Lupin Pharmaceuticals Inc

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Lupin Pharma is an Indian pharmaceutical company founded in 1968. It has presence in over 70 countries with key business in branded drugs, generics, APIs and manufacturing facilities across 18 countries.

Lupin Pharma operates in branded drugs, generics, and APIs (Active Pharmaceutical Ingredients) segments.

Some of the major acquisitions made by Lupin Pharma between 2007-2015 include Kyowa (Japan), Hormosan (Germany), Gavis (US), Pharma Dynamics (South Africa), Medquimica (Brazil), and Generic Health (Australia).

Lupin Limited

Company Analysis

Group 9
Kishor P Kshirasagar 1711327
Mohd. Farhan Ansari 1711334
Pratik Tamgadge 1711342
Sujay Singh N M 1711360
Vivek Dhaked 1711366
Introduction to Lupin Pharma Inc.
Founded in 1968 by Desh Bandhu Gupta
Company reach to 70+ countries
Business
 Branded drugs
 Generic Drugs
 Active Pharmaceutical Ingredients (API)
Manufacturing facilities – 18 countries
Awards 2017
 Ranked 1 – Biotech and Pharma
 Ranked 4 – Great place to work
Evolution of Lupin Pharma Inc.
1968 - Founded by Desh Bandhu Gupta

1971 - Incorporated

1980 - First R&D centre and manufacturing plant at Aurangabad

1997-00 - Received approvals from UK MCA and US FDA for multiple drugs

2000 - Lupin setup its state-of-art R&D centre in Pune

2001 – Exports rose by 33% and crosses US$ 1 billion

2007-15 – Multiple acquisitions across 6 continents like Kyowa (Japan), Hormosan (GER),
Gavis (US), Pharma Dynamics (RSA), Medquimica (BRZ), Generic Health (AUS)

2015 – Centre of Excellence for Inhalation Research, Florida, US


Strategic Positioning
Large Corporations

1. Sun 1. Pfizer
Pharma 2. Merck &
2. Lupin Co.
3. Dr. Reddy’s 3. Novartis AG
Generic Drugs Specialized Drugs

1. Aurobindo Glaxo Smith


2. Glenmark Kline

Small Corporations
STRENGTH •WEAKNESS
•Global leader in Cephalosporin & Anti TB drugs •Operates in low growth segment eg. respiratory
•Strong presence in Asthma, Paediatrics, Diabetes, disorders, CNS, etc.
and CNS •Japanese market is low margin business
•Business in more than 70 countries •Dependency on global formulation business
•Largest generic player in US and Japan primarily from the US

•SWO
•String of Small scale acquisitions

OPPORTUNITIES
T
THREATS
•Increased health awareness among public
•Rising cost of raw materials
•Emerging trends in the pharma industry
•Increased scrutiny by USFDA regarding cGMP
•TB still remains in the top 10 causes of deaths globally
worldwide
•Costly acquisitions can be an overhead if the
•Opportunities in the oral contraceptive and product pipeline doesn't deliver expected payback
respiratory space in the US generics market
Competitive Strategy
Business
Strategy Industry Norm Competitive Advantage
feature

Heavy Investments in Research & Focus on new Major Market share in


Innovation
Development (R&D) drugs certain drug segments

Focus on
Global Manufacturing and Supply Vertical
operational Cost effectiveness
Chain Integration efficiency on
Focus on
Business
Mergers & Acquisitions (M&A) inorganic Strategic Partnerships
development
growth
Portfolio Strategic
In-out licensing Enhanced market access
enhancement agreements
Competitive Advantage

Major market share in certain drug segments

Vertical Integration

Strategic partnerships
VRIN Analysis
Resource/Capability V R I N Remarks

Operational efficiency Competitive Parity

Customer services Competitive Parity

Effectiveness in executing sales Sustainable advantage

Manufacturing and supply Sustainable advantage


infrastructure
VRIN Analysis
Resource/Capability V R I N Remarks

Innovation in new products / services Sustainable


(R&D) advantage

Competitive
Proprietary technologies advantage

temporary
Strategic acquisition advantage

Competitive
Human Skills, expertise advantage
Recommendations and Action Plan

• Inorganic Expansion By Acquisition

• Strategic Alliances For Faster And Economic Product Development

• Developing Polypill Medicines

• Personalized Medicine Using 3D Printing Technology

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