Assignment ONE: Cheska Magalong - Bstm2A
Assignment ONE: Cheska Magalong - Bstm2A
Assignment ONE: Cheska Magalong - Bstm2A
ONE
Global Operations
Perfect Positioning
Over-Reliance on US Market
Superb Franchise Strategy
Slower Expansion
Community-Centric Strategies
Poor Targeting Outside the US
Strategic Branding
Lack of Variety
Great Supply Chain Management
Eco-friendly Policies
OPPORTUNITIES THREATS
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Competition
Expansion into Emerging Markets Economic Uncertainty
New Product Development Supply Chain Disruptions
Environmental Sustainability Changing Consumer Preferences
Expansion of Digital Offerings Independent Coffeehouse Movements
Global Pandemic & Recession
STRENGTHS WEAKNESSES
Wide Reach
Strong Brand Recognition
Limited online presence
Strong Supply Chain & Distribution
Dependence on the Philippines market:
Network
Limited product differentiation
Diversified Product & Service Offerings
Strong Financial Performance
OPPORTUNITIES THREATS