PRESENTATION

TABLE OF
CONTENTS
Introduction

Hotel Description & Theme

7P's of Marketing Mix in connection with the 4C's

Services Offered

5C's

STP (Segmentation, Targeting, Positioning)

What makes our hotel unique?

 INTRODUCTION
Located in the Summer Capital of the Philippines—Baguio—
and with its cool climate, our hotel is a great place to get away
from the chaotic scene of Manila. Torre de Frio, which
translates to "Tower of Cold," is a world-class hotel to consider
if you want to enjoy fresh pine-scented chilly air, scenic
mountain views, pine trees, and to escape from the heat. Torre
de Frio has you covered with its high-quality services, which
include free wifi, a breakfast buffet prepared by world-
renowned chefs, a private gym, jacuzzi, gaming rooms, sauna,
a hot spring swimming pool, and so much more.
HOTEL
DESCRIPTION
AND THEME
Torre de Frio is:
A 5-star luxury hotel

A heritage hotel

Environment-friendly and promotes local

culture

Its theme revolves around:

A Winter Wonderland

Old buildings in the Philippines that were

established during the Spanish Colonial Period

 7P'S

PRODUCT
What do we offer?

Customers may choose a hotel on the basis of many different factors, such as its location;
its access to road, rail or air travel; its meeting facilities; its reputation for hospitality;
and/or its price. Our team plans to build a unique 5-star hotel in Baguio City, which we
believe would lead to success.

Torre de Frio offers a one-of-a-kind and high-quality hotel service. Not only that, but we
also provide the finest facilities for our guests, including sauna, rooftop resto-bar and cafe,
nightscape viewing, world-class food and beverages, and so on. To maintain the quality of
services and to satisfy our customers, the hotel business requires hard work and efforts of
our trustworthy employees. Maintaining our employees' good etiquette and the
cleanliness of the hotel are also parts of our services, which would provide good feedback
from the consumers. At a competitive price in the market, we vow to offer the highest
quality services that we can offer to our customers.
 CUSTOMER
VALUE
We want to satisfy our customer’s needs and wants by
providing high quality hotel services.

We also offer a new and useful product; a customer wants new

products with useful features that are more helpful than what
they currently have.

Quick hotel service. Customers are always right, we don't want

them waiting.

We value our customers, that’s why we want to go beyond

their positive expectations.

4C'S
 7P'S

PLACE
Where can you find Torre de Frio?

Our hotel will be located in the city center of Baguio, near

Burnham Park. As we all know, Baguio City is one of the most
famous tourist destinations in the Philippines (especially
during summer). Our chosen location is always full of tourists,
and we desire to serve them with our high quality services.
 CONVENIENCE
Is the hotel location convenient for our guests?

Absolutely yes. Our hotel is surrounded by tourist attractions,

and our “bike-rental” service is perfect to use for a quick tour
around the area. Our hotel can be easily spotted by tourists and
is therefore accessible for those who are looking for high-
quality accommodation.

4C'S
 7P'S

PRICE
How much is our Premium Hotel Room?
Our hotel room costs Php 91,794 per room (Premium Room) for a 1-night stay (24 hours).
With a mark-up of 50%, our selling price comes up to Php 137,691.

Inclusions:
FREE WI-FI
BREAKFAST BUFFET (BY WORLD-FAMOUS CHEFS) - ₱10,999
PRIVATE GYM (EVERY FLOOR) - ₱12,000
PARKING SPACE (EXCLUSIVE FOR GUESTS) - ₱999
FREE USE OF GO KART, BICYCLE- SIDE BIKE FOR NEARBY TOURIST SITES (OPTIONAL,
THEIR CHOICE) - ₱5599
HOT SHOWER AND JACUZZI (EVERY ROOM) - ₱8000
PLAYROOM/GAMING ROOM (EVERY FLOOR) - ₱4999
ACCESS TO OUR SAUNA AND HOT SPRING SWIMMING POOL - ₱8000
 7P'S

PRICE
BASIC NECESSITIES (Shampoo, Bath Soap, Body Lotion, Towels, Slippers, Bathrobe,
etc.) - ₱600
VANITY AREA (with Hair Dryer, Hair Straightener, Hair Curler, etc.) - ₱600
MINI BAR IN EVERY ROOM (with a FREE Bottle of Red Wine. Other beverages are
available upon purchase.) - ₱10,000
ACCESS TO THE ROOFTOP RESTO-BAR AT NIGHT 6PM TO 1AM (only guests of 21 years
old and above are allowed to enter) - ₱20,000
ACCESS TO THE ROOFTOP CAFE AND NIGHTSCAPE VIEWING (Open for All Ages) -
₱10,000

Additional information:
A single room has a limit of 5 pax.
Guests also have access to the public indoor court for athletic activities.
Private meeting rooms are available for reservation.
 COST
What are the hotel's costs?

Lot floor area of 1 hectare (100M)

Construction of the building (50M)

Man power (50M) - all salary of employees included

Materials of the buiding included all the rental equipment.

(250M)

Legality paper (50M) - includes all insurance of the building,

and also includes fire testing and seminars every year for 10-
year validity.

4C'S A total of 500M pesos.

 7P'S

PROMOTION

The greatest approach to advertise our hotel, "Torre de Frio" in Baguio City, is to
publish information about it on social media and websites (e.g. Agoda,
Booking.com) so that customers can discover it quickly. Customers sharing their
positive feedback online is also a form of advertising, providing more information
about our hotel that leaves a good impression on their friends and acquaintances.
The company will have Facebook and Instagram pages on social media, where
images, pricing, and other information will be provided to keep customers
informed about the hotel's services. Promotion is another means of effectively
connecting with our audience, especially with our advocacies of going green and
the appreciation of our Filipino culture. We do not want to sell for profit only; we
also want to tell our story to the public through the marketing of our goods.
 COMMUNICATION
How are we going to communicate with our customers?

Any social media platform, such as Facebook or Instagram, may be

used by our guests for quick inquiries and to make bookings for our
hotel, "Torre de Frio." Upon arrival, they will be assisted by our staff
as they check-in and they won't have to wait for long as their availed
hotel rooms are already prepared. Due to the readiness of their hotel
rooms, they may arrive without any problem. From their first step
into our hotel grounds, guests may relax and enjoy themselves while
staying at our hotel.

4C'S
 7P'S

PHYSICAL
EVIDENCE
Physical evidence refers to everything your customers see when interacting with
your business. This includes: the physical environment where you provide the
product or service. the layout or interior design.

(Logo of the business) (Employees' dress/uniform)

 7P'S

PROCESS
How does our hotel function?

Torre de Frio has you covered with its high-quality services, which include free
wifi, a breakfast buffet prepared by world-renowned chefs, a private gym, a
jacuzzi, a gaming room, a sauna, a hot spring swimming pool, and much
more. Torre de Frio is a heritage hotel that places great importance on local
culture. Our team aims to cater to our customers with the best quality a 5-
star luxury hotel can offer while promoting environmentally friendly practices
and the indigenous cultures of our fellow citizens in Baguio City. Its main
theme is "winter wonderland" with a twist of Filipino heritage, as Baguio City
is well-known for its chilly climate all year round. The aesthetics of Torre de
Frio are based on the old buildings that were built in the Philippines during
the Spanish Colonization, to pay homage to our Filipino history.
 7P'S

PEOPLE

The people we want to serve are the travelers, vacationers,

families, solo travelers, couples, thrill seekers, and tourists (both
locals and foreigners), providing our customers the greatest hotel
services that are worth paying for. Our hotel is for all ages, but
since it is a 5-star luxury hotel with high rates, we mainly want to
target the upper class.
SERVICES
OFFERED

BREAKFAST BUFFET PARKING SPACE

by World-Famous Chefs Exclusive for guests

₱10,999 ₱999

PRIVATE GYM
(every floor)
FREE WiFi

₱12,000
SERVICES
OFFERED

SHOWER HEATER AND Access to our HOT

JACUZZI SPRING SWIMMING
POOL AND SAUNA
₱8,000
₱8,000

FREE USE OF KART, PLAYROOM/GAMING

BICYCLE, AND SIDE ROOM
BIKE
for nearby oturist sites for every floor
(optional, thehir

choice ₱4,999

₱5,999
SERVICES
OFFERED

VANITY AREA
ROOFTOP RESTO-BAR
(with Hair Dryer, Hair (Opens at night from 6pm-
Straightener, Hair 1am
Curler, etc.) (only guests of 21 years old

and above are allowed to
₱599 enter)

₱20,000

BASIC NECESSITIES MINI BAR

Shampoo, Bath Soap, with a FREE Bottle of Red
Wine. Other beverages are
Body Lotion, Towels,
available upon purchase.)
Slippers, Bathrobe,

etc. ₱10,000

₱599

SERVICES
OFFERED

ROOFTOP CAFE AND

NIGHTSCAPE
VIEWING

(Open for All Ages)

₱10,000
 5C'S

TORRE DE FRIO
HOTEL ROOM

2 BEDROOMS
can accommodate up to 5 pax
 5C'S

TORRE DE FRIO
HOTEL ROOM

LIVING ROOM KITCHEN W/ MINI BAR

 5C'S

TORRE DE FRIO
HOTEL ROOM

BATHROOM
w/ jacuzzi VANITY AREA
 5C'S

CUSTOMERS
Who are our customers?

Travelers, tourists, families, solo travelers, and etc. who stay

the night in Baguio and are eager to take most of our
exclusive services comprise are our hotel's customers. We
are capable of providing high-quality services to our clients.
Any age may be accommodated in Torre de Frio.
 5C'S

GREEN HOUSE
COMPANY
Our Mission Our Vision
Our vision is based on the idea that we must
uphold and continue to practice the highest
Our company aims to provide
standards of customer service in order to
exquisite hospitality services in order
gain and keep the respect of our customers,
to satisfy our visitors' wants and
business partners, competitors, and the
needs. Our hotel is designed to offer
broader community. We use and
the greatest amenities and services
available on the market, as well as consistently adapt environmentally friendly
the best workplace possible for our technologies and practices in order to
staff. Our goal is to provide visitors a preserve a healthy connection with the
fantastic experience and wonderful environment and meet the expectations of
memories. contemporary society by offering innovative
products and services, while also adhering to
the industry’s norms for sustainable growth.
 5C'S

GREEN HOUSE
COMPANY
Company Description
The Green House firm was founded to construct hotels with little power usage. The hotels of
Green House Company are frequently located in regions that are close to tourist attractions in
order to better protect our environment as we promote the tourism and hospitality business.
Inside the hotels of Green House Company, proper disposal of wastes is observed. In order for our
customers to leave the hotel with knowledge that they can share with others, here is also where
we begin to discuss the value of nature in our environment.

Our hotel's advantage is that it uses less power while still providing high quality service. We don't
need air conditioners because our location is in a cold climate, and another plus is that there are
many services available. We don't need an air conditioning system because it's almost as cold as
the winter season right where we are, and another advantage is that there are many tourism and
hospitality services available even outside of the hotel. We have a ton of facilities for you, visitors.
The one weakness our hotel has might be the heavy traffic, since our hotels are located in famous
tourist spots that are always bustling with people.
 5C'S

CONTEXT
The Macroenvironment
Technologies
⁃ Through social medias and use of internet such as google Adsense, Facebook and Youtube

Legal Framework
⁃ Visual presentation on how the business will work and be successful in the future

Economic trend
⁃ Commodity of prices and Promos

Political Trends
⁃ Digital advertising and democratic strategies

Environmental Trends
⁃ Internal and external factors that drives and influences the business

Social trends
⁃ Social commerce, video contents, TikToks and etc.
 5C'S

COLLABORATORS
World Wide Fund for Nature - dedicated to protecting the world's wildlife by directing its
conservation efforts toward protecting endangered spaces and addressing global threats.

Haribon Foundation - protecting nature and preserving life.

Greenpeace Philippines - raise awareness and bring real action to solve pressing
environmental issues concerning our climate, oceans, food, plastic, livable cities, as well as
social justice.

World Agroforestry Centre - The centre specializes in the sustainable management,

protection and regulation of tropical rainforest and natural reserves.

Society for the Conservation of Philippine Wetlands - focuses its advocacy on educating and
capacitating communities so that they can take action for the wise use of wetlands.

Booking sites (such as Agoda and Booking.com) - for convenient online reservations.
 5C'S

COMPETITORS
Torre de Frio’s main competitors include both local and international hotels
and accommodations within Baguio City. Some examples are:
Le Monet Hotel
Grand Sierra Pines
Casa Vallejo
Paragon Hotel And Suites
Newton Plaza Hotel
The Orchard Hotel Baguio
WHAT MAKES OUR HOTEL UNIQUE?
In the current times of modernism and the digital

age, a lot of hotels (and even tourism/hospitality

services) focus on futuristic concepts. Although our

hotel makes use of modern technology, too, we aim

to spread awareness about our gradually

disappearing Filipino culture to all people, especially

the younger generation. Torre de Frio is a heritage

hotel that does not use an air-conditioning system in

its whole establishment, because we want to be

close to nature as much as possible. We want the

guests to feel the natural environment in Baguio City

as they stay in our hotel.

 SEGMENTATION
G
E
O
G
R
A
P
H
I
C
 SEGMENTATION
D
E
M
O
G
R
A
P
H
I
C
 SEGMENTATION
P
S
Y
C
H
O
G
R
A
P
H
I
C
 SEGMENTATION
B
E
H
A
V
I
O
R
A
L
 5C'S

TARGET MARKET

Target Market
Our hotel, "Torre de Frio," aims to attract business travelers, vacationers, families, solo
travelers, couples, thrill seekers, and tourists (both locals and foreigners), providing
our customers the greatest hotel services that are worth paying for. Our hotel is for all
ages, but since it is a 5-star luxury hotel with high rates, we mainly want to target the
upper class.
 5C'S

POSITIONING

“One with Nature!” — a one-of-a-kind 5-star luxury hotel that utilizes the natural
chilly climate of Baguio for the cool airflow inside the establishment.
Highly trained tourism and hospitality professionals who offer the sincerest quality
services, always with warm smiles on their faces.
A heritage hotel that showcases Filipino culture through the hotel’s aesthetics,
and empowers the indigenous tribes in Baguio City.
A hotel that practices eco-friendly techniques in managing the business, even
partnering up with environmental organizations for recycling leftover products.
SM BAGUIO AS A
REFERENCE
It's unique in a way that the entire mall is
under a tent and open to the air outside.
During certain times, the clouds will flow
through the mall, creating a magical feel.
This is a surprising experience when you
exit the movie theater and can’t see the
opposite side of the mall.
The mall has viewing decks for the
natural sceneries of Baguio.
 MEMBERS

THANK ENARDECIDO, Krisha Araleih

FABELLA, Jo Vincent

YOU
GONZALES, Yasin

LAYLO, John Paolo

MANGA, Ma. Charlemaine

MONTILLA, Franchezca Ashley