ORGANIZATIONAL

DEVELOPMENT
PLAN
Background of the
Company
Coca-Cola has been part of Filipino culture since 1912 through
Coca-Cola Beverages Philippines, Inc. (CCBPI), offering brands
like Coca-Cola, Sprite, Fanta, Minute Maid, and Nestea. With over
20 production units nationwide, Coca-Cola adapts to local tastes,
such as Coca-Cola with Calamansi.

The company’s extensive distribution network ensures nationwide

reach, while its sustainability efforts focus on water conservation
and plastic waste reduction. Iconic campaigns like "Coca-Cola:
Masarap, Refreshing, Puno ng Saya" cement its role in Filipino
celebrations and daily life.

Coca-Cola Philippines
 Our Mission and Vision
Mission Vision

Refresh the world. Make a Our vision is to craft the brands and
difference. choice of drinks that people love, to
refresh them in body & spirit. And
done in ways that create a more
sustainable business and better
shared future that makes a difference
in people’s lives, communities and our
planet.

Coca-Cola Philippines
Organizational
Structure
 Smart
Goals
S M A R T
World without waste Beginning in 2022, the Through effective Wilkins and Viva single- By 2025, all of its
company has committed to weight reduction and serve package! 500ml packaging should be
the removal of roughly
increasing the amount of and 330ml bottles are recyclable, and by 2030, it
10,000 metric tons of
recycled material used in its now about 20–25% must have at least 50%
new or virgin plastic
goods in the Philippines. As lighter, while the weight recycled materials.
materials, the
part of this project, more company has been of the 500ml carbonated
products will be packaged optimizing its drink bottles has
using 100% recycled PET, recyclable PET plastic decreased by about
emphasizing the packaging. 23%. By using less
importance of sustainability material, this supports
and environmental the business's
responsibility. sustainability initiatives Coca-Cola Philippines
 COMPETITORS
DIRECT COMPETITORS

PepsiCo: The second-largest soft drink company globally with a 24.1% market share in the
Philippines. PepsiCo offers a broad range of beverages and also manufactures snacks,
unlike Coca-Cola, which focuses on drinks. The rivalry between the two includes competitive
marketing tactics like ambush marketing.

RC Cola Philippines: A major competitor offering low-cost beverages, including cola, fruit-
flavored drinks, and bottled water. Known for appealing to price-sensitive markets,
particularly in rural and metropolitan areas. RC Cola is owned by Royal Consumer Corp.,
with ties to Keurig Dr Pepper in the U.S.

Coca-Cola Philippines
 COMPETITORS
INDIRECT COMPETITORS

Nestlé Philippines: An indirect competitor to Coca-Cola, focusing on non-carbonated

beverages like Nestea, Bear Brand, Nido, and Pure Life bottled water. Nestlé appeals to
health-conscious consumers with its emphasis on healthier, functional drinks, offering
alternatives to sugary sodas.

Universal Robina Corporation (URC): A key indirect competitor, particularly in the non-
carbonated beverage market. URC's offerings, including C2 green tea, Royal Tru-Orange,
and Casa San Miguel bottled water, cater to health-conscious consumers and those seeking
diversity in drink options.

Coca-Cola Philippines
 Environmental Analysis (PESTEL)
Internal Environment

The internal business environment and its influence is that which is to some
extent within the business control. Internal Environment include efficiency in the
production process, through management skills and effective control and monitor
the internal business environment.

Coke must need to conduct continual appraisal of the business's, operations and
readily act upon any factors, which can cause inefficiencies in any phase of the
production and consumers process. The internal environment of this corporation
includes resources, capabilities, and activities.

The resources of the coca-cola are abundant, especially intangible resources

such as brand recognition, trade secret ( The recipe of the coca cola classic is
known by only few people) and culture.
External Environment

The external environment and its influences are usually a powerful forces
that can affect a whole industry and also a whole economy. Changes in the
external environment will create opportunities or threats in the market place
Coca-cola must be aware off Fluctuations in the economy, changing
customer attitudes and values, and demographic patterns heavily influence
the success of Coca-cola’s products on the market and the reception they
will receive from their consumers.

The competitions between Pepsi-Co and Coca-cola as an illustration for

exploring the external environment. The battle between these companies is
long standing , and its more about “winning the hearts and minds” of their
consumers.
Political Factors - Coca Cola drinks that are under the category of non-alcoholic beverages of
food and drugs administration (FDA). The government have the control over the manufacturing
procedure of these beverages. Coca Cola must comply in terms of regulation of the food and drugs
administration.

Economical Factors - The non alcoholic beverage industry has high sales in the Philippines and
other countries . According to the standard and Poor Industry surveys,”There has been an
economic growth in major soft drinks companies. These market will continue to play a major role in
the success and stable growth of the non alcoholic beverage industry.

Social Factors -The changes in society affect the organizations like changing in lifestyles and
attitudes. Ageing consumers are increasingly concerned with their nutrition. Since many people are
reaching older age in life they are becoming more concerned with their health and increasing their
long life. This will continue to affect the non alcoholic beverages industry by increasing the demand
of overalll and the healthier beverages. The demand for carbonated drinks decreases and this
pulled down the revenues of Coca cola.
Technological Factors - Coca Cola Philippines has always been active in their company’s
advertising, marketing, and promotional programs to promote their products. Coca Cola
Philippines has a total of 4 million followers in their social media accounts and they use
these to advertise their products.

Enviromental Factors - Coca Cola Philippines has a response about the issue that they
are one of the leading suspect to plastic waste here in the Philippines. Coca Cola came up
with a sustainable solution, innovating their packaging from returnable glass, using clear
PET plastic bottles because it has the highest recyclable rate, and aluminum cans that are
all recyclable.

Legal Factors - It focuses on the effect of the national and world legislation. The Coca cola
company receives all the rights applicable in the nature of their business and every
inventions as well as product developments are always going into the legal process.
 STRENGTH WEAKNESSES
Brand Equity: Coca-Cola's "Taste the Water Management: Coca-Cola
Feeling" campaign boosts global brand Philippines works on water sustainability
value. to address scarcity and support
Marketing Strategies: Coca-Cola communities.
engages diverse audiences through Health Issue: Coca-Cola's high sugar
various channels, including social content contributes to obesity, diabetes,

SWOT media and lifestyle programs. and 184,000 deaths yearly.

Financial Strength: Coca-Cola drives Packaging Impact: Coca-Cola is the top
growth through expansion and plastic polluter, exceeding its

ANALYSIS
operational improvements. sustainability target with 33,820 plastic
waste items.

OPPORTUNITIES THREATS
Brand Diversification: Coca-Cola can Direct Competitors: Pepsi Philippines
expand into non-beverage products in and RC Cola offer similar products and
the Philippines. may have superior options to Coca-
Health-Conscious Products: Coca-Cola Cola's lineup.
can launch healthier drinks and reduce Indirect Competitors: Growing health
sugar to enhance brand image and consciousness in the Philippines
profits. challenges Coca-Cola due to the high
sugar content in its products.
 Threats OPPORTUNITIES
•Targeting the aged people and the young
•People wants healthier option of soft drinks. customers.
•Intense Competition •Growing Population
•Large Competitors •Technological Advancement
•Growing global warming problems •Growing demand for healthier Products.
•Health and wellness concern •Booming their functional drinks in the market.

W/O
•Coca-Cola need to make their product
W/T
WEAKNESSES healthier so they can get better image and
•For instance Coca-Cola sugar level exceed the
also targeting the demand for healthier
requirement of the health authorities this can lead
products.

TOWS
to fall of sales.
•Seen as unhealthy •They need to upgrade their technological
•The company slow in making decision can cost
product. advances so they can build a more
them in terms of their market if the key competitors
•Negative Publicity. sustainable bottle can spread widely their

ANALYSIS
take lead in providing what the customers want
products.
•Improve negative publicity.

S/O
S/T •The growing population has opened up more
•Coca-Cola have strong advertisement campaigns .If they markets which Coca-Cola can target to increase
come up with better and smarted ways to advertise then their market share.
STRENGTH
they can easy compete with other brands.
•Coca-Cola have strong customer loyalty so they can •They can take advantage to technology
•Strong advertisement afford to increase the cost of their product.
advances to create a better advertisement.
campaigns. •Coca-Cola have a large market share, because of this
•Customer loyalty to the they can be more popular than other brands and they can
•Coca Cola has the largest sponsorship in
brand. try to make partnership with other company, try to battle
global warming. different aspects. They can be the fastest selling
•Large investments in brand
•Research and know what the customers want ,by this it product if they use some famous stars to
promotion.
can be extend their product line to include sugar free advertise their products.
product. By this
they can attract more consumers. •Providing health consciousness brand.
 Human Process
Interventions
Coaching: Leadership Development Through Peer Coaching

Team Building: Cultural Connection Workshops

Conflict Resolution: Conflict Management Training Program

Employee Engagement: Engagement through Innovation Challenges

Coca-Cola Philippines
 Human Resource
Management Interventions
Employee Engagement and Experience: Employee Experience Enhancement

People Development and Talent: Upskilling Programs and Leadership

Development Initiatives

Employee Engagement: Engagement through

Coca-Cola Philippines
 Technostructural
Interventions
Coca-Cola's digital transformation journey places a strong emphasis on
technology as a strategic differentiator that helps solidify its leadership
position in the beverage sector. PETValue will use modern technology
and industry-leading best practices to implement the safest and most
sophisticated recycling process for plastic bottles.

Coca-Cola Philippines
Action Plan
The priorities focus on water, packaging, climate, portfolio, agriculture
and people & communities these are all interconnected. Coca-cila invest
in solutions that help their operations, value chain and local
communities adapt to change and build long-term success. Coca-Cola
Philippines has it's World Without Waste goals the company’s global
sustainable packaging initiative to support the circular economy to
eliminate waste through the continual use of packaging as valuable
resource

Coca-Cola Philippines
End of presentation:

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Coca-Cola Philippines