20throughout%20its%20value%20chain. (Sites of
    information)

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