KOLEHIYO NG LUNGSOD NG LIPA

Vision Marawoy , Lipa City

“A center of human development committed to the pursuit of
wisdom, truth, justice, pride, dignity, and local/global College of Communication Arts
competitiveness via a quality but affordable education for all
qualified clients.” AY 2022-2023
Mission
I. COURSE TITLE : GEE 103 Philippine Popular Culture
“Established and maintain an academic environment promoting
the pursuit of excellence and the total development of its II. COURSE PRE-REQUISITE :
students as human beings, with fear of God and love of country III. COURSE CREDIT : 3 Units
and fellowmen.”
IV. COURSE DESCRIPTION :
Goals
This course provides the students with critical perspectives in understanding and way of knowing popular culture in
1. Foster the spiritual, intellectual, social, moral, and creative life the Philippines. The course gives emphasis on popular culture through the study of Cultural Studies with a strong focus on
of its clients via affordable but quality tertiary education;
culture industry; provides multi-discipline attention on how art can be explored in popular culture and vice versa. This will
2. Provide the client with rich and substantial, relevant and wide take place by having an introductory survey on aesthetics, critical theory and art criticism. This subject will provide students
range of academic disciplines, expose them to varied curricular
and co-curricular experiences with nurture and enhance their with the necessary tools of analysis on exploring the diverse forms of arts by utilizing the everyday contexts of power, mode
personal dedication to commitments to social, moral, cultural, of production, representations and subjectivity as critical tropes. Pop Culture will be fleshed out through mixed media culture
and economic transformations;
such as visual culture, geography, cinema, music/sound, popular prints and publications, radio and television, fashion, ads,
3. Work with the government and the community in the pursuit of cyberspace, experience, economy etc. and look at how these cultural products intimate the contemporary social relations
achieving national and developmental goals; and
and life—specifically, the affect, feelings and senses, corporeality, performances, space and place, technology, globalization
4. Develop deserving and qualified clients with different skill of and identities.
life existence and prepare them for local and global
competitiveness.

PROGRAM OBJECTIVES V. A. INSTITUTIONAL PROGRAM OUTCOME

1. This program aims to equip students with the knowledge and 1. Articulate and discuss the latest development in the specific field of practice.
skills in the theory and practice of communication applicable in 2. Work effectively and independently in multi-disciplinary and multi-cultural teams.
various professions and contexts, with focus on the media
professions. 3. Act in recognition of professional, social, and ethical responsibility.
4. Preserve and promote “Filipino Historical and Cultural Heritage” (based on R.A 7722)
2. Train students to develop communication skills that will enable
them to function effectively in the society.
B. CCA PROGRAM OUTCOME
3. Have a creativity and innovation in applying superior
communication techniques while demonstrating basic and higher 1. Understand the influence of culture in communication and respond effectively to cultural differences.
literacy, critical thinking, and learning skills needed for hi9gher 2. Know and effectively use of current technology related to the communication field.
learning in diverse types of learning environment.
3. Demonstrate knowledge and ability to apply communication theories.
VI. COURSE LEARNING OUTCOMES
1. Build on students’ ability to engage and relate critically with popular culture texts;
2. Appraise students to contemporary concepts, issues and trends especially in the Philippine context and how Pop Culture impacts on constructions of identity;
3. Demonstrate content knowledge and its application to learning process.

VI. COURSE CONTENT First Term (27 hours)

Specific Objectives Topics No. of Student Learning Outcomes Teaching and Evidence of
Hours (SLO) Assessment Activities Outcomes
At the end of the topic the
student can
1. Read with understanding the 1. Course syllabus 1.5 1. Recite and appreciate the vision, Individual participation in
course syllabus; mission & goals of KLL; discussion
1.2 Overview of the 1.2 Summarize the scope & coverage of
subject the course

2. Explain Popular Culture 2. Introduction of 4.5 2. Define/understand Popular Culture in Learning module Grades in participation
Philippine Popular the Philippines Discussion / Consultation through submitted output
Culture of activities

3. Discuss the history of Popular 3. History of Philippine 4.5 3. Explain the history of Popular Culture in Learning module Grades in participation
Culture Popular Culture the Philippines Discussion / Consultation through submitted output
3.1 Spanish 3.1 Identify Spanish cultural influences of activities
3.2 American 3.2 Identify American cultural influences
3.3 Chinese 3.3 Identify Chinese cultural influences

4. Discuss the directions of 4. The Directions of 15 4. Explain the directions of Popular Learning module Grades in participation
Popular Culture in the Popular Culture in the Culture in the Philippines through submitted output
Philippines Philippines of activities
4.1 Komiks 4.1 Explain the importance of Komiks in Individual participation in
the development and spread of popular discussion
culture.
4.2 Film 4.2 Discuss the direction of popular Discussion / Consultation
culture in the Philippines regarding film
industry.
4.3 Radio 4.3 Discuss radio broadcasting in the
Philippines
4.4 Identify the popular magazines in
4.4 Popular Magazines the Philippines Learning module Grades in participation
 4.5 Identify the popular music in the Discussion / Consultation through submitted output
4.5 Popular Music Philippines. Individual participation in of activities
4.5 Explain the literature of popular discussion
4.6 The Literature of culture.
Popular Culture

MIDTERM EXAMINATION 1.5

TOTAL HOURS 27
FINAL TERM (27 HOURS)
5. Discuss the impact of social 5. The Rise of Social 7.5 5. Define Social media. Learning module Grades in participation
media to the lives of the Media in the Philippines 5.1 Identify the popular social media Discussion / Consultation through submitted output
Filipinos. websites. Individual participation in of activities
5.2 Explain the popular social media discussion
websites.

6.Discuss the different theories 6.Theories of Popular 7.5 6. Explain the different theories of Popular Learning module Grades in participation
of Popular Culture Culture Culture Discussion / Consultation through submitted output
Individual participation in of activities
discussion

7. Analyze the issues on Popular 7. Issues on Popular 6 7. Critic the issues on Popular Culture Learning module Grades in participation
Culture Culture Discussion / Consultation through submitted output
Individual participation in of activities
discussion

8. Discuss the effects of 8. Globalization of 4.5 8. Describe the effects of globalization on Learning module Grades in participation
globalization on Culture Popular Culture culture Discussion / Consultation through submitted output
Individual participation in of activities
discussion

FINAL EXAMINATION 1.5

TOTAL HOURS 27

VII. TOTAL NUMBERS OF HOURS : 54 Hours

VIII. SUMMATIVE EVALUATION

 Class Standing (assignments, quizzes, : 70%
recitations,research, videos and other projects)
Major Examination : 30%
100

IX. SUGGESTED READINGS :

X. REFERENCES :
Beilharz,Peter, and Trevor Hogan. 2002. Social Self, GLobal Culture: An Introduction to Sociological Ideas. New York: Oxford
University Press.
Craig, Timothy J. 2000.Japan Pop! Inside the World of Japanese Popular Culture. New York: M.E. Sharpe
Delaney, Tim.2007 .Pop Culture: An Overview
Erni, John Nguyet and Siew Keng Chua, eds. 2005.Asian Media Studies: Politics of Subjectivities. Oxford,
UK: Blackwell.
Latham, Kevin. 2007.Pop Culture China! Media, Arts and Lifestyle. Santa Barbara, CA: ABC-CLIO.
Lockard, Craig A. 1998. Dance of Life: Popular Music and Politics in Southeast Asia. Honolulu: University
of Haiwaii Press.
Suarez, Krizza Mae. Philippine Popular Culture : Animated Video: https://www.youtube.com/watch?v=n9fwA4XleAs
balikbayanmagazine.com>global-affairs>asia-china
en.wikepedia.org>wiki>Culture_of_the_Philippines
en.wikepedia.org>wiki>Spanish_influences_on_Filipino_Culture
en.wikepedia.org>wiki>Cinema_of_the_Philippines
en.wikepedia.org>wiki>Radio_in_the_Philippines
https://en.wikepedia.org>wiki>Philippine_Comics
https://en.wikepedia.org>wiki>Category:Magazinea_published_in_the_Philippines
https://en.wikepedia.org>Pinoy-pop-music-in-the-philippines
https://en.wikepedia.org>wiki-Music-of-the-Philippines
https://ncca.gov.ph>subcommission-on-the-arts-Jonas-Bree
https://www.egyankosh.ac.in>bitstream>Unit-I-What-is-Pop
https://www.investopedia.com › ... › Small Business
https://www.webwise.ie › News
https://wiki2.org › WhatsApp
https://brandongaille.com › Pros and Cons
https://simple.wikipedia.org › wiki › Instagram
https://www.online-sciences.com › technology › what-a
insidemanila.ph>article>Chinese-influences-on-filipino-culture
lifey.org>Americas-influence-in –the-Philippines
 ncca.gov.ph>subcommissions>communication>radio>Radio_as_a_Way_of_Life
www.columbia.edu>-hauben<ronda2014>Culture –of-the-Philippines
www.cbr.com>Lists-10 Comics From The Philippines that Deserve Your Attention.
www.esquiremag.ph.culture>music>radio_in_the_philippines

PREPARED BY:

FORTUNATA ANGELINA M. ENDAYA, Ph.D.

Associate Professor I

RECOMMENDING APPROVAL:

MARIA THERESA S. RAÑA

Dean, College of Communication Art

NOTED BY:

AQUILINO D. ARELLANO, Ph D., Ed. D.

Vice-President for Academic Affairs